• The Korean Journal of Franchise Management
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• v.10 no.3
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• pp.37-52
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• 2019

Purpose - This study examined the relationship between service quality, perceived value, customer satisfaction and behavioral intention of coffee shop using CoffeeSERV scale. In this model, CoffeeSERV scale consists of fundamental characteristics, physical environment, confidence, beverage characteristics, and representation factors. In particular, this study tried to demonstrate the moderating effect of customer's regulatory focus orientation among in the relationships between service quality, perceived value, customer satisfaction and behavioral intention. Research design, data, and methodology - This study intends to expand the existing service quality research by using the coffee shop service quality measurement tool developed by domestic researchers. I wanted to find some implications for the trend. In particular, this study applied the regulatory focus theory to identify individual differences of customers regulatory focusing motivation. In order to verify several hypotheses, the data were 227 college students and analyzed with SPSS/PC 21.0 and SmartPLS 3 program. The moderating role of customer's regulatory focusing motivation was tested using multi-group analysis with SmartPLS 3 program. Results - The resutls are as follows. First, the fundamental characteristic factors only had a significant influence on the utilitarian value perception, but in the hedonic value perception, all other service factors except for the beverage characteristic had a statistically significant effect. Second, utilitarian and hedonic value had significant effects on customer satisfaction. Third, customer satisfaction had a significant effect on behavioral intention. Finally, the regulatory focus orientation played a moderating role in the relationship between beverage characteristic - utilitarian value, representation - utilitarian value, fundamental characteristic - hedonic value, physical environment - hedonic value, confidence - hedonic value, and utilitarian value - behavioral intention. Conclusions - The results of this study show that the various service quality factors that make up the CoffeeSERV scale have different effects on utilitarian and hedonic value. This means that perceived benefits from product and service experience have different impacts on the customer's experience. Therefore, marketers should identify the impacts of service quality dimension that customers who use coffee shops consider important, understand the impact process of these quality factors on experience value, customer satisfaction, and behavioral intention, and allocate limited marketing budget. The results also show that it is possible to establish differentiatied response strategies using customer's regulatory focus orientation to find ways to enhance utlitarian and hedonic value, customer satisfaction, and behavioral intention using various Coffeeshop service quality factors. At the end of this paper, some limitations and future research directions were suggested.

• The Korean Journal of Franchise Management
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• v.11 no.2
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• pp.41-51
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• 2020

Purpose: Fast food franchise companies are trying a variety of innovative services to increase their competitiveness in response to changes in population composition in the fast food market and rapid changes in consumption trends due to technological development. From this point of view, franchise companies that have focused on offline store operations are providing O2O (offline to online) service as a core service for customer convenience. This new attempt is a strategy to increase loyalty by applying an interaction method based on understanding the characteristics of new generation consumers. However, existing studies are focused on the relationship between O2O service and acceptance, so very little is known about how O2O service affects customer loyalty. Therefore, this study examines the impacts of customer involvement and relative advantages of fast food O2O service on customer brand engagement (cognitive and affective engagement) and store loyalty for MZ(Millennials - Z) generations. Research design, data, and methodology: In order to achieve the purposes of this research, several hypotheses were developed. The data were collected from 247 questionnaires in their 16-30s and were analyzed using SPSS 22.0 and SmartPLS 3.0 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses was tested using structural equation modeling. Result: First, involvement has a positive effect on cognitive and affective engagement. Second, relative advantages have has a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: In the process of consumer-brand interaction, it was confirmed that store loyalty was influenced by cognitive and affective engagement sequentially. However, the results show that affective engagement has a relatively stronger on store loyalty than cognitive engagement. Therefore, it is necessary to establish an O2O service strategy to maintain long-term loyal customers by inducing cognitive participation with high-involved consumer, as well as affective interaction, in order to obtain new customers and increase customer loyalty.

• (The)Korea Educational Review
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• v.18 no.1
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• pp.283-302
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• 2012

Multicultural families have literally started to settle in Korea since the late 1980s, yet it was not until the middle of 2000 that multicultural education was actually arisen with its full-scale discussions. Domestic studies on multicultural education have now remarkably been conducted in various aspects and points of views, but with no certain level of collective and comprehensive analysis yet. To seek Korean way of finding out appropriate solutions to its multicultural society, a contemporary major trend in the world, it is necessary to keep developing the theory and practice in Korean multicultural education with constructive criticism over the development. In this thesis, the research trends and characteristics of Korea multicultural education are analyzed according to the three categories: the times of the study, the subjects of the study, and the themes of the study. The analysis of the study themes, in particular, is done based on the four core areas presented by Bennett: equity pedagogy, curriculum reform, multicultural competence, and societal equity. Furthermore, the analysis includes the five additional Korean sub-categories, which are also acquired in the process of our analysis of the thesis: multiculturalism, global multicultural education, counselling research, measurement development, and citizenship education, added to Bennett's three sub-ones of each area. Overall, based on the analysis data, this study investigates further improvements and subsequent research themes in the following researches on Korean multicultural education.

• Journal of the Institute of Convergence Signal Processing
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• v.22 no.1
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• pp.14-19
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• 2021

This study has attempted to use ozone for the treatment of skin diseases as research results that ozonated olive oil has an excellent therapeutic effect on skin diseases are known. However, there is hardly any accurate data in Korea. Usually, animal tests related to cosmetics are not performed, but toxicity tests were conducted because they were absolutely necessary. In general, there are not many cases of measuring actual data through animal tests for the purpose of confirming the performance of cosmetics, but in the case of toxicity tests, it is recommended to accurately measure skin reactions, so this experiment was conducted. In this experiment, in order to evaluate the skin irritation of ozonated oil (high concentration) on the rabbit, the test substance was applied to the back of the rabbit for 24 hours, and then mortality, general symptoms and skin irritation were evaluated. Experimental Results As a result of evaluating the treatment site of the test substance after a certain period of time, no skin irritation was observed in all animals.

• Publications of The Korean Astronomical Society
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• v.35 no.3
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• pp.29-41
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• 2020

Korea has numerous astronomical resources, such as observational records, star maps, and a wealth of literature, covering the period from the Three Kingdoms (54 BC - 932 AD) to the Joseon Dynasty (1392 - 1910 AD). The research activities related to these resources have been limited to those by individual researchers. It is now necessary to conduct research by efficiently and systematically collecting and managing Korean astronomical records using an accessible Web environment. The purpose of this study is to complete a system that enables researchers systematically to collect and verify a large number of historical records related to astronomical phenomena in a Web environment. In 2017, a preliminary survey was conducted, and the requirements pertaining to an implementation target system were devised. In addition, a joint development plan was carried out by the developer, lasting three months in 2018. Although the system is relatively simple, it is the first system to be attempted in the historical astronomy field. In order to proceed with the systematic development, the software development methodology is applied to the entire process from deriving the requirements of researchers to completing the system. The completed system is verified through integrated function and performance tests. The functional test is repeated while modifying and testing the system based on various test scenarios. The performance test uses a performance measurement test tool that takes measurements by setting up a virtual operation environment. The developed system is now in normal operation after a one-year trial period. Researchers who become authorized to use the system can use it to verify the accuracy of data and to suggest improvements. The collected feedback will be reflected in future systems, and Korean astronomical records will be available for use internationally through a multilingual service.

• Journal of Internet of Things and Convergence
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• v.7 no.1
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• pp.43-54
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• 2021

Purpose: The purpose of this study was to construct a protocol for the prevention of suicide in male baby boomers. Methods: In order to construct the protocol, a three-step expert consensus process was carried out. The first step was to compose questions based on various research data. For this purpose, two professors of psychiatric mental health nursing and two advanced practitioner nurse of psychiatric mental health in the composition. The second step was to conduct the first Delphi survey on expert panelists. The survey period was from October 13, 2015 to November 1, 2015. The third stage, the second Delphi investigation was conducted from November 10 to December 4, 2015. Results: As a result of the survey, a total of 7 areas of protocol configuration items were derived. The derived items include the characteristics of male baby boomers, suicidal signs, suicide risk factors, suicide protection factors, suicide measurement tools, related organizations, and mental health promotion programs. Conclusion: This study can be used as a guideline when intervening suicide prevention of male baby boomers in community mental health centers.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.517-523
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• 2021

The outcome of the consultation is important to both the counselor and the researcher. Analyzing the trends of research on the results of counseling that have been carried out so far will help to comprehensively structure the results of consultations. The purpose of this research is to analyze research trends in Korea, focusing on research related to the outcomes of counseling published in 「Korean Journal of Counseling」 from 2011 to 2021, which is one of the well-known academic journals in the field of counseling in Korea. This is to explore the direction of future research by navigating the knowledge structure of research. There were 197 studies used for analysis, and the final 339 keyword were extracted during the node extraction process and used for analysis. As a result of extracting potential topics using the LDA algorithm, "Measurement and evaluation of counseling outcomes", "emotions and mediate factors affecting interpersonal relationships", and "career stress and coping strategies" are the main topics. Identifying major topics through trend analysis of counseling performance research contributed to structuring counseling performance. In-depth research on these topics needs to continue thereafter.

• Journal of the Institute of Convergence Signal Processing
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• v.22 no.4
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• pp.185-192
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• 2021

Various methods have been proposed to determine the defect detection of welding bead, and recently sensor data and image data inspection have been steadily announced. There are advantages that sensor data inspection is highly accurate, and two-dimensional-based image data inspection is able to determine the position of the welding bead. However, when analyzing only with sensor data, it is difficult to determine whether the welding has been performed at the correct position. On the other hand, the image data inspection does not have high accuracy due to noise and measurement errors. In this paper, we propose a method that can complement the shortcomings of each inspection method and increase its advantages to improve accuracy and speed up inspection by fusing sensor data inspection which are average current, average volt, and mixed gas data, and image data inspection methods and is implemented as software. In addition, it is intended to allow users to conveniently and intuitively analyze and grasp the results by performing analysis using a graphical user interface(GUI) and checking the data and inspection results used for the inspection. Sensor inspection is performed using the characteristics of each sensor data, and image data is inspected by applying a morphology geodesic active contour algorithm. The experimental results showed 98% accuracy, and when performing the inspection on the four image data, and sensor data the inspection time was about 1.9 seconds, indicating the performance of software that can be used as a real-time inspector in the welding process.

• Journal of the Korean Society of Earth Science Education
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• v.15 no.1
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• pp.117-131
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• 2022

The purpose of this study is to develop a board game design activity for environmental education and to investigate how it affects high school students' environmental knowledge, environmental literacy, and creative engineering problem solving propensity. Twenty-five freshman and sophomore students belonging to the environmental club participated in this study. The board game activity was designed as 10 class hours lessons based on the engineering design process. The main data source of this study was pre-post students' conceptual maps of the environmental topics (global warming or ecosystem destruction) to measure the background knowledge on the topic. In addition, the environmental literacy measurement questionnaire and the creative engineering problem solving propensity questionnaire were collected before and after the activity. The result shows that the number of environment-related words described by the students on the post-concept map increased compared to the pre-concept map. In addition, the environmental literacy score and the creative engineering problem-solving propensity score increased significantly after performing the board game design activity. The results show that environmental lessons using board game design activities can help student develop various competencies in a good way. As above, research that combines board games and secondary education must be activated, and a new educational method and systemic support for in-service teachers who want to apply it to science classroom is required.

• Journal of the Korea institute for structural maintenance and inspection
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• v.26 no.2
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• pp.1-8
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• 2022

The corrosion of reinforcement is the main reason for the performance degradation of concrete structures. The pre-rusted parts of rebar in concrete structures are vulnerable to the corrosion, especially if the structure is exposed to wet or chlorinated environments. In this study, effects of different curing solution on corrosion behavior of the pre-rusted rebars in the cement composites were investigated. HCl(3%) and CaCl₂(10%) solution were utilized to accelerate the pre-rust of the rebar, and each pre-rust condition rebar including reference (RE) were placed in mortar cylinder. Three kinds of samples then were cured in CaCl₂ (3%) solution and tap water respectively for 120 days. Electrochemical polarization and half-cell potential measurement were used to monitor the influence of curing water on the corrosion behavior of pre-rusted steel bar in cement composite. The surface morphology and composition of corroded steel bar were analyzed by scanning electron microscope and energy dispersive X-ray diffraction. The results show that the corrosion rates of pre-rusted samples in both curing water are higher than that of non-pre-rusted samples. The corrosion rates of RE, CaCl₂ and HCl pre-rusted samples in salt water were 8.14, 4.48, 13.81 times higher than those in tap water respectively, on the 120th day.