• 제목/요약/키워드: product display design

검색결과 195건 처리시간 0.026초

공간구조에 따른 상업공간의 전시특성 분석 (A Study on the Examination of Store Display Characteristics according to Spatial Configuration)

  • 정경숙;김영욱
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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    • pp.159-163
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    • 2005
  • The purpose of this study was to analyze the relationship between the product characteristics and spatial configuration in a retail store. This study utilized the analytical method of Space Syntax, and the software package used for the analysis was New-wave and Pesh. The qualitative study focused on the showroom of 'H INTERIOR', a leading furniture company in Korea, and examined the accessibility of the space. The result showed that the main accessible route was well established in the retail store, and more trendy and fashionable products were likely to be displayed in more accessible places. Also, the products in the selected showroom were arranged according to the pricing information, so that products with lower price were displayed in more accessible places. This study suggested that it be important to adequately and appropriately display the products in relation to the characteristics of products, and implied that the method of Space Syntax was useful to strategically evaluate the display in retail spaces.

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양방향 TV 시대의 CRT S/M 기계적 특성 향상

  • 이병용
    • 인포메이션 디스플레이
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    • 제4권4호
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    • pp.11-13
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    • 2003
  • 양방향 TV 시대에는 해상도 뿐만 아니라 사운드의 다양화 및 고음질화 되어 시각과 청각 특성 모두가 현장감, 박진감에 버금하는 시스템으로 변경되는 홈시어터 경향으로 더불어 오락 경기도 PC Game에서 Video Game의 위주로 전환 싯점에서는 사운드의 현장감은 더욱 더 절실히 요구되므로, 마이크폰닉에 대한 CRT의 특성 보완이 절실히 요구된다. 따라서, 본 보고서는 열적 변형과 좌굴에 의한 구조물의 안정성을 확보하기 위해서 Invar와 AK의 복합인 Claded Steel에 대한 좋은 특성을 소개하고자 한다.

한국.중국 소비자 선호 제품디자인의 심미성 요소 연구 (Aesthetic elements in Product Design of Korean and Chinese's Consumer preference)

  • 정수경;홍정표
    • 디자인학연구
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    • 제19권2호
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    • pp.63-72
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    • 2006
  • 현대 산업 사회에서의 디자인은 기업경영전략의 핵심이자 국가 경쟁력을 결정짓는 중요한 요소이다. 그리고 소비자의 제품 구매의사 결정과정을 디자인 측면에서 보면 제품의 구매과정은 소비자가 선호하는 디자인제품을 가지고 싶다는 디자인 인식 문제로서, 이러한 현상은 제품의 기술적 기능보다는 제품의 심미성이 제품 디자인에 중요한 특성이 되고 있다는 사실을 말해주고 있다. 따라서 디자인 과정에서 가장 중요한 요소라고 할 수 있는 소비자 선호요인의 심미성분석을 통하여 규명함으로써, 새로운 차원의 제품 디자인의 전개가 절실히 요구되고 있다. 본 연구는 소비자의 제품선호도와 제품 평가에 영향을 주는 심미성요소를 규명하기 위해 심미성요소에 관한 선행연구와, 제품디자인의 소비자 반응에 대한 고찰을 통해 소비자 선호요인의 중요성을 파악하였다. 그리고 실증연구에서 한국 중국소비자의 7가지 가전제품을 대상으로 각 제품별 선호도 조사와 선호디자인의 심미성 평가를 통하여 소비자의 선호도에 영향을 미치는 심미성요소와 각 제품별로 중요시 여겨지는 심미성요소를 도출하였다. 본 연구는 한국과 중국 소비자들이 선호하는 제품들이 어떠한 심미성요소를 가지고 있는 지와 소비자 선호에 중요한 영향을 미치는 심미성요소를 밝혀 제품디자인에 있어 심미성요소의 가이드라인을 제시하고, 한국과 중국을 대상으로 한 제품디자인 시 활용할 수 있는 자료를 제공하고자 한다.

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대형백화점의 B 브랜드 리뉴얼 계획안 (A plan for a renewal design of an inner shop at a department store)

  • 김혜자
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2005년도 추계학술발표대회 논문집
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    • pp.221-222
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    • 2005
  • Nowadays, the consuming society, the quality of wideness is increasing as the economic life level increases. Modern's any of large department stores, playing a very important role in the middle of our consuming culture, is creating a new life culture and life patterns including producing a new consuming value, too. This is a plan for a renewal design of an inner shop at a department store for brand launching in Seoul, which was planed to escape from the brand's own cold color to show up the product's color using indirect illumination. It was also considered clients' path lines who may keep at a distance to come into an expensive brand's store by designing the whole area as a show room, so there a window display and a harmony with the products let the shop be well functionalized.

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스마트 설비관리시스템 구축 및 효과분석 (Implementation and Effectiveness of Smart Equipment Engineering System)

  • 심현식
    • 반도체디스플레이기술학회지
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    • 제16권3호
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    • pp.121-126
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    • 2017
  • EES System support to maximize equipment efficiency by providing real-time information of main equipment which has a significant effect on product quality and productivity, and to prevent equipment failure by detecting equipment abnormality in advance. Smart Equipment Engineering System(S-EES) integrates the activities performed at equipment that are the core of production activities and manages them by system so as to maximize the efficiency of equipment and raise the quality level of products to one level. In other words, when the product is put into the equipment, the recipe is downloaded through the RMS, the recipe is set to the optimal condition through R2R(process control), and the system detects and controls the abnormality of the equipment during operation through the FDC function in real time it means. In this way, we are working with the suitable recipe that matches the lot of product, detecting the abnormality of the equipment during operation, preventing the product from being defective, and establishing a system to maximize the efficiency through real-time equipment management. In this study, we review the present status and problems of equipment management in actual production lines, collect the requirements of the manufacturing line for the PCB line, design and develop the system, The measurement model was studied.

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Proposal of VMD for a Footwear Shop at Department Stores - Focused on a Footwear Shop for Women at a "H" Department Store -

  • Lee, Mi-Young;Kim, Soon-Ku
    • 패션비즈니스
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    • 제6권3호
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    • pp.28-40
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    • 2002
  • For modern man and woman, footwear is considered a fashion for expressing oneself, and not merely a protective tool for the feet. The purpose of this research is to increase the effect of sales promotional activities by emphasizing product image and by enhancing sales environment. Towards this end, this research focuses on the study of environment at footwear stores that meet the challenges incurred by the changing lifestyles of consumers and the ensuing dynamics of the society in general. Research is based on an in-depth, thorough study of the previous research works and entails examining theoretical background and the concept of Visual Merchandising Display (VMD). Research will focus on the analysis of current situation at footwear stores located in department store based on material research on footwear stores and theoretical examination. Research on the current situation of footwear stores at department store will be conducted from the VMD perspective. In the end, this research paper will make suggestions on the VMD measures for footwear stores with the aim of increasing sales by satisfying consumers' sensibility and purchasing desire. Suggestions will be made based on the results of the research. -Study of current VMD status per fixture centered on 18 brands at department store -Suggestions for VMD at footwear stores based on the survey results of customer purchasing behavior This research intends to develop structured VMD methodology for footwear stores based on the research centered on VMD research of footwear stores at department store. Significance of this research lies in its aim to contribute to the sales increase, no matter how trivial it might be. Going a step further, this research work could be considered one of the foundations for defining the role of VMD methodology at footwear stores. Suggested results are as follows. (1) Need to cast away from simple, one-dimensional type of display method at footwear stores and transform into product image oriented VMD (2) Need to highlight product image by fully leveraging props and by developing footwear display methods that are suitable for different types of fixtures (3) Need to stabilize VMD by developing footwear manual that enables efficient management by store operator.

Spatial augmented reality for product appearance design evaluation

  • Park, Min Ki;Lim, Kyu Je;Seo, Myoung Kook;Jung, Soon Jong;Lee, Kwan H.
    • Journal of Computational Design and Engineering
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    • 제2권1호
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    • pp.38-46
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    • 2015
  • Augmented reality based on projection, called "Spatial Augmented Reality (SAR)", is a new technology that can produce immersive contents by overlapping virtuality and real-world environment. It has been paid attention as the next generation digital contents in media art and human-computer interaction (HCI). In this paper, we present a new methodology to evaluate the product appearance design more intuitively by means of SAR technique. The proposed method first projects the high-quality rendered image considering the optical property of materials onto the mock-up of a product. We also conduct a projector-camera calibration to compensate a color distortion according to a projector, a projection surface and environment lighting. The design evaluation methodology we propose offers more flexible and intuitive evaluation environment to a designer and user (evaluator) than previous methods that are performed via a digital display. At the end of this research, we have conducted a case study for designing and evaluating appearance design of an automobile.

해외여행 동기가 쇼핑행동에 미치는 영향 -상품과 매장특성을 중심으로- (Effect of Overseas Tourists' Motivation on Shopping Behavior -Emphasis on Product and Store Characteristics-)

  • 전양진
    • 한국의류학회지
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    • 제39권2호
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    • pp.294-306
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    • 2015
  • This study investigated how the travel motivation of Korean overseas tourists influenced shopping behavior. We first identified factors of the travel motivation and then categorized types and attributes of shopping products and shopping stores. We then examined the relationship between the travel motivation and shopping products and shopping channels. A questionnaire method was applied for this survey, while factor analysis and regression analysis were used to analyze data. The results are listed below. First, nature & leisure, rest, family, pleasure, hobby & fitness, and discovery were identified as 6 factors of travel motivation. Second, shopping products of overseas tourists were categorized into three types: fashion & luxury, daily goods, and memento. There were four attributes of products, namely, design, utility, economy, and prestige. Major types of shopping stores were souvenir shops, fashion channels and local markets; the shopping store attributes identified were location & salesperson, assortment & atmosphere, and display. Third, overseas tourists' motivation was shown to influence the selection of product types and attributes. Those who traveled for rest, family, pleasure, hobby & fitness orientation were inclined to purchase fashion & luxury goods, and daily goods; however, those who traveled for rest and hobby & fitness orientation also tended to buy memento. The effect of the travel motivation was shown to be different according to product attributes. Fourth, tourists' motivation was shown to affect store type selection and attributes. Those whose traveled for rest, family, pleasure, hobby & fitness preferred souvenir shops while those seeking nature & leisure and pleasure tended to visit fashion channels and local markets more often. Travelers seeking nature & leisure and discovery cared for all three store attributes while family oriented and pleasure seeking tourists considered shopping store location, salesperson and display attributes as important.

VMS Emulator System with Real-Time Scheduling

  • Kim, Jung-Sook
    • Journal of Multimedia Information System
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    • 제1권2호
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    • pp.95-100
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    • 2014
  • Variable message signs (VMS) have the different sizes and a specific type according to the city scene and it has to be displayed by different message on the display panel in real-time. And VMS manufacturers must produce the different products in order to give a customized product to each order. In addition that, they should test and check the correct operation to each VMS product using the different message frame. That is very time and workers consuming and VMS emulator with an automatic variable message generator system is necessary. Also, the automatic message generator system is needed to real-time scheduling in order to display the message on the VMS panel like real world. In this paper, we design and implement the VMS emulator embedded the automatic message frame generator system with real-time scheduling which can set several parameters easily on the windows dialog.

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소비자의 상품구입에 영향을 미치는 요인 (1) - 식품 및 생활용품을 중심으로 - (Factors That Have Influence on Consumer's Purchasing of Goods (1) - Centering Around Food and Living Products -)

  • 전성복;부굴문효
    • 디자인학연구
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    • 제20권3호
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    • pp.85-96
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    • 2007
  • 우리나라는 최근 상품판매 시장의 개방과 상품판매의 다양화에 따라 대형 슈퍼마켓이 급성장하면서 소비자의 식품 및 생활용품의 구입행동에도 변화가 일어나고 있다. 본 연구는 이러한 변화를 연구하기 위해서 부산광역시와 울산광역시의 20대부터 60대까지 남녀 소비자 190명으로부터 유효설문지를 회수하여 분석한 결과, 전체적인 특징에서 남성은 디자인 인자인 패키지디자인, 색상, 상품디자인의 영향을, 여성은 코스트 인자인 가격과 형태에 강한 영향을 받고 있었다. 상품의 특징에 있어서는 여성은 본 연구의 모든 상품에 대하여 가격을 중요시하고 있었으며, 남성은 가격을 중요시하지 않고 있었다. 또한, 여성이 TV광고에 영향을 받고 있으며, 남녀 모두 진열되어 있는 상품에서 다시 정보를 확인하고 구입하는 경우가 가장 많은 것을 알 수 있었다. 이상으로부터 특히 주 고객층이 남성을 대상으로 하는 상품에 대해서는 디자인을 중시하여 상품개발에 임해야 한다는 결론을 내릴 수 있었다. 또한, 남성과 여성 모두에게 패키지디자인과 디스플레이는 상품판매에 있어서 중요한 요소로 작용되고 있기 때문에 향 후 본 연구의 상품과 관련된 제조업체들의 패키지디자인과 상품진열의 효과에 대한 상호 보완적인 연구에도 보다 큰 관심을 갖고 연구해야 할 것이다.

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