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On correlation and causality in the analysis of big data (빅 데이터 분석에서 상관성과 인과성)

  • Kim, Joonsung
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.8
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    • pp.845-852
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    • 2018
  • Mayer-Schönberger and Cukier(2013) explain why big data is important for our life, while showing many cases in which analysis of big data has great significance for our life and raising intriguing issues on the analysis of big data. The two authors claim that correlation is in many ways practically far more efficient and versatile in the analysis of big data than causality. Moreover, they claim that causality could be abandoned since analysis and prediction founded on correlation must prevail. I critically examine the two authors' accounts of causality and correlation. First, I criticize that corelation is sufficient for our analysis of data and our prediction founded on the analysis. I point out their misunderstanding of the distinction between correlation and causality. I show that spurious correlation misleads our decision while analyzing Simpson paradox. Second, I criticize not only that causality is more inefficient in the analysis of big data than correlation, but also that there is no mathematical theory for causality. I introduce the mathematical theories of causality founded on structural equation theory, and show that causality has great significance for the analysis of big data.

3D Face Dimensions and New Fit Test Panels for the Labor Population Using Respirators in South Korea (호흡보호구 사용 노동인구의 3차원 얼굴사이즈 특징 및 한국형 밀착도 검사 패널 개발)

  • Jung-Keun Park;Se-Dong Kim;Hyoun-Min Cho
    • Journal of Korean Society of Occupational and Environmental Hygiene
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    • v.33 no.2
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    • pp.247-264
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    • 2023
  • Objectives: The study was to examine the features of three-dimensional(3D) face dimensions and to develop fit test panels for the labor population using respirators in South Korea. Methods: This study was part of the first-year work of a two-year-project conducted at Occupational Safety and Health Research Institute in 2021. After 3D head dimensions data were collected from Size Korea Center managing Sixth Size Korea databases, 3D face dimensions DB for the South Korean labor population was established for 21 items of face dimensions in line with the ISO/TS 16976-2 and KS A ISO 15535. With the South Korean labor population 3D face dimensions DB, in accordance with the ISO/TS 16976-2, the descriptive statistics of 3D face dimensions were calculated and two fit test panels were developed. Results: A total of 2,752 subjects were finally determined and they were 52.9% for male, 41.2% for the highest age-group of 15-29, and residents in the capital area. Mean and standard deviation were obtained for each of the 21 3D face dimensions items for the South Korean labor population. Among the items, male and female face widths were 137.6±5.7 mm, 133.2±5.0 mm, respectively. Male and female face lengths were 116.6±7.0 mm, 107.8±6.8 mm, respectively. Two new South Korean fit test panels, a bivariate test panel and a principal component analysis test panel, were developed using the 3D face dimensions DB as well. Conclusions: Using the 3D face dimensions DB, the mean and standard deviation were featured for each of the 21 items and also the two fit test panels were newly developed in the study. It is suggested that the study outputs should be utilized practically and effectively in selection, use, and management of respirators at work, expecting that respiratory protection can be furthermore improved for respirator users including labor population across the country.

Organizational Innovation in the Korean Government via an ICT-based IKM Framework: A focus on the MOFA (정보통신기술 기반 지식정보관리 프레임워크를 통한 한국 정부 조직 혁신에 관한 탐구: 외교부를 중심으로)

  • Jin-kyung Lee
    • Journal of the Korean Society for information Management
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    • v.40 no.2
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    • pp.211-241
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    • 2023
  • With rapidly changing technological implementation of operating systems of businesses, the Ministry of foreign affairs (MOFA) of the Republic of Korea (ROK) has been undergoing digital transformation to its overall operations with the intent to innovate information and knowledge management (IKM) strategies since the mid-2000s. However, assessment as to the effectiveness of implemented IKM has been inadequately analyzed. This study aims to assess the concepts and limitations of the MOFA's current IKM strategies and the methods it employs to deliver its IKM framework, in light of strengthening the organizational ambidexterity and absorptive capacity, and also fostering organizational innovation through a qualitative study that involves interviews and analysis of reports from MOFA. The MOFA's IKM possesses dynamic capabilities to adapt to changing digital technologies. However, the institution's IKM is constrained by limitations associated with the utilization of the IKM system such as a structure that handles confidential documents and a lack of a collaborative system for IKM, and external limitations such as changes in the domestic political situation governing MOFA's priorities and the hierarchy of government organizations. Consequently, developing the organizational ambidexterity and absorptive capacity was not possible. To develop an IKM framework for organizational innovation, the MOFA must devise a way to minimize the impact of external changes by overcoming internal limitations. To that end, a detailed study on the development of a practically usable IKM system should include establishing a dialogue between job groups and enhancing employee competency in preparation for a changing environment.

The Influence of Attractiveness and Match-Up of Model on Brand Attitude and Purchase Intention of Franchise Brands (프랜차이즈 브랜드에서 모델의 매력성 및 적합성이 브랜드 태도와 구매의도에 미치는 영향)

  • Ahn, Byung-Ok;Heo, Jeong-Moo;Lee, Dong-Han
    • The Korean Journal of Franchise Management
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    • v.8 no.4
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    • pp.7-19
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    • 2017
  • Purpose - The purpose of this study is to investigate the effect of model attractiveness on brand attitude and purchase intention, and examine whether product-model match-up plays a moderating role in the relationship between model attractiveness and brand attitude and purchase intention. The model attractiveness is consist of psychological and physical attractiveness of the model. The authors investigate how product-model match-up influence the strength of the relationship between model attractiveness - brand attitude and purchase intention. The purpose of this is to test whether product-model match-up influence the form and effectiveness of a model attractiveness on brand attitude and purchase intention and suggest the effective and efficient methods in the model selection strategies to increase advertising effectiveness based on the results of this study. Research design, data, and methodology - The experimental design for this study was the between subject design based on 2 group of the psychological attractiveness(high vs. low) × product-model match-up(high vs low) and 2 group of the physical attractiveness(high vs. low) × product-model match-up(high vs low). And a preliminary investigation was conducted to develop experimental stimuli through manipulation check to enhance the external validity of experimental research. The attractiveness of the model and product-model match-up are independent variables and manipulative variables in presentation of experimental stimuli. The self-administered methode experiment was conducted on 300 subjects in four groups constructed according to the independent variables. Result - The findings provide partial support for a moderator for product-model match-up on the model attractiveness - brand attitude and purchase intention. First, the influence of psychological attractiveness and physical attractiveness on brand attitude and purchase intention was shown significant. Also, it was found that the average value of brand attitude and purchase intention according to psychological attractiveness was significantly higher than the average value of brand attitude and purchase intention according to physical attractiveness in additional analysis. Second, the average value of brand attitude and purchase intention were higher when product - model match-up was high in both high and low psychological attractiveness and physical attractiveness of the model. However, in the case of psychological attractiveness, the correlation effect with product - model match-up was significant, but in the case of physical attractiveness, it was not significant. Conclusions - The results of this study suggest that the attractiveness factor should be considered in selecting the ad model by verifying the effect of the attractiveness of the model on the advertising effect. In particular, this study has great significance both academically and practically in terms of suggesting such implications that the advertising effect of psychological attractiveness and physical attractiveness may be different depending on the product type by additional analysis.

A Case Study on the Establishment of a Strategy System through the BSC of SMEs (중소기업의 BSC를 통한 전략체계 구축 사례연구)

  • Lim HeonWook;Kim WooSu
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.303-308
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    • 2023
  • The purpose of this study is to provide a practical guide for establishing BSC that can be practically applied by SMEs. To this end, a case study was conducted to establish a performance evaluation system through a field-required Balanced Scorecard (BSC) for company J, a tent pole manufacturer, and to provide a management strategy system map. As a survey method, the requirements of the ordering organization were organized through a comparison of the BSC-related proposal requests in the first stage. The BSC establishment method was organized through the arrangement of the second stage result report. The 3rd stage BSC derived KPI indicators for SMEs for each of the 4 perspectives. A corporate vision was derived through a 4-step SWOT analysis. A strategy map was developed through 5-step field-required KPI, weight setting, and BSC. The 6-step final strategy system was also drawn up. As a result of the study, the four perspectives of the BSC were reconstructed by department. That is, the financial (financial) perspective is from the executives' perspective, the customer's perspective is from the sales department's perspective, the internal process perspective is from the design department/production quality department's perspective, and the learning/innovation perspective is from the management department's perspective. In addition, a total of 11 CSFs and a total of 49 KPIs of J company were derived. The limitation of the study is that the final strategy system through the company's BSC has only been carried out, and it needs to be linked with the company's compensation system in the future.

Association Analysis of Product Sales using Sequential Layer Filtering (순차적 레이어 필터링을 이용한 상품 판매 연관도 분석)

  • Sun-Ho Bang;Kang-Hyun Lee;Ji-Young Jang;Tsatsral Telmentugs;Kwnag-Sup Shin
    • The Journal of Bigdata
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    • v.7 no.1
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    • pp.213-224
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    • 2022
  • In logistics and distribution, Market Basket Analysis (MBA) is used as an important means to analyze the correlation between major sales products and to increase internal operational efficiency. In particular, the results of market basket analysis are used as important reference data for decision-making processes such as product purchase prediction, product recommendation, and product display structure in stores. With the recent development of e-commerce, the number of items handled by a single distribution and logistics company has rapidly increased, And the existing analytical methods such as Apriori and FP-Growth have slowed down due to the exponential increase in the amount of calculation and applied to actual business. There is a limit to examining important association rules to overcome this limitation, In this study, at the Main-Category level, which is the highest classification system of products, the utility item set mining technique that can consider the sales volume of products together was used to first select a group of products mainly sold together. Then, at the sub-category level, the types of products sold together were identified using FP-Growth. By using this sequential layer filtering technique, it may be possible to reduce the unnecessary calculations and to find practically usable rules for enhancing the effectiveness and profitability.

Proficiency testing of cadmium and lead in polypropylene resin (폴리프로필렌 수지 중 카드뮴과 납 측정 숙련도시험)

  • Cho, K.H.;Lim, M.C.;Min, H.S.;Han, M.S.;Song, H.J.;Park, C.J.
    • Analytical Science and Technology
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    • v.20 no.3
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    • pp.183-192
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    • 2007
  • The various environmental regulation directives such as RoHS (restriction of hazardous substances in electrical and electronic products) and WEEE (waste from electrical and electronic equipments) are practically used as the technical barrier in international trade (TBT) of vehicles and electrical and electronic products recently. Regarding such an environmental regulation, Korea Research Institute of Standards Science (KRISS) organized a proficiency testing scheme to establish the reliability of measurement results produced by the relevant research institutes and test laboratories in Korea. Participants were 31 laboratories related to production of the electrical and electronic equipments and mobile vehicles. Two polypropylene samples of pellet type were employed as the proficiency testing materials (PTMs). Cadmium and lead were the analytes chosen among six components regulated in European Union (EU) RoHS directive. The PTMs were sent to the participants by post on September $1^{st}$ 2006, and deadline for results submission were October $10^{th}$ 2006. The results of each laboratory were evaluated in comparison with KRISS reference values using Robustic Z-score and Youden plot methods. The results of the various sample digestion methods were also compared. Most of participants reported good agreement within 10 % range of reference values. However, results from several laboratories showed significant biases from reference values. These laboratories should establish the quality assurance system for improvement of the measurement reliability.

A Study on North Korea's UAV Threat and Response Stance (북한의 무인기 위협과 대응 자세)

  • Hyeonsik Kim;Chanyoung Park
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.227-233
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    • 2023
  • Along with the 4th Industrial Revolution, the impact of "unmanned" is affecting all fields around the world, and in particular, in the military sector, "unmanned" is so important that it occupies a part of the main combat system. Recently, the South Korean military is facing a crisis due to the North Korea's UAV incident that invaded our airspace and descended to Seoul. In response, the South Korea military declared its willingness and countermeasures to capture and destroy North Korea's UAV. However, as the technological development of UAV continues and the utilization plan is expanding, the countermeasures for UAV at the current level can be useless. Also, the threat from North Korea is not just UAV. North Korea has practically a nuclear power and is set to conduct its seventh nuclear test, and its missile technology is also being advanced, with 38 arounds of 67 missile tests conducted in 2022 alone. It is also developing five key strategic weapons that can pose a fatal threat to Korea, and North Korea's strong conventional forces are located around the NLL(Northern Limit Line), and the port of Long Range Artillery is facing the Seoul metropolitan area. It is important to respond to North Korea's UAV threats, which are now receiving much attention, but it will be necessary to comprehensively analyze and clearly prioritize North Korea's threats and use a limited budget to respond to them.

Estimation of Perceived Curve Radius Considering Visual Distortion at Curve Sections (곡선부 시각왜곡현상을 고려한 인지곡선반경 산정에 관한 연구)

  • Shin, Jae-Man;Park, Je-Jin;Son, Sang-Ho;Ha, Tae-Jun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.30 no.4D
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    • pp.395-402
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    • 2010
  • The seriousness of a traffic accident appears relatively higher on the curve sections compared with the straight sections due to a change in speed caused by a change in the driver's sight. In particular, the visual distortion phenomenon, one of the dangerous factors taking place on the curve sections, appears different according to the road's geometric design. Although it is a genuinely principal design factor which should be necessarily considered in designing a road, the previous researches on establishing the design standards for it have been insufficiently conducted. As a result, the establishment of the road design standards for the curve sections considering the sight distortion phenomenon is desperately required. This research examined the previous researches on the driver's behaviors, the driver's sight characteristics and the perceived curve radius on the curve sections, and developed the theoretical model of perceived curve radius to which a mathematical technique is applied in consideration of the visual distortion phenomenon on the two-lane curve sections in a local area. In addition, after the theoretical visual distortion was calculated on the basis of the theoretical model of perceived curve radius, the range of error on the theoretical recognition radius model formula was verified through comparing it with the previous researches' experiential visual distortion level and analyzing both of them. As a result, it was observed that as the curve radius practically increases in the theoretical recognition curve radius, the range of error tends to go down, which reflects well the characteristics of the curve sections on the road. Based on this research, it is expected that this research will be helpful to eliminate the safety defects when designing the curve sections and contribute to develop the road design standards considering human factors in the future.

Comparison of Ground Movements in A Single Ground Layer and Multiple Ground Layers due to Nearby Tunnel Excavation (터널굴착으로 발생한 주변 단일지층 및 복합지층 지반에서의 지반변위에 대한 거동비교)

  • Son, Moorak;Yun, Jongcheol
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.30 no.3C
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    • pp.167-174
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    • 2010
  • In this study, numerical analysis has been performed to compare the ground movements in a single ground layer and multiple ground layers due to nearby tunnel excavation. The numerical analysis has been conducted in the different ground layer conditions considering different construction conditions (volume loss at excavation face), and the results of the maximum surface settlement and horizontal displacement have been compared considering the ground layer and construction conditions. In addition, the maximum surface settlement from the numerical analysis has been compared with the maximum settlement at tunnel crown considering the ground layer and construction conditions, and the maximum surface settlement has been also compared with the maximum horizontal displacement with the ground layer conditions. Besides, the volume loss($V_L$) at tunnel excavation face has been compared with the total surface settlement volume($V_s$) with the variation of ground layer condition. The results from the numerical analysis have been compared with field measurements and by this comparison it is believed that the numerical results in this study can be utilized practically in analyzing the nearby ground behavior in different ground layer and construction conditions due to tunnel excavation.