• 제목/요약/키워드: price variance

검색결과 191건 처리시간 0.024초

팬데믹 시대의 피부관리숍 선택요인이 고객만족도와 재방문 의도에 미치는 영향 (Customer satisfaction and skin care shop selection factors in the pandemic era impact on revisit intention)

  • 이병옥;홍수남
    • 한국의상디자인학회지
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    • 제25권2호
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    • pp.83-95
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    • 2023
  • The purpose of this study was to identify the effect of skin care salons' decision factors on customer satisfaction and revisit intention during the COVID-19 pandemic. The subjects of this study were 220 women in their 20s to 50s who reside in Seoul and the Gyeonggi-do area and are users of skin care salons. The data was statistically analyzed using SPSS V.25.0 and detailed research results are as follows. For the analysis of this study, frequency analysis, factor analysis, reliability verification, independent sample T-Test, one-way analysis of variance, post hoc test, Duncan test, and regression analysis were conducted. First, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on customer satisfaction, hygienic environment satisfaction and service environment satisfaction, which are sub-factors of customer satisfaction, had a significant effect on professionalism, kind service, and distance, which are sub-factors of decision factors, and are independent variables. Second, as a result of examining whether skin care salon decision factors during the pandemic have a positive (+) effect on revisit intention, decision factors, which are independent variables, including professionalism, kind service, price, and distance showed significant effects on human revisit intention, As for physical revisiting intention, only kind service, distance, and professionalism showed significant effects, while price did not have a significant effect. Third, as a result of examining whether customer satisfaction during the pandemic has a positive (+) effect on revisiting intention, the service environment satisfaction and hygienic environment satisfaction, which were sub-factors of independent variables, showed significant results for human and physical revisit intentions. In this study, service environment and hygienic environment satisfaction were important variables for skin care salon decision factors. Professionalism and kind service were important for human revisit intention. Therefore, overall service environment, hygiene, and safety should be prioritized to increase revisit intention and efforts must be made to retain and improve customer satisfaction

영·유아 어머니의 이유식 지식수준 및 간편 이유식에 대한 인식 (Knowledge on complementary foods of mothers with young children and their perception of convenience complementary foods)

  • 주유정;윤지현;황린시;남영민
    • 대한지역사회영양학회지
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    • 제29권1호
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    • pp.16-33
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    • 2024
  • Objectives: The purpose of this study was to examine mothers' knowledge levels on complementary foods and their perception of convenience complementary foods. Methods: An online survey was conducted with mothers aged 20-49 years who had purchased convenience complementary foods and had a preschool child aged 4 months or older. The respondents were categorized into 3 groups based on their knowledge scores: low- (0-50 points), mid- (55-65 points), and high- (70-100 points) knowledge groups. Results: The average score of mothers' knowledge on complementary foods was 58.8 out of 100 points. Working mothers were found to have lower levels of knowledge compared to mothers who were housewives. Only 1/4 of responding mothers had educational experience on complementary foods. Mothers expressed a desire for information on the types of complementary foods (72.2%) and the intake amounts (60.3%) corresponding to each phase of their child's development. Multivariate analysis of variance revealed significant differences in health (P = 0.002), variety (P = 0.039), and hygiene (P = 0.041) among the factors taken into consideration when purchasing convenience complementary foods according to the mothers' knowledge levels. Mothers in the high-knowledge group placed a greater importance on 'balanced nutrition' (P = 0.022) and 'hygienic cooking' (P = 0.010) compared to mothers in the low-knowledge group. The results of the modified importance-performance analysis, which compared the importance and performance of the factors taken into consideration when purchasing convenience complementary foods, highlighted the need for efforts in 'health,' 'hygiene,' and 'price,' while also indicating an excessive effort in 'convenience.' Conclusions: This study suggests expanding relevant education programs to enhance mothers' knowledge on complementary foods, especially for working mothers. In the industry, marketing strategies for complementary food products could be developed that align with the needs of mothers, focusing on health, hygiene, and price.

공유 경제 플랫폼 고객들의 재구매 의도에 영향을 미치는 요인들: Airbnb 사례를 중심으로 (Key Factors Affecting Customer's Repurchase Intention in the Context of Sharing Economy Platform: Focused on Airbnb)

  • 박대영;윤지영;정윤지;김병수
    • 디지털융복합연구
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    • 제18권12호
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    • pp.231-242
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    • 2020
  • 코로나 19와 치열한 시장 경쟁으로 공유 경제 플랫폼 업체들은 고객과의 장기적 관계를 형성하는 것이 점차 중요해지고 있다. 이런 맥락에서 본 연구에서는 Airbnb 고객들의 재구매 의사 결정 메커니즘을 살펴보고자 하였다. Airbnb 고객들의 재구매 의도 형성의 선행 요인으로 고객 만족과 브랜드 이미지를 고려하였다. 또한, 가격 공정성, 진정한 경험, 즐거움, Airbnb 신뢰, 호스트 신뢰가 고객들의 재구매 의사 결정에 미치는 영향도 함께 살펴보았다. 본 연구는 Airbnb 이용 고객 154명을 대상으로 연구 가설을 검증하였다. 연구 분석 결과 고객 만족과 브랜드 이미지는 재구매 의도에 유의한 영향을 미쳤으며, 재구매 의도 분산의 62.0%를 설명하였다. 고객 만족에는 즐거움, 진정한 경험, Airbnb 신뢰는 유의한 영향을 미쳤지만, 가격 공정성과 호스트 신뢰는 유의한 영향을 미치지 않았다. 브랜드 이미지는 가격 공정성, 진정한 경험, 즐거움, Airbnb 신뢰에 영향을 미쳤지만, 호스트 신뢰에는 유의한 영향을 미치지 않았다. 본 연구결과를 통해 공유 경제 플랫폼 환경에서 고객들의 재구매 의사 결정에 대한 이해를 증진하여 학문 및 실무적 시사점을 제공해 줄 수 있을 것으로 기대된다.

부동산정책이 부동산가격에 미치는 영향에 관한 연구: 조세정책과 금융정책 중심으로 (A Study on the Effect of Real Estate Policy on Real Estate Price: Focusing on Tax Policy and Financial Policy)

  • 정진오;정재호
    • 토지주택연구
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    • 제14권3호
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    • pp.55-75
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    • 2023
  • 본 연구에서는 부동산 정책, 조세정책, 금융정책, 규제지수에대한 이론적고찰과 선행연구를 살펴보고 전국의 2014년1월부터 2021년 12월 까지의 월별데이터를 이용하여 조세정책과 금융정책이 부동산가격에 미치는 영향을 분석하였다. 분석방법은 단위근 검정과 공적분 검정을 통해 VAR모형을 사용하여 분석하였으며 충격반응분석과 분산분해분석을 실시하였다. 본 연구의 분석결과는 다음과 같다. 첫째, 조세규제지수와 금융규제지수는 주택가격에 영향을 미치지 못하였다. 주택가격 상승기에 주택가격 안정을 위하여 규제 일변도의 정책은 효과가 없으며 오히려 거래량 감소 등으로 가격을 상승시키는 부작용이 생긴다. 둘째, 주택담보대출금리는 주택매매가격지수에 음(-)의 효과를 주었다. 즉, 이자율의 상승이 주택가격을 하락시키는 효과가 있다는 의미로 보여진다. 셋째, 양도차액의 상승 즉, 양도소득세의 과세는 주택가격에 양(+)의 효과를 준다. 이는 조세를 매수자에게 전가시키거나 조세부담으로 인해 매각을 보류하는 동결효과로 주택가격을 상승시키는 결과가 나왔다. 넷째, 취득세와 주택담보대출액은 주택가격에 별다른 영향을 미치지 못하였다.

양식어장보호를 위한 어장탐지 시스템개발에 관한 연구 (A study on the fishery detection system for protection of an aquaculture farm)

  • 남택근;임정빈;정대득;양원재;안영섭
    • 한국항해항만학회:학술대회논문집
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    • 한국항해항만학회 2004년도 추계학술대회
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    • pp.97-101
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    • 2004
  • 본 논문에서는 양식어장을 보호하기 위한 어장 탐지 시스템의 개발에 대해 논의한다. 어장탐지시스템(FDS)은 어장에 침입하는 도적 선박을 실시간으로 식별하고 어장의 위치변동 등을 파악한다. 어장으로의 접근 물체탐지 및 적아식별을 행하기 위해 저가이면서 대역의 레이더 응답기능을 갖는 어장작업선용 AIS(F-AIS)를 개발하여 소형어선 등의 식별기능에 이용하고자 한다.

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남성 소비자의 소비가치에 따른 신사복 구매행동의 차이 (Differences in Purchase Behavior of Men's Suits among Male Consumption Value Groups)

  • 강유림;박광희
    • 한국의류학회지
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    • 제42권4호
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    • pp.584-598
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    • 2018
  • This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

The Economics Evaluation of Grid-connected Photovoltaic Systems in Residential Houses

  • Lee, Hyun-Seung;Kim, Sung-Bum;Shin, U-Cheul
    • KIEAE Journal
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    • 제15권6호
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    • pp.5-10
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    • 2015
  • Purpose: To evaluate the economic performance of grid-connected photovoltaic system in residential house, household electricity bill policy of Korea Electric Power Corporation (KEPCO) must be applied precisely, and market tendency and uncertainty of system also need to be considered. In this study, to evaluate the economic feasibility of PV system, we measured PV power generation and electricity consumption of six of Green home in Daejeon through web based remote monitoring system. Method: We applied Monte-Carlo simulation based on life cycle cost analysis, to reflect an uncertainty of main factor in economic feasibility evaluation of photovoltaic system. Result: First, with deterministic analysis, the difference of NPV of cumulative financial savings among households varied from -3,310 ~ 24,170 thousand won, portraying notably big range. Also the possibility of getting the same result was 50% when applying uncertainty. Second, the higher electricity consumption is, the more economic feasibility of photovoltaic system increases because KEPCO uses progressive taxation in household electricity bill policy. Third, The contribution to variance of electricity price increases in NPV varied from 98.5% to 99.9%. While the inflation rate and annual degradation contributed very little to none.

체형과 사회문화적 특성에 따른 속옷평가기준의 비교 연구 (Comparative Analysis of Underwear Evaluative Criteria according to Somatotypes and Socio-Cultural Characteristics)

  • 박선미
    • Human Ecology Research
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    • 제51권5호
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    • pp.563-571
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    • 2013
  • This study aimed to investigate the effects of somatotypes and body-related variables such as body exposure and body satisfaction on underwear evaluative criteria. Usable questionnaires were obtained from a total of 250 male and female students in their 20s. The data were mainly analyzed by t-test, ANOVA and analysis of variance using SPSS ver. 21.0. The results of this study are as follows: First, differences between underwear and outerwear evaluative criteria were found. For example, size, comfort and washing were important for the underwear but design, brand and fashionability were meaningful for outerwear. Price, color, material, and sewing were important for both outerwear and underwear. Second, the groups divided by somatotypes, a thin person group, a moderate person group and a fat person group, showed no difference in underwear evaluative criteria. Members of all the somatotype groups evaluated underwear similarly. Third, the groups divided by body image distortion showed different evaluative criteria for underwear. The negative discordance group emphasized the importance of the practicality factor, but the positive discordance group stressed the significance of the symbolism factor. Finally, the groups divided by body exposure and body satisfaction showed different evaluative criteria for underwear, too. The effects of socio-cultural variables on the underwear evaluative criteria proved to be significant.

사업체 영양사의 더덕 음식 개발에 대한 인식 조사 (The Perception for Development Need of Codonopsis Lanceolata Dishes by Industrial Foodservice Dieticians)

  • 홍완수;이진실;고선영;최영심;신원선
    • 한국식품조리과학회지
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    • 제23권4호통권100호
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    • pp.469-480
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    • 2007
  • The purposes of this study were to assess the perception of the characteristics of Condonopsis lanceolata dishes and to find out the development need & willingness to purchase for Condonopsis lanceolata dishes in view of industrial foodservice dieticians. Of 250 questionnaires distributed, 152 completed questionnaires were used for the statistical evaluation. Statistical data analysis was using SPSS 10.0 program for descriptive analysis, $X^{2}$-test, t-test and analysis of variance. The perception score on the characteristics of Condonopsis lanceolata dishes varied according to the number of meals served, mean price of a meal, type of food service management, food cost variation, offering type, and intake frequency; however, perception score was not affected by the number of meal serving/day and the type of menu. Regarding processed foods containing Condonopsis lanceolat, the need for developing side dishes was the highest in processed foods using Condonopsis lanceolata, followed by alcoholic beverage, one dish foods, health foods, and desserts. The score for willingness to purchase dessert of Condonopsis lanceolata was the highest, followed by alcoholic beverage, one dish foods, health foods, and side dishes.

양식어장보호를 위한 어장탐지 시스템 개발에 관한 연구 (A Study on the Fishery Detection System for Protection of an Aquaculture Farm)

  • 남택근;임정빈;안영섭
    • 해양환경안전학회지
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    • 제10권2호
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    • pp.49-53
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    • 2004
  • 본 논문에서는 양식어장을 보호하기 위한 어장 탐지 시스템의 개발에 대해 논의한다. 어장탐지시스템(FDS)은 어장에 침입하는 도적선박을 실시간으로 식별하고 어장의 위치변동 둥을 파악하는 기능을 갖는다. 본 연구에서는 어장에 접근하는 물체탐지 및 적아식별을 위해 저가이면서 대역의 레이더 응답기능을 갖는 어장작업선용 AIS(F-AIS)를 개발하여 소형어선 등의 식별기능에 이용하고자 한다.

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