• Journal of Integrative Natural Science
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• v.11 no.2
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• pp.76-81
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• 2018

Robust design is an approach to reducing performance variation of quality characteristic values in quality engineering. Product array approach which is used in the Taguchi parameter design has a number of advantages by considering the noise factor. Taguchi has an idea that mean and variation are handled simultaneously to reduce the expected loss in products and processes. Taguchi has used the signal-to-noise ratio (SN) to achieve the appropriate set of operating conditions where variability around target is low in the Taguchi parameter design. Many Statisticians criticize the Taguchi techniques of analysis, particularly those based on the SN. In this paper we propose a substantially simpler optimization procedure for robust design using desirability function without resorting to SN.

• International Journal of Costume and Fashion
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• v.11 no.2
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• pp.53-64
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• 2011

The implementation of a short renewal cycle has become one of the competitive alternatives for apparel retailers to respond quickly to fast-changing consumer tastes. This strategic orientation affects consumer decision-making by inducing perishability of the store offerings. The purpose of this study was to examine the impact of perceived seller-induced perishability (as a result of a short renewal cycle) on perceived desirability of products urge to buy and purchase acceleration. The proposed model was tested in a field setting with female shoppers from two leading fast fashion retailers in the United States. This study found that perceived seller-induced perishability significantly enhances the perceived desirability of products and intensify the urge to buy while shopping which in turn accelerates purchases. In addition to perceived seller-induced perishability perceived desirability of products also contributed to intensifying the urge to buy. A number of theoretical and managerial implications were discussed and major areas of future research were suggested.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.19 no.9
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• pp.1-8
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• 2020

In this study, the optimal design of the multi-cavity mold layout and packing pressure for the automobile TCU connector cover is determined based on the injection molding analysis and the desirability function method for multi-characteristic optimization. The design characteristics to be optimized are the warpage and sink marks of the product, the scrap of the feed system, and the clamping force. The optimal design is determined by performing injection molding analysis and desirability analysis for design alternatives defined by a complete combination of five mold layouts and six-level packing pressure. The optimal design shows that the desirability values for individual characteristics are quite high and balanced, and the resulting values of individual characteristics are satisfactorily low.

• Journal of Korean Society for Quality Management
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• v.25 no.1
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• pp.56-68
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• 1997

The object of multiresponse optimization is to determine conditions on hte independent variables that lead to optimal or nearly optimal values of the response variables. Derringer and Suich (1980) extended Harrington's (1965) procedure by introducing more general transformations of the response into desirability functions. The core of the desirability a, pp.oach condenses a multivariate optimization into a univariate one. But because of the subjective nature of this a, pp.oach, inexperience on the part of the user in assessing a product's desirability value may lead to inaccurate results. To compensate for this defect, a weighted desirability function is introduced which takes into consideration the vriances of the responses.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.45 no.4
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• pp.99-108
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• 2022

Today, as technology advances and market competition for products intensifies, the product design to improve customer satisfaction by accurately identifying customer needs is emerging as a very important issue for company. Accordingly, the customer-oriented or customer-centered design that maximizes customer satisfaction by grasping and analyzing customer requirements is in the spotlight as an important design theory. In this study, the customer-oriented design is defined as finding the optimal value of design variable with the maximum overall customer satisfaction while minimizing the difference in individual customer satisfaction responded to various customers from multiple product quality characteristics from the perspective of robust design. Therefore, this study presents a new method for modeling the customer preference structure as the different sets of desirability functions for multiple quality characteristics and proposes a new customer-oriented design approach by applying the desirability functions to Taguchi's robust design process to deal with multi-characteristic design problem. Finally, the proposed method is illustrated with the Kansei engineering design problem of wine glass.

• Journal of the Korean Operations Research and Management Science Society
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• v.30 no.1
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• pp.95-104
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• 2005

A desirability function approach to a multiresponse problem is proposed considering process parameter fluctuation which may amplify the variance of response. It is called POE (propagation of error), which is defined as the standard deviation of the transmitted variability in the response as a function of process parameters. In order to obtain more robust process parameter setting, a new desirability function is proposed by considering POE as well as distance-to-target of response and response variance. The proposed method is illustrated using a rubber product case in Ribeiro et al. (2000).

• Journal of Korean Society for Quality Management
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• v.43 no.3
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• pp.341-358
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• 2015

Purpose: This paper presents graphic methods and desirability function approach to determine best vibration reducing configuration for Surion helicopter. Many flight tests were executed and nine vibration levels in cockpit, cabin, and engine room were measured in each test and analyzed to find optimal configuration. Methods: Graphic analysis methods such as matrix, scatter, and box plots are used to identify better vibration-reducing flight test conditions. As an integrated measure of the performance of 9 vibration levels desirability function approach is adopted. Results: Three vibration reducing configurations are found to be proper and one configuration is recommended. Conclusion: It is expected to be helpful to adopt graphic and desirability function methods presented in this paper in developing new products or systems like helicopters. For efficient and effective flight testing of helicopters, it will be necessary to have consistently homogeneous environment for flight testing and applying design of experiments techniques and analyzing test data.

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.50-51
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• 2003

• 한국데이터정보과학회:학술대회논문집
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• 2002.06a
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• pp.97-106
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• 2002

Taguchi parameter design, the product-array approach using orthogonal arrays is mainly used. However, it often requires an excessive number of experiments. An alternative approach, which is called the combined-array approach, was suggested by Welch et. al. and studied by others. In these studies, only single quality characteristic was considered. We propose how to simultaneously optimize multiple quality characteristics using desirability function when we used the combined-array approach to assign control and noise factors. An example is illustrated to the combined-array approach.

• Journal of Applied Reliability
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• v.1 no.2
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• pp.165-173
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• 2001

The desirability function approach by Derringer and Suich (1980) and the generalized distance approach by Khuri and Conlon (1981) are two major approaches to multiresponse optimization for improvement of quality of a product or process. So far, the desirability function method has been the only tool for multiresponse optimization in the situations where there are the goal regions for the respective responses. For such situations, we propose a multiresponse optimization method based on the generalized distance approach.