• Title/Summary/Keyword: price competitiveness

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Analysis on relationship between operating problems and competitiveness of Busan container terminals (부산항터미널의 운영문제점과 경쟁력간의 관련성분석)

  • Ahn, Ki-Myung;Kim, Sung-Yong;Choo, Yeon-Gil;Kim, In-Su
    • Journal of Navigation and Port Research
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    • v.32 no.8
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    • pp.667-674
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    • 2008
  • In this paper, operational problems of Busan Port and competitiveness deciding factors are analyzed by field data research and interview with employees in shipping companies and terminal operation companies. In the analysis, the problems Busan Port currently has are identified as follows: 1) low price competitiveness, 2) Lack of new port back facilities and connecting transportion system 3) Lack of operation ability of container terminal 4) Inefficient pour labor supply system. In order to strengthen the competitiveness and leap up to a hub port in North East Asia, Busan port is investigated to enhance below requirements. 1) Hiring more equipment and increase productivity in terminal 2) Integrating terminal operation companies to react maximization of vessel 3) Maintaining cost advantages 4)Proactively inviting global carriers to participate in the terminal operation 5)Making business environment for Global Terminal Operator to participate in the terminal operation in order to take advantage of their global marketing power.

A Study on the Export Competitiveness of Chinese ICT Items in Korean Market - Focused on the Computer and Peripheral Equipment Items - (중국산 ICT 품목의 대 한국시장 경쟁력 분석 - 컴퓨터 및 주변기기 품목을 중심으로 -)

  • Kim, Jiyong
    • International Commerce and Information Review
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    • v.19 no.4
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    • pp.127-145
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    • 2017
  • The study focuses on the ICT industry, which is considered future growth engine. Tthe main objective of the research is to examine the extent of the competitiveness of the Chinese ICT industry, which is rapidly emerging as a competitor of the ICT industry in Korea. The ICT items subject to primary analysis of this study were computer and peripherals items. Analysis methods used were MSI (Market Share Index), EBI (Export Bias Index), and MCA (Market Comparative Advantage). The analysis period was from 2008 to 2016, and the analysis dater used were the export-import data provided by KITA. According to the study, Korean market share of Chinese computers and peripherals items has continued to increase, exports concentrated on the Korean market are intensifying, though the degree of competitiveness gained by the Korean market is quite strong. In particular, 852851, 847160 items have the largest competitiveness in the Korean market compared to other items used in this study. The implications of this study for the Korean market are as follows: i) improvement of quality with price ii) convergence product development between computer and peripherals items and consumer -friendly design development, and iii) marketing efforts to improve product awareness so that consumers recognize Korean computer and peripherals products.

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A Study on the Factors Affecting the Detailed Design Price of Road Construction Project (국내 도로공사 실시설계 대가영향요인에 관한 연구)

  • Lee, Mi-Young;Seo, Jung-Hoon;Oh, Se-Wook
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.44-54
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    • 2018
  • In the construction project, the design field has a crucial effect on the success or failure of the final product, and it is becoming more important as a core area of national industrial development because it creates high value added by technology. In addition, since the design work is carried out based on professional technical personnel, in order to secure the quality and competitiveness of the design, it is necessary to continuously input the excellent manpower and develop the technology, and above all, the appropriate design cost must be ensured. However, as a result of reviewing the current status of the design cost criterion in Korea, problems such as mixed cost calculation method, inaccuracy of construction cost ratio method, and inactivation of cost plus fixed fee method were analyzed. Therefore, it is difficult to calculate the fair value reflecting the characteristics of the project when calculating the construction design price. Therefore, the price criterion should be improved so that the fair value of the design can be determined according to the contents of the project, By analyzing the correlation and multiple regression analysis of the projects and price information of the completed road construction design, the factors influencing the design price and the level of influence were analyzed.

Contribution Rate Analysis for Factors in Auction Price on Hanwoo Calves (한우송아지의 경매가격에 대한 요인별 기여도 분석)

  • Sun, Du-Won;Kim, Hyeon-Kwon;Lim, Hyun-Tae;Lee, Jung-Gyu
    • Journal of agriculture & life science
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    • v.50 no.2
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    • pp.117-124
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    • 2016
  • This study was estimated the effect of environmental factors and each of them on auction price of Hanwoo calves. The auction prices of Hanwoo calves(19,592head) registered pedigree were sampled in Gyeongsangnam-do from 2014 to 2015. The environmental factors were highly(p<0.01) affect to the auction price of Hanwoo calves. With the analysis of contribute factor used the semi-partial correlation, the value of regression equation(Adj R-Square) was 0.701. The semi-partial correlation values of sex, auction body weight, auction age, auction year, auction season, and auction area were 0.11563, 0.20013, 0.02823, 0.10727, 0.00330 and 0.02963, respectively. And the highest contribution factor was body weight, and then, followed sex, auction year, auction area and auction age. In conclusion, it could be suggested that Hanwoo calf farmer should improve calf body weight to increase auction price by not only breeding, but also optimal management. Additionally, it is expecting in the future that competitiveness and income of farmers will be affected deeply by the holding and producing of predominant genes which is coincidence with breeding principles. However, further study should be conducted for the better understand caused by the limit of previous studies which was estimated the correlations of auction price and each factors.

A Research of Passengers' Perception on Benefit to Repurchase Intention through Price Reliability: Focusing on Comparing National Carrier and Foreign Carrier between Incheon-Dubai Air Route (항공여객이 인식하는 편익이 가격신뢰를 매개로 재구매 의도에 미치는 영향 : 인천-두바이 구간 국적항공사와 외국항공사 비교를 중심으로)

  • Lee, Gun-Young;Kim, Soo-Jung;Jang, Ji-Seung
    • Journal of Advanced Navigation Technology
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    • v.24 no.3
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    • pp.173-183
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    • 2020
  • This research focused on such a passenger sample that used to fly between Incheon int'l airport(ICN) and Dubai int'l airport(DXB) using either a national carrier or gulf carriers because the route between ICN and DXB is one of the international air routes with the toughest competition under the global pressure of open air transport market. Based on the results from the empirical research, this paper proposed a competitive advantage which a national carrier must have to cope with global competition under the open sky policies and implications for sustainable strategies of them. National carrier passengers perceived product benefits had a significant positive effect on price reliability in spite of lower price competitiveness. Following the empirical analysis results, it was proven a national carrier should try to improve product benefit sought by passengers to maintain sustainable competitive advantage in the market against foreign airlines.

Internet Access Charging under High Quality Contents Delivery (고품질 콘텐츠 제공환경하에서 인터넷 접속료 책정방안)

  • Jung, Choong-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.11
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    • pp.588-599
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    • 2017
  • This paper analyzes internet access model between ISP, CP and end users where CP uses various technologies to provide direct access to ISP owning subscribers to consume its own contents in low cost and high quality. The level of access charge depends on the competitiveness of CP market. When CP market is perfect competitive, the level of access charge is identical to that of social optimum while when CP market is monopoly, the level of access charge is influenced by the sensitivity of the contents price to access charge for CP. The dead weight loss due to monopoly market in CP can be removed by the regulation of access charge. Socially optimal access charge in monopoly market of CP is lower than that in competitive market. This is because the regulator wants to set access price to lower level to reduce welfare loss from monopoly in CP market where CP determines the price to over marginal cost.

Trend Analysis based Strategy Evaluation for Launch Vehicle Industry in Korea (한국의 우주발사체 산업 발전을 위한 우주발사서비스 시장진입 전략 평가)

  • Hong, Seulki;Ahn, Jaemyung
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.43 no.10
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    • pp.936-942
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    • 2015
  • This paper suggests the significant strategies and their priority to deal with space transportation market trends. First, market trends related with technical improvement and change in demand are analyzed by the literature research. The three key trends are obtained: 'Increasing Demand of High-Performance Launch Vehicles', 'Rising of Low-Price Launch Vehicles', and 'Rising of Dual/Multi-Launch'. And then, strategies for developing the launch vehicle industry in Korea are selected from several studies about commercialization of Korean launch vehicle. The strategies are evaluated by the experts through pairwise comparison matrix and the criteria for this process is how significantly does the strategy effect on the launch vehicle industry through market assessment. As a result, reliable order of priority among the strategies are obtained. Under the three key trends, strategy to enhance reliability is most important. And, strategy to have price competitiveness has secondary priority to deal with 'Rising of Low-Price Launch Vehicles' trend and 'Rising of Dual/Multi-Launch' trend. On the contrary, strategy of government's support is secondary under 'Increasing Demand of High-Performance Launch Vehicles' trend.

Development Strategies of The Hanwoo [Korean Native Cattle] Industry (한우산업의 발전전략)

  • Kim Jin Suk
    • Proceedings of the Korean Society of Crop Science Conference
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    • 1998.10a
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    • pp.68-111
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    • 1998
  • The structure of the Hanwoo (Korean Native Cattle) Industry remains very weak and vulnerable to the WTO/IMF system. Considering that the majority of cattle farmers are small sized, and that marketing systems are outdated and inefficient, rapid expansion of lower priced beef imports by WTO system and rapid increasing of production costs by IMF system would lead to the deprivation of a regular source of farm income and threaten the stability of rural life. Accordingly, the Hanwoo industry should be expanded in accordance with progress in the implementation of (1) programs for the structural adjustment and (2) measures to compensate for the loss. Efforts for lowering major production factor costs needs to continue, In order to increase the supply of calves at low cost, the programs of collective cow-calf farms should be expanded, thereby reducing the cost of calf purchase, which constitutes the largest share of Hanwoo production cost. Also, feedlot operations should be encouraged for small herd farms in order to achieve a substantial saving in beef production costs by integrated operations from calf production to cattle fattening. A substantial saving would also be made by collective purchase and distribution of various inputs through the cooperatives' channels. Extension services should be strengthened for cattle farm management, cattle care and feeding, prevention of cattle disease, etc. In order to minimize cash outlays for commercial mixed feeds, utilization of far by-products as feeds should be enhanced and production of forage crops productive of resources, such as land and rural labor, during the farm o(f-season, needs to be encouraged. Also, technological development for enhancing the nutritional value of farm by-products should be encouraged. Measures for successful segregation of the Hanwoo beef market should be implemented, thereby enhancing incentive for quality beef producers and protecting consumers willing to pay higher price for quality beef. For development of the Hanwoo industry, a considerable time frame would be required in order for (1) small livestock farmers to make a successful adjustment by staying in the enterprise and achieving increased price efficiency (2) livestock farmers to acquire know-how for producing quality Hanwoo beef, (3) the ongoing Government policy of enhancing price-quality competitiveness, and for improving the quality Hanwoo beef marketing to take root. (4) consumers to increase their ability to distinguish meat quality, and others.

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Electric Power Demand Prospect Pattern System (전력 수요 예측 패턴 시스템 설계)

  • Yu, seung-hyun;Lee, joung-myung;Park, han-ho;Kwak, nae-joung;Lee, hyun-tae;Jeon, jae-sung
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.112-115
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    • 2008
  • Recently, In Korea Electric power Corporation guarantee free using, which separate a class of electric supply with a group of generates electricity and supply, so a market price is decided by demand and supply that take part in a tender. In this treatise predict about demand of power by abstracting a pattern cause it (temperature and economic growth). Also it proposes market price of the best electricity power generation with predicted data that is made database and is showed by Web. The proposed system is increased satisfaction of consumer through smoothness of power supply and demand that rises competitiveness through exactly estimated demand at power supply and demand and supply market will open the future. Moreover consumers can reduce expenses of basic charge. Because they beforehand predict and analyze a mount of power spending with former times so a provider concludes the lowest price and reduction effect of basic charge that needed producing of power.

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Analysis of Marketing Strategy in Domestic Online Luxury Fashion Platform (국내 온라인 명품 패션 플랫폼 마케팅전략 분석)

  • Min Gyung Lee;Hyeon Ju Kim
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.1
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    • pp.361-372
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    • 2023
  • In this study, three luxury fashion start-up platforms, Balaan, Trenbe, and Must-it, were selected as research subjects. The purpose of this study is to compare and analyze the marketing mix strategies of each of the three online sites. The results of our study are as follows. First of all, the product strategies of the three luxury platform companies are characterized by the composition of products from high-end brands to SPA brands, and product composition such as kids, home living, Used goods and art in addition to women's and men's wear. In addition, the pricing strategies of luxury platforms show price differences depending on the luxury platform even for the same product. It is shown as a structure that directly determines margin. Therefore, in order to secure an edge in price competitiveness, each platform provided discount coupons and savings that are not available in offline stores such as department stores, providing opportunities to purchase luxury goods at a lower price than offline stores.Lastly, the sales promotion strategies of the three luxury platform companies was used include price discount promotions such as price discounts, discount coupons, and regular sales, and value-added sales such as membership registration/review points, events, product information, delivery services, social contribution activities, and SNS utilization.