• Asia pacific journal of information systems
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• 제9권2호
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• pp.133-150
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• 1999

With the increase of using internet in business, the gathering of customer information with real time process is emphasized more and more. This paper summarized the several characteristics of internet survey as a tool of gathering information of customer, and did empirical test for the effect of the design of cyber shopping mall on the customer's buying decision using internet survey. The survey result shows that the customer's buying decision in cyber shopping mall is affected by design factors such as multimedia and consistent framework of homepage. The survey also shows that as the intention of using cyber shopping mall is high, the more preference for navigation aid, and as the internet experience is long, the less preference for the animation and too much using of graphics.

• 인간식물환경학회지
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• 제22권2호
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• pp.181-197
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• 2019

This study is to analyze the current state, trend, and preference of the three chrysanthemum festivals representing South Korea that are hosted by local governments, and it is to be used as the basic data for preparing effective plans for the chrysanthemum festivals. The study was conducted from April 20, 2013 to November 25, 2017, and literature review, online search, interviews with persons in charge, field survey, and questionnaire survey were performed. As a result of the field survey, all three festivals had their space structures divided, themes decided and space images depicted based on chrysanthemum sculptures. The landmarks of the city, cultural assets, or great figures were selected to the main theme of the major chrysanthemum sculptures. The sculptures were decorated realistically for users to easily recognize the image. The main chrysanthemum sculptures tended to be introduced repeatedly. As results of the current state of visit and preference, it was found that the number of visitors has increased every year, along with revisits. The satisfaction and the preference for the festival were evaluated positively, and the chrysanthemum festival has become a local festival representing autumn, and a resource for vitalization of the regional economy. However, as a result of the survey, insufficient parking space and resting place, change of image of the sculptures, experience programs, and food shall be improved in order to increase the users satisfaction.

• 한국식생활문화학회지
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• 제12권3호
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• pp.323-329
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• 1997

The research was conducted to investigate the children's consumption pattern and preference of Korean rice cake by analyzing the relation among their socio-demographic backgrounds. This study provides basic information for systematic development and wide spread of Korean rice cake as a traditonal Korean food. A self completed questionnaire survey of 639 elementary school students in Seoul was undertaken. A survey questionnaire consisted of two parts including demographic backgrounds, children's consumption pattern and preference of Korean rice cake. A likert scale of one to five was used to determine the childrem's preference of Korean rice cake. Statistical data analysis was done using the SPSS/PC program for descriptive analysis and $x^2$ test. Approximately half of the participants were male (51.5%) and 5-degree year (50.7%) students. 77.2% of respondents were nuclear families. The results of eating frequency rate showed that 57.1% students had Korean rice cake once a month followed by once a week (18.8%), once per two months (12.2%) and once per six months (10.5%). The major reasons for having Korean rice cake were good taste (55.2%), healthy food (22.3), our traditional food (17.3%), and etc (2.2%) in order. Average children's preference score of 14 Korean rice cakes was $2.82{\pm}1.59$ out of 5, with the highest score of 4.30 for Songpyun and the lowest score of 1.06 for Bukumi.

• 한국식생활문화학회지
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• 제26권2호
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• pp.113-119
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• 2011

The purpose of this study was to survey Chinese university or college students' preference for and satisfaction with Korean food in the Daegu and Gyeongbuk areas. A questionnaire developed from literature review included a series of questions about Korean food that included preference, satisfaction, product quality, and customer satisfaction. We analyzed 240 valid responses. Statistical analyses, including frequence, IPA, factor analysis, and regression were performed using SPSS software. Of the 41 kinds of Korean food included, the students' average preference was 3.24 and satisfaction was 3.23 on a 5-point scale. The students questioned preferred Bulgogi (3.99), Galbigui (3.92), Galbitang (3.88), Galbizzim (3.87), and Samgyeopsal (3.86) to other Korean foods. With regard to satisfaction, Bulgogi (3.94) was chosen by Chinese students as the most satisfying Korean food, followed by Galbitang (3.80) and Galbigui (3.80). The perceived quality of the Korean food also had a significant influence on customer satisfaction.

• 대한물리치료과학회지
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• 제22권2호
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• pp.19-27
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• 2015

Purpose : This study is to investigate on career preference after graduation and learning motivation of students majoring in physical therapy. Methods : This survey implement with 400 students majoring in physical therapy from 3 college and university in korea, jeonnam 394 of 400 attended this survey. The measured date were analysed by using repeated anova, frequency analysis, $x^2$-test, t-test. Results : The results of this study were as follows: Career preference showed significant difference between male and female in department of orthopedic physical therapy and showed significant difference all by workplace(general hospital, special hospital). Career preference didn't show significant difference by schol system(college, university) and showed significant difference by work place. Learning motivation(inner motivation) showed significant difference in male by gender. Learning motivation didn't show significant difference by school system.

• 한국멀티미디어학회논문지
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• 제24권7호
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• pp.966-978
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• 2021

This thesis provided basic data of the domestic leggings industry. For the purpose of comparative analysis, the sales status and consumer preference status of domestic leggings brands were selected, and the three companies, X*xymix, A*dar, and M*laware, which occupy the top positions by domestic leggings brand rankings Therefore, from 2018 to 2020, the market size of leggings items is identified with reference to the sales status and consumer preference status data, and the status of consumer preference is analyzed. As a result of the survey analysis, X*xymix, A*dar, and M*laware, which rank high in consumer preference, operate a separate men's leggings line from leggings targeting young women who mainly focus on yoga, pilates, and fitness exercises. As the age increased, the demand for leggings expanded to the middle-aged. Therefore, it is believed that the segmentation of leggings is made according to the diversifying types of exercise, and as the age group in demand for leggings is expanded, continuous research on market segmentation for aqua leggings necessary for aqua exercise that can exercise without straining the body.

• 대한물리치료과학회지
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• 제25권3호
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• pp.32-42
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• 2018

Background: The purpose of this study is to provide students with the opportunity to thing about the career of physical therapist and career after graduation through the survey on the perception and career preference of physical therapy service for college students majoring in physical therapy. and to provide guidance for employment guidance. Methods: A total of 271 students majoring in physical therapy at A University in Gyeonggi-do were surveyed. After the preliminary explanation of the questionnaire, the questionnaire was distributed and prepared. of the 271 data, 270 were collected and used as the final analysis data. Results: The results of this study were as follows: 1) The higher the age and the higher the grade, the higher the perceived job recognition rate of the agencies. (p<.05), respectively. In other occupational awareness surveys, there was no significant difference in gender, age, and grade (p>.05). 2) In the preference survey, men preferred orthopedic physical therapy and female preferred neurological physical therapy. The preference for the desired institution after graduation was highest for general hospitals by gender, age, and grade. Conclusion: In conclusion, the higher the age and grade, the higher was the physical therapy profession awareness and overall had a positive perception of physical therapy jobs.

• 한국조경학회지
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• 제17권3호
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• pp.9-20
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• 1990

The objective of this study is to test the applicability of the Information processing model suggested by Kaplan to the preferences of Korean people as well as to investigate the preference patterns of Korean people and the influencing factors on Korean preferences for the landscape. Photo - questionnaire survey was conducted twice to collect the data concerning the landscape preferences. The samples of the first survey were selected from the citizens of Seoul and the students of Seoul National University. The first survey focused on the preference patterns of Korean people while the emphasis of the second survey was given to the test of information processing model and the influencing factors on the preferences of Korean people. The samples of second survey were also selected from the students of Seoul National University. The photos in the photo - questionnaire for the first survey included the scenes representing both three landscape styles(Korean, Japanese and Western styles)and three landscape qualities such as the layout of space, the use of landscape plants and the use of stones and rocks. For the second survey, four informational factors such as complexity, coherence, legibility and mystery were selected for inclusion in the photos of photo - questionnaire. Respondents for both survey were asked to respond their preferences on the five - point Likers scale. The results of the study suggested that four informational factors influence significantly the preferences of Korean students. The study indicated that both the citizens of Seoul and the students of Seoul National University prefer water and vegetation to rock among the contents of landscape. Among the landscape styles, Japanese landscape style was most preferred and Western landscape style was more preferred than Korean traditional landscape style. In addition to informational factors, it was found that the contents of landscape and landscape style were also major influencing factors on the landscape preferences. The socio - economic backgrounds of respondents such as age, foreign travel experience, income, residency before the age 14, familiarity and respondent's experties in landscape architecture seemed to Influence the landscape preferences.

• 경영과학
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• 제27권3호
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• pp.149-160
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• 2010

This paper focuses on frequent flyer programs (FFPs), which have long been used by most airlines as a powerful marketing tool. Since the preference for FFPs reward services and the customer perceived values of mileage points differ among FFPs members, airlines should design a customer-oriented reward service based on customer preference to motivate the use of mileage points. The intention for using mileage points is affected by various kinds of attributes such as reword items, consuming mileage points for rewards and time of usage. In this paper, we focus on evaluating customer perceived values of attributes of FFPs reward services. A conjoint analysis model is applied to get the preference value of each attribute. Some empirical experiments are conducted in relation to Korean customers. From the empirical survey, the preference values of attributes are evaluated for different scenarios with respect to the number of mileage points. With the preference values of attributes, we can find several implications for airlines regarding the development of various FFPs strategies.

• 한국전통조경학회지
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• 제29권4호
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• pp.70-77
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• 2011

본 연구는 중국 전통 강남원림인 소주원림의 원로경관을 대상으로 치석피도(置石被度)에 따른 한국인과 중국인의 시지각적 특성을 비교 분석하였다. 이를 위하여 SD스케일에 의한 경관 형용사 분석방법으로 시지각적 이미지와 선호도를 파악하였다. 연구방법은 다음과 같다. 중국의 전통 강남원림인 소주의 졸정원, 창랑정, 사자림, 유원, 망사원 원림에 위치한 원로의 경관사진을 촬영하여 그 중 15매를 선정하여, 형용사 21쌍으로 이루어진 설문지로 대학생 한국인 51명과 중국인 52명을 대상으로 조사하였다. 한국인과 중국인의 치석피도에 따른 원로경관의 시지각적 특성과 선호도에 대한 차이를 파악하기 위해서 T검정을 실시하였으며, 치석피도의 선호도에 미치는 영향을 파악하기 위하여 치석피도를 산출해서 유형화하여 한국인과 중국인의 설문결과에 대한 평균분석, 요인분석을 실시하였다. 경관특성 선호요인을 파악하기 위하여 설정된 경관형용사를 척도화 하여 요인분석을 실시하였다. 이를 수행하여 얻은 연구 결과는 다음과 같다: 한국과 중국인의 원로경관 선호도에 대한 차이분석을 실시한 결과, 중국인의 전체적 선호도는 한국인보다 더 높았다. 치석피도로 구분한 유형별로는 평균치가 중간, 매우 작은, 작은, 큰, 매우 큰 순으로 높게 나타났다. 치석피도에 따른 선호도는 치석피도가 낮을수록 선호도는 증가하는 것으로 나타났으며, 치석피도에 따른 선호도의 영향에 있어서는 중국인보다 한국인이 더 큰 영향을 받았다. 전통 강남 원림 가로 경관의 시각적 특성을 요인분석 결과, 한국인의 시각적 특성은 <심미성 요인>, <쾌적성요인>, <정연성 요인>, <흥미성 요인>로 총 4가지 요인으로 분류되었다. 중국인의 시각적 특성은 <심리성 요인>, <쾌적성 요인>, <정연성 요인> 총 3가지 요인으로 분류되었다.