• Title/Summary/Keyword: production and perception

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Study on the Cultural Marketing Factors of Tourism Destination in the Era of Convergence : Focusing on the Brand Attitude and Brand Equity Differences by segmented groups (융복합시대의 관광지 문화마케팅에 관한 연구 : 세분집단별 브랜드태도 및 자산 인식 차이를 중심으로)

  • Yoon, Yeong Hye;Kim, Mi Seong;Kang, Hwa;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.37 no.2
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    • pp.205-217
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    • 2019
  • This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

An Analysis of Trends in Research Papers Related to Picture Books: Focusing on papers in domestic academic journals (그림책 관련 연구의 동향 분석 - 국내 학술지 논문을 중심으로 -)

  • Kim, Jong-Sung
    • Journal of Korean Library and Information Science Society
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    • v.53 no.2
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    • pp.189-214
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    • 2022
  • The purpose of this study is to provide an understanding of the current status of picture book-related research in Korea. For this purpose, 1,660 picture book-related research papers produced in Korea by 2021 were analyzed. The results revealed through the analysis are summarized as follows. First, research papers began to appear in the mid-1990s and began to increase significantly around 2010. Second, the journal with the most research papers was 『Journal of Children's Literature and Education』, accounting for 17.7% of the total. Third, the representative researchers who led the production of the papers are Eun-Ja Hyun and Hea-Sook Jo. Fourth, by research type, individual research papers accounted for 39% and joint research 61%. Fifth, as a result of the analysis of the research topic, the study of the contents (analysis) of picture books (33.4%), the study of the effect of picture books (29.6%), and the study of perception, reaction, and experience of picture books (18.0%) were in order. Sixth, as a result of the research method analysis, experimental studies (35.7%), content analysis (33.7%), literature studies (13.3%), and qualitative studies (9.3%) were in order. Based on the results of the analysis, the researcher suggested diversifying the research production route, expanding the trend of collaboration between universities and the field, diversifying research topics, and enhancing the validity and diversity of research methods.

Rethinking the Printed Music from the View of Media -Focused on Fugue in Unaccompanied Violin Sonata No. 3 by J. S. Bach- (인쇄 악보에 대한 미디어적 고찰 -J.S 바흐의 무반주 바이올린 소나타 제3번 '푸가'를 중심으로-)

  • Kim, Hyokyung;Byun, Hyuk
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.656-663
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    • 2016
  • The study focused on the printed sheet music delivering the classical music contents in the view of the media. Media scholar Marshall Mcluhan declared that the media is not just simple tool of delivery but is the main subject affecting the human perception and the content itself. The music media, sheet music invented by the development of the printing technique allowed the massive production and it generalized the classical music contents. However, the editing, the mandatory process for sheet music, created the editors who are standardizing and visualizing the music contents and until today, the sheet music delivers the editor's interpretation rather than the composer's. To prove this notion, the study will compare the manuscript and sheet music of Unaccompanied Violin Sonata no. 3 'Fugue' by J. S Bach and will discuss about the compatibility of the sheet music as the music media now.

The Effects of Drugs, including Alcohol, on Ocular Health and Contact Lens Wear (약물과 알코올이 눈과 콘택트렌즈에 미치는 영향)

  • Kim, Jae-Min
    • Journal of Korean Ophthalmic Optics Society
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    • v.5 no.1
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    • pp.73-81
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    • 2000
  • This review on ocular toxicology concentrates on the effects on ocular health and contact lens wear induced by systemically used drugs, including alcohol. Many systemically administered drugs produce ocular adverse effects. Fortunately, relatively few are capable of causing significant, irreversible visual impairment. The visual symptoms of acute intoxication are as follows : Drop in vision/visual acuity, diplopia, poor dark adaptation, increase in time for glare recovery, early cataract, decreased depth perception, blue-yellow or red-green colour defect and visual hallucinations. Blinking pattern, tear production, and discoloration of contact lenses can be affected by some systemic or local ocular medications. The cornea, conjunctiva, or eyelids may react to some systemic medications and to some preservatives used in contact lens solutions. The hydrogel contact lens act as a drug reservoir that emits the drug over time. I discuss management of contact lens-induced infectious and inflammatory conditions.

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The continuous or categorical effects for HH vs. HL and HH vs. LH in lexical pitch accent contrasts of Korean

  • Kim, Jungsun
    • Phonetics and Speech Sciences
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    • v.6 no.4
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    • pp.53-65
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    • 2014
  • The current research examines whether pitch contour shapes in North Kyungsang pitch accent contrasts provide a phonetic dimension for phonological discreteness in a mimicry task. Two pitch accent continua resynthesized were created for HH vs. HL and HH vs. LH. To confirm a phonetic dimension for accounting for pitch accent categories in North Kyungsang Korean, the mimicries of speakers of two dialects (i.e., North Kyungsang & South Cholla) were compared. One of the findings showed that, for North Kyungsang speakers, the range of mean f0 peak times was a phonetic dimension undergoing a continuous shift within a stimulus continuum for both HH vs. HL and HH vs. LH. On the other hand, for South Cholla speakers, there were no apparent shifts around categorical boundaries for either HH vs. HL or HH vs. LH. Regarding individual mimicries on f0 peak timing, there are many variations. For HH vs. LH, three North Kyungsang speakers showed a discrete pattern reflecting a shift in phonological categories, but for HH vs. HL, there was no such distinction showing a categorical shift, though there were statistically significant differences for two speakers. Interestingly, one of the North Kyungsang speakers showed a continuous phonetic dimension for both HH vs. HL and HH vs. LH. Lastly, the f0 valley timing did not exhibit a discrete or gradient phonetic dimension for speakers of either dialect. On the basis of these results, what is interesting is that the tonal target such as high tone in North Kyungsang pitch accent categories within the autosegmental-metrical (AM) theory may be realized within individual cognitive systems for representing the interaction of perception and production.

A Preliminary Report on Perceptual Resolutions of Korean Consonant Cluster Simplification and Their Possible Change over Time

  • Cho, Tae-Hong
    • Phonetics and Speech Sciences
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    • v.2 no.4
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    • pp.83-92
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    • 2010
  • The present study examined how listeners of Seoul Korean would recover deleted phonemes in consonant cluster simplification. In a phoneme monitoring experiment, listeners had to monitor for C2 (/k/ or /p/) in C1C2C3 when C2 was deleted (C1 was preserved) or preserved (C1 was deleted). The target consonant (C2) was either /k/ or /p/ (e.g., i$\b{lk}$-t${\partial}$lato vs. pa$\b{lp}$-t${\partial}$lato), and there were two listener groups, one group tested in 2002 and the other in 2009. Some points have emerged from the results. First, listeners were able to detect deleted phonemes as accurately and rapidly as preserved phonemes, showing that the physical presence of the acoustic information did not improve the listeners' performance. This suggests that listeners must have relied on language-specific phonological knowledge about the consonant cluster simplification, rather than relying on the low-level acoustic-phonetic information. Second, listener groups (participants in 2002 vs. 2009), differed in processing /p/ versus /k/: listeners in 2009 failed to detect /p/ more frequently than those in 2002, suggesting that the way the consonant cluster sequence is produced and perceived has changed over time. This result was interpreted as coming from statistical patterns of speech production in contemporary Seoul Korean as reported in a recent study by Cho & Kim (2009): /p/ is deleted far more often than /p/ is preserved, which is likely reflected in the way listeners process simplified variants. Finally, listeners processed /k/ more efficiently than /p/, especially when the target was physically present (in C-preserved condition), indicating that listeners benefited more from the presence of /k/ than of /p/. This was interpreted as supporting the view that velars are perceptually more robust than labials, which constrains shaping phonological patterns of the language. These results were then discussed in terms of their implications for theories of spoken word recognition.

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The Effects and Implications of Africa ODA Projects on Agricultural Outputs: Application of KOPIA Practices (아프리카 농업분야 ODA 사업 성과분석 및 시사점: KOPIA 사례를 중심으로)

  • Cho, Dongin;Park, Jonghoon;Lee, Seongwoo;Park, Jiyoung
    • Journal of the Korean Regional Science Association
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    • v.37 no.4
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    • pp.21-32
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    • 2021
  • This study analyzed investment effects for Practical Field Studies conducted by the KOPIA (Korea Program on International Agriculture) centers, which are part of the ODA project operated by the Rural Development Administration. Focusing on the productivity and effectiveness factors of each project, a questionnaire survey was sent to each KOPIA center associated with each project. The results demonstrated the production and profitability of farms participating in the pilot project were significantly improved compared to those of farms that did not participate in the project. Also, in the satisfaction results of taste, nutrition, and freshness, the participating firms could significantly improve them when being compared to those of non-participating farms. It is highly expected to contribute to improving the operational effectiveness of Practical Field Projects conducted in Africa based on the results of each project's performance and economic feasibility. This study also can lead to a change in the social perception of ODA projects by raising people's awareness of ODA projects.

Problems of Using Cyberdramaturgy in Modern Foreign Cinematography

  • Portnova, Tatiana V.
    • International Journal of Computer Science & Network Security
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    • v.22 no.10
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    • pp.25-30
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    • 2022
  • The article is devoted to the actual problem of the use of digital technologies in modern cinema in developed countries. The purpose of the study is to identify the essence of the term "cyberdramaturgy" and the problems of its use in modern film production. The research methodology is based on a systematic approach and includes the methods of the general scientific group (analysis, synthesis, deduction, induction), as well as a number of special methods: the method of content analysis of scientific literature on the research topic; sociological survey method; as well as the method of statistical analysis. The results of the survey were analyzed using the Neural Designer program (a tool for advanced statistical analytics) and translated into a graphical diagram format for clarity of perception. Answers in 75 questionnaires were evaluated by the average score for six analysis criteria, which made it possible to bring all the calculations to a 10-point scale. As a result of the study, the author of the article concluded the following: directors believe that the use of cyber analogues of actors and backgrounds leads to the blurring of genres, the hybridization of cinema and animation; directors are also concerned about the problem of replacing the director himself with a special program. The writers are completely concerned with the problem of machine scripting with almost infinite variability beyond the human imagination. Directors-producers believe that the cyberdramaturgy development will lead to completely new standards of cinematic quality, sharply different from the traditional assessment of acting and scene setting, to the appreciation of 3D animation as the highest category in the art. Such innovations actually devalue all international cinematography awards, as cyberdrama reduces the value of cyberactors to zero. It is impossible to bail out an "Oscar" or a "Golden Globe" award for a digital double or a separate cyber model that is used in the film instead of the actors.

Analysis of Crane Accidents by Using a Man-Machine System Model (인간-기계 시스템 모델에 의한 크레인 사망재해 분석)

  • Park, Jae-Hee;Park, Tae-Joo;Lim, Hyun-Kyo;Seo, Eun-Hong
    • Journal of the Korean Society of Safety
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    • v.22 no.2 s.80
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    • pp.59-66
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    • 2007
  • As the need of handling heavy materials increases, various cranes are used in industries. However, the effectiveness of crane also entails industrial accidents such as falling, constriction etc. In fact, the number of fatal accidents caused by crane is still high in Korea. To find out the causes of the accidents in terms of human error, we developed a man-machine system model that consists of two axes; human information processing and crane life cycle. In the human information processing dimension, we simplified it as five functions; sensing and perception, decision making and memory, response etc. In the crane life cycle dimension, we divided it into nine phases; design, production, operation etc. For the 152 fatal accident records during 1999-2006 years, we classified them into 45 cells made by two axes. Then we identified the preceding causes of the classified crane accident based on performance shaping factors. As the results of statistical analysis, the overall trend of crane fatal accidents was described. For the cause analysis, wrong decision making in work plan phase shows the highest frequency. Next, the poor information input in crane operation followed in accident frequency. In ergonomics view, the problems of interface design in displays and controls made 11.8% of fatal accidents. Following the analysis, several ergonomic design guidelines to prevent crane accidents were suggested.

Point Cloud Content in Form of Interactive Holograms (포인트 클라우드 형태의 인터랙티브 홀로그램 콘텐츠)

  • Kim, Dong-Hyun;Kim, Sang-Wook
    • The Journal of the Korea Contents Association
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    • v.12 no.9
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    • pp.40-47
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    • 2012
  • Existing art, media art, accompanied by a new path of awareness and perception instrumentalized by the human body, creating a new way to watch the interaction is proposed. Western art way to create visual images of the point cloud that represented a form that is similar to the Pointage. This traditional painting techniques using digital technology means reconfiguration. In this paper, a new appreciation of fusion of aesthetic elements and digital technology, making the point cloud in the form of video. And this holographic film projection of the spectator, and gestures to interact with the video content is presented. A Process of making contents is intent planning, content creation, content production point cloud in the form of image, 3D gestures for interaction design process, go through the process of holographic film projection. Visual and experiential content of memory recall process takes place in the consciousness of the people expressed. Complete the process of memory recall, uncertain memories, memories materialized, recalled. Uncertain remember the vague shapes of the point cloud in the form of an image represented by the image. As embodied memories through the act of interaction to manipulate images recall is complete.