• Journal of Information Technology Applications and Management
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• 제21권2호
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• pp.149-165
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• 2014

This paper has studied whether cultural factors have an effect on privacy concern of Internet users in Korea and China. The result has shown that power distance, individualism, uncertainty avoidance, and long-term orientation are positively related to privacy concern, while masculinity is negatively related to privacy concern. This study has also found some similarities and differences between the two countries. First, privacy concern of Korean Internet users is significantly higher than that of Chinese users. Second, individualism and uncertainty avoidance significantly affect privacy concern in both Korea and China, although individualism in Korea has stronger effect than that in China. Third, long term orientation has a significant effect in only Korea while power distance is significant only in China. These results suggest that an online company doing businesses in multiple countries should have country-specific privacy policies to deal with the privacy concern of Internet users in different countries.

• 아태비즈니스연구
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• 제15권2호
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• pp.107-123
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• 2024

Purpose - This study aims to analyze the relationship between perceived risk, privacy concerns, continual intention to use of Fintech services. Design/methodology/approach - This research developed a conceptual framework using attitude theory and analyzed the relationship between risk perception to Fintech services, Fintech concerns(service concern, platform concern, network concern, device concern, and privacy concern), and continual use in the context of Fintech services. In this study, Data analyzed using the PLS(partial least squares) structural equation model approach. Findings - As a result of empirical analysis, Fintech risk perception affected service concern, platform concern, network concern, device concern, and privacy concern. In addition, it was found that privacy risk did not affect continual use of Fintech services. In addition, among Fintech service concerns, platform concern, network concern, and privacy concern did not affect continual use of Fintech services. However, only device concern affected the intention to continual use of Fintech services. Research implications or Originality - The results will help to understand the psychology of Fintech service users and develop more stable Fintech services continual use strategies.

• 한국정보시스템학회지:정보시스템연구
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• 제28권1호
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• pp.97-114
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• 2019

Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.

• International Journal of Contents
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• 제15권4호
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• pp.74-81
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• 2019

This study examined the overall relationship between information privacy concern, need for uniqueness (NFU), and disclosure behavior to explain the personal factors that drive data-sharing on Facebook. The results of an online survey conducted with 222 Facebook users show that among diverse data that social media users disclose online, four distinct factors are identified: basic personal data, private data, personal opinions, and personal photos. In general, there is a negative relationship between privacy concern and a positive relationship between the NFU and the willingness to self-disclose information. Overall, the NFU was a better predictor of willingness to disclose information than privacy concern, gender, or age. While privacy concern has been identified as an influential factor when users evaluate social networking sites, the findings of this study contribute to the literature by demonstrating that an individual's need to manifest individualization on social media overrides privacy concerns.

• 한국정보시스템학회지:정보시스템연구
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• 제16권3호
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• pp.21-44
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• 2007

Internet privacy is named as one of the major barriers to the expansion and further development of e-commerce. This study is to identify the antecedents to Internet privacy concerns, to investigate the relationship of the antecedents and the perceived trust and to validate Internet privacy's effect on the perceived trust. A conceptual model which identifies Internet literacy and perceived vulnerability as antecedents to Internet privacy concern is proposed and tested based on the sample of 276 Internet users. Empirical findings show that Internet literacy affect Internet privacy concern negatively while perceived vulnerability affect positively. Also perceived vulnerability's effect on and privacy concern's effect on perceived trust has both directional negative support. Implications and further research agenda are provided with the limitation of the study.

• 한국정보시스템학회지:정보시스템연구
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• 제26권1호
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• pp.93-123
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• 2017

Purpose The purpose of this study is to deduct the factors for explaining the economic behavior of an Internet user who provides personal information notwithstanding the concern about an invasion of privacy based on the Information Privacy Calculus Theory and Communication Privacy Management Theory. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the computation theory of information privacy with the factors deducted from the management theory of communication privacy on the basis of the Dual-Process Theory. In addition, this study, did empirical analysis of the path difference between groups by dividing Internet users into a group having experience in personal information spill and another group having no experience. Findings According to the empirical analysis result, this study confirmed that the Privacy Concern about forms through the Perceived Privacy Risk derived from the Disposition to value Privacy. In addition, this study confirmed that the behavior of an Internet user involved in personal information offering occurs due to the Perceived Benefits contradicting the Privacy Concern.

• 한국전자거래학회지
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• 제21권1호
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• pp.131-145
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• 2016

최근 빅데이터와 같은 디지털 환경으로 다양한 정보 매체를 통해 정보와 지식을 생산되고 있는 반면 이렇게 생산된 정보가 법적인 테두리를 벗어나 무분별하게 확대되고 재생산 되는등 정보의 역기능 역시 커지고 있다. 특히, 개인정보의 경우 기존의 목적 외에 사용되거나 잘못된 형태로 사용이 되면 피해가 발생된다. 일반적으로 사용자가 위험을 감수하더라도 개인 스스로 자신의 정보를 제공하거나 공유하고 있는 이유는 기업이나 조직이 개인정보를 안전하게 지켜줄 것이라고 믿기 때문이다. 본 연구는 정보 프라이버시에 대한 위험과 이를 억제하는 정책이 개인정보 제공의도에 어떠한 영향을 미치는지 분석하여 검증하고자 하였다. 이를 위해 정보 프라이버시 위험과 정책이 정보 프라이버시 염려와 신뢰, 개인정보 제공의도에 어떠한 영향을 미치는지에 대한 영향도를 분석하였다. 연구결과, 빅데이터 시대에 정보 프라이버시 위험을 낮추고 정책을 명확하게 제시한다면 정보 프라이버시 염려는 낮아지고 기업에 대한 신뢰가 높아져 개인정보를 제공할 것이라는 것을 밝혔다.

• 한국컴퓨터정보학회논문지
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• 제29권4호
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• pp.161-175
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• 2024

본 연구는 OTT 개인화된 추천서비스에 대한 프라이버시 염려와 개인정보 제공 의도에 미치는 선행요인들을 분석하였다. 먼저 OTT 개인화 추천시스템의 특성을 정확성, 다양성, 신기성으로 하였고, 성격 5요인 모형인 친화성, 정서적 불안정성, 성실성, 외향성, 경험에 대한 개방성을 활용하였다. 또한 지각된 투명성을 추출하여 정보 프라이버시 염려, 개인정보 제공 의도 간의 관계를 분석하였다. 그리고 서비스 혜택과 개인정보 제공 의도 간의 관계를 살펴본 후 프라이버시 염려와 개인정보 제공 의도에 있어 조절 효과가 있는지 분석하였다. 연구 결과에 따르면 개인화 추천시스템 특성들은 유의한 영향을 미치지 못하는 것으로 나타났으나, 성격 5요인 중 정서적 불안정성, 외향성, 경험에 대한 개방성은 유의한 영향을 미치는 것으로 나타났다. 또한, 지각된 투명성 역시 프라이버시 염려에 유의한 영향을 미치는 것으로 나타났다. 프라이버시 염려와 서비스 혜택은 개인정보 제공의도에 유의미한 영향을 미치며 프라이버시 염려와 개인정보 제공의도 간에 서비스 혜택이 조절효과를 가지는 것으로 나타났다. 본 연구의 결과는 OTT 기업들이 사용자들의 프라이버시 보호 행동을 이해하는데 도움을 줄 것으로 본다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권4호
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• pp.1-21
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• 2016

Purpose The study analyzed the factors affecting continuance use and self-disclosure in the SNS(social networking service) context based on a dual-factor model. As SNS users have concerned privacy for a long time, privacy concern affects continuous use and self-disclosure. In details, concern over privacy may have a stronger effect on self-disclosure than on continuance use as users' personal information can be more exposed during posting their dailies and photos. Design/Methodology/Approach SNS benefits, trust in SNS providers, and social influence are served as the key enablers and privacy concern as the inhibitor. Moreover, the relative impacts of SNS benefits and privacy concern on continuance use and self-disclosure were analysed in this study. From the data of 327 Facebook users, the researchers tested proposed theoretical model by using PLS. Findings Users' continuance intention and self-disclosure behavior are differently affected by different antecedents. Trust in SNS provider had a significant effect on self-disclosure intention, while it has no significant effect on continuance intention. Concern over privacy was negatively related to self-disclosure intention, while it was positively associated with continuance intention.

• 한국멀티미디어학회논문지
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• 제22권9호
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• pp.1046-1054
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• 2019

With regard to the diffusion of mobile Internet service and generational differences for Internet use, this study aims to explore the relationship between the Internet activities and privacy concern based on the media dependency theory. Using the Korea Media Panel data produced by KISDI in 2018, this study analysed 8,988 nation-wide samples to test the difference of Internet use in personal privacy concern among generations. The results of the study showed that there was statistically significant difference for privacy concern among generations. This study has an implication to reveal the phenomenon of 'privacy paradox' by showing that SNS use negatively influenced users' privacy concern.