• Title/Summary/Keyword: purchasing activities

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Demand for functional elements of sports climbing shirts (스포츠 클라이밍용 셔츠의 기능성 요소 수요)

  • Seo, Eunjung;Chun, Jongsuk
    • The Research Journal of the Costume Culture
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    • v.22 no.2
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    • pp.198-208
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    • 2014
  • The purpose of this study was to investigate the demand for functional elements of sports climbing shirts. Questionnaire survey data were collected from adult (n=53) and adolescent (n=55) sports climbers. The questionnaire explored respondents' sports climbing activities and need for functional design features of sports climbing shirts. Their design preferences and purchasing value were also investigated. The results showed that respondents regarded ergonomic design and the use of intelligent material as important elements of expert-level sports climbing shirts. Compared to adolescent, adult respondents were more susceptive to functional design elements such as suitability for climbing motions and ease of dressing or undressing. Also, adult sports climbers were more likely than adolescents to prefer shirts that are tightly fit at the chest. Neither adults nor adolescents favored shirts design that is tightly fit at the neck or armpit. The regular shirts length not covering hips and sleeve length ending at the wrist were preferred. The collar stand should not hit the chin. Adult climbers preferred ergonomically designed sleeves on the back shoulder. Adults and adolescents had different preferences for the front neck zipper length. Adults preferred long front zipper length at chest. These findings suggest that sports climbing shirts should have functional features to prevent interference with climbing movements and improve convenience and stability.

An Empirical Study on the Strategic Outsourcing of Korean Footwear Industry -An Emphasis on the Busan Regional Footwear Companies- (한국 신발산업의 전략적 아웃소싱 실태에 관한 연구 -부산지역 신발업체를 중심으로-)

  • Song Kyung-Soo;Park Heung-Ju
    • Management & Information Systems Review
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    • v.8
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    • pp.61-86
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    • 2002
  • This study is focused on how to effectively support Busan regional footwear companies in partnership with parent company, in particular how to lead a mutual supplementary relationship with the minor firms while improving the efficiency in strategic outsourcing. Recently, The Korean Footwear Industries and companies are making a lot of efforts to enhance the structure of high expenditure and low efficiency as a means of recovering their competitiveness. As a domestic companies have a tendency to almost all the tasks on bloc, it is true that their competitiveness is on the rapid decline for they prefer self-reliance on the premise that all the production should be dealt with for themselves. It is strategic outsourcing that is taken into account as a strategic vehicle for converting such self-reliance into the system of low expenditure and high efficiency. This study also conducted questionnaire researches, designed to find out the difference between the parent company and minor firms in the recognition and contentment on the purchasing and supplying activities. The result of the questionnaire researches went through further analysis and study to give a reasonable alternatives.

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Consumers' Satisfaction for Cross Border Online Shopping : Based on the End-User Computing Satisfaction Model (해외직구에 대한 고객 만족도 : 최종사용자 만족 모형을 기반으로)

  • Kim, Tae-Hwan
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.3
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    • pp.170-175
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    • 2018
  • While the term online shopping refers to all online transactions, cross-border online shopping means shopping activities purchasing products or services over the internet for the customers abroad. As Internet use for the international shopping activity increasing, cross border online shopping has grown substantially for last decade. This study is about the problem regarding the cross border online shopping for two different countries and the variables that influence their shopping behavior. The cross border online shopping has been increased by the growth of Internet access. However, the growth of the Internet use does not guarantee a successful development of cross border e-commerce for every country. To find out the perception for cross-border online shopping for two different cultures, shoppers from two countries with different cultural background were chosen, and the perception for cross-border online shopping from each culture is contrasted. For statistical Analysis, ANOVA is used to find the relationship between a single non-metric independent variable, and multiple metric dependent variables. Hofstede's cultural dimensions model is adopted for this study as a tool to find out the patterns of cross border online shopping. This study showed what the variables would affect the perception in cross border online shopping. The results of this study indicated that cross border online shoppers with different culture were notably different on two variables identified-timeliness and ease of use.

The Effects of Consumers' Characteristics on their Selection of Coffee and Tea (소비자 특성이 커피와 차의 선택에 미치는 영향 - 수도권 소비자를 중심으로 -)

  • Nam, Kuk-Hyun;Choe, Young-Chan;Kim, Jong-Cheol
    • Journal of Agricultural Extension & Community Development
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    • v.23 no.2
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    • pp.135-144
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    • 2016
  • This paper estimated how demographic characteristics, food selection preferences, daily physical activities, and food purchasing patterns of consumers affect the consumer choice to buy coffee and tea by analyzing the Consumer Panel data in 2014 using Multinomial logit model. The results are summarized as follows. First, factors such as age, income, employment status, and educational level were found to be statistically significant upon the impact analysis of consumers' demographic characteristics. Second, the study showed that the first group of consumers drinking less coffee and tea had the highest interest in health, followed by the third group drinking less coffee and more tea, the second group more coffee and less tea, and the fourth group more coffee and tea. In addition, it was also found that the fourth group's pattern to purchase more coffee and tea could be explained by consumers' food consumption patterns.

The Impact of Customer Value and Internet Shopping Mall on Customer Satisfaction and Customer Loyalty

  • Sun, Han-Gil
    • Journal of Information Management
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    • v.40 no.1
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    • pp.183-197
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    • 2009
  • With development of the internet, internet shopping is taking its place as one of digitalization industries transcending time and space beyond the scope of commercial activities as the means of goods sales and purchase. We studied about the relations of customer value, environment of internet shopping mall, customer satisfaction and loyalty. Customer value is customers' subjective evaluation, which is formed after their purchasing and consuming. Customer satisfaction can be characterized as post-purchase evaluation of product quality given pre-purchase expectations. Customer loyalty is a potentiality or ensure of durative relationship between customer and enterprises. Customer satisfaction functions as an antecedent of customer loyalty, while customer value does customer satisfaction. It prevents customer churn and consolidates retention, thereby constituting an important cause of customer loyalty. This study shows that customer value, environment of internet shopping mall and customer satisfaction are each found to have a direct effect on customer loyalty. The results provide empirical support for relation between customer satisfaction and loyalty. To increase customer satisfaction and customer loyalty in internet shopping mall is the primary purpose of this study. We believe that only high quality based customer programs accompanied by well designed loyalty programs can be effective in increasing customer retention.

A Scenario-based Approach in Smart Agriculture Services (스마트농업 서비스의 시나리오 기반 접근)

  • Lee, Soong-Hee
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.7
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    • pp.1705-1710
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    • 2015
  • There have been lots of researches and developments for smart agriculture that enables higher efficiency and productivity by applying ICT into the agriculture field recently. However, there still remain many difficulties in purchasing foreign equipments or overseas expansion due to lack of international standards that are internationally approved. Such necessity leads to the international standardization activities driven by domestic experts especially in ITU-T SG13. This paper presents several smart agriculture services based on the service approach that can effectively describe use cases. The proposed architecture of service provision was applied to the document that has been consented as the ITU-T Recommendation Y.2238.

The Effect of Nation and Celebrity Reputation on Korean Products Purchase Intention: Focused on Kazakhstan (한국의 국가평판과 연예인평판이 한국 제품 구매의도에 미치는 영향에 관한 연구: 카자흐스탄을 중심으로)

  • Tyo, Yelena;Moon, Hyo-Jin
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.447-452
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    • 2019
  • This paper analyzed the impact of nation and celebrity reputation on purchase intention in Kazakhstan. Kazakhstan people aged 10 to 30 years were surveyed. The study proved that the national reputation has positive impacts on the purchase intention of Korean products. However, the Korean celebrity reputation has not statistically affected the intention of purchasing Korean products. In other words, it confirmed that the country of origin effect of Korea is affecting purchases of products from the countries concerned. Therefore, based on the country's reputation for Korea in Kazakhstan, it is believed that the promotion activities of Korean products will encourage consumers to make purchases.

The Fiscal Policy Instruments and the Economic Prosperity in Jordan

  • ALZYADAT, Jumah A.;AL-NSOUR, Iyad A.
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.113-122
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    • 2021
  • This study aims to investigate the effects of fiscal policy instruments on economic growth in Jordan using annual data from 1970 to 2019, by applying the VAR model (Vector Auto regression) and the Vector Error Correction Model (VECM). The study also examines the dynamic relationship among economic variables over time using the Granger casualty test, Impulse Response Function, and Variance Decomposition. The results show that not only the public expenditures have a positive effect on economic growth in Jordan, but also the tax revenues positively affect the economic growth in the short-run, and this is because of using the tax revenues to finance the government activities in Jordan. This effect becomes negative in the long run, and this is explained because the tax seems a source of distortions in the economy, The extreme taxes may cause huge distortions in the economy, and these distortions destroys the purchasing power, the aggregate demand, and supply. More governmental dependence on tax revenues is the main source of tax evasion and less efficiency. The effect of taxation will curb any prosperity in the economy. Therefore, the government should estimate the fair tax rates to generate sufficient revenues to finance the public expenditure required to enhance economic prosperity.

Research on Customer Survey for Clothing DIY Packages (의류 DIY 패키지의 소비자 현황조사 연구)

  • Eunhye Lee
    • Journal of Fashion Business
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    • v.27 no.2
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    • pp.108-123
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    • 2023
  • Recent increase of eco-conscious trends and pleasure from Do It Yourself (DIY) activities have led to a surge in sales of package products bundling together clothing patterns and raw materials. However, a well-structured market system is yet to be established. We surveyed 460 women with sewing as a hobby who had purchased these DIY clothing pattern packages. The survey revealed that majority of respondents had their hobby for over five years. Choosing the right fabric to match clothing patterns presented a common challenge. Most participants owned a sewing machine and an overlocker, with price being the primary concern when purchasing a package. For guidance during the sewing process, participants preferred print materials featuring real-life images. Those with less sewing experience leaned towards video tutorials. Items of interest or those commonly created included blouses, shirts, and dresses. Desire for further learning in sewing and pattern-making was prominent, with a clear preference for online classes. Several strategies are recommended to enhance the appeal of DIY clothing package products, including broadening range of packages that incorporate fabric, offering supplementary educational resources to improve users' skills, implementing affordable pricing structures, supplying comprehensive creation guidelines, and making available design modification guides. These considerations could significantly boost customer satisfaction. This research intends to lay groundwork for understanding DIY clothing creation market, ultimately fostering production of highly desirable products. Insights of this study will prove instrumental in refining product development and devising effective marketing tactics, leading to a more rewarding consumer experience.

A Study on the Consumer Satisfaction According to the Quality of Reverse Logistics Service in Overseas Purchase (해외직구에서 리버스 물류와 소비자 만족에 관한 연구)

  • Soo-Ho Choi
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2022.06a
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    • pp.371-372
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    • 2022
  • Korean customers purcahse some products directoly from overseas for saving the money. However, in refunding or exchanging the products from overseas, customers may complain due to different regulations and language barriers. Mutual purchasing relationships is a prerequisite for establishing trust with customers and online retailers need various activities to gain the trust of consumers. This research has a purpose of investigating the relationship between trust and satisfaction according to the quality of reverse logistics service.

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