• Title/Summary/Keyword: purchasers

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The Clothing Consumption Behavior of Fast Fashion Purchaser according to Environmental Consciousness (환경의식에 따른 패스트패션 구매자의 의복소비행동에 관한 연구)

  • Lee, Hyun Ji
    • Fashion & Textile Research Journal
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    • v.17 no.4
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    • pp.550-560
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    • 2015
  • This study investigates clothing consumption behavior of fast fashion purchasers according to environmental consciousness. Questionnaire examined 245 males and females in Busan who experienced fast fashion product purchases. Data were analyzed using factor analysis, t-test. ANOVA, Duncan Test and ${\chi}^{2}-test$. The results are as follows. First, the result showed significant differences in environmental consciousness education according to demographic characteristics. Second, the results showed significant differences in the hedonic pursuit of purchase motivation for fast fashion products according to environmental consciousness. The low environmental awareness group pursued hedonic purchases towards the purchase motivation of fast fashion products. The results showed significant differences in fast fashion disposal behavior according to environmental consciousness; however, not for the disposal motivation of fast fashion. In the disposal behavior of fast fashion, the high environmental awareness group indicated social friendly disposal and the middle environmental awareness group indicated economical disposal. The result showed significant gender differences towards clothing consumption behavior of fast fashion according to demographic characteristics. Males and females showed significant differences in all purchase motivation factor for fast fashion products. They also showed significant differences in economical disposal towards fast fashion disposal behavior.

A Study on the Characteristics and the Buying Behaviors of Kidult Fashion Purchasers - Kidult Fashion Emotion and Socio-Psychological Variables - (키덜트 패션구매자의 특성과 구매행동 -키덜트 패션감성과 사회심리적 특성을 중심으로-)

  • Cha, Ji-Ha;Hong, Keum-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.9_10
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    • pp.1373-1383
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    • 2007
  • The purpose of this study is to find out the dimensions of kidult fashion emotion and identify the influence of socio-psychological characteristics(nostalgic orientation, change inclination, and self-esteem) on kidult fashion emotion. 'Kidult', composite of kid and adult is indicating a group of people who feel nostalgic for and feel attachment to the products that they have been used in their childhood. A questionnaire was prepared in the survey and a total of 474 women in their twenties and thirties who had purchased the kidult fashion products were selected. The research findings are as follows: 1. Kidult fashion emotion can be classified as 5 factors: pursuits of fashion emotion, seeking girlish image emotion, preference for character emotion, seeking fun emotion, and past oriented emotion. 2. Socio-psychological variable that affected kidult fashion emotion is turned out change inclination. 3. The higher the seeking girlish image and pursuit of fashion emotion tendencies, the more they purchase the kidult fashion products. Based on these results, kidult fashion emotions are not the attachment to the past but positive expression of self and individuality.

Historical study of western encyclopaedia (서양백과사전의 역사적고찰)

  • 강혜영
    • Journal of Korean Library and Information Science Society
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    • v.13
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    • pp.1-28
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    • 1986
  • An outline of the scope and history of encyclopaedias is essentially a guide to the story of the development of scholarship, for encyclopaedias stand out as landmarks throughout the centuries, recording much of what was known at the time of publication. the early stage of encyclopaedias originated a summaries of scholarship in forms comprehensible to their readers, so that compiled their works single-handedly. The impact of Christianity brought a new phase in Western encyclopaedia making. As religion is emphasized in the encyclopaedias of those time, it pervades the whole of their contents. It was made for Christian education. The general trend in treatment in the Middle ages was arranged by subject. Most of the encyclopaedias issued before the introduction of printing into Europe having been arranged in a methodical or classical form, the alphabetically arranged encyclopaedia has a history of less than 1000 years. By influence of printing and Renaissance, a turning point came with encyclopaedia making. There were just as increasingly preferred to put practical topics first. Until those time, thought in terms of arranging their entries in alphabetical order has already familiarized. By generalization of public education in 19th-century, there were increasingly the number of purchasers so that prevailed commercial publication. It was those time that was settled the features of contemporary such as multivolume compendium of all available knowledge, complete with maps and a very detailed index, as well as numerous adjuncts such as bibliographies, illustrations, lists of abbreviations and foreign expressions, gazetteers, and so on.

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A Study on Conformity and Individuality of Consumers Purchasing BURBERRY Fashion Prestigious Product (버버리 패션명품 소비자의 동조성과 개성에 관한 연구)

  • Chun Su-Young;Lee Sun-Jae
    • Journal of the Korean Society of Costume
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    • v.55 no.3 s.93
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    • pp.136-149
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    • 2005
  • The purpose of this study was to analyze how the purchase of BURBERRY prestigious fashion brand, accomplishing the most successful luxury brand in Korea, correlated to the demographic and psychological characteristics of the BURBERRY purchasers, especially, conformity and individuality. The responses of 304 female living in Seoul and the metropolitan area between 20sover 50s who had ever bought BURBERRY were used in the study. The following results were found: 1) BURBERRY consumer's psychological characteristics were classified into 2 types of conformity (normative conformity and identificational conformity) and 2 types of individuality (anticonformity and independence) 2) 3 factors of the attributes of BURBERRY products were identified: functionality (color, multipurpose, easy-care, pattern), symbolic(brand renown & trust, history & heritage, scarcity) and aesthetic(quality, design) 3) Women conforming to higher clothing conformity attached great importance to the symbolic attributes of BURBERRY 4) The importance factors of decision on purchasing of BURBERRY were design, brand renown & trust and product quality among which the design was the highest in degree and order.

Effects of Affective Factors on Apparel Buying Behaviors (의류제품 구매시 감정적 요인이 구매행동에 미치는 행동)

  • 박은주;소귀숙
    • Journal of the Korean Society of Clothing and Textiles
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    • v.24 no.3
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    • pp.361-372
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    • 2000
  • The purposes of this study were to investigate consumer's antecedent mood, cognitive factors, and experienced affection, to find out the relationships among antecedent mood, cognitive factors, experienced affection, and consumer's characteristics, and to examine the discriminant variables of apparel buying behaviors. We developed an questionaire based on the previous studies and pretests. We collected data from 443 housewives living in Pusan and analyzed by Factor analysis, t-test, and Discriminant analysis. The results showed as following: 1. Antecedent mood consists of four factors and cognitive factors in store were composed of four factors. Experienced affection in store includes Pleasure, Dominant and Stimulating feeling. 2. We discovered that consumer characteristics related to the antecedent mood, the experienced affection and cognitive factors in store. 3. Purchasers didn't relate to the consumer characteristics, and related to the antecedent mood, the cognitive factors, the experienced affection in store. Experienced affection and antecedent moods appeared to be important factors in determining apparel buying behavior of consumers. Especially, Pleasure and Dominance of the experienced affection and Depression, Excitation/expectation. Worry and Self-encouraging of the antecedent moods were more important variables in determining apparel buying behavior than any other variables.

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A Study on the Role of Collaboration as Safeguard for Supplier's Relationship-specific Intangible Asset (공급자가 구축한 관계 특유적 무형자산의 보호수단으로서 협업의 역할에 관한 연구)

  • Kim, Jin Wan;Lee, Seok Yong;Park, Ji Young;Hong, Tae Ho
    • Knowledge Management Research
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    • v.10 no.3
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    • pp.35-49
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    • 2009
  • The purpose of this study is to examine whether suppliers are able to benefit by means of constructing a relationship-specific intangible asset and participating in collaboration with purchasers to actively maintain value created while mutually using inter-organizational information systems. To achieve the purpose of this study. 82 questionnaires have been analyzed from suppliers which are using electronic transactions through inter-organizational information systems. As a result, business process specificity and domain knowledge specificity, which are relationship-specific intangible assets, affect operational collaboration and strategic collaboration, which are classified by level of decision-making. Although both types of collaboration are needed to achieve both strategic and operational benefits, we find each collaboration to be uniquely promoted by a specific types of relationship-specific intangible asset. Operational collaboration is found to be an antecedent to operational benefit and strategic collaboration is found to be an antecedent to strategic benefits. No crossover between collaboration and supplier's benefits is found. Consequently, the result of this study shows collaboration is needed for domestic suppliers, which have relatively low levels of collaboration, to keep maintain relationship-specific intangible assets and to prevent the relationship termination cost when transactions have been stopped between supplier and purchaser. Also the results imply the supplier can have advantages by participating in collaboration.

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A Study on Seafood Purchasing Behavior of Consumers in Suhyup Shopping Mall - Focus on Demographic Factor - (수협 쇼핑몰에서 소비자의 수산물 구매 행태 연구 - 인구통계학적 요인을 중심으로 -)

  • Park, Joon-Mo
    • The Journal of Fisheries Business Administration
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    • v.48 no.4
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    • pp.67-81
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    • 2017
  • The aims of this study is to analyze the purchasing behavior of customers purchasing seafood using internet shopping mall based on the sales data of Suhyup Shopping Mall in 2016. The research shows three facts. First, 46.1% of those customers marine products in Suhyup Shopping Mall are purchasing less than 2 times a year and 62.7% of them are purchasing less than 5 times a year. Seconds, The amount of purchases of marine products using Suhyup Shopping Mall is very small. The proportion of purchasers with less than ₩100,000 per year is 48.5%, and the proportion of customers with annual purchases of less than ₩300,000 is 68.2%. Last, Relatively strong items were found by region and age. Abortion was a relatively strong item in the 20s, and In the 30s, the aquatic product set was a relatively strong item. In the 60s are seashells / scallops / shellfish and other fish, 70s are dried yellow croaker, abalone, tile fish and other fish. In the 60s and 70s, the other fishes showed strong relative strengths in terms of quantity and amount. But There were no relatively strong items due to regional differences according to the metropolitan area and nonmetropolitan area.

The Effect of the Character Attribute of Charged Mobile Messenger Emoticons on the Purchase Intention (모바일 메신저 유료 이모티콘의 캐릭터 속성요인이 구매의도에 미치는 영향)

  • Kim, Jun-Su
    • Journal of Digital Contents Society
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    • v.18 no.1
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    • pp.209-215
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    • 2017
  • Character of emoticon is considered suitable for expressivity in the digital era mixing and using contents of conversation with images in the course of having a talk with the other party in the mobile space. For the foregoing, this study carried out multiple regression analysis having factors of character attribute such as awareness, friendliness, self-expressivity and image differentiation as independent variables, and purchase intention of purchasers as a dependent variable. Analysis results show that awareness and image differentiation had a positive influence on the purchase intention, whereas friendliness and self-expressivity exerted no significant influence on the purchase intention.

A study on apparel purchaser's information search and purchase channel choice in a multichannel retailing environment (다채널 유통환경에서 의류제품 구매자들의 정보원이용과 구매채널 선택)

  • Chae, Jin Mie
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.2
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    • pp.1-18
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    • 2020
  • The purpose of this study is to investigate the consumers' characteristics in terms of information source usage and purchase channel choice focusing on apparel purchasers in the multichannel retailing environment. The specific research objects are as follows: analyzing consumer's information source usage and purchase channel choice when buying their own clothing, examining the differences of consumers' characteristics according to the groups who are classified by their information source usages, and examining the differences of consumers' characteristics according to the purchase channel choice. The data was collected from adults over 20 years of age who had bought their own clothing within the last year. The questionnaire was carried out during September 2019, using a professional internet research panel, and 490 useful data sets were analyzed by utilizing descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and a Duncan-test using SPSS 21.0. The findings showed that there were also significant differences of consumers' characteristics which included age, gender, monthly clothing expenditure, purchase price, shopping value and perceived risk according to the consumer's information source usage and their purchase channel choice.