• Journal of Community Nutrition
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• v.7 no.2
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• pp.85-92
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• 2005

The purpose of the study was to get some information about the educational program for consumers in the community. For this, the author investigated the ability to identify the imported foods and the educational contents to be taught. The subjects for this study were 183 housewives living in Cheongju city, and the research was conducted from March 1 to March 15, 2003. A survey questionnaire was distributed, asking general matters regarding the subject, attitude when purchasing foods, the ability to identify the imported foods, educational contents to be taught, and the identification ability between the domestic and the imported foods. The data was analyzed for percentage, mean, standard deviations using SAS program, and was also examined with Chi-square or ANOVA. $92.3\%$ of housewives checked the label to distinguish between the domestic food and the imported one, among which $99.5\%$ preferred to buy the domestic brand. For major reasons of this preference, $46.3\%$ of them reported that the imported foods had many harmful substances. $66.1\%$ of the subjects, however, replied that they did not have the ability to discern the differences between the two. The identification information was received from 'TV or radio program', which $61.7\%$ of the subjects reported as such. $61.5\%$ of the subjects were inclined to receive education about the imported foods. For the educational contents, $75.4\%$ wanted to learn 'the method to identify the imported foods'. According to the identification test on the imported foods, they got 13.6 points on the average out of 40 points, which was quite low. The highest correct answer was for pteridium aquilinum ($63.7\%$), sesame ($49.2\%$), and yellow croaker ($45.6\%$), while the highest incorrect answer was for red pepper powder ($40.4\%$), chestnut ($40.6\%$), and dried pepper ($32.2\%$). The results suggested that most of the respondents had negative attitudes towards the imported agricultural products, but their identification ability was quite poor. Therefore, it is necessary to provide education and publicity work in relation to the identification methods for the imported foods so that consumers may have less risk from the imported agricultural products.

• Informatization Policy
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• v.25 no.2
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• pp.20-45
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• 2018

This study aims to find the factors of Internet overdependence in adults, through the decision tree analysis model, which is a data mining method using National Information Society Agency's raw data from the survey on Internet overdependence in 2016. As a result of the decision tree analysis, a total 16 nodes of Internet overdependence risk groups were identified. The main predicated variables were the amount of time spent per smart media usage in weekdays; amount of time spent per smart media usage in weekends; experiences of purchasing cash items; percentage of using smart media for leisure; negative personality; percentage of using smart media for information search and utilization; and awareness on good functions of the Internet, all of which in order had greater impact on the risk groups. Users in the highest risk node spent the smart media for more than 5 minutes per use and less than 5~10 minutes in weekdays, had experiences of cash item purchase, and had lower level of awareness on the good functions of the Internet. The analysis led to the following recommendations: First, even a short-time use has higher chances of causing Internet overdependence, and therefore, guidelines need to be developed based on research on the usage behavior rather than the usage time. Second, self-regulation is required because factors that affect overindulgence in games, such as the cash items, increase Internet overdependence. Third, using the Internet for leisure causes higher risk of overdependence and therefore, other means of leisure should be recommended.

• Journal of the Korean Society of Food Culture
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• v.30 no.6
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• pp.783-789
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• 2015

In recent years, consumers have become more interested in convenient lifestyles, leading to increased use of salted cabbages for preparation of kimchi. This study aimed to investigate the safety of heavy metals, pesticide residues, and foodborne pathogens in commercial salted cabbages in Seoul from August to November, 2014. The survey, which was conducted to determine whether or not salted cabbages were prepared under the highest sanitary conditions, showed that Seoulites are interested in purchasing hygienic and safe salted cabbages. The average amounts (range) of Pb and Cd found in 30 salted cabbage samples were 0.007 (0.000~0.063) mg/kg and 0.004 (0.000~0.012) mg/kg, respectively. The cabbages were analyzed for residues from 285 types of pesticides using the multiresidue method. Residues for pesticides were not detected. Major foodborne pathogens, specifically Escherichia coli, Salmonella spp., Listeria monocytogenes, Campylobacter jejuni, Staphylococcus aureus, Vibrio parahaemolyticus, Enterohemorrhagic Escherichia coli, Bacillus cereus, Clostridium perfringens and Norovirus, were also not detected.

• Journal of the Korean Data and Information Science Society
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• v.25 no.3
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• pp.533-545
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• 2014

Farmers' perception on actual raising conditions and breeding improvement for Hanwoo were surveyed and analyzed in order to utilize such data as basic resources for further development of courses of Hanwoo improvement and instructions on raising techniques. The survey was held based on Hanwoo farmers in Gyeongbuk region and the results for the analysis were as follow. Candidate cattle for breeding was selected in consideration of 'appearance, body shape, and pedigree-registration' (39.0%) and 'artificial insemination' (38.6%) was the most frequently used breeding method for the breeding cattle. 'Body length' was revealed to be the most considered factor while purchasing fattening calves and the castration for the fattening calves were mostly performed when '6~7 months after the birth'. The farmers also responded that they 'try to comply with over 80% of items specified in program for production of high quality beef' in order to produce high quality beef. However, the farmers believed that '12 months after the birth' was the most economic market month. Although the results differed by each items surveyed, majority of those results showed statistically significant differences with significance level of 0.05 upon the surveyees' general characteristics and demographic factors including level of education, age, occupation, and family man power. Most surveyees responded 'around 30% of shipping heads' (22.1%) for the prevalence of beef graded better than 1++ grade when shipping, however, no significant differences in between general characteristics of surveyees were observed.

• Archives of design research
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• v.17 no.3
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• pp.303-312
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• 2004

The purpose of this study is to activate the study on movercial. To accomplish of this, the objectives of this study are two-fold. First, this study attempts to find out how movercial are interpreted and experienced compared to product placement; and secondly, to delineate experience and interpretation in terms of the themes of movie centrality and consumption-specific relevance. This study attempted qualitative approach comparing to the criteria consisted of the themes of movie centrality and consumption-specific relevance to gain in-depth understanding of how movercial which is popped up and regarded as a newly creative format in the diffusion of internet culture and mobile communication environment is experienced and interpreted. For this aim, the moviegoer informants were classified into frequent and infrequent based on the classification method of previous product placement study of Delorme & Reid(1999) and Focus Group Interviews and In-depth Interviews were executed for understanding of how are experienced. Major implications of this study were as follows. First, prior experience of brand exposure from movercial enhanced familiarity for advertising in real-life. Second, movercial can be used to influential tools for purchasing decision with advertising and product placement. Third, informants experienced uncomfortable feeling of change and discomfort against the format of hybrid commercial message such as movercial and PPL which is penetrating into the culture and art at large.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.9
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• pp.4514-4523
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• 2013

Currently the number of unsold housing is rapid increasing over again in the Seoul Metropolitan area. So this research analyzed effective and possible solutions focus on the potential customers and professionals. There was a research method setting up alternative solutions from the existing researches and the other suggestions though FGI (Focus Group Interview) by professionals. And then it investigated the efficient ways to resolve those problems through Conjoint Analysis. According to the result of this paper, firstly the customers considered 'financial supports', 'self-rescue efforts for construction companies' and 'taxation support' than the other. On the other hand, professionals evaluated 'publicly purchased housing' and 'new housing policies' were more essential solutions besides, both of them recognized the importance of ;financial support'. Secondly there were some ideas that it was necessary to more less control LTV (Loan to Value ratio) and DIT ( Debt to Income) and the LH (Korea Land and Housing Corporation) buy unsold housing. Finally the government and housing association had to manage and intervene the supply of housing within metropolitan area and restrict to building new properties and the construction companies actively provide less strict standard terms and conditions in contract for purchasing housing for instance, the decline of housing sale price or interest-free and so on.

• Journal of Family Resource Management and Policy Review
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• v.25 no.1
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• pp.47-61
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• 2021

The purpose of this study is to analyze the trend of changes in household labor among middle-aged generations who are facing dynamic changes in the middle of their life cycle. The research method is a literature study that examines and analyzes related data. Specifically, it aims to analyze the basic characteristics of middle-aged generations and trends in household labor, which are revealed through Time Use Survey, market trend reports, newspaper articles, and books. From the perspective of family resource management, housework is an unpaid activity performed by and for family members, and is an activity that can be replaced by purchasing goods or services from the market. This study focuses on the rapid growth of the home appliance market that replaces housework with the development of technology after industrialization, and how the change of technology affected the efficiency of housework. In addition, the composition and characteristics of middle-aged generations greatly changed according to changes in family structure, form, and family value. Examining the current state of housework and changing trends of middle-aged generations, which have different characteristics from previous generations, is significant in that it can predict future market trends and suggest implications for family policies that support the improvement of the quality of life of middle-aged generations.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.355-363
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• 2021

The purpose of this research is to explore the selection attributes that the director of a taekwondo gym places importance on when purchasing a work of taekwon gymnastics for the competition. We conducted in-depth interviews with 6 participants using qualitative case study techniques, and analyzed data using Creswell's (2015) spiral analysis method. The data analysis results show music, trainees, characteristics of the work, criteria for evaluating the competition, producer competence, and price factors. As a result of the research, music should be produced around diverse and differentiated genres and music preferred by the trainees, and the appropriate theme should be selected considering the expressiveness and level of the trainees. The work should be considered creative works that harmonize the movement ratio of Taekwondo movements and dance, and the length of the work should be adjusted according to the purpose of the buyer, and the construction of the work should be based on the regulations of the competition. The manufacturer should ensure smooth communication with the buyer, including coaching ability and experience at the convention site. Prices will be affordable and affordable, and prices will need to be calculated based on special prices or mentoring periods for a small number of buyers.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.21-32
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• 2021

This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.27 no.3
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• pp.129-139
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• 2021

We studied the consumer preference for the packaging of "Samgyetang" retort product in order to improve its function and design. A total of 319 eligible respondents (male 175, female 144) were surveyed with a questionnaire asking on the general characteristics for the preference of the packaging function, type of retort package, packaging design, convenience, cooking method of retort product and characteristics of "Samgyetang" retort product. The collected data was analyzed using a chi-square (X²) statistical test in SPSS program. The results showed that the retort packages with opacity and microwaveable types were preferred. Also, most respondents expressed that it needs to be improved for cooking convenience. Another question results showed that the consumers are considering the taste and cost of a product more important than the brand of its product when purchasing. Based on the results of the questionnaire, the study suggested that many consumers want the convenience of packaging and product protection for high value added product. The results help to provide consumer's demand for packaging development and to provide the greatest advantages in terms of production and marketability of "Samgyetang" retort product.