• Journal of Distribution Research
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• v.12 no.4
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• pp.27-47
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• 2007

Using survey data and the Heckit model that adequately controls the sample selection bias, we analyze shoppers expenditure through two major emerging shopping channels: Internet shopping and TV home shopping channels. Age, Internet experience, daily Internet usage, the number of computers are factors that affect the ratio of consumers' expenditure through Internet shopping relative to the expenditure through TV home shopping. Shopping frequency which represents the shoppers' incentives to reduce transaction costs also has a positive effect on the proportion of shoppers' expenditure through the Internet shopping. Shoppers' perceptions of convenience, reliability, speed, and diversity are also shown to affect shoppers' relative expenditure ratio through Internet shopping. In contrast, shoppers' perception of prices does not seem to affect their purchasing behavior.

• Journal of Distribution Science
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• v.10 no.3
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• pp.7-13
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• 2012

Recently, with the success of Groupon in the USA using the new business model referred to as social commerce, which is a commercial transaction involving group purchases on social network service (SNS), social commerce business receives much attention. Social commerce is capable of effectively promoting additional purchasing by customers through unprecedented price discounts and limiting the number of purchasers and time allotted for purchases, and is able to achieve promotional effects over and above those of simple product promotion due to customers' voluntary word of mouth. Although social commerce is effective for short-term increase in the sales of products, there are numerous dissenting opinions on whether it can promote repurchasing by customers. In particular, social commerce in Korea focuses only on unprecedented discounted prices and does not have the marketing effect that SNS can produce over and above the sales promotion. The objective of this study is to find the factors that influence the repurchase intention on social commerce and to analyze factors that contribute the social commerce product. For this, this study extracts repurchase intention factors and computes a repurchase probability to assess the influence of factors other than price discount on social commerce customers at the time of repurchasing. In addition, the importance of factors toward sales revenue for each of the social commerce products (e.g., restaurant/café, beauty, tour/leisure, show/exhibition, and fashion/clothes) is estimated by using the computed repurchase probabilities. The repurchase probability through the analysis can be used for development of social commerce business in Korea.

• Korean Journal of Human Ecology
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• v.23 no.6
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• pp.1171-1189
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• 2014

In order to provide the basic data for creating the environment which can efficiently reflect prefer fit along with body size when selecting clothes size in the indirect purchasing environment, this study analyzed the difference of ready-made jacket part-specific fit preferred by fashion models in their twenties and female college students. This study was to analyze the impact of body size, recognition of body part-specific characteristics shape, body satisfaction on prefer fit of jacket. As for the difference of prefer fit depending on the body size, female college students preferred more loose fit than models. The difference according to recognition of body part-specific characteristics shape turned out to be significant for prefer fit depending on the degree of bend of neck, arm length, bend of back recognition and matching fit was found to be preferred as they recognize their body shape to be normal and the difference according to body satisfaction appeared to be significant in the terms of bend of back, hip width/protrusion, torso size/length, sleeve length, whole body shape and they turned out to prefer matching fit as they are satisfied with their body. As shown above, body size, recognition of body part-specific characteristics shape, especially body satisfaction have a great influence on prefer fit of jacket and therefore, if preparing for a size selection step according to body shape and satisfaction in the jacket size selection process, customers' satisfaction in jacket size may be improved and it is considered to be helpful for both consumers and sellers.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.80-91
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• 2017

The purpose of paper is to confirm the role of E-WOM(Electronic Worth of Mouth) in decision making of selecting the mobile application via smart-phone or tablet pc. Particularly i wished to confirm the effects of others' positive or negative reviews in purchasing(free downloading) mobile applications. To resolve these research questions, the secondary data or previous research were collected and arranged theoretically. From literature research, i made out the proposed model to explain the relationships between the variables, executed the operational definitions and 14 Hypotheses were established, collected the survey data of 228 mobile application users. Using the empirical test analysis, previous performances to confirm the construct validity and internal consistency and PLS(Partial Least Square) modelling method was executed. The test result showed that proposed relations of variables was empirically identified, therefore, i got the conclusion as followings; First, attributes of mobile application users' reviews have the effects positively to usefulness perception and expected performance. Second, it was significantly tested Usefulness of Online Review and Expected Performance. Second, Usefulness of Online Review, Source Credibility and Expected Performance have effect positively to Intention of Review Adoption.

• Korean Journal of Human Ecology
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• v.22 no.2
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• pp.343-355
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• 2013

E-reviews, electronic reviews, are generally perceived as trustworthy and credible by the consumers, because it is based on the experiences of other consumers who are independent of the marketers. Therefore, consumers may rely more on the review information as an important cue than direct experience or advertising. This paper explored the structural equation model to investigate the relationships among search motives of e-reviews, attributes of e-review, trust, and purchase intention for cosmetics. A self-questionnaire was developed based on previous researches. Data were collected from 300 female university students experienced purchasing cosmetics at the Internet and were analyzed by AMOS 20.0. Results showed that e-review attributes consisted of three factors: expertise/visuality, quality/functionality and advertising/design. Utilitarian and hedonic search motives were significantly related to expertise/ visuality attributes of e-review and then influenced the purchase intention for cosmetics, mediated by the trust of e-review. However, quality/functionality attributes related by utilitarian motive did not have a significant effect to trust of e-review and purchase intention for cosmetics. Regardless of search motives and trust of e-review, advertising/design attributes of e-review directly related to purchase intention of cosmetics. As predicted, the trust of e-review was an important mediated variable to stimulate the purchase intention of cosmetics at internet. The implications of findings for research and practice are discussed.

• Journal of Family Resource Management and Policy Review
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• v.14 no.4
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• pp.39-56
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• 2010

The purpose of this research was to analyze the relationship between environment-friendly housing behaviors and the influential variables among consumers by focusing on housing life. This research carried out a questionnaire survey with housewives living in Seoul and the Metropolitan area using a questionnaire that was composed based on previous research. The housewives' environment-friendly housing attitudes and their resource-saving knowledge level, along with environmental education-related variables, house ownership, and the housewives' employment appeared to be significant variables in explaining the generic environment-friendly housing behaviors found in this research. Three regression equations, classified into purchasing, utilization, and disposal behaviors, were employed. The empirical results were relatively similar to those for the generic environment-friendly housing behaviors; however, each model provided somewhat different results in some specific aspects. All the environmental education-related variables appeared to be significant in explaining environment-friendly housing utilization behaviors, and were similar to the results obtained from the generic environment-friendly housing behaviors. However, the variables were limited in explaining environment-friendly housing-related disposal behaviors. The convenience, recycling ease, and family-structure variables appeared to be significant influences on environment-friendly housing-related disposal behaviors. Most empirical results of this research were consistent with those of previous studies. However, the explanatory independent variables varied, depending on the types of each domain of environment-friendly housing behaviors studied.

• Convergence Security Journal
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• v.8 no.1
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• pp.101-108
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• 2008

This research focuses on the process improvement of port logistics by using Lean methodology. On the one hand, we firstly analyze the current situation and weakness of the processes in port logistics, and then re-design the current processes by the principles of Lean discipline. Based on the appropriately changed processes, the improvement scheme of port logistics will be figured out. On the other hand, we construct the port logistics system by implementing the improved processes. The port logistics' processes accomplished in steel company will be further assorted and identified. The relationship of wharves process, operational process, shipping process, construction process, quality process, and purchasing process are also defined. Every process has been improved by Lean Tools in order to analyze the value added or non-value added processes, to improve the service level, and to reduce the cycle time, inventory, changing time, re-working and waste. Based on above, the appropriate environment that is suitable to Lean process of port logistics will be established and the modeling that can help to implement the improvement scheme will be figured out.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.9-16
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• 2020

This study aims to deeply analyze the information consumption behavior structure of rural residents in Changchun, China. and further improve the information consumption level of rural residents. Questionnaire survey and statistical analysis were used in this study. First, Through in-depth interview and open questionnaire collection and compilation of measurement questions. Secondly, residents in 15 rural areas around Changchun were selected for the survey, Finally, SPSS23.0 was used for exploratory factor analysis of recovered data, and Mplus7.4 was used for confirmatory factor analysis. The results show that the structure of information consumption behavior of rural residents in Changchun includes three dimensions of information demand, information literacy and payment ability, which is corresponding to the previous studies on information consumption behavior structure's demand power, purchasing power and information quality. This study has certain empirical validity.

• Journal of Animal Environmental Science
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• v.4 no.2
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• pp.97-104
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• 1998

In order to advise how to solve the problems and suggest on the mechanization of beef farm, the facilities and equipment for feeding and supplying water to the animals and transporting manure, and farm machineries of sixty-seven beef cattle farms in western Chungnam Province were surveyed. The results are as follows; 1. The proportions of number of heads per farm for above 70, 50∼70, 30∼50, 10∼30 and below 10 heads were 26, 18, 29, 13 and 13, respectively. The farms with the annual income more than 30 million won are consisted of 67.6% of the farms surveyed which showed to be higher than national average. 2. Only 19% of farms had automatic feeding system. Water was supplied by water cup(45%), opening and shutting water tab(27.6%) and bucket. 3. Cattle manure was transported by manpower (46%) by loader (34%) and by gravitational flow (14%). Most of manure(97%) was composted after treatment of drying or piling up outside. 4. More instruction and education were required because of the insufficient routine checking and fixing for farming machines, and unsystematic education for learning skills. 5. 65% of farms felt unsatisfied about after service(A/S) for their machinery. The main reason why the farmers were not satisfied was that it took too much time to be repaired. 6. When the farms purchased facilities, equipment and machinery, they did not analyze economic value of them and keep a diary. To make effective use of machines, the most available model for purchasing and managing of machines must be developed and applied to various scales of management.

• The Journal of Society for e-Business Studies
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• v.24 no.4
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• pp.135-149
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• 2019

Accounts receivable insurance is a system in which small and medium-sized enterprises insure the accounts receivables acquired by the purchasing company, and the insurance company pays when the purchaser fails to pay the debts. Accounts receivable insurance is a very effective means of eliminating the risk of loss due to the counterparty default, and it is economically effective to protect the domestic industry by preventing the bankruptcy of one company leading to a chain bankruptcy of other companies. In this study, we constructed a business model of the accounts receivable insurance, by building an infrastructure based on a private blockchain in activating the accounts receivable insurance accounts. The accounts receivable insurance platform using these blockchain technologies not only addressed the problem of document and reliability verification for insurance, but also sought ways to facilitate accounts receivable insurance by small businesses through rapid transaction rates, easy network expansion and access management based on private blockchain.