• The Korean Fashion and Textile Research Journal
• /
• v.6 no.2
• /
• pp.184-194
• /
• 2004

The purpose of this study was to understand the relationship between life style that a consumer is pursuing and purchasing frequency among the purchasing behaviors in internet shopping mall. As a result, the factors of life style with respect to purchasing attitude of the consumer were categorized into 'price advising type', 'price-quality identifying recognition type', 'brand-oriented type', 'shopping time-effort non-investment type', and 'price-quality comparing type'. It showed that there was a close relationship between the life style and the purchasing frequency in internet shopping mall and that there was a significant influence between the life style and the purchasing frequency. The result of this study indicated that the relationship between the life style and purchasing frequency in internet shopping mall was actualized by measuring the purchasing inclination of the consumer under various situations of psychologically descriptive characteristics and desire and simulation. Therefore, this fact suggests that it is very important to measure the accurate purchasing attitude of its consumer when setting up the marketing strategy of internet shopping mall.

• Journal of the Korean Home Economics Association
• /
• v.30 no.1
• /
• pp.133-148
• /
• 1992

The purpose of this study are; 1) To identify the basic characteristics of consumers' purchasing styles according to the level of product involvement. 2) To analyze the statistical differences about each purchasing style characteristics according to the level of product involvement and demographic variables. 3) To develop the model format for a Profile of Consumer Purchasing Style Characteristics, which will provide basic data for consumer education. The university students in Taegu area were the subjects of the survey. the sample size analyzed in this study was 310. Data were analyzed by frequency, percentile, mean, standard deviation, factor analysis, t-test, ANOVA and Scheff -test as a post-hoc analysis. The major findings of this study can be summarized as follows; 1) consumers' purchasing style characteristics of Korean university students were identified as 8 purchasing styles. 2) Each purchasing style characteristics of Korean university students showed middle level.(average 5-7 paints) 3) The demographic variables which generally affect each purchasing style characteristics were age, sex and family income. 4) A Profile of Consumer Purchasing Style Characteristics was proposed on the basis of these results. The model format developed in this study will be appliable to consumer education.

• Journal of the Korea Society of Computer and Information
• /
• v.10 no.5 s.37
• /
• pp.259-270
• /
• 2005

The primary research objective of this study is to evaluate a weight of purchase decision making factors according to the purchasing style. In this study, the purchasing style is classified into two categories-online shopping and offline shopping group. This study adopts the AHP method to calculate a weight of factors. For this purpose, 22 purchasing factors which affect on consumer purchasing decision making are classified into four factors - a product related factor, a convenience related factor, a purchasing risk related factor and a shopping enjoyment related factor. In this study, the weights of purchasing factors are evaluated according to 1)the purchasing style-online and offline Purchasing group, 2)the frequency of online shopping-high and low group, 3)the media used for online shopping-the TV home shopping and Internet home shopping group. The result shows that there are difference the weight of factors according to the purchasing style.

• Journal of Families and Better Life
• /
• v.25 no.2 s.86
• /
• pp.23-36
• /
• 2007

Or this research, it was investigated the differences in the pro-environmental behaviors in purchase, use and management, and disposal of clothing by socio-demographic characteristics and other variables. In addition, it was classified Korean consumers into several comsumer groups based on the different purchase behavior style, and then investigated the difference among these consumer groups in purchase, use and management, and disposal of clothing in light of the pro-environmental behavior. The following is the summary of the main results. First, consumers with high income and ha41g a lot of clothing were less likely to purchase used-clothing while consumers who were non-married and in low-income status were more likely to rent clothing. In additions, female, married consumers, and consumers with less-educated were more likely to manage their clothing frequently. Second, it was classified consumers into several groups based on the different purchase behavior style, these were "rational purchasing", "saving-money purchasing", "regretting for their purchasing", and "over-purchasing". Third, "saving-money purchasing" group showed a high expenditure rate in the purchase of used-clothing but a low rate in "over-purchasing" group. The frequency of management of clothing was the highest in the group of "over-purchasing" and the next in the group of "saving-money purchasing". The group of "over-purchasing" were more likely to show irrational decision-making style, manage and disposal their clothing frequently, "saving-money purchasing" purchased used-clothing frequently, and the level of management of clothing were less in the group of "regretting for their purchasing".

• Journal of the Korean housing association
• /
• v.5 no.2
• /
• pp.65-75
• /
• 1994

The purpose of this study was analyzed that the house purchasing behavior had on influence on the housing value and the life-style factors. For this purpose, the data were collected by using questionnaire distributed to 251. The data were analyzed by Factor Analysis, Pearson's Correlation Analysis and Multiple Regression Analysis. The major findings of this research were as follow: 1. The housing value factors were classified into condition of location, safety, esthetic, economic and prestige and human relation and approach. The housing life-style factors were classified into ostentation. 2. The house purchasing behavior were correlated with the housing value and the life-style factors. 3. The house purchasing behavior had an influence on the housing value and the life-style factors.

• The Research Journal of the Costume Culture
• /
• v.16 no.3
• /
• pp.444-460
• /
• 2008

The purposes of this study were to investigate life style and various clothing purchasing behaviors of female consumers, and to analyze the differences of life style and clothing purchasing behaviors by 3 age groups(adolescence, middle age, and senescence). The subjects were 750 adult women aged from twenties to sixties who live in Daejeon and Chungnam province. The research method is a survey and research instruments consisted of life style questionnaire, clothing purchasing behaviors questionnaires, and demographic attribution. Data were analyzed by factor analysis, variance analysis, Duncan's multiple range test and $X^2$ test, using SPSS program. The research results are follows. First, 6 factors were emerged in life style(appearance-oriented, achieve-oriented, social life-oriented, economic- oriented, equality of sexes-oriented, and leisure- oriented). Second, 5 factors were emerged in shopping orientation(resonable shopping, conspicuous shopping, voluptuous shopping, devoted shopping, and convenient shopping). Third, clothing purchasing behaviors of adult women showed many differences by age groups. Adolescence women considered more criterion including design, price, and color or pattern, purchased their clothing by psychological reason such as fashion change, and used internet as important source of clothing, whereas senescence women purchased by physical reason such as body size change and functional trouble, used friend and sales person as important source of clothing, and purchased clothing at department store and old style market.

• The Research Journal of the Costume Culture
• /
• v.23 no.5
• /
• pp.876-893
• /
• 2015

The purpose of this study is to identify the influences of psychological variables and fashion-related psychological variables on purchasing fashion items on the Internet. Boredom proneness and public self-consciousness were selected as psychological variables, and dressing style was selected as a fashion-related psychological variable. It was hypothesized that boredom proneness and public self-consciousness not only influence the purchasing frequency of fashion items on the Internet directly, but also indirectly through dressing style. Data were gathered by surveying university students in Seoul using convenience sampling. Two hundred and eighty-six questionnaires were used in the statistical analysis. SPSS was used for exploratory factor analysis, and AMOS was used for hypothesized relationship testing. The factor analysis of boredom proneness revealed five dimensions, "helplessness," "affective response," "lack of internal stimulation," "lack of external stimulation," and "perception of time." The factor analysis of public self-consciousness revealed two dimensions, "appearance-consciousness" and "style-consciousness," and the factor analysis of dressing style revealed one dimension. The overall fit of the hypothesized model suggests that the model fits the data well. The hypothesized relationship test proved that boredom proneness and public self-consciousness influence the purchasing frequency of fashion items on the Internet indirectly through dressing style. The results implicate effective strategies for Internet shopping malls and suggestions for future study.

• Journal of the Korean Society of Food Culture
• /
• v.14 no.4
• /
• pp.333-352
• /
• 1999

This study investigates the impact of International Monetary Fund(IMF) Age on the household behavior of food consumption and analysis the related factors(demographic variables, family life style) to find out the reasonable consumer's consciousness and food market conditions. The results are as follows. 1. General life style and food life style, considered as family life style, were classified into 7 types and 9 types respectively as family life style by factor analysis. 2. The rationality of using and disposing stage on food life has increased, the rationality of the planning stage on food life has decreased since the IMF age began. But the rationality of overall food consumption has hardly changed. 3. The amount of purchasing was decreased, discount store was favorite place to buy food, and safety and freshness were major determinants in purchasing for most of food items. But this was different with food items. The various information sources were used impartially to buy food, cash was used mainly, and the degree of using the discount ticket/coupon was a little low. 4. Income level is an influential factor on the rationality of the planning and purchasing stage on food life, while environment-oriented food life style has influenced on the rationality of using and disposing stage. The purchasing amount of grain products, meats, milk products, bread and snacks, drinks, alcoholic drinks, water and convenience goods has influenced by demographic variables, eating out had been influenced by general life styles, and fruits, healthy foods, processed foodstuffs, favorite foods, vegetables seaweeds, import foods and seafood had been mainly influenced by food life style since IMF age began.

• The Korean Fashion and Textile Research Journal
• /
• v.8 no.3
• /
• pp.295-302
• /
• 2006

The purpose of this study was to research the purchasing traits and the wearing satisfaction of ski wears to provide the data needed to design ski wears to the related industries. This survey was performed during 2003's and 2004's winter with the 157 questionnaires containing 16 items of purchasing traits, 8 of design satisfaction, 12 of purchasing satisfaction and 13 of satisfaction of using convenience. The data were analysed with the frequency, the percentile, $X^2$-test, the average, the standard deviation and t-test through comparing with the groups of general people and experts, and the groups of male and female. The results were:1.The most preferred style was the two pieces style(88.5%), and then the loose style(61.1%), and the shoulder-wireless style(36.9%). 2.The imported brands were more preferred because of the design(44.1%). 3.The main place of purchasing was the ski wear speciality shop(48.4%), the main source of the merchandise information was the surrounding men(43.3%), the most significant consideration aspect when purchasing was the design(35.7%), and the rate of size perception was 51.6%. 4.The wearing satisfaction score(5) of ski wears were; the satisfaction of design was 3.24, the satisfaction of material 3.00, and the satisfaction of using convenience 3.07. 5.In the rate of design satisfaction, the female(3.10) showed higher than the male(3.35) (p<.05). 6.In the satisfaction of material, 'the discoloration'(2.37), 'the abrasion'(2.75), 'the sense of volume'(2.76) and 'the sense of touch' showed dissatisfaction. 7.In the satisfaction of using convenience, 'the pollution by lifting ticket'(2.36)was showed most dissatisfaction.

• Journal of Korean Home Economics Education Association
• /
• v.27 no.4
• /
• pp.141-154
• /
• 2015

The world has been demanding a green growing world in order to solve serious environmental pollution and resource depletion. This study aims to identify life style factors that drive eco-friendly clothing practices and efficacy in middle school students. Data was collected from 215 middle school students in Daegu, using a self-administered questionnaire in December 2013. Statistical analyses to determine frequency, average, ANOVA, factor analysis, reliability analysis, and regression analysis were performed using SPSS 21 program. The results of factor analysis indicated that eco-friendly clothing practices were classified into purchasing and management, reuse, washing, and recycle, and eco-friendly clothing practices efficacy was sub-grouped into practice confidence, purchasing and management efficacy, and washing and sharing efficacy, and life style consisted of fashion pursuit, environment pursuit, planned purchasing, and economy. Eco-friendly clothing practices and efficacy were significant differences in sex and grade (p<0.05). Eco-friendly clothing practices were significantly affected by the factors of environment pursuit, planned purchasing, economy of life style, and the factors of practice confidence, purchasing and management efficacy, and washing and sharing efficacy of eco-friendly clothing practices efficacy (p<0.05). The planned purchasing factor of life style significantly affected all the factors of eco-friendly clothing practices efficacy. This study suggests that eco-friendly clothing practices education program could account for the life style factors such as fashion pursuit, environment pursuit, planned purchasing, and economy with gender and grade to be effective for middle school students.