• 한국의류학회지
• /
• 제30권4호
• /
• pp.531-541
• /
• 2006

The purpose of this study is to examine the semantic structure about the image shown on the product, brand and advertisement and figuring out its features through the correlation among brand images. For the study, nine brands(Guess, Bangbang, ONG, NIX, TBJ, Levi's, OPT, FRJ, Jambangee) as subjects for investigation has been selected and divided into the image of brand(9 brands), product(108 products, 12 pieces for each product) and advertisement(9 points) by the measure of 26 adjective pairs. The survey has been collected on the subject of 540 men and women who live in around Busan city areas and has been taken the statistics. The results on investigating the semantic structures of the product images about jean brands, there are five main factors, such as, individuality, attractiveness, activeness, modernity, hardness & softness. The results on examining the semantic structures of the brand images about jean brands, the factors are attractiveness, activeness, vitality, hardness & softness, fadness. The results on investigating the semantic structure of the advertisement images about jean brands, the factors are attractiveness, individuality, modernity, activeness. The results on the classification of brand images are presented as four groups, the first group is that brand and advertisement image are pretty similar but product image is differential according to brand and the second group, product and advertisement image are similar but brand image is differential. The third group is that product and brand image are similar but advertisement is differential and the fourth group, product, brand and advertisement are similar.

• 융합경영연구
• /
• 제11권2호
• /
• pp.23-32
• /
• 2023

Purpose: This study examines the effect of full information disclosure on seller profit when there exists information asymmetry between sellers and buyers, focusing on the risk averseness of buyers. By investigating the interaction between product quality and perceived risk through online sales data, we attempt to figure out the incentive structure of full information disclosure specifically when buyers are risk-averse, so that we can suggest more feasible information disclosure strategy to sellers. Research design, data and methodology: Our empirical model analyzes the sales data of collectible goods from a major online seller using Poisson regression. In our model, we have specifically considered risk-averseness of buyers by estimating the interaction effect between the product quality and perceived risk on seller profit, aiming for a more precise empirical analysis on sellers' incentive structure of full disclosure. Results: Our empirical analysis strongly supports the effect of interaction between product quality and perceived risk, showing that the incentive for full disclosure is much stronger when product quality is higher, and vice versa. Therefore, sellers are strongly encouraged to voluntarily reveal product weaknesses when their product quality is higher than average, while it is more profitable to hide any product defects when quality claim is lower than average. Conclusions: This study supports the related literature by confirming economic incentives for full disclosure, and also supplements and strengthens previous studies by presenting that the effect of interaction between product quality and perceived risk strongly affects seller profit. Our unique finding supports both mandatory disclosure and voluntary disclosure arguments and presents practical implications to marketing managers by suggesting that seller's incentive for revealing weaknesses depends on the level of seller's product quality.

• 한국산학기술학회논문지
• /
• 제7권4호
• /
• pp.531-538
• /
• 2006

그레이팅은 아스팔트 도로에 설치하여 배수를 할 수 있는 구조물이다. 본 논문에서는 그레이팅의 구조를 개선하여 토사의 쌓임을 방지 할 수 있는 신제품을 제안한다. 기존 제품은 프레임에 오물이 쌓여 있어 평상시 해충이나 악취가 발생하며 우천 시 배수가 원활하지 못해 물이 고이는 현상도 빈번할 뿐 아니라 역류하는 현상이 발생한다. 또한 기존 그레이팅이 프레임과 본체를 일체형으로 설치하여 파손 시 전체를 교체하여야 하는 단점이 있다. 본 연구는 그레이팅 본체와 프레임을 분리시킨 구조로 프레임을 멘 홀에 시멘트와 함께 기초공사 하여 고정한 후 그레이팅 본체는 장착탈이 가능한 구조로 개발하였다. 또한 분실 방지용 지그도 설치하여 이를 개선하였다.

• 한국지능시스템학회논문지
• /
• 제15권1호
• /
• pp.116-119
• /
• 2005

In this paper, we show that the category of intuitionistic fuzzy proximity spaces has an initial structure, and consequently a subspace structure and a product space structure of them.

• 한국IT서비스학회지
• /
• 제8권2호
• /
• pp.205-228
• /
• 2009

This paper examines how online product information changes the customers' purchase intentions from subjectivity-objectivity dichotomy perspective. Quality and Preference are proposed as product evaluation criteria and their marginal changes with product information differentiation are hypothesized. An experimental survey was conducted to 57 subjects and the hypotheses were partially supported through PLS path comparison method. The study contributes to IS research by proposing a simple and effective product evaluation framework and by abstracting the impact of product information from other factors. Finally, we suggest the utilization of product information with the optimization of the cost-benefit structure between information and purchase intention.

• 한국통신학회논문지
• /
• 제29권2C호
• /
• pp.181-186
• /
• 2004

최근 터보 부호에 비해서 구현시 복잡하지 않고, 높은 부호화율에서 거의 샤논 이론에 접근하는 Turbo Product Code에 대해 관심이 고조되고 있다. 본 논문에서는 기존의 Turbo Product code 복호기에서 row과 column을 직렬로 복호를 하지 않고 복호 구조가 병렬로 동작하는 Turbo Product code 복호기를 제안한다. 모의 실험을 한 결과 기존의 방식에 비해 복호 지연이 줄어들고 성능면에서 직렬 방식과 거의 비슷한 성능이 나타난다.

• 한국IT서비스학회지
• /
• 제11권4호
• /
• pp.171-180
• /
• 2012

Since software and hardware integration has became a strategic tool for companies to innovate their products, an information system that can comprehensively manage software and hardware integrated product development is critical for the current product development. This paper proposed a product data model that can support modules of related software and hardware parts in Product Data Management(PDM) integrated with Software Configuration Management(SCM). The model allows engineers to define software and hardware product structure independently, and support the integration module that can summon related software and hardware parts to build a comprehensive module for collaboration. Through the integration module, engineers can identify and examine the effectiveness of their design alternatives to other related parts form different disciplines. The product data model was implemented as a prototype PDM system and tested with an example robotics product.

• 한국정밀공학회:학술대회논문집
• /
• 한국정밀공학회 2010년도 춘계학술대회 논문집
• /
• pp.1493-1494
• /
• 2010

• 호남수학학술지
• /
• 제44권1호
• /
• pp.1-16
• /
• 2022

In this paper, we define and study warped product skew semi-invariant submanifolds of a locally golden Riemannian manifold. We investigate a necessary and sufficient condition for a skew semi-invariant submanifold of a locally golden Riemannian manifold to be a locally warped product. An equality between warping function and the squared normed second fundamental form of such submanifolds is established. We also construct an example of warped product skew semi-invariant submanifolds.

• Nonlinear Functional Analysis and Applications
• /
• 제29권2호
• /
• pp.487-499
• /
• 2024

The main motivation for this paper is to investigate the fixed point property for nonlinear contraction defined on b-Menger inner product spaces. First, we introduce a b-Menger inner product spaces, then the topological structure is discussed and the probabilistic Pythagorean theorem is given and established. Also we prove the existence and uniqueness of fixed point in these spaces. This result generalizes and improves many previously known results.