Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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The Analysis of Factors Influencing Fit by Ready-made Jacket Part preferred by Women in Twenties - Focusing on the Comparison between Female College Student Group and Fashion Model Group

20대 여성의 기성복 재킷 부위별 선호핏(fit)에 영향을 미치는 요소 분석 - 여대생집단과 패션모델집단 간 비교를 중심으로 -

  • Ha, Seon Ju (Dept. of Clothing & Textiles, Ewha Womans University) ;
  • Kang, Yeo Sun (Dept. of Fashion Design, Duksung Women's University) ;
  • Choi, Hei Sun (Dept. of Clothing & Textiles, Ewha Womans University)
  • 하선주 (이화여자대학교 의류학과) ;
  • 강여선 (덕성여자대학교 의상디자인학과) ;
  • 최혜선 (이화여자대학교 의류학과)
  • Received : 2014.11.10
  • Accepted : 2014.12.21
  • Published : 2014.12.31
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Abstract

In order to provide the basic data for creating the environment which can efficiently reflect prefer fit along with body size when selecting clothes size in the indirect purchasing environment, this study analyzed the difference of ready-made jacket part-specific fit preferred by fashion models in their twenties and female college students. This study was to analyze the impact of body size, recognition of body part-specific characteristics shape, body satisfaction on prefer fit of jacket. As for the difference of prefer fit depending on the body size, female college students preferred more loose fit than models. The difference according to recognition of body part-specific characteristics shape turned out to be significant for prefer fit depending on the degree of bend of neck, arm length, bend of back recognition and matching fit was found to be preferred as they recognize their body shape to be normal and the difference according to body satisfaction appeared to be significant in the terms of bend of back, hip width/protrusion, torso size/length, sleeve length, whole body shape and they turned out to prefer matching fit as they are satisfied with their body. As shown above, body size, recognition of body part-specific characteristics shape, especially body satisfaction have a great influence on prefer fit of jacket and therefore, if preparing for a size selection step according to body shape and satisfaction in the jacket size selection process, customers' satisfaction in jacket size may be improved and it is considered to be helpful for both consumers and sellers.

Keywords

References

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