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The Influence Factors of Job Commitment and Satisfaction of Celebrity Stylists - Focusing on Their Lifestyle and Person-Environment Fit -

연예인 스타일리스트의 직무몰입과 만족의 영향요인 연구 - 라이프스타일과 개인-환경 적합성을 중심으로 -

  • Lim, Seung Hee (Dept. of Fashion Art, Major in Brand Management, Graduate School, Chung-Ang University) ;
  • Lee, Hye-Joo (Dept. of Fashion Art, Major in Brand Management, Graduate School, Chung-Ang University)
  • 임승희 (중앙대학교 패션예술학과 브랜드매니지먼트 전공) ;
  • 이혜주 (중앙대학교 패션예술학과)
  • Received : 2016.04.28
  • Accepted : 2016.08.11
  • Published : 2016.09.30

Abstract

This study identifies the impact of celebrity stylists' individual psychographic characteristics, including their lifestyle, and social characteristics, including person-environment fit on their job commitment and satisfaction. A survey was conducted with currently working celebrity stylists, and a total of 203 responses were analyzed using descriptive analysis, factor analysis, reliability test, and multiple regression analysis. The results of this study were as follows: 1) The results of the factor analysis and reliability test on celebrity stylists' lifestyle and person-environment fit clearly revealed factorial structures, respectively. 2) Regarding the results of the influences of celebrity stylists' lifestyle on their job commitment and satisfaction, respondents who had higher new information-oriented, success-oriented, and conservation-oriented, but lower outdoor activity-oriented lifestyle tended to show higher job commitment and role satisfaction of job satisfaction. 3) Respondents who had higher person-job fit, person-organization fit, person-celebrity fit, and person-coworker fit tended to demonstrate a higher level of job commitment and role satisfaction of job satisfaction. Both celebrity stylists' lifestyle and person-environment, which revealed to have a significant relationship to their job commitment and satisfaction, could be used as an index to evaluate potential employees' job attitudes for recruiting celebrity stylist.

Keywords

References

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