• 제목/요약/키워드: product order

검색결과 4,701건 처리시간 0.031초

공간 정리가 소비자의 신제품 수용 의도에 미치는 영향: 제품의 새로움의 조절 효과 (Effect of Space Order on New Product Adoption: Moderated by Product Newness)

  • 주효빈;주재우
    • 유통과학연구
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    • 제17권2호
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    • pp.71-76
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    • 2019
  • Purpose - People have long thought that disorderly space would influence their lives negatively. However, disorderly space may have positive impact such as increasing sales for new products for store managers. Borrowing the prior findings that disorderly space enhances creativity, we developed two hypotheses regarding space order, product newness, and new product adoption. We hypothesize that space order negatively influences new product adoption and that the proposed negative effect of space order on new product adoption is moderated by product newness. Research design, data, and methodology - We conducted a pre-test in China using 70 undergraduate students to test whether two newly developed cosmetic products were appropriate for the experimental stimuli. We confirmed that a fragrance patch concept, which is unavailable in the market, is a RNP (Really New Product), and an edible fragrance, which is available in the market, is an INP (Incrementally New Product). Next, we conducted a main experiment with a 2 (Space order: orderly vs. disorderly) × 2 (Product newness: RNP vs. INP) between-subjects design in China using 100 undergraduate students. Half of the participants answered questions on the disorderly desk and the other half answered questions on the orderly desk. Results - We obtained evidence from the main experiment that consumers' new product adoption is the function of space order and product newness. First, participants were more likely to adopt the RNP when they were in the disorderly space than in the orderly space. However, the effect of space order on new product adoption disappeared when the product was INP; the adoption rates for the INP did not differ between the participants who answered questions on the disorderly desk and the participants who did so on the orderly desk. Conclusions - Our findings are counter intuitive. Contrary to the conventional wisdom that neat and tidy space benefits store managers, the research demonstrated that disorderly space increases sales, providing fresh insights into store managers to manage their stores and shops to sell new products. In order to help store visitors understand the value of really new products, store managers will have to sacrifice space order to some extent.

하드웨어와 소프트웨어가 포함된 제품개발을 위한 프레임워크 (A Framework for Product Development including HW and SW Components)

  • 도남철;채경석
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 2006년도 춘계공동학술대회 논문집
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    • pp.1329-1333
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    • 2006
  • This paper proposes a framework for product development including hardware and software components. The framework provides separation of the hardware dependent software, an integrated product development process, and integration of software components with product configurations and product structures. In order to separates the hardware dependent software, the framework considers product configuration modules and engineering changes of associated hardware and software components. The proposed product development process integrates development of the hardware dependent software into the existing product development process. In order to integrates the hardware dependent software with product configurations and product structures, the framework represents software components by existing product data models in Product Data Management (PDM). The framework is applied to development of a robot system including hardware and software components in order to show its effectiveness.

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Effect of information direction and order of product review posts on consumer responses: The case of cosmetics power bloggers

  • Ji, Hye-Ri;Yoh, Eunah
    • Fashion, Industry and Education
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    • 제16권1호
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    • pp.19-35
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    • 2018
  • This study explores the effect of information direction and order of cosmetics power bloggers on consumer responses. A total of 488 undergraduate students participated in experiments with mock-up stimuli of sunscreen product reviews by power bloggers. The study was conducted with four stimuli of product review posts (i.e., positive reviews only, positive-negative reviews in order, negative-positive reviews in order, negative reviews only) of the power bloggers. The results showed a significant difference in consumer responses according to information direction and order of product reviews of the power bloggers. Specifically, negative reviews were considered more objective and more useful than positive reviews were. However, positivity of reviews is crucial in generating more positive attitudes toward products, greater purchase intention, and greater word-of-mouth intention. In regard to information order, the negative-positive reviews generated more positive attitudes toward the product and greater purchase intention than did the positive-negative reviews, emphasizing the importance of ending product reviews with positive information so as to create positive responses. Referring to the findings, power bloggers and marketers using bloggers as a promotional tool would benefit by carefully designing information content in consideration of an appropriate direction and order of information to better fit their purpose.

능동형 객체지향적 데이터베이스 모텔을 이용한 설계변경 개체 및 제약조건의 표현 (A Representation of Engineering Change Objects and Their Integrity Constraints Using an Active Object-Oriented Database Model)

  • 도남철
    • Journal of Information Technology Applications and Management
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    • 제10권1호
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    • pp.111-125
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    • 2003
  • This paper proposes a product data model that can express and enforce integrity constraints on product structure during engineering changes (ECs). The model adopts and extends an active object-oriented database model in order to Integrate IC data and their integrity constraints. Tightly integrated with product structure, It will enable designers to maintain and exchange consistent EC data throughout the product life cycle. In order to properly support operations for ECs, the model provides the data, operations, and Event-Condition-Action rules for nested ECs and simultaneous EC applications to multiple options. in addition, the EC objects proposed In the model integrate the data and Integrity constraints into a unified repository. This repository enables designers to access all EC data and integrity constraints through the product structure and relationships between EC objects. This paper also describes a prototype product data management system based on the proposed model In order to demonstrate its effectiveness.

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고객지향 수주생산 환경에서 사양 및 설계 변경에 따른 제품 BOM 관리 방안 (A Product BOM Management Scheme Due to Specification and Engineering Changes in Customer-Oriented Make-To-Order Manufacturing Environments)

  • 신정범;김재균;장길상
    • 산업경영시스템학회지
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    • 제31권4호
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    • pp.121-133
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    • 2008
  • In manufacturing companies, engineering information is a central data which defines a product to be produced. This is changed by various factors such as changes of product configuration, changes of drawings information of a technology's licensor, etc, and these changes essentially accompany the changes of a product BOM (Bill of Materials) structure. Thus, engineering changes gives a heavy burden to information management within enterprise because the changes of product BOM have an influence on each departmental BOM such as a procurement BOM, a manufacturing BOM, a quotation BOM, etc. Especially, these changes of product BOM due to the engineering changes is inevitably and frequently happened by a customer's requirements in a customer-oriented make-to-order manufacturing environments. In these manufacturing environments, information gap among each department from the first contact point of customer to engineering, materials, production, quality, and management is very close, and thus it is very important that the change information of product BOM due to changes of product specification and engineering information are efficiently communicated among each department. This paper describes a procedure of determining product specification and of generating product BOM, and proposes an efficient management scheme for the change process of product BOM information due to changes of product specification and engineering. Also, to show the effectiveness of the proposed product BOM management scheme, a product BOM management system is implemented for the ship engine division of 'H' company, one of customer-oriented make-to-order manufacturing enterprises.

XML 기반의 영상 제품 주문 접속 S/W 개발 (XML based Image Product Order Interface S/W Development)

  • 강지훈;김수진;안상일
    • 항공우주기술
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    • 제8권1호
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    • pp.10-16
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    • 2009
  • KOMPSAT-2의 수신 시스템이 북극 스발바드(Svalbard)에 설치됨에 따라 하루 최대 14회 위성과의 통신이 가능하고, 최대 70분 분량의 영상 처리가 가능해 졌다. 이에 따라 하루에만 약 1500장 이상의 영상을 획득이 가능해 졌다. 하지만 영상 주문 인터페이스가 운영자의 입력에 의해 수동으로 동작하도록 설계되어 있어, 많은 양의 영상 주문을 정확하게 처리하기 힘든 것이 사실이다. 본 논문에서는 영상 주문을 XML 포맷을 사용하여 자동화한 영상 제품 주문 접속 소프트웨어에 관해 기술한다. 영상 제품 주문 접속 소프트웨어를 통해 영상을 주문하면 정확하고 신속한 주문이 가능해 진다.

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퍼지적분을 이용한 휴대폰 제조업체의 제품-서비스 가치 평가에 관한 연구 (A Study on the Product-Service Valuation of Handset Manufacturer using Fuzzy Integral)

  • 양효석;황의영;유춘번
    • 품질경영학회지
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    • 제38권1호
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    • pp.85-95
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    • 2010
  • In this paper we propose a product-service valuation model which is usable as a decision-making tool in order to attain a competitive advantage in service in the manufacturing industry. With this purpose, service quality, product quality and costs as valuation criteria are selected. Also, the paper utilizes an AHP model in order to differentiate a fuzzy theory and valuation factors to ensure objectivity in the evaluated results while excluding subjective factors in conducting the product-service valuation. Accordingly, the product-service valuation model and valuated results proposed in this paper are expected to be useful as a basic data for decision-making in order to draw competitive advantage strategies of service in the manufacturing industry.

CPC 환경을 위한 Product 온톨로지 기반 의미 공유 접근법 (An Approach to Semantic Mapping using Product Ontology for CPC Environment)

  • 김경영;서효원
    • 한국CDE학회논문집
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    • 제9권3호
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    • pp.192-202
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    • 2004
  • This paper introduces an approach to semantic mapping using Product ontology for CPC environment. In CPC environment, it is necessary that the participants in a product life cycle should share the same understanding about the semantic of product terms. For example, they should know that although 'COMPONENT' and 'ITEM' are different word-expressions, they could have the same meaning. In order to handle such terms in the information system, it is desirable that the system automatically recognizes that the terms have the same semantics. Serving this purpose, we described an ontology design methodology using first order logic, knowledge interchange format, and knowledge engineering process. In our approach, we investigated domain knowledge of the Bill Of Material, and then designed Product ontology of it. Based on the ontology, we described syntactic translation, semantic translation, and semantic mapping procedure with an example.

고객지향 수주생산기업을 위한 제품품정보통합시스템 구축: 'H' 중공업 적용사례 (Development of Product Data Integration System for Customer-Oriented Manufacturing Enterprises: 'H' Company Case Study)

  • 장길상
    • 경영정보학연구
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    • 제11권2호
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    • pp.209-231
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    • 2009
  • 최근, 제조기업들의 일반적인 추세는 제품들이 보다 더 고객화 되어가고 있으며, 제품수영주기가 짧아지고 있다는 것이다. 이러한 제조기업들에 있어서, 고객들은 종종 자신들이 주문한 제품의 제조과정 동안에 자신들의 요구사항들을 지속적으로 반영하기를 원하며, 또한 자신들의 요구사항들이 충족된 제품을 인도받기를 원한다. 이러한 기업 환경을 고객지향 수주생산 환경이라고 한다. 본 논문에서는 고객지향 수주생산 환경에 적합한 제품정보 통합시스템 (PDIS: Product Data Integration System) 구축을 위한 정보시스템 개발 방법론을 정립하고, 또한 정립된 방법론을 이용하여 대표적인 고객지향산 제품인 'H'중공업의 선박엔진 제품을 대상으로 PDIS 구축 사례를 제시하였다. 현재 구축된 PDIS는 현업에서 성공적으로 운영되고 있다. 그 결과, 납기시간이 단축되고, 고객과의 관계가 향상되었으며, 그리고 제품수명주기 동안 기업 내 부서간의 업무 협력이 향상되었다.