• Title/Summary/Keyword: product planning

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Study on the impact of satisfaction with convention destination on city image: Focusing on Cheonan 2009 Well-being Food Expo's case (컨벤션 개최지에 대한 만족도가 도시 이미지에 미치는 영향에 관한 연구 - 2009천안웰빙식품 엑스포 중심으로 -)

  • Yu, Pyung-Yui;Jeon, In-Oh
    • Management & Information Systems Review
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    • v.28 no.4
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    • pp.253-291
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    • 2009
  • Expo, as one of the types of convention, is defined as the exhibition of which primary object is the public enlightenment. It displays lots of exhibits from countries around the world created or produced by advanced technologies, but its priority is actually on suggesting value of product, usability and creativity, not on seeking for purchasers of those products. Thus, the world's event Expo can be deemed as the place for educating visitors with various features in both current and future generation in terms of "experience". This study intends to grasp the attributes and elements of the host cities and to look into the formation of city image after being a spectator and the relation for suggesting systematic and rational measures on planning and promoting the Expo. For the foregoing measures, this study suggests effective management measures for Expo spectators by disclosing attributes of host cities, relationship with the formation of city images, and satisfactory relationship among Expo spectators. For achieving the purpose of this study, the relationship between spectators who visited the 'Cheonan 2009 Wellbeing Food Expo' and each element on the basis of the measuring devices deducted through a preparatory research. Based on the results deducted through positive analysis, it intends to expect qualitative improvement of 'Cheonan 2009 Wellbeing Food Expo' and to suggest measures for elevating satisfaction level of Expo spectators by displaying alternative elements for spectators' choice at the Expo and gives continuous suggestion on managing spectators.

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Investigation of wearing behaviors and consumer's needs for summer golf wear (하절용 골프웨어의 착용실태 및 소비자 요구도)

  • Kim, Jeong-Hwa;Lee, Sun-Young;Lee, Jung-Soon
    • Science of Emotion and Sensibility
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    • v.10 no.2
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    • pp.177-186
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    • 2007
  • The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.

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Characteristics of Smartphone User in Application Usage and Implications for Applications Business Model (스마트폰 사용자들의 앱 이용 특성과 앱 비즈니스 모델에의 시사)

  • Yun, Hyung Bo;Wang, Boram;Park, Jiyun
    • The Journal of the Korea Contents Association
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    • v.13 no.3
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    • pp.32-42
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    • 2013
  • As the smartphone market grows, the needs for its new business model are also increased. However, most previous researches on smartphone applications focused on Technology Acceptance Model(TAM) and Rogers' Diffusion of Innovation Theory so that there was lack of researches on characteristics for actual smartphone users. In this research, we divided the smartphone applications into five category functions (Call & Text/Music & Video/Information Search/Game/Social Network Service (SNS)). We analyzed characteristic differences of users who used the each application category and found that the differences were statistically significant in both demographic and smartphone usage characteristics (frequency of downloading applications, and download experience of paid applications). Additionally, the smartphone usage characteristic is closely related to the usage duration. The representative result is that the characteristics of people used Music & Video function actively were women in their 20s who downloaded applications more than three times per week, and had a download experience of paid applications. It is positive result for players in the application markets, because it means the users are willing to pay for downloading the paid applications. However, large companies already occupied most of the market share in music applications so that small and medium-sized players should develop an innovative and distinguishable business model in order to success. We believe this research result would provide significant implications for the players in planning the successful business model and developing an user-specific application product.

Exploring Practices of Interpretation and Communication in Art Museums (미술관의 해석과 소통의 모색)

  • Kim, Elm-Yeong
    • The Journal of Art Theory & Practice
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    • no.2
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    • pp.147-168
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    • 2004
  • This study examined the role of interpretation with various practices in art museums to seek a new meaning and a concept of art museum today. The exploration of interpretation would he a starting point to discuss about on art museums with professionals in each art-related field. While museums recognize the concept of interpretation and the scope of the functions in different levels, the study focused on the practices of collecting and exhibiting that will entrust the museum new realms of activities toward the audience. In particular, its emphases are set force on the information on the collections via the museum's web sites, interpretation policies, and theories and methodologies in exhibition development. Art museum websites well reflect how museums utilize the new medium to enhance the understanding of art works by providing in-depth art historical information, comprehensive contexts, and subject/concept based search methods. In recent decades, these have enacted changes to expand dimensions of interpretive functions in most museums, particularly in the United States and others. In an administrative perspective, Tate Gallery Interpretation Policy became an good example how an art museum put its interpretation philosophy as the basis of interpreting collection and public programs. Tate established functions of intrepretation and education not only within a task-based team but also as an intrer-divisional coorperation to provide an interpretation scheme of information provisions such as guide brochure, audio tour, multimedia content, and library. New environment and trends of museum exhibition, and its development processes stem from communication theories, object interpretation philosophy, display strategies, and various evaluation techniques through audiences, with the communication theories of Shannon and Weaver, Berlo's SMCR(Source-Message-Channel-Receiver) models were perceived as to understand the mechanism to communicate museum exhibits to visitors Suzan vogel's insight into object display strategy helped to conceive the mechanism of object recontextualization. She emphasized that the museum's practice to construe opinions and impressions through object display should be discreet and critical, therefore, the professionals to plan the exhibition should reveal the intention and their practices. For a prevailing new methodology from the field, the interpretive exhibition development processes are articulated as the front-end, formative, and summative evaluation, futhermore the team process in industrial product management models was adapted. These have turned out to be more interactive with visitors and effective to communicate the exhibition concepts and messages, hence resulting in enriched museum experiences. Finally the study concluded that understanding the aspects of interpretation should help art museums to set a framework for current practices to expand its public dimension. It can provide curators with a critical view to website planning and its content. And obviously, the interpretive exhibition development methodology will lead museum exhibition developers to be skilled in its current approaches to thematic exhibition concerning diverse subjects and topics.

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The Concept of Reproduction and the Criteria of an Exhibition in Contemporary Arts (현대미술에 있어서 '복제'의 개념과 전시규범의 문제 -${\gg}$살바도르 달리 탄생 100주년 특별전${\gg}$의 전시물 <성경> 연작을 중심으로)

  • Chang, Dong-Kwang
    • The Journal of Art Theory & Practice
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    • no.2
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    • pp.169-190
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    • 2004
  • The purpose of this article is to delve into the problems of originality of the artwork by examining issues of reproduction within the contemporary art market. In contemporary arts, especially in terms of art production and consumption, we can't overlook society and its economic structure and its connection with of capitalism. As the purity of art creation has turned into an exchange value, art, especially an object as artwork, has fallen into the status of production in an economic marketing system. Walter Benjamin mainly referred to that point in his thesis Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit, which originated the sociology of plastic arts. This thesis, published in 1936, traced how the artistic functions of photograph and movie had been changed through the social development. His main concerns were movie and photograph but what I am concentrating from his point of view, is that even in the field of plastic arts, the manufacture of reproduction has been practiced as a primary method within the social and political contexts and development. Though I am referring to this in the main body of this article, reproduction in contemporary art strongly needs a new definition since it has been spread all over like a newest virus, not only by collector's personal taste or hut also by commercial circulations of these reproductions to the public. This relates to Benjamin's argument about the value of an exhibition at a museum(Ausstellungswert). Since the function of an artwork has been one of cultural industry, the manufacturing of reproduction raises unexpected problems, such as, the originality of the artwork, the value of an exhibition at a museum, its achievement as documentary and as a territory of art criticism. In this point of view, I want to inquire into the value and criteria of an exhibition in contemporary art through the review of the definitions and the intrinsic attributes of reproduction. Somehow in a broad sense, the reproduction is a product coming out of representation or copy (replica) of an original art work or an model. Therefore, the problems it presents differ from the Simulacre, which is an image without an original one. In terms of the Meanings of reproduction, we can distinguish it as reproductions, copies, and productions. These types of reproductions are not the original artworks reflected by the creative intention of the artists. For example, a publishing company reproduced some of lithographs of Salvador Dali in the 1960s. They are commercial copies in the form of representation or reproduction with no artistic and creative intention of the artist. However, In despite of this theoretical basis, reproductions of the famous artists are still displayed without any verification for of the public's quest for the artworks. Moreover, many commercial companies that are planning to exhibit art works of the world-famous artists only for their profits keep trying to speak ill of and judging by the law the honest art critics' articles which discuss the true values of exhibition. If freedom of expression is one of the ideals of democracy, even the judgment of the originality of the artworks should be freely expressed.

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Evaluation of Out-door Fitness Safety in the Korea - TUV Standards Applied - (국내 야외 운동기구 안전성 평가에 관한 연구 - TUV 기준을 적용하여 -)

  • Kim, Yeong-Ha;Hwang, Sun-Ju;Park, Seung-Burm
    • Journal of the Korean Institute of Landscape Architecture
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    • v.41 no.5
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    • pp.46-56
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    • 2013
  • This research prepared safety standard for out-door fitness and this research's purpose is to evaluate and investigate safety condition for out-door fitness which was distributed in domestic residence by applying TUV standard which evaluate product's safety inspection. We choose twelve companies which have many sales' amount and investigated for ten out-door fitness which have high consumer preferences. As a result of that, the ratio of successful applicants for safety evaluation was 55.1%. The terms desired was evaluated highly in safety for out-door fitness's fixing condition. However, the terms desired was evaluated lowly in safety for movable condition. Fitness equipment which has high consumer preferences was compared lowly than other equipment in safety part. It was analyzed that there was no difference in safety evaluation according to manufacturing company. So, it is necessary to prepare safety standard by establishing law in order to prevent accident while they are using because we cannot think that fitness equipments which was distributed in domestic area have high safety. We think that preparing safety standard can influence on preventing accident and reinforcing out-door fitness manufacturing companies' competitive.

Removal of Seabed Multiples in Seismic Reflection Data using Machine Learning (머신러닝을 이용한 탄성파 반사법 자료의 해저면 겹반사 제거)

  • Nam, Ho-Soo;Lim, Bo-Sung;Kweon, Il-Ryong;Kim, Ji-Soo
    • Geophysics and Geophysical Exploration
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    • v.23 no.3
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    • pp.168-177
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    • 2020
  • Seabed multiple reflections (seabed multiples) are the main cause of misinterpretations of primary reflections in both shot gathers and stack sections. Accordingly, seabed multiples need to be suppressed throughout data processing. Conventional model-driven methods, such as prediction-error deconvolution, Radon filtering, and data-driven methods, such as the surface-related multiple elimination technique, have been used to attenuate multiple reflections. However, the vast majority of processing workflows require time-consuming steps when testing and selecting the processing parameters in addition to computational power and skilled data-processing techniques. To attenuate seabed multiples in seismic reflection data, input gathers with seabed multiples and label gathers without seabed multiples were generated via numerical modeling using the Marmousi2 velocity structure. The training data consisted of normal-moveout-corrected common midpoint gathers fed into a U-Net neural network. The well-trained model was found to effectively attenuate the seabed multiples according to the image similarity between the prediction result and the target data, and demonstrated good applicability to field data.

Research for Cup Design Process Development Using Emotional Features Focusing on the Korean Traditional Alchol Yakju's Design (감성특성을 반영한 술잔 디자인 개발 프로세스 연구 -한국 전통주 약주잔 디자인 도출을 중심으로-)

  • Choi, Won-Ho;Kim, Kwang-Shin;Choi, Byong-Keon;Hwang, Seung-Wook;Kim, Woo-Ri;Lee, Seok-Jin;Ahn, Jung-Hyun;Sin, Jong-Hwan
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.151-165
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    • 2014
  • Korean traditional alcohol's growth gets declined after Makgeolli's boom and it's time to enter the takeoff stage using cup based on the characteristics of each alcohols in order to their globalization and quality improvement. For now, there are 3 features of Korean traditional alcohol's cup design development; subdivision, quality improvement, systematization. However, there's no product design case that reflect the characteristics of the alcohol from the planning phase. Therefore, it needs to establish process technology for storytelling and emotion based cup design. This research aims to extract the specification for cup design and to find out the visualization element of cup's shape and material by studying 5 senses and traditional alcohol's objective informations. Through the study, the elements that can maximize the specific traditional alcohol's marketability: cup's label, pattern, decorative element based on the storytelling like history and tale were found. As a result, those result can give a new export strategy by developing competitive design that has emotional element and storytelling from the traditional alcohol's characteristics in a situation of stagnant export of the small sized home-brewed liquor business.

Development of LCC-LCA Integrated Analysis Model for Efficiency (경제성 평가를 위한 LCC-LCA 종합분석 모델 개발 및 사례적용)

  • Ahn, Hye-Ryeon;Lim, Jin Ho;Huh, Young-Ki
    • Journal of the Korea Institute of Building Construction
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    • v.13 no.6
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    • pp.585-593
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    • 2013
  • For a successful construction project, systematic and objective decision-making is a prerequisite from the planning and designing stages. However, previous LCC analysis methods have focused only on simple cost savings and the accompanying economic efficacy while missing the environmental aspects of a structure. Although recently, a new approach of integrated $CO_2$ analysis has been introduced, which is more advanced than the existing simple LCC methods, it is difficult to collect all of the data necessary for each evaluation item since the product-specific cost is not presented under the LCC. In this research, cost evaluation items were selected by relatively high weights and items with heavy influence over a decision-making process in order to suggest an LCC-LCA integrated analysis model that is useful in comprehensively assessing the economic cost and environmental cost throughout the whole life cycle of a structure. The developed LCC-LCA integrated analysis model was applied to actual practices and compared with previous methods to test the model's effectiveness.

Antiapoptotic effects of Phe140Asn, a novel human granulocyte colony-stimulating factor mutant in H9c2 rat cardiomyocytes

  • Chung, Hee Kyoung;Ko, Eun Mi;Kim, Sung Woo;Byun, Sung-June;Chung, Hak-Jae;Kwon, Moosik;Lee, Hwi-Cheul;Yang, Byoung-Chul;Han, Deug-Woo;Park, Jin-Ki;Hong, Sung-Gu;Chang, Won-Kyong;Kim, Kyung-Woon
    • BMB Reports
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    • v.45 no.12
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    • pp.742-747
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    • 2012
  • Granulocyte colony-stimulating factor (G-CSF) is used for heart failure therapy and promotes myocardial regeneration by inducing mobilization of bone marrow stem cells to the injured heart after myocardial infarction; however, this treatment has one weakness in that its biological effect is transient. In our previous report, we generated 5 mutants harboring N-linked glycosylation to improve its antiapoptotic activities. Among them, one mutant (Phe140Asn) had higher cell viability than wild-type hG-CSF in rat cardiomyocytes, even after treatment with an apoptotic agent ($H_2O_2$). Cells treated with this mutant significantly upregulated the antiapoptotic proteins, and experienced reductions in caspase 3 activity and PARP cleavage. Moreover, the total number of apoptotic cells was dramatically lower in cultures treated with mutant hG-CSF. Taken together, these results suggest that the addition of an N-linked glycosylation was successful in improving the antiapoptotic activity of hG-CSF, and that this mutated product will be a feasible therapy for patients who have experienced heart failure.