• 제목/요약/키워드: potential person

검색결과 230건 처리시간 0.028초

구매자와 비구매자의 구전효과 (The Word-of-Mouth Effects from Purchasers and Non-purchasers)

  • 이영란;박상준
    • 경영과학
    • /
    • 제32권4호
    • /
    • pp.29-43
    • /
    • 2015
  • Word-of-Mouth (WOM), which is the unpaid spread of a positive marketing message from person to person, has been shown to be even more effective in influencing purchase decisions than traditional advertising channels. The effects of WOM might be different by types of persuaders (purchasers vs. non-purchasers), however, the current body of research has not given attention to the differential effects of WOM. This study focuses on whether or not potential customers are influenced by the WOM from non-purchasers as well as from purchasers, and it investigates if the impacts of WOM from non-purchasers are different with those from purchasers. Based on conjoint analyses, it concludes that potential customers are affected by the communication with non-purchasers as well as with purchasers but the impacts of non-purchasers are not greater than those of purchasers.

연예인 스타일리스트의 직무몰입과 만족의 영향요인 연구 - 라이프스타일과 개인-환경 적합성을 중심으로 - (The Influence Factors of Job Commitment and Satisfaction of Celebrity Stylists - Focusing on Their Lifestyle and Person-Environment Fit -)

  • 임승희;이혜주
    • 복식
    • /
    • 제66권6호
    • /
    • pp.1-16
    • /
    • 2016
  • This study identifies the impact of celebrity stylists' individual psychographic characteristics, including their lifestyle, and social characteristics, including person-environment fit on their job commitment and satisfaction. A survey was conducted with currently working celebrity stylists, and a total of 203 responses were analyzed using descriptive analysis, factor analysis, reliability test, and multiple regression analysis. The results of this study were as follows: 1) The results of the factor analysis and reliability test on celebrity stylists' lifestyle and person-environment fit clearly revealed factorial structures, respectively. 2) Regarding the results of the influences of celebrity stylists' lifestyle on their job commitment and satisfaction, respondents who had higher new information-oriented, success-oriented, and conservation-oriented, but lower outdoor activity-oriented lifestyle tended to show higher job commitment and role satisfaction of job satisfaction. 3) Respondents who had higher person-job fit, person-organization fit, person-celebrity fit, and person-coworker fit tended to demonstrate a higher level of job commitment and role satisfaction of job satisfaction. Both celebrity stylists' lifestyle and person-environment, which revealed to have a significant relationship to their job commitment and satisfaction, could be used as an index to evaluate potential employees' job attitudes for recruiting celebrity stylist.

시공간적으로 확장된 토폴로지를 이용한 개인 환경간 상호작용 파악 공간 분석 (Spatial Analysis to Capture Person Environment Interactions through Spatio-Temporally Extended Topology)

  • 이병재
    • 대한지리학회지
    • /
    • 제47권3호
    • /
    • pp.426-439
    • /
    • 2012
  • 본 연구의 목적은 정성적인 개인의 공간 행동을 파악하고 행동 원인을 유추해 볼 수 있는 새로운 방법을 제안하는 것이다. 이동 객체의 단순한 기하학적인 움직임에 초점을 맞추는 것을 넘어서서, 사람과 환경 사이의 관계 변화 내지는 상호작용을 파악하여 이동 객체의 행동 특성을 분석할 수 있는 모델을 제시하고자 한다. 특히, 본 연구에서는 특정 지역의 경계 근처에서의 이동 객체의 움직임에 중점을 두고 분석하였다. 이동 객체의 영향력 범위를 적용하는 새로운 접근 방법을 이용하여 정성적인 개인 공간행위 특성을 파악하였다. 본 연구에서는, 이러한 객체를 시공간적으로 확장된 점(STEP)이라 명명하였으며, 그 영향력 범위를 그 객체의 위치와 함께 잠재적 사건이나 주변과의 상호작용이 가능한 구역으로 정의한다. STEP과 특정공간간의 관계 정량화를 위해, 위상 데이터 모델을 기반으로 2차원 공간에서의 특정 영역과 STEP 사이의 위상 관계를 나타내는 12 교차점 모델이 이용되었다. 이 연구에서는 이러한 STEP 개념의 관점에서, GPS추적 데이터를 이용한 프로토타입 응용 분석결과가 제공되었다.

  • PDF

사별 후 혼자 사는 노인1인가구의 특성 -지역별 분포와 사회경제적 특성, 결정요인을 중심으로- (Characteristics of the One-Person Households of the Elderly during Widowhood -Regional Distribution, Socio-Economic Characteristics, and Determinants of Living Arrangement-)

  • 송유진
    • 한국지역사회생활과학회지
    • /
    • 제18권1호
    • /
    • pp.147-160
    • /
    • 2007
  • This research challenges the general notion of one-person households of the elderly during widowhood as impoverished, isolated, and vulnerable. Recognizing a high potential vulnerability, however, this research attempts to describe the diverse composition of one-person households of the elderly. For this purpose, relying on 2% sample data from the 2000 census, it examines regional distribution, socio-economic characteristics, and determinants of one-person households of the elderly during widowhood. Socio-economic characteristics of one-person households of the elderly differ by region. Jeju island is distinct in terms of sex and age distribution, and residence area of children. In general, rates of economic activity and self-subsistence are higher in provinces than in cities. Compared to the elderly living with family, the elderly living alone show high rates of economic activity, self-subsistence, and capability of physical activity. Results of logistic regression analysis of determinants of living arrangement are consistent with those of descriptive statistics. Those who are economically active and able to move around without assistance tend to live alone after the death of a spouse. Number of sons and living in an urban area are negatively associated with living alone, whereas females are more likely than males to live alone. According to the separate analysis by age, the positive effect of economic activity is greater in the oldest of the old than in other age groups. Those who possess high educational attainment tend to live alone when they are 80 and older, unlike other age groups. Based on these findings, this paper finds that one-person households of the elderly nay not always be the most vulnerable group, and are diverse in terms of socioeconomic characteristics.

  • PDF

1-2인가구의 라이프스타일과 소형주택 요구도에 관한 연구 (A Study on 1-2 Person Household's Lifestyle and Needs of Small Houses)

  • 강순주;김진영;함선익;권윤지
    • 한국주거학회논문집
    • /
    • 제22권2호
    • /
    • pp.121-129
    • /
    • 2011
  • The main objective of research is to present research outcomes in relation to the development of small size housings for 1 to 2 person households that have been increasing at a rapid pace due to many socio-economic factors. The method of this research was used by questionnaires. The effective numbers of survey questionnaire was 215, and the survey analysis has been made by using of SPSS win 12.0. The conclusions drawn from the research can be summarized as follows: 1) 1 to 2 person households can be typified by nine key characteristics according to the questionnaire designed to explore lifestyles and demands for new housing types. The nine lifestyles include information seeking urban dwellers, well-being oriented, practical trend followers, urban culture lovers, brand lovers, active listeners, easy life seekers, self-centered, and heavy consumers. 2) Occupants may need less space than they anticipate when more user-friendly and space conscious products and services are implemented. 3) There is a great potential market for small size housings if more convenient features and services are provided.

1인 가구를 위한 스마트 홈 서비스 기능의 우선순위 연구 - 인지된 혁신 특성 요인을 중심으로 - (A Study on functional priority of smart home service for single-person household - focusing on Perceived Attributes of Innovations -)

  • 임세은;박승호
    • 디자인융복합연구
    • /
    • 제15권2호
    • /
    • pp.37-52
    • /
    • 2016
  • 본 연구는 스마트 홈 서비스의 잠재적 초기 수용자로서 1인 가구를 선정하여, 1인 가구의 채택 가능성을 높일 수 있는 기능적 우선순위를 제안하는 것에 목적을 둔다. 스마트 홈 서비스는 그 가치에 비해 확산이 매우 더디며, 특히 국내 스마트 홈 관련 시장의 경우 도입기에 정체되어있다. 이 문제를 해결하고자 혁신 확산 이론을 적용하였으며, 채택의 가능성을 높이기 위해 자신이 아니면 따로 가정을 관리할 가족 구성원이 없는 1인 가구를 스마트 홈 서비스의 잠재적 초기 수용자로 선정하여 설문을 통해 우선순위의 근거를 찾고자 하였다. 설문은 다음과 같이 구성된다. 1인 가구에 대한 이론적 고찰을 통해 대표적 특징을 꼽아 이에 따른 측정 문항을 선행연구를 토대로 재구성하였다. 이 후 스마트 홈 서비스의 개념 및 현황을 살펴보고, 대표 사례들을 분석하여 스마트 홈 서비스 기능들을 선정한 후 이에 혁신 확산이론에 대한 선행연구를 참고하여 선정된 인지된 혁신 특성 3 요소를 적용하여 측정 문항을 구성하였다. 총 62개의 응답을 분석한 결과, 현저히 낮은 값을 띄는 기능을 제외하여 다음과 같이 구성된 우선순위를 제안한다. [스마트 알람 - 에너지 소비 모니터링 - 자동 온·오프 타이머 - 내부컨디션 모니터링 - 그룹제어 - 보안 카메라 모니터링 - 원격제어 - 스케줄링/규칙설정] 이와 같이 구성된 기능적 우선순위는 1인 가구에게 가치 있는 서비스를 제공하기 위한 기초자료로서 역할을 할 것이며, 스마트 홈 서비스의 채택률을 높이는 출발점으로서의 의의를 가진다.

조직구성원의 개인-환경적합성과 정보시스템 수용요인이 성과에 미치는 영향에 관한 연구: 사회자본의 매개역할 (A Study on the Impact of Employee's Person-Environment Fit and Information Systems Acceptance Factors on Performance: The Mediating Role of Social Capital)

  • 허명숙;천면중
    • Asia pacific journal of information systems
    • /
    • 제19권2호
    • /
    • pp.1-42
    • /
    • 2009
  • In a knowledge-based society, a firm's intellectual capital represents the wealth of ideas and ability to innovate, which are indispensable elements for the future growth. Therefore, the intellectual capital is evidently recognized as the most valuable asset in the organization. Considered as intangible asset, intellectual capital is the basis based on which firms can foster their sustainable competitive advantage. One of the essential components of the intellectual capital is a social capital, indicating the firm's individual members' ability to build a firm's social networks. As such, social capital is a powerful concept necessary for understanding the emergence, growth, and functioning of network linkages. The more social capital a firm is equipped with, the more successfully it can establish new social networks. By providing a shared context for social interactions, social capital facilitates the creation of new linkages in the organizational setting. This concept of "person-environment fit" has long been prevalent in the management literature. The fit is grounded in the interaction theory of behavior. The interaction perspective has a fairly long theoretical tradition, beginning with proposition that behavior is a function of the person and environment. This view asserts that neither personal characteristics nor the situation alone adequately explains the variance in behavioral and attitudinal variables. Instead, the interaction of personal and situational variables accounts for the greatest variance. Accordingly, the person-environment fit is defined as the degree of congruence or match between personal and situational variables in producing significant selected outcomes. In addition, information systems acceptance factors enable organizations to build large electronic communities with huge knowledge resources. For example, the Intranet helps to build knowledge-based communities, which in turn increases employee communication and collaboration. It is vital since through active communication and collaborative efforts can employees build common basis for shared understandings that evolve into stronger relationships embedded with trust. To this aim, the electronic communication network allows the formation of social network to be more viable to rapid mobilization and assimilation of knowledge assets in the organizations. The purpose of this study is to investigate: (1) the impact of person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) on social capital(network ties, trust, norm, shared language); (2) the impact of information systems acceptance factors(availability, perceived usefulness, perceived ease of use) on social capital; (3) the impact of social capital on personal performance(work performance, work satisfaction); and (4) the mediating role of social capital between person-environment fit and personal performance. In general, social capital is defined as the aggregated actual or collective potential resources which lead to the possession of a durable network. The concept of social capital was originally developed by sociologists for their analysis in social context. Recently, it has become an increasingly popular jargon used in the management literature in describing organizational phenomena outside the realm of transaction costs. Since both environmental factors and information systems acceptance factors affect the network of employee's relationships, this study proposes that these two factors have significant influence on the social capital of employees. The person-environment fit basically refers to the alignment between characteristics of people and their environments, thereby resulting in positive outcomes for both individuals and organizations. In addition, the information systems acceptance factors have rather direct influences on the social network of employees. Based on such theoretical framework, namely person-environment fit and social capital theory, we develop our research model and hypotheses. The results of data analysis, based on 458 employee cases are as follow: Firstly, both person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) and information systems acceptance factors(availability perceived usefulness, perceived ease of use) significantly influence social capital(network ties, norm, shared language). In addition, person-environment fit is a stronger factor influencing social capital than information systems acceptance factors. Secondly, social capital is a significant factor in both work satisfaction and work performance. Finally, social capital partly plays a mediating role between person-environment fit and personal performance. Our findings suggest that it is vital for firms to understand the importance of environmental factors affecting social capital of employees and accordingly identify the importance of information systems acceptance factors in building formal and informal relationships of employees. Firms also need to reflect their recognition of the importance of social capital's mediating role in boosting personal performance. Some limitations arisen in the course of the research and suggestions for future research directions are also discussed.

직류 전기철도에서의 레일전위 및 누설전류 해석을 위한 시뮬레이션 모델링 (A Simulation Modeling for Rail Potential and Leakage Current Analysis in DC Traction System)

  • 윤임중;이종우
    • 한국철도학회:학술대회논문집
    • /
    • 한국철도학회 2008년도 추계학술대회 논문집
    • /
    • pp.196-201
    • /
    • 2008
  • In DC traction systems, a part of feedback current returning through rails becomes leakage current, illumination on a metal laid underground results from the leakage current to ground. To prevent the leakage current on rails, feedback rails almost have insulated with the ground. Insulation between rails and the ground causes that the earth method changes a isolated method in DC traction systems. the rail potential rise results in the isolated method. the rail potential rise causes an electric shock when a person touches the ground and rolling stock. To decrease the rail potential rise and leakage current, there are methods for reducing the feedback resistance and current of rails, increasing the leakage resistance, decreasing the distance between substations. But it are necessary to forecast and analyze the rail potential and amplitude of leakage current. In this paper, we modeled DC traction systems and feedback circuit to simulate the rail potential and amplitude of leakage current using PSCAD/EMTDC that is power analysis program, forecasted the rail potential and amplitude of leakage current about changing various parameters in the electric circuit. By using the simulation model, we easily will forecast the rail potential and amplitude of leakage current in case of a level of basic design and maintenance in electric railway systems, valuably use basic data in case of system selection.

  • PDF

국민건강영양조사(2013~2015년)를 이용한 가구유형에 따른 중장년층의 만성질환 위험요인 연관성 분석 (An Analysis of the Association between Chronic Disease Risk Factors according to Household Type for the Middle-aged: The Korea National Health and Nutrition Examination Survey (2013~2015))

  • 곽정현;최수빈;주다정;이민호;백진경
    • 한국식품영양학회지
    • /
    • 제34권1호
    • /
    • pp.88-95
    • /
    • 2021
  • This study compared the lifestyle patterns, dietary patterns, and health care practices of Korean middle-aged people by household type, and ultimately analyzed their relationship with different risk factors for the prevalence and severity of metabolic syndrome. We analyzed the data from 4,755 subjects who were from 40 to 64 years old, and gathered our sample from participants of the Korea National Health and Nutrition Examination Survey from 2013 to 2015. Our results showed that single-person households had lower economic income levels, lower subjective health statuses, and higher levels of food instability than households with two or more individuals. The incidence of metabolic syndrome was 1.64 times higher in single-person households than in households with two or more individuals. After adjusting for potential confounding factors (sex, age, education, household income, smoking status, health status, and dietary factors), single-person households showed 1.75 times higher hypertriglyceridemia ORs than non-single-person households. In the conclusion of our study, we suggest that middle-aged people in single-person households may be at greater risk for metabolic syndrome and hypertriglyceridemia.

BIM 기반 1인 가구 모듈러 공동주택 유닛 개발 (Development of Modular Apartment Unit for Single Person Household Based on BIM)

  • 이시현;유무영
    • 한국건축시공학회지
    • /
    • 제23권6호
    • /
    • pp.809-820
    • /
    • 2023
  • 현대 사회에서는 1인 가구가 증가하고 주거 공간에 대한 수요가 증가하고 있으며 이에 대한 적절한 대안 모색이 중요하다. 빠른 시간 내에 경제적이고 지속 가능한 주거 공간을 제공하기 위한 방법으로 모듈러 건축이 주목받고 있다. 본 연구에서는 BIM(Building Information Modeling) 기술을 활용한 모듈러 건축 유닛 설계 및 시공 과정 최적화 방법을 제안한다. 1인 가구의 주거 요구사항과 삶의 질 향상을 위한 요인을 분석하였다. 이를 바탕으로 BIM을 활용하여 효율적이고 경제적인 모듈러 공동주택 유닛을 개발하였다. BIM은 건축 요소의 시각화 및 상호 연결을 제공하여 설계 과정의 오류를 최소화하고 생산성을 향상시킬 수 있다. 모듈러 건축의 장점과 한계를 평가하였다. BIM을 활용한 모듈러 건축물은 주거 문제를 해결할 수 있는 효과적인 대안으로 제시될 수 있으며 주거 공간의 품질과 다양성을 높일 수 있다. 다만 기술적 요구사항 및 비용 등의 한계도 고려되어야 한다. BIM 기반 1인 가구 공동주택 유닛 설계의 가능성과 장점을 제시하고 1인 가구 개선을 위한 실질적인 해결책으로 활용될 수 있다.