• Title/Summary/Keyword: product planning

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Telecommunication Service Usage as Predictor of the Timing of Handset Buyers' Replacement Purchases (통신서비스 이용행태 분석을 통한 휴대폰 교체기간 예측)

  • Park, Hyun Jung;Kim, Sang-Hoon
    • Asia Marketing Journal
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    • v.7 no.2
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    • pp.47-69
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    • 2005
  • With the explosive growth of mobile products industry, tons of newer versions of products are putting on the market. From the marketer's perspective, understanding consumers' replacement purchases, especially the replacement timing, is essential to product planning and selling. This study presents an approach to finding out factors influencing the timing of buyers' replacement purchases of cell phones, using duration analysis; a hazard function specification is applied to describe consumers' replacement timing decision. Based on the data collected from a mobile telecommunication company, five categories of factors have been inspected. These are consumer's innovative service usage, data service usage, voice service usage, participation in loyalty programs, and the demographic characteristics. The results of the study are as follows. Firstly, the positive coefficient of 'the number of related services used' suggests that the consumers who have more usage knowledge tend to replace faster. Secondly, customers participating in the membership service are positively associated with early replacement purchases. Lastly, younger customers(vs. older) and male(vs. female) customers turned out to replace cell phones earlier.

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Low Carbonization Technology & Traceability for Sustainable Textile Materials (지속가능 섬유 소재 추적성과 저탄소화 공정)

  • Min-ki Choi;Won-jun Kim;Myoung-hee Shim
    • Fashion & Textile Research Journal
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    • v.25 no.6
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    • pp.673-689
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    • 2023
  • To realize the traceability of sustainable textile products, this study presents a low-carbon process through energy savings in the textile material manufacturing process. Traceability is becoming an important element of Life Cycle Assessment (LCA), which confirms the eco-friendliness of textile products as well as supply chain information. Textile products with complex manufacturing processes require traceability of each step of the process to calculate carbon emissions and power usage. Additionally, an understanding of the characteristics of the product planning-manufacturing-distribution process and an overall understanding of carbon emissions sources are required. Energy use in the textile material manufacturing stage produces the largest amount of carbon dioxide, and the amount of carbon emitted from processes such as dyeing, weaving and knitting can be calculated. Energy saving methods include efficiency improvement and energy recycling, and carbon dioxide emissions can be reduced through waste heat recovery, sensor-based smart systems, and replacement of old facilities. In the dyeing process, which uses a considerable amount of heat energy, LNG, steam can be saved by using "heat exchangers," "condensate management traps," and "tenter exhaust fan controllers." In weaving and knitting processes, which use a considerable amount of electrical energy, about 10- 20% of energy can be saved by using old compressors and motors.

Determinants and Effects of FTA-PASS and ERP System Compatibility (원산지관리시스템(FTA-PASS)과 전사자원관리시스템(ERP)의 연동 수준이 수출 성과에 미치는 영향 분석)

  • Su-Han Hwang;Hyuk-Soo Cho
    • Korea Trade Review
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    • v.45 no.2
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    • pp.1-16
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    • 2020
  • Korea is one of active countries in terms of FTA(Free Trade Agreement) around the globe. Local market is not big enough for Korean companies. This is why Korea is actively participating in FTA with various countries. Individual companies should conform to regulation, policy and system relevant to the agreement. Otherwise, it is not easy for companies to enjoy benefits of FTA. The Korean government is using various FTA programs to support domestic companies, in particular SMEs(Small and Medium-Sized Enterprises). FTA-PASS is a representative program. FTA-PASS is an official program of Korea Customs Service. Korean companies can use the program as free. However, some companies may have difficulties regarding the use of FTA-PASS. The program may cause of compatibility problem related their own ERP(Enterprise Resource Planning) systems. This study is designed to analyze determinants of FTA-PASS and ERP system compatibility. Furthermore this study aims to examine effects of the system compatibility on export performances. This study collected data from Koreas SMEs. In specific, the primary data was based on surveys distributed to 303 SMEs. Based on empirical findings, we could get important determinants to improve compatibility between FTA-PASS and ERP systems. For instance, the government support, product standardization, HS Code clearness and market stability could be considered important determinants. Also, according to empirical findings, a positive relationship between system compatibility an export performance was supported. Analyzing comprehensive determinants of system compatibility can be suggested as an important topic for future research.

Analyzing Healthcare Marketing Research Trends in Korea - Focusing on marketing strategy factors and performance factors perspectives - (국내 의료서비스 마케팅 연구 동향 분석 - 마케팅 전략 요인과 성과 요인 관점으로 -)

  • Jongjin Bae;Byungtae Park
    • Korea Journal of Hospital Management
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    • v.28 no.4
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    • pp.33-46
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    • 2023
  • Purpose: This study analyzed the research published in KCI-registered journals related to healthcare marketing for the last 27 years from 1995 to 2022 to identify academic research trends, the specificity of the healthcare field and to suggest future research directions. Methodology: A total of 213 articles were selected for this study, and a descriptive analysis of the period and journals was conducted, as well as the analysis of research topics and keywords from the perspective of marketing strategy factors and performance factors. Findings: A total of 213 articles related to healthcare marketing have been published in the last 27 years. The descriptive analysis showed a steady quantitative increase, but the STP field showed a decreasing trend, and many papers were mainly published in the Korean Journal of Hospital Management. According to the analysis of research topics and keywords, STP field will be hard to become an active research topic in the future, and even in the 7P field, only Product, People, and Process can be researched according to medical law regulations, and other factors such as PX & WOM, CRM, and the Internet fields are expected to be research topics. Implications: Through the analysis of research trends over the past 27 years, we were able to identify the specificity of the healthcare marketing field in Korea and suggest future research directions based on this.

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A Study on the Factors Influencing the Competitiveness of Small and Medium Companies Applied with Smart Factory System (스마트공장 시스템 구축이 중소기업 경쟁력에 미치는 요인에 관한 연구)

  • Young-Hwan Choi;Sang Hyun Choi
    • Information Systems Review
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    • v.19 no.2
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    • pp.95-113
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    • 2017
  • The advent of information communication technology or the Fourth Industrial Revolution facilitated the fusion of equipment and management systems, such as Manufacturing Execution System, Enterprise Resource Planning, and Product Lifecycle Management, in the successful implementation of smart factories. The government supports the early adoption of these systems in small and medium companies to enhance their global competitiveness in producing products that can be recognized in a dramatically changing manufacturing environment. This study introduces smart factories to improve company competitiveness and address influences from the government assistance, CEO leadership, external consultancy, and organizational participation. We analyzed 101 results received from the questionnaires circulated to small- and medium-sized manufacturing companies. Given a successful smart factory implementation, company competitiveness is the factor that mostly influences organizational participation, government assistance, external consultancy, and CEO leadership. This study suggests several perspectives to implement a smart factory, which is the most important aspect of company competitiveness.

A Study on the Competencies of Automotive Professional Engineers in Korea (자동차 신제품개발 관련 차량기술사의 전문적 업무역량 분석)

  • Kim, Joo-Young;Lim, Se-Yung
    • 대한공업교육학회지
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    • v.33 no.2
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    • pp.192-217
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    • 2008
  • This paper investigated the perceived criticalities and patterns of Korean Professional Engineer's competency regarding the working activities of automative product development, manufacturing, etc by using questionnaires responded to the survey which were applied to the automotive professors, experts and professional engineers (vocational parties) by e/mail, etc. This research investigated the following questions: First, what are the characteristic patterns, relevancy and perceived criticalities of Korean Professional Engineer's competencies? Second, What are the ranked priority of the Korean Professional Engineers' competencies? Are there any differency for each item, sub group of job, intelectual criterior of the competencies between relevancy and perceived criticalities according to the types of vocational parties, etc.? Accoring to the results; first, Professor group showed highest points among 3 groups per each item of the competencies by vocational parties Second, Chassis design group ranked top position among the 8 sub groups by vocational parties and, third, Problem Solving Knowledge ranked highest points than any others. Korean Professional Engineers are found to be positioned as key members, leaders and managers on surveying market, product planning, designing product & components, developing component parts, establishing shop with production equipment, managing quality control & material handling, organizing relevant meetings, developing human resources by training and learning, to back up finance with law matters, cooperating with concerned parties to achieve organizational goals, and to coordinate projects. etc, identifying ethical issues and business skills in order to survive and win to be competitive in various kinds of the automotive industry battle fields.

Moderating Effect of Technology Development Activities Among Entrepreneurial Orientation, the Capability of Technology Innovation and Commercialization Performance: Focused on ICT Technology New Ventures (기술개발활동의 기업가적 지향성, 기술혁신역량과 기술사업화 성과와의 관계에서 조절적 효과 분석: ICT 창업기업을 중심으로)

  • Kim, Chang-Bong;Bae, Keun-Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.31-47
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    • 2021
  • The purpose of this study is to demonstrate the moderating effect of technology development activities in the relationship between independent variables such as entrepreneurial orientation and technology innovation capabilities and dependent variables. As a result of analyzing the causal relationship between research variables, it was found that the higher the innovation and initiative among the sub-factors of entrepreneurial orientation, the more positive the technical commercialization performance and product completion. Among the sub-factors of entrepreneurial orientation, risk-taking was found to have a significant effect only on product completion. It was found that the higher the technology commercialization capability and technology convergence capability, the higher the technology commercialization performance, the technology commercialization performance. As a result of analyzing the moderating effect of technology development activities, it was found that technology development management ability, a sub-factor of technology development activities, controls the influence relationship between innovation and risk sensitivity and technology performance. In addition, it was found that the involvement in technology development planning controls the influence relationship between technology convergence capability and technology performance among sub-factors of technology innovation capability. Based on the above analysis results, this study made three suggestions as follows. First, the achievements of technology commercialization to achieve the superiority of corporate competition depend on progressive innovation and risk-taking based on entrepreneurial orientation. It is necessary to find a way to build entrepreneurial orientation from within the organization. Second, due to the nature of the ICT industry, which has a fast pace of technological development and changes in market acceptance, technology commercialization performance will be positive when the capabilities, technology, knowledge, and resources that can quickly lead to product production can be organically linked. Finally, corporate CEOs need to further promote innovation and risk-taking through phased and continuous research activities for technology development. In addition, it is necessary to establish a corporate culture that tolerates various strategies and failures so that understanding of technology convergence can lead to technological performance.

A Study on the Analysis of the Change Fluctuations in Landscape Material Prices (조경자재가격(造景資材價格)의 변동추이분석(變動推移分析)에 관(關)한 연구(硏究) - "H사"(1996년 - 2000년)의 자재판매현황에 관한 제반자료를 중심으로 -)

  • Lee, Seok Rae;Lee, Jae Keun
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.6 no.1
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    • pp.1-14
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    • 2003
  • In this study, to take the object of this thesis on understanding the characteristics on marketing structure and marketing distribution of landscape materials after consideration in the side of prices trends which is important factors for analysis in understanding the market of landscape materials. To do this, Analysis is divided into the prices trends. The investigation of prices trends and marketing distribution are to collect data refer to purchases and sales reports, these results are used to analyzed the operative factor of forming market structure. The periodic range of this thesis is limited from 1996 to 2000 and analytic articles is limited on 609 landscape materials(planting materials : 567 articles, facility materials : 7 articles, the other : 35 articles). The results of the whole prices trends and marketing distribution survey can be summarized as follows : 1. Prices trends of showing 3 types of landscape materials : In cases of planting, facility and the others materials, the annual average increasing rate of the index number of price was 3.1%, 3.4%, 3.1% while the KPRC(Korea Price Research Center) price was 3.98% for the past five years. 2. GSP(Government Specified Prices) Prices trends of showing 3 types of landscape materials : In cases of planting, facility and the others materials, the annual average increasing rate of the index number of price was 3.7%, 1.2%, 2.6% while the KPRC(Korea Price Research Center) price was 3.98% for the past five years. This increase indicates a small price margin, particularly, the GSP price of planting materials should be adjusted to a realistic level. 3. Native and exotic product Prices trends of showing 3. types of landscape materials : In cases of Native planting, facility and the others materials, the annual average increasing rate of the index number of price was 3.2%, 3.2%, 3.6% while cases of exotic was 3.1%, 1.0%, 5.8% for the past five years. The index number increase of prices of exotic landscape materials were fluctuated more than those the native landscape materials.

Relationship of Amplification and Expression of the C-MYC Gene with Survival among Gastric Cancer Patients

  • Khaleghian, Malihea;Shakoori, Abbas;Razavi, Amirnader Emami;Azimi, Cyrus
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.16
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    • pp.7061-7069
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    • 2015
  • Background: During the past decades, the incidence and mortality rate of stomach cancer has demonstrated a great decrease in the world, but it is still one of the most common and fatal cancers especially among men worldwide, including Iran. The MYC proto-oncogene, which is located at 8q24.1, regulates 15% of genes and is activated in 20% of all human tumors. MYC amplification and overexpression of its protein product has been reported in 15-30% of gastric neoplasias. The aim of this investigation was to find the relative efficacy of CISH (chromogenic in situ hybridization) or IHC (immunohistochemistry) in diagnosis and prognosis of gastric cancer, as well as the relationship of amplification and expression of C-MYC gene with patient survival. Materials and Methods: In this cross-sectional study, 102 samples of gastric cancer were collected from patients who had undergone primary surgical resection at the Cancer Institute Hospital, Tehran University of Medical Sciences, from July 2009 to March 2014. All samples were randomly selected from those who were diagnosed with gastric adenocarcinomas. CISH and IHC methods were performed on all of them. Results: Patients were classified into two groups. The first consisted of stage I and II cases, and the second of stage III and IV. Survival tests for both groups was carried out with referrnce to CISH test reults. Group II (stage III & IV) with CISH+ featured lower survival than those with CISH- (p=0.233), but group I (stage I & II) patients demonstrated no significant variation with CISH+ or CISH- (p=0.630). Kaplan-Meier for both groups was carried out with IHC test findings and showed similar results. This data revealed that both diffuse and intestinal types of gastric cancer occurred significantly more in men than women. Our data also showed that CISH+ patients (43%) were more frequent in comparison with IHC+ patients (14.7%). Conclusions: For planning treatment of gastric cancer patients, by focusing on expanding tumors, which is the greatest concern of the surgeons and patients, CISH is a better and more feasible test than IHC, in regard to sensitivity and specificity. Therefore, CISH can be used as a feasible test for tumor growth and prognosis in stage III and IV lesions. This study also indicated that C-MYC amplification in gastric cancer is correlated with survival in advanced stages.

A Relationship between Innovation Capability and Performance: Differences in Firm Development Stages (중소기업의 기술혁신역량과 혁신성과의 관계: 성장단계별 차이)

  • Kang, Shinhyung;Park, Sangmoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.2
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    • pp.91-100
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    • 2018
  • Small and medium enterprises (SMEs) endeavor to overcome the adverse resource conditions and secure competitive advantage through technological innovation capability. Prior studies have focused on the overall or specific dimensions of technological innovation capability, and examined their performance impact. However, there has been less scholarly attention on the dynamic characteristics such as the relative importance of technological innovation capability or its performance impact at the different growth stages of a firm. In this vein, this study investigates the relationship between SME innovation capability and innovation performance at each growth stages of a firm. Based on the empirical analysis of manufacturing SMEs in Korea, we found that all dimensions of technological innovation capability had positive effects on innovation performance. However, each dimension of technological innovation capability had different effect on innovation performance by the growth stages. The planning capability can improve innovation performance at the growth and maturity stages. Manufacturing capability can have positive effect on innovation performance at the maturity stage. Both of new product development capability and commercialization capability contribute to innovation performance at all of the growth stages. This study suggests the guidelines for enhancing technological innovation capability at the different growth stages of SMEs. It also provides policy implications for the design and operation of growth-stage specific programs. Finally, the limitations of the research and future research directions are presented.