• 수산경영론집
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• 제30권1호
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• pp.31-50
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• 1999

The purpose of this paper is to offer policies or laws governing the future of Korean seafood markets in view of societal marketing concept. The environment surrounding those markets is changing quickly and constantly. The proposals in this paper are meant to help the Korean seafood market coping with this swiftly changing environment. This paper sorts this changing environment in terms of institutional side and secio-economical side. The institutional side involves the enforcement of international and domestic seafood trade standards, the increase of seafood importation, the adoption of optional seafood sales system, the openness of distribution market, and the adoption of TAC system. The secio-economical side involves the development of telecommunication and transportation, and the changing of seafood consumption pattern. The forecast about the future of seafood market could be classified into three fields, that is, the production field, the distribution field, and the consumption field of seafood. In the production field of seafood, the stabilization of supply of seafood and the production management oriented seafood market could be forecasted. In the distribution field, the formulating of enforced trade standards, the dispersion of marketing function among fisher, wholesaler and retailer, the development of marketing skills, and the promotion of marketing information system could be forecasted. Finally, in consumption field, the promotion of standardization and diversification, the appearance of intellectual consumers could be forecasted. This paper seeks to offer policies or laws fur the three categories of the seafood market-the government, the fisher, and the distributor-coping with the changing environment on the above three fields, thereby benefiting the consumer's long-term welfare. For the government, this paper suggests the construction of a Seafood Transaction Information Infrastructure, a Seafood Dealer License System, and a Seafood Safety Security System. For the fishers, this paper proposes an Eco-labelling System, a Sustainable Production System, and a Real Naming System in dealing seafood. Finally, for the distributors, this paper offers a Seafood Production Controlling System, a Nature-friendly Marketing System, and a Consumer-oriented Marketing System.

• 한국식품저장유통학회지
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• 제16권4호
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• pp.490-498
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• 2009

This study attempted to examine the profitability and marketing costs of seed potato under contract farming system of BADC (Bangladesh Agricultural Development Corporation) with the help of primary and secondary data. Total 45 contract farmers were randomly selected. Attempts were made to calculate costs, returns and profitability of seed potato production under contract farming system, and to identify marketing channels of seed potato. The field level data were collected by a farm survey during the months of April 2005 through direct interviews with contract farmers and registered dealers using a structure survey questionnaire. The results showed that the gross return per hectare was Tk. 252,464 for all categories of farms. Cost of seeds, fertilizers, pesticides, irrigation and human labor were critical inputs for profitability of seed potato. Cobb-Douglas production function analysis was used to determine the effects of the key variables to seed potato production under contract farming system. The elasticity of seed potato production was at 0.727 for all categories of farms. The findings exhibited that the summation of elasticity of different inputs for seed potato production was less than one, implying that the production function exhibited decreasing returns to scale. Registered dealers and Upazila Sales Centers were involved in seed potato marketing formed a straightforward marketing channel. The total marketing costs of registered dealers were Tk. 759.49 per ton of seed potato. The net marketing margin of registered dealers was estimated at Tk. 465.51 per ton of seed potato. The selected contract farmers and registered dealers faced a number of problems and some of recommendations were suggested.

• 농업과학연구
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• 제39권1호
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• pp.43-51
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• 2012

Hanwoo, Korean cattle, is traditionally an important livestock to farmers and also important meat to consumers. Recently, to make more efficient production system and provide cheaper and high-quality hanwoo meat, the scale-up via brand is emphasized. However, the price of hanwoo is getting higher and the price increase is considered to occur due to marketing margins in the distribution process. In this study, factors affecting the hanwoo marketing margin are analyzed using 2004-2009 monthly data. In the Cochrane-Orcutt estimation of marketing margin, hanwoo production, other domestic production and import, income, output index, market share of major retailers, and market share of hanwoo brands shows statistical significance in the result. The results shows basic factors of the marketing margins to hanwoo and gives some implications to the management system of hanwoo brand like a sophisticated market segmentation and a differentiated promotion.

• 수산경영론집
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• 제32권2호
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• pp.73-89
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• 2001

The market conditions of sea mustard is changing by overproduction, decreasing price, Import of blanched and salted sea mustard from China into Korea domestic market and increasing market share of sea mustard of China in Japan. In addition, the price support program in sea mustard aquaculture must be modified due to the restriction of domestic support by international organization such as WTO. There are two ways to solve those problems. First is that finding a way to solve the overproduction of sea mustard. One of possible ways is the production adjustment by Marketing Order. Second is that finding an alternative way to replace price support program. The possible way is Direct Payment instead of purchase stockpile system. To introduce marketing Order, outlook center, organization of self-management, production adjustment through output control measure, improvement of market structure, and education/publicity arc necessary. Also, to implement marketing order, setting a model business by government is required. There are two steps for implementation of marketing order. First step is to construct Order Committee including organization of producer, people related marketing. However, this committee must run by government for certain short-term. Second step is to improve quality of product and acceleration of demand. At visual point that enforcement of the first step is completed, government has process that government transfers Order Committees self-correcting. It is desirable that government only conduct the support acts such as quality improvement and acceleration of demand. Also, at early stage it is necessary to have aid system for marketing order For example, we can expect that income increase by production adjustment in long run. However, in short run the income of producer may decrease so, it is required to compensate his economic lose. For compensation, The useful means that can be utilized is direct payment. Direct payment is not continued policy. Also, when production adjustment policy such as Marketing Order has effective results, Direct Payment as an assistant measure must be reduced or abolished. Therefore, when production adjustment acts as an effective tool to control overproduction, Direct Payment system.

• 한국유기농업학회지
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• 제18권4호
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• pp.489-509
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• 2010

The object of this study is to analyze marketing situations and to suggest developing issues for organic farming. Organic agricultural products (OAP) has been steadily grown by an annual 36.4 percent over the past ten years, and production of OAP took up 4.5 percent of the Environmentally friendly agricultural products (EFAP) in 2009. 9,403 farmers, cultivated area 13,343ha and production 108,810 M/T in Organic agriculture are respectively formed 0.8 percent, 0.8 percent and 0.6 percent of Korea agriculture in 2009. And production of livestock products to have been certificated from the year 2005 was over 10,000M/T in 2008. OAP is mainly distributed by direct marketing system. The market size of OAP is 188.5 billion in 2008 and has been grown by an annual 30.1 percent. The price difference between OAP and general agricultural products is about 65.8 percent. Several issues on the marketing system of OAP are as follows : overcost of OAP marketing socially, imbalance of supply and demand, absence of standard price, institutional insufficiency to marketing within wholesale market, retail price inflexibility of consumer's cooperative, and so on.

• 한국지역지리학회지
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• 제3권1호
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• pp.135-154
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• 1997

본 연구는 안동지역 삼베수공업산지의 존립기반 즉 생산유통체계의 변화 및 경영특성, 그리고 산지내 사회적 분업과 지역 분화의 실태를 분석하였다. 안동 삼베수공업은 1970년대 고도경제성장기의 극심한 쇠퇴기를 거쳐 1980년대 후반 이후 소득수준 향상에 따라 1970년대 초반 수준으로 회복되면서 일정수준을 유지하고 있다. 생산유통체계는 종래 일괄생산체계의 "소상품형"에서 1980년대 후반 이후 품질 및 생산공정 개선노력과 생산연령층의 노령화 그리고 기존 제품판매체계의 기능약화로 생산공정상의 사회적 분업을 중심으로 생산유통체계가 변화하였다. 산지내 사회적 분업은 대마 재배와 제사 및 직조 공정간, 나아가서 부분적인 수공업적 공정상의 분업 그리고 생산과 제품 판매간의 크게 3부분에 걸쳐 이루어지고 있다. 이중에서 강산과 제품의 유통 판매간의 분업은 활성화되지 못해 신제품의 기획 개발 및 판로개척을 선도할 수 있는 업체가 정착 발달하지 못하고 있다. 지역 분화의 특징으로는 과거 전지역에서 보편적으로 이루어지던 생산이 특정 지역에 한정적으로 이루어 곁과 동시에 지역간 생산유통체계상의 차별성에 기초하여 지역간 연계가 강화되었다는 점을 들 수 있다. 지역분화의 원인으로는 대마재배의 지역 특화와 노동력 이용방식에 있어서의 차별성을 들 수 있다.

• 한국경영과학회지
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• 제26권4호
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• pp.23-37
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• 2001

This paper is concerned with the critical issue of allocating limited corporate resources among multiple products and between production and marketing functions of a functionally decentralized firm where the two geographically remote functions independently make decisions pertaining to their own decision-making domain. We attempt to demonstrate how IT can contribute to enhancing the quality of coordinating production and marketing functions from the perspective of resource allocation. To this end, we propose a prototype named ITBCS (IT-Based Coordination System) that works under LAN supported computing environments. We develop a comprehensive coordination scheme that can handle various cost functions for the resource constrained, multiple product case that huts been tittle discussed in literature. A preliminary version of ITBCS has been implemented for a hypothetical situation where LAN electronically wires distributed marketing and production computing nodes. Managerial implications are also discussed.

• 농업과학연구
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• 제42권3호
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• pp.285-291
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• 2015

Many Koreans have the question about the price of food: whether the price of Korean food is reasonable or not? Even though some previous studies tried to discuss and analyze the price system of Korean food, few papers clearly present the implication about production cost or marketing margin of processing food. The purpose of this paper is to measure and analyze the production cost and marketing margin of tofu and kimchi, which are one of the main food in Korea, through the raw-data of FIS, KAMIS, and other data from Korean business area. The results of studies present a few findings as follows: First, the proportion of labor cost in the production cost is very important factor and need to be decreased for the lower consumer price. Especially, the lower proportion of labor cost in kimchi industry should be important issue, even though the reduction of proportion of labor cost in kimchi industry is not easy in the real world. Second, each marketing channel of processed food shows different marketing margin. Therefore, Korean government need to increase the level of competition of marketing channels, which makes each business is forced to decrease the marketing margin to survive the market competition in Korea.

• 한국식품저장유통학회지
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• 제3권1호
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• pp.61-75
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• 1996

Apple is most favorable fruit in Korea, and apple farmland has been increased before and after the agreements of Uruguay Round and apple is considered as one of strategic agricultural products. Especially expansion of apple farmland is concentrated in Kyungpook region because of the suitable climate and its market share is about 70 percents in 1992. The marketing channels of apples of Kyungpook region are widely classified by merchant, agricultural or horticultural co-op and large scale farmer's. Among them market share of merchant's occupy over 65 percent. In marketing margins, commercial profit is higher than cost in total marketing margins and, assembler and retailer's margin is not less than wholesaler's. The fluctuation of the price of apple is high in year. The marketing problems of apples are several, first, complex marketing channels, secondly, the high percentage of market share by growing district assembler, thirdly, low rate of package and quality standardization, finally, concentration of shipment of apple because of the shortage of apple processing, storage and marketing facilities, of newly produced apples. In conclusion, to increase apple grower's income with the stabilization of supply and quality upgrade, the improvement measures of marketing system are as follows, first, government level's support in marketing facilities and mechanism, secondly, the increment of supply by grower's cooperatives, thirdly, the establishment of a serious of marketing system to increase the efficiency, fourthly, the establishment of cold-chain system and quality standardization of apple, finally, production of various kinds of apple processing goods.

• 한국컴퓨터정보학회논문지
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• 제12권3호
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• pp.235-241
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• 2007

국내농산물에 대한 원산지 확인 및 각 프로세스별 정보의 관리는 수입개방여파와 더불어 다양한 소비자계층의 다양한 기호를 충족시켜 줄 수 있는 안심하고 질 좋은 제품을 최종 소비자에게 전달하기 위한 시스템 구축에 많은 노력을 하고 있다. 이는 생산 농가에서 가공, 처리, 판매 단계에서 발생하는 많은 정보들이 원천데이터의 생성에서부터 판매단계까지의 정보가 잘 관리되고 있지 않다는 현실이 식품의 안전을 확인하는데 문제를 발생시키는바 생산이력정보시스템의 구축의 필요성을 야기하고 있다. 따라서 본 논문에서는 축산물의 생산에서 가공, 처리, 유통, 판매 과정에서 발생하는 각 프로세스별 관련 정보를 관리 처리할 수 있는 생산이력시스템(Traceability System)에 대한 국내외 사례와 일반 생산농가를 대상으로 한 시스템 구축과 도입방안에 대해 살펴보았다.