• Review of Korea Contents Association
• /
• v.13 no.3
• /
• pp.34-38
• /
• 2015

• Korea Trade Review
• /
• v.46 no.4
• /
• pp.17-37
• /
• 2021

This study aims to examine the effects of experimental attitudes and perceived personal information protection on satisfaction and loyalty for Chinese consumers who use unmanned convenience stores. The important results of this study are as follows. First, consumers' perception of the experimental servicescape of unmanned convenience stores in China has an effect on the consumer's experimental attitude. Consumers' perception of experimental diversity in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Second, consumers' perception of the information quality of unmanned convenience stores in China has an impact on the consumer's personal information protection. Consumers' perception of the service quality of unmanned convenience stores in China has an impact on consumer's personal information protection. Third, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on the consumer's experimental attitude. Fourth, consumers' perception of personal information protection in unmanned convenience stores in China has an effect on consumer satisfaction with experiments. Consumers' perception of the experiment attitude of unmanned convenience stores in China has an effect on the consumer's satisfaction with the experiment.

• International Journal of Internet, Broadcasting and Communication
• /
• v.11 no.2
• /
• pp.59-66
• /
• 2019

The emergence of new IT technologies and convergence industries, such as artificial intelligence, bigdata and the Internet of Things, is another chance for South Korea, which has established itself as one of the world's top IT powerhouses. On the other hand, however, privacy concerns that may arise in the process of using such technologies raise the task of harmonizing the development of new industries and the protection of personal information at the same time. In response, the government clearly presented the criteria for deidentifiable measures of personal information and the scope of use of deidentifiable information needed to ensure that bigdata can be safely utilized within the framework of the current Personal Information Protection Act. It strives to promote corporate investment and industrial development by removing them and to ensure that the protection of the people's personal information and human rights is not neglected. This study discusses the strategy of deidentifying personal information protection based on the analysis of fake news. Using the strategies derived from this study, it is assumed that deidentification information that is appropriate for deidentification measures is not personal information and can therefore be used for analysis of big data. By doing so, deidentification information can be safely utilized and managed through administrative and technical safeguards to prevent re-identification, considering the possibility of re-identification due to technology development and data growth.

• Convergence Security Journal
• /
• v.19 no.5
• /
• pp.63-73
• /
• 2019

In the 4th Industrial Revolution, information is collected and analyzed from people and objects through the rapid development of ICT. It is possible to create value. However, there are many legal and institutional restrictions on the collection of information aimed at people.Therefore, in-depth research on the protection and use of personal information in the rapidly changing cyber security environment is needed. The purpose of this study is to protect and utilize personal information for the operation of AI (Artificial Intelligence) and big data during the 4th Industrial Revolution. It is to seek a paradigm shift. The organization of the research for this is: Chapter 1 examines the meaning of personal information during the 4th Industrial Revolution, Chapter 2 presents the framework for the review and analysis of prior research. In Chapter 3, after analyzing policies for the protection and utilization of personal information in major countries, Chapter 4 looks at the paradigm shift in personal information protection during the 4th Industrial Revolution and how to respond. Chapter 5 made some policy suggestions for the protection and utilization of personal information.

• Journal of Korean Clinical Health Science
• /
• v.2 no.1
• /
• pp.25-34
• /
• 2014

Purpose. The checked of perception for the protection of personal medical information of EMT student and Nursing student. Methods. Nursing students and EMT students 200 questionnaires were collected and Frequency analysis, Chi-square test, one-way ANOVA was performed for using the Windows SPSS(ver. 12.0). Results. Most of the subjects were aware of the protection law of personal information and Infringement of the privacy of personal information will be exposed. also, Education is needed privacy(EMT students $3.84{\pm}0.96$, Nursing students $3.73{\pm}0.99$). EMT($3.99{\pm}1.00$) and Nursing($4.07{\pm}0.94$)students due to exposure to both the patient's personal information privacy was violated would get recognized. Exposure to the computerization of information privacy will be exploited in other agencies(EMT students $3.78{\pm}0.88$, Nursing students $3.95{\pm}0.94$) was called. Conclusions. For the protection of personal health information, education needs to be expanded.

• Journal of Korean society of Dental Hygiene
• /
• v.22 no.5
• /
• pp.443-450
• /
• 2022

Objectives: This study was conducted to investigate the effect of professional self-concept and ethical awareness of dental hygiene (department) students attending a university located in Gwangju and Jeollanam-do on patients' willingness to protect personal information. Methods: Professional self-concept, ethical disposition, and patients' personal information protection intention according to general characteristics were analyzed using t-tests and one-way ANOVA. After confirming the correlation through Pearson's correlation analysis, the effect on the patient's personal information protection intention was confirmed using multiple regression analysis. Results: Professional self-concept, ethical disposition, and the patients' willingness to protect personal information all showed positive correlations. The higher the communication skills of professional self-concept and the higher the idealism of ethical orientation, the higher the patients' willingness to protect personal information. Conclusions: This study, ascertained the effect of dental hygiene students' professional self-concept and ethical consciousness on patients' personal information protection practices. The results suggest that it is necessary to develop an educational program that can enhance the practice of dental hygienists to protect patients' personal information, and to develop and conduct continuous policy development and research.

• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.73-82
• /
• 2022

As digital advertising industry grows, consumers' concerns over personal information protect also rise. Thus, the current study is designed to explore college students' perspectives on digital behavioral advertising and personal information protection through in-depth interviews. According to study results, importance of personal information protection is highly regarded among college students and interviewees suggest individuals, companies, and government organizations work together to protect personal information. College students' behavioral level of personal information protection can be divided into three levels such as 1) no-action taken, 2) passive response, and 3) active response. The study found that college students' attitude toward digital behavioral advertising is positive and also negative at the same time. Lastly, the study suggests that college students have positive attitude toward companies' personal information collection and use for the marketing purpose such as digital behavioral advertising. At the discussion section this study puts emphasis on the need for digital media literacy education and suggests practical implications for personal information collection and its procedures.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.24 no.4
• /
• pp.695-703
• /
• 2014

This paper studies the determinants of willingness to pay (WTP) for preventing personal information infringement. Most of previous studies only estimate the value of the WTP and, unlike them, this paper discusses personal information as an information good. Using a double-bounded dichotomous choice model, this paper empirically analyses the personal characteristics that determine the WTP for the protection of personal information. It contributes to the literature by proposing that gender, working status and communication cost are determinants for the WTP for the protection of personal information.

• Journal of Digital Convergence
• /
• v.18 no.10
• /
• pp.345-352
• /
• 2020

This study was conducted to investigate 820 university students in C and G areas to analyze the effects of ethical values of health administration major college students on the perception of patient personal information protection and to present important basic data for the development of education programs. The data were analyzed through SPSS/WIN 18.0 Program. As a result of analysis, the average of personal information protection of college students majoring in health administration was low at 2.04 ± 0.24, and ethical values were idealistic tendency 2.51 ± 0.32 points, and relativistic tendency was 2.34 ± 0.34 points, which showed a high idealistic tendency. Ethical values were also significantly related to idealistic ethics and relativistic ethics in terms of the level of awareness of patient personal information protection and the perception of patient personal information protection exposure. Therefore, in order to increase the protection of patients' personal information of university students majoring in health administration, the correct ethical values should be established, and systematic and continuous education is needed for this purpose.

• Convergence Security Journal
• /
• v.18 no.5_1
• /
• pp.83-92
• /
• 2018

The GDPR implemented since 25 May 2018 is common to all EU Member States and is legally binding. It is also important and legally valuable in that it takes into account the latest trends related to privacy protection. The purpose of this study is to propose a comprehensive review and improvement direction of the personal information protection laws in South Korea through a comparative analysis of EU GDPR and privacy related laws in South Korea. As a result of this study, the differences between the GDPR and privacy related laws in South Korea are Definition of personal sensitive information, Right to data portability, Data protection officer, Transfers of personal data to third countries, Supervisory authority, and Punishment, etc. The differences in these regulations were necessary to protect the rights and interests of data subjects and to properly handle personal information of personal information controllers. Therefore, based on the results of the comparative analysis of this study and suggestions on improvement direction of the law related to personal information protection, it is expected that it will contribute to the overall inspection and improvement of the law related to personal information protection in South Korea.