• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.1
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• pp.211-221
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• 2010

The purpose of this study is to verify if there is any difference on researchers' language preference for citing documents in different subject fields. 8 scientific journals were selected one of each from 8 main categories, given by National Research Foundation of Korea. Five variables including the rate of citing domestic and foreign documents for each journals were choose, and the differences on language preference among researchers of different subject fields were checked by implementing ANOVA. As a result, there are some differences on language preference, in terms of the average number and percentage of foreign documents, among researchers, based on their subject background. It also found that 8 subject categories divided into 4 small clusters.

• Korean Journal of Human Ecology
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• v.18 no.1
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• pp.137-143
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• 2009

The purpose of this study is to examine the evaluation of texture image and preference according to the structural characteristics of silk fabric, and to analyze the effects of texture image and sensibility on the preference. 53 female subjects evaluated fabric image and sensibility of 17 specimens of white silk fabrics sold on the market with semantic differential scale. The data were analyzed through factor analysis, Pearson correlational coefficient and t-test using SPSS win 13.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. Factor analysis showed that sensibilities were classified into 3 categories; 'surface property', 'weight', 'flexibility'. Fabric images were classified into 2 categories; 'elegance' and 'naturalness'. Statistically significant differences of structural characteristics on the texture image were observed. Weave type affected 'surface property' and fiber contents affected' flexibility'. Weight and weave type affected' elegance', too. The significant factors affecting preference were fabric image of 'elegance' and structural characteristics of 'weave type'. The results of this study showed that the most preferred silk fabric is smooth and soft satin weaved fabric with texture image of 'elegance'.

• International Journal of Highway Engineering
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• v.15 no.3
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• pp.117-125
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• 2013

PURPOSES: By conducting the landscape survey that considered landscape factors of the Guide Coating in the Median Barrier that applied of the various level by simulating of the Guide Coating in the Median Barrier on the expressway, they showed the quantitative standard of landscape preference factors that the Guide Coating gives. METHODS: The shape of the Structural Equation Modeling used AMOS program and made a shape that is made of landscape preference for the Guide Coating in the Median Barrier on the expressway a dependent variable. RESULTS: Result in this, they showed that functionality and emotionalism are the factors that affect the landscape preference. CONCLUSIONS: In the main study, not only showing the Guide Coating in the Median Barrier on the expressway landscape valuation but also embodying the Structural Equation Modeling(SEM) of each group, knowing the Guide Coating and unknowing the Guide Coating. By embodying this, they could study that the drivers' quantitative standard is different when the Guide Coating become first applied and being changed after.

• Korean Journal of Community Nutrition
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• v.15 no.3
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• pp.351-360
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• 2010

This study was carried out to investigate the Korean traditional foods cognition and preference classified by age in Busan. The survey was conducted from January 2 to March 31, 2008, by questionnaires and data analyzed by SPSS program. The results are summarized as follows: Thirty-four point nine percent of the subjects were interested the Korean traditional foods. Over 40's were more interested in the foods than under 30's. Most of the subjects (65.5%) were proud of the Korean traditional foods and the most proud food was kimchi in all of the subjects. The improvement for Korean traditional foods was indicated as cooking method. There was a significant positive correlation between preference of bab, juk, guksu, gug, jeon-juk-sun, gui-jjim, jigae, jorim, bokeum, kimchi, namul, eumcheong and cognition degree of the Korean traditional foods. Therefore, the understanding of the requirements and preference of the subjects according to age and sex is needed to develop our traditional food.

• Science of Emotion and Sensibility
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• v.11 no.3
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• pp.375-385
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• 2008

This study intended to grasp image association on human's product and cognition response characteristic, and analyze their correlation with product preference. For this, photos of mobile phones and proposal-type products were selected for experiment stimuli, and an experiment expressing associated word and an experiment evaluating preference of each product's photo were made. With the experiments, two results were derived. First, in linguistic cognition response on product with use experience, application of emotional expression increased as the level of preference increased by mixing expressions of metaphor languages and emotional image. Second, non-use experience of product induces response corresponding to understanding on the object of cognition only perceptually and considering similarities with general experience information.

• Journal of the Korean Society of Food Culture
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• v.32 no.3
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• pp.204-214
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• 2017

This study aimed to investigate the perception and preferences related to Korean food of university students in Yanbian, China. Self-administered questionnaires were collected from 306 (124 males and 182 females) students. The preferences for Chinese food (44.7%) and a combination of Korean (32.0%) and Chosun food (12.4%) were similar, and Korean food was more preferred than traditional Chosun food. The main reason for preferences for Korean food was taste. The perception of Korean hot spices and kimchi smell was not good, whereas positive perceptions where held for foods made with jang, new Korean food experience and healthiness of Korean food. Awareness of Korean food was in the order of bibimbap, kimchi-bokkeum-bap, gimbap, baechi-kimchi and ttoe-bbokki. Preference order was bulgogi, so-galbi, jang-jorim, dak-galbi and dewaeji-galbil. Meat foods and Korean traditional foods were relatively high, whereas kimchi, ttoe-bbokki and bibimbap were relatively low in terms of preference. More female than male students preferred Korean food, and the perception of new food experience and healthiness of Korean food were positive. Moreover, both awareness and preference related to Korean food were significantly higher in female than male students. These results can be used as a foundation to prepare a localization strategy of Korean food to China.

• Korean Institute of Interior Design Journal
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• v.14 no.5 s.52
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• pp.245-253
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• 2005

The purpose of this study is to analyze the relationship between the personality type and the residential evaluation & remodeling preference in interior finishes and floor layouts. The subjects of this investigation were collected through questionnaire from two hundred and twelve adult residents who live in Seoul, Korea. By using the rotated component matrix of varimax method & the one way anova method of spss for windows Rel. 11.0 in my former study, there are analyzed several significances in eight personality types; E(extraversion), I(introversion), S(sensing), N(intuition), T(thinking), F(feeling), J(judging) and P(perceiving) in MBTI (Myers Briggs Type Indicator). This study shows that actual floor plans, remodeling preference plans & interior finishes materials of each personality type was analyzed several significances by Chi-Square. As results, during consulting the client in the residential projects, personality test may take precedence over everything else, and then designer can consider it for hidden client needs in the residential interiors & remodelings. Designers might understand the nature of personality in order to design wisely for clients. This method will allow the designer & consultant to more fully understand clients' preference.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.244-251
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• 2005

With the development of cognitive science and environmental psychology, there have been growing researches and discussions on the relationship between the residential design preferences and personality types. MBTI personality types have been earning popular credibility. MBTI means Myers-Briggs Type Indicator. It is based on Carl Jung's theory of psychological type. This study is based on Myers-Briggs theory to explain residential furnishing preference and explores the relationship between the four bi-polar personality types-Extroversion/Introversion, Sensing/Intuition, Thinking/Perceiving and residential furnishing preference. These tests were conducted to two hundred and twelve adult residents who live in Seoul, Korea. These tests were analyzed several significances by Chi-Square with SPSS for windows software. (E) Extroverted residents prefer layouts for interaction with guests. (I) Introverted residents prefer centripetal layout around the bed. (S) Sensing residents prefer practical and functional layouts. (N) Intuitive residents prefer personal and conceiving layouts. (T) Thinking residents prefer for attribute of space. (F) Feeling residents for familiar conversation. (J) Judging residents prefer systematic and complete layouts. (P) Perceiving residents prefer adaptable and flexible layouts. In conclusion, personality types can have a determining role in preference of residential furnishing layouts. This study suggests that residential designers should take into account clients' personality types prefer effective designing and should provide a variety of alternatives reflecting clients' preferences. This will promote clients' pleasantness and satisfaction in dwelling at home.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.230-240
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• 2011

The personality types has been emphasized as one of the influential factors for the program selection by viewers in the multi-channel and multimedia era. However, there have been few empirical studies on this issue. The current study investigated how the audience personality influence the program preference. Specifically, this study focused on both need for cognition and sensation seeking which are related to the television viewing motivation. To examine the influence of personality on program preference, four types of drama and five types of entertainment programs were used. The results of the web survey showed that viewers personality type seem to have effect on their program preference. Indeed, it appeared that there was positive relationship between need for cognition and sensation seeking. The implications of this study's findings were discussed.

• Journal of Distribution Science
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• v.17 no.2
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• pp.35-42
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• 2019

Purpose - There is little research on the market of foreign infant education materials. So, it is needed to deeply examine the development and preference factors of foreign infant education materials. Therefore, this study presents a future method and model for analyzing the important variables of buying foreign infant education materials. Research design, data, and methodology - The conjoint analysis method and model of this paper is used as follows. Conjoint analysis method is possible to derive the attributes to be analyzed through the model of the preferred factors, and then to derive the sub-attributes of the attributes. Results - This study derived preference attributes between brand benefit, equity (brand image, loyalty, awareness), distribution network (department store, specialty stores, discount store, internet mall), and service quality (tangibles, reliability, responsiveness, assurance, empathy) in infant education materials conjoint model. Conclusions - Since the opening of the education market in Korea, parents have a high education level due to low birth rate. The advantages of the conjoint analysis method have been extended to the study of infant education materials. Based on this, this paper will identify important attributes that are considered in preference of foreign infant education materials and help to establish and implement future marketing strategies.