Journal of Korean Society for Quality Management (품질경영학회지)

Korean Society for Quality Management (한국품질경영학회)
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A Study on the Product-Service Valuation of Handset Manufacturer using Fuzzy Integral

퍼지적분을 이용한 휴대폰 제조업체의 제품-서비스 가치 평가에 관한 연구

  • Yang, Hyo-Seok (The Research Institute General Industrial Technology, Kyonggi University) ;
  • Hwang, Eui-Yeong (Dept. of Industrial & Management Engineering, Graduate school of Kyonggi University) ;
  • Yoo, Choon-Burn (Dept of Industrial & Management Engineering, Kyonggi University)
  • 양효석 (경기대학교 산업기술종합연구소) ;
  • 황의영 (경기대학교 대학원 산업경영공학과) ;
  • 유춘번 (경기대학교 산업경영공학과)
  • Received : 2010.01.24
  • Accepted : 2010.03.04
  • Published : 2010.03.31
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Abstract

In this paper we propose a product-service valuation model which is usable as a decision-making tool in order to attain a competitive advantage in service in the manufacturing industry. With this purpose, service quality, product quality and costs as valuation criteria are selected. Also, the paper utilizes an AHP model in order to differentiate a fuzzy theory and valuation factors to ensure objectivity in the evaluated results while excluding subjective factors in conducting the product-service valuation. Accordingly, the product-service valuation model and valuated results proposed in this paper are expected to be useful as a basic data for decision-making in order to draw competitive advantage strategies of service in the manufacturing industry.

Keywords

References

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