Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Exploring the Selective Properties of buyer of Taekwon gymnastics for competition

대회용 태권체조 구매자의 선택속성 탐색

  • 조희주 (한국체육대학교) ;
  • 김일광 (한국체육대학교 스포츠산업학과)
  • Received : 2021.03.04
  • Accepted : 2021.04.20
  • Published : 2021.04.28
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Abstract

The purpose of this research is to explore the selection attributes that the director of a taekwondo gym places importance on when purchasing a work of taekwon gymnastics for the competition. We conducted in-depth interviews with 6 participants using qualitative case study techniques, and analyzed data using Creswell's (2015) spiral analysis method. The data analysis results show music, trainees, characteristics of the work, criteria for evaluating the competition, producer competence, and price factors. As a result of the research, music should be produced around diverse and differentiated genres and music preferred by the trainees, and the appropriate theme should be selected considering the expressiveness and level of the trainees. The work should be considered creative works that harmonize the movement ratio of Taekwondo movements and dance, and the length of the work should be adjusted according to the purpose of the buyer, and the construction of the work should be based on the regulations of the competition. The manufacturer should ensure smooth communication with the buyer, including coaching ability and experience at the convention site. Prices will be affordable and affordable, and prices will need to be calculated based on special prices or mentoring periods for a small number of buyers.

본 연구는 태권도장 관장이 대회용 태권체조 작품 구매 시 중요하게 고려하는 선택속성을 탐색하는데 목적이 있다. 질적 사례연구 방법을 사용하여 연구 참여자 6명에게 심층 인터뷰를 진행하였으며, Creswell(2015)의 나선형 분석방법으로 자료를 분석하였다. 자료 분석결과 음악, 수련생, 작품 특성, 대회평가 기준, 제작자 능력, 가격요인이 도출되었다. 연구결과 음악은 다양하고 차별화된 장르와, 수련대상이 선호하는 음악 위주로 제작하여야 할 것이며, 수련대상의 표현력, 수준 등을 고려하여 알맞은 주제의 작품을 선택하여야 할 것이다. 작품은 다양한 장르로 포인트가 될 수 있는 안무가 가미된 태권도 동작이나 댄스 등의 동작 비율 구성이 조화롭고 창의적인 작품에 대해 고려해야 할 것이며, 구매자 목적에 맞게 작품의 길이를 조절하여 대회 규정 위주로 작품 구성을 해야 할 것이다. 제작자는 지도능력 및 대회 현장에서 지도했던 경험과 구매자와의 소통이 원활하게 이루어질 수 있도록 해야 할 것이다. 작품 가격은 저렴하면서 적당한 가격을 제시해야 할 것이며, 소수의 구매자를 위한 특별가격 혹은 지도 기간에 따라 가격을 산출해야 할 것이다.

Keywords

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