• Title/Summary/Keyword: profit-oriented

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Online Marketing Attitude Analysis. (온라인 마케팅 태도분석)

  • Kim, Se-Hwan
    • Journal of Industrial Convergence
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    • v.9 no.1
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    • pp.33-66
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    • 2011
  • As an information-oriented society is arrived. an internet market has been developed steadily. This advance of internet market made the augmentation of purchasing clothes, and thus the fashion trade has tried to use effectively the internet marketing as a new channel of profit increasement. However, the fashion trade did not utilize efficiently an internet as a marketing mediation so far. This results from the want of coping with consumer behavior on the internet community. To answer the necessity of analysis of consumer behavior, this thesis inquires the difference of buying clothes on the internet shopping mall according to the lifestyle of consumer. Then this thesis provides the strategy of internet marketing fitted to each lifestyle for making a good profit. The inquiry was conducted to university located on Seoul, and the lifestyle of undergraduate was categorized to five groups, that is, trendy, information-inclined, economical purchase, brand-inclined, and spirit-pursuit types. This thesis analyzed the difference of consumer behavior of each type according to various factor, and presented a marketing strategy fitted to each type from these analysis results.

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Role of Decision Support Systems in Marketing Management

  • Arshi Naim;Kholood Alqahtani
    • International Journal of Computer Science & Network Security
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    • v.24 no.8
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    • pp.153-158
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    • 2024
  • This paper is an extended paper showing the role of Decision Support Systems (DSS) in other fields of Marketing Management (M.Mgnt). DSS facilitates in decision making many M.Mgnt concepts and Customer Relationship Management (CRM) is one of them and it depends on the firm's tasks for developing and retaining customers while achieving their satisfaction and enhancing the sense of belongingness for their products and services. Profit maximization, the process of customer value, and building strategic values for the firm are the three empirical benefits of CRM that are achieved through analytical, operational, and direction (AOD) capabilities respectively. This research focuses on the application of DSS models of what-if analysis (WIA) for CRM at (AOD) and also shows the dependence on the Information Success model (ISM). Hypothetical data are analyzed for (AOD) by three types of (WIA) to attain CRM and profit maximization and this analytical method can be used by any customer-oriented firm as a general model.

Production planning for recycle-oriented manufacturing system (재활용을 고려한 제조시스템의 생산계획)

  • 이경근;송수용;류시욱;윤상국
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.04a
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    • pp.530-533
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    • 2000
  • Recently, Manufacturers have recognized the importance of recycling because of the limitation of natural resources and new and proposed laws and legislations that assign responsibility to manufacturer for the ultimate disposal of their products and the environmental problems. In this paper, products assembled recyclable parts and non-recyclable parts are collected after consumer usage and go into a plant. And the collected recyclable parts are disassembled through the disassembly process and have three attributes - re-usable attribute, re-manufacturing attribute and dumping attribute. In this situation, we deal with a production planning for recycle-oriented manufacturing system. The proposed model maximizing the profit in a system is formulated as a mixed-integer linear programming. And then a numerical example is used to evaluate the effectiveness of the proposed model

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Real-Time DBR Scheduling in Internet Based Make-to-Order Manufacturing (인터넷을 통한 주문생산환경에서의 실시간 생산 DBR 스케줄링)

  • Han, Young-Geun;Kim, Yeon-Kyun
    • IE interfaces
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    • v.14 no.4
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    • pp.341-347
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    • 2001
  • This paper describes a real-time manufacturing scheduling system on Internet using DBR(Drum-Buffer-Rope) scheduling method. We intend to change company-oriented manufacturing scheduling, which has been used at most manufacturing companies, to customer-oriented manufacturing scheduling. Customers can not only choose product kinds, quantities and order due dates, but also evaluate optimum order due date by themselves in real-time through internet and then the results will be converted into practical manufacturing scheduling. If the company cannot meet the customer order due date, it will offer reliable and accurate information to the customers by suggesting the earliest order due date. To evaluate the customer order due date in real time, companies should be able to estimate their accurate production capacity. This research uses Goldratt's DBR scheduling method to realize that function. The DBR scheduling does not recognize the production capacity of the whole company, but only of the constraint resources which have a great effect on the company throughput. Thus, it can improve the customer service level as well as the profit by performing more dynamic and reliable scheduling through Internet.

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A STUDY ON CULTURAL PRACTICES IN CONSTRUCTION CONTRACTING ORGANIZATIONS IN MALAYSIA

  • H. Abdul-Rahman;Wang Chen;Halimatun. Othman
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.169-178
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    • 2007
  • This paper has investigated the cultural practices influencing business performance and integrity in selected Malaysian contractors and has discussed culture related issues to improve the management of cultural capitals in the Malaysian construction industry. Issues of current enterprise culture and applicable cultural practices, leadership styles, enterprise axiology and integrity, cultural practices and loyalty, and identification of organizational culture are discussed during the semi-structured interviews and questionnaire survey. Conclusions has been drawn that the people oriented and task oriented management style have a similar quantity of supporters in Malaysian contractors. The integrity and profit are respectively identified as the enterprise axiology in the ethical and economic perspective. The monkey culture is considered as the most applicable type for the cultural practice and the current enterprise cultures applied in the Malaysian contractors are mostly positive to both the organizations and society.

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Classification of Silver Farming Types and Investigation of Proper Crop for Silver Farmers (실버농업의 유형분류 및 적합작목 탐색)

  • Kang, Kyeong-Ha;Yoon, Soon-Duck;Kang, Jin-Ku
    • Journal of Agricultural Extension & Community Development
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    • v.14 no.2
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    • pp.301-328
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    • 2007
  • The purposes of this study were to classify the silver farming types and to investigate proper crops for silver farmers. Data were collected from 408 farmers returned from the urban area. Descriptive statistics were employed using SPSS/PC windows program. After then, researchers discussed the silver farming patterns and their proper crops, and tried to analyze the silver farming model. Major results were as follows: The farming aims of retirees, urban residents as well as farmers returned from the urban area were various from hobby/ leisure to income generating activities. Fourteen types of silver farming were classified by farming aim and residential area of retirees. Retirees in the hobby/leisure-oriented silver farming type can select and enjoy the various plants, animals, and insects as well as crops due to their small scale. Silver farmers in the self-sufficiency type may select crops for their food. Income-oriented silver farmers may have difficulties in choosing the proper crop. They must consider their income needs, health status and field location. Profit-oriented silver farmers with venture mind can have some business opportunities in the agricultural sectors in spite of severe competition. As the aged silver farmers have poor health, they must keep work safety rules, use the proper work-aids, and utilize the labor-saving farming system.

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Measuring Operational Efficiency of Korean Online Game Companies with DEA Window Analysis (DEA Window 분석을 이용한 국내 온라인 게임 기업의 운영 효율성 평가)

  • Chun, Hoon;Lee, Hakyeon
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.3
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    • pp.23-40
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    • 2014
  • This paper measures the operational efficiency of domestic online game companies and analyze its trends and patterns by using data envelopment analysis (DEA). DEA is a non-parametric approach to measuring the relative efficiency of decision-making units (DMUs) with multiple inputs and outputs. 14 online game companies are selected as DMUs and three inputs (number of employees, capital and asset) and three outputs (sales, operating profit and net profit) are selected as DEA variables. First, the output-oriented BCC model and super-efficiency model are employed to measure the static operational efficiency of the online game companies from 2003 to 2012. We also conduct the dynamic analysis with DEA window model to capture the trends of their operational efficiency influenced by internal and external environmental changes. The results are expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.

What IF Analysis Impacting CRM in Medical Sector

  • Arshi Naim;Kholood Alqahtani;Mohammad Faiz Khan
    • International Journal of Computer Science & Network Security
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    • v.23 no.7
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    • pp.101-108
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    • 2023
  • Decision Support Systems (DSS) is an Information Systems (IS) application that aids in decision-making processes for many business concepts and Customer Relationship Management (CRM) is one of them and it depends on the firm's tasks for developing and retaining customers while achieving their satisfaction and enhancing the sense of belongingness for their products and services. Profit maximization, the process of customer value, and building strategic values for the firm are the three empirical benefits of CRM that are achieved through analytical, operational, and direction (AOD) capabilities respectively. This research focuses on the application of DSS models of what-if analysis (WIA) for CRM at (AOD) and also shows the dependence on the Information Success model (ISM). Hypothetical data are analyzed for (AOD) by three types of (WIA) to attain CRM and profit maximization and this analytical method can be used by any customer-oriented firm as a general model and for the purpose of the study we have compared the CRM between patients and hospital management.

A study on Strategies of Entering the Overseas Market for the Profit Diversification of the Traditional Performing Arts Industry (전통공연예술산업의 수익 다원화를 위한 해외시장진출 모델연구)

  • Bek, Jungil;No, Suyeon
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.55-65
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    • 2021
  • The purpose of this study is to explore whether entering the overseas market can be an opportunity in overcoming the limitations of the single profit structure in which the traditional performing arts industry relies on public support. To this end, we applied the concept of industrial value-chain and business model and divided the overseas market entry process into four stages-preparation, promotion, harvest, and follow-up. Based on three case-studies that actively pursued overseas market development with market-oriented thinking in the field of traditional music, the relevant entry model of overseas market for the Korean traditional performing arts industry was suggested. Although the overseas market is not yet a major source of revenue, the traditional performing arts teams searching for profit diversification can consider the overseas entry model derived from this study. Also as found in case studies, the Korean government should establish an institutional system to foster planning and distribution experts in charge of overseas markets for the traditional performing arts, and develop a long-term information provision program away from the one-time expense support.

An Empirical Study on the Risk Diversification Effect of REITs (리츠의 투자위험 분산화 효과에 대한 실증연구)

  • Cho, Kyu-Su;Lee, Sang-Hyo;Kim, Jae-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.14 no.1
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    • pp.23-31
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    • 2013
  • Following the U.S sub-prime mortgage crisis and a slump in properties market, the probability is rising that housing investment would not yield high profit as it used to do until early 2000s. For this reason, the nature of properties market is undergoing a change from a source of lucrative investment to a source of a relatively low but stable profit, such as profit-oriented real estate. This trend is likely to promote REITs market, which is a leading product for indirect investment. Until now, the REITs market has been growing slowly compared to a general housing market or financial markets. However, as the importance of risk management based on portfolio theories increases, stable profit generation of REITs can be effective in risk management. This study conducts an empirical analysis on how investment risks can be diversified by including REITs-a source of relatively stable profit in the equity market-in investment portfolio. The analysis results showed that, similar to food and beverage stocks of highly defensive nature, REITs has a relatively weak correlation with KOSPI that reflects the overall market performance. It also showed very low standard deviation in case of minimum variance portfolio. This suggests that including REITs in investment portfolio can be as effective as including food and beverage stocks for risk diversification. Due to uncertainties, investment always accompanies risks, and balancing potential profits and risks is essential.