• 한국생활과학회지
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• 제14권6호
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• pp.985-994
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• 2005

The objective of this study was to investigate differences in clothing behavior and individual characteristics of female college students by their body cathexis and clothing attitude. The college students selected by random sampling were classified into four groups by their body cathexis and clothing attitude: positive congruity(positive body cathexis and clothing attitude, G1), positive incongruity(negative body cathexis and positive clothing attitude, G2), negative congruity(negative body cathexis and clothing attitude, G3), negative incongruity(positive body cathexis and negative clothing attitude, G4). The results were as follows: G1 was high in both public and personal self-esteem and self-image, extroverted, refined and impulsive. G2 were fashion opinion leaders, highly uneasy about society, highly impulsive, modem, peculiar, creative and introspective. G3 was highly uneasy about society, low in self-esteem, and less impulsive. G4 was low in both public self-esteem and fashion innovation, and avoided impulsive buying.

• 대한한방소아과학회지
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• 제26권4호
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• pp.38-43
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• 2012

Objectives: The purpose of this study was to investigate the relations between mother's temperament and child's and parenting attitude. Methods: One hundred twenty healthy mothers (above 20 ys) who has a child (7-11 ys) participated after informed consent. The temperament of the children was analyzed by the Junior Temperament and Character Inventory 7-11 (JTCI 7-11) by their mothers. The temperament of the mothers was analyzed by the Temperament and Character Inventory-Revised Short (TCI-RS) and the parenting attitude of the mothers was analyzed by the Parenting Attitude Test (PAT). The relations between mother and child temperament and parenting attitude were assessed using the Pearson correlation coefficient. Results: There were some significant correlations between maternal temperaments and child's temperaments and maternal parenting attitude. Maternal temperament and parenting attitude: Novelty seeking (NS) of mother had low positive correlations with punishment, high expectation and inconsistency. Harm avoidance (HA) had low positive correlations with high involvement and high expectation, and had weak negative correlations with supportive expression and rational explanation. Reward dependence (RD) had low positive correlation with rational explanation. Persistence (P) had low positive correlations with supportive expression, rational explanation and superintendence, and weak negative correlation with high expectation. Child's temperament and parenting attitude: NS of child had low positive correlations with achievement press, high involvement, punishment, high expectation and inconsistency. Low positive correlations were found in many sets such as HA and high expectation, RD and supportive expression and rational explanation, P and supportive expression and rational explanation. Conclusions: These results suggest that there are significant relations between mother and child temperament and parenting attitude the temperament of mother and child.

• 지식경영연구
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• 제12권1호
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• pp.53-76
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• 2011

This study aims to examine the effects of on premium convergence products buying behavior. This paper analyzed the positive attitude formation using the basic and extended TAM and also revealed how the positive premium convergence product attitude relate to relationship purchasing intention and word of mouth intention. The samples of 562 consumer indicate that the antecedents are consist of four dimension(perceived usefulness, perceived ease of use, social value) and attitude is developed into buying intention and word of mouth intention. We have reached the following conclusion about the antecedents and outcomes factors of customer attitude for the launch of premium convergence product. First, perceived usefulness, perceived delight, and social value had a positive effect on customer attitude but perceived ease of use did not. Second, we found that customer attitude had a positive effect on purchase intention and word-of mouth intention. Finally, interaction effect of perceived usefulness/perceived delight and social value had a positive effect on customer attitude. Our findings suggested that adoptian and diffusion of premium convergence product is influenced by several behavior factors. Managerially, our result emphasize that premium convergence products must satisfy not only the perceived usefulness/delight but also social value that consumers are seeking in order to be successful in the market. The theoretical and practical implications of these findings are discussed as well.

• 한국의류학회지
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• 제35권8호
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• pp.877-889
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• 2011

This study investigates the effects of social media's fashion advertisements. A survey was taken among men and women in their twenties who had experiences with fashion brand social media. A total of 270 questionnaires were used in this analysis. The results are as follows: First, the factors of content and pursuit of information had positive (+) impacts on advertisement attitude for both men and women in the fashion brand communities. Only the pursuit of information had positive (+) effects on men's brand attitude; however, economy, self-satisfaction, and the pursuit of information influenced women's brand attitude and purchase intention. Secondly, in fashion brand video UCCs, pursuit of information and the formation of relationships had positive (+) impacts on men and women, respectively. The formation of relationships had positive (+) impacts on men's brand attitude; however, the formation of relationships and the pursuit of information influenced women's brand attitude. The pursuit of information and formation of relationships had a positive (+) influences on men's and women's purchase intention, respectively. Men had differences in the pursuit of information and advertisement attitude in the two types of fashion brand communities and video UCCs; however, women had differences in economy and self-satisfaction, advertisement attitude, and brand attitude in the two types. The study results provide basic data by examining men and women in their twenties who have easy access to the Internet for advertisement attitude, brand attitude, and purchase intention in social media as an online fashion advertising media as well as useful information for establishing marketing strategies.

• 산업융합연구
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• 제22권1호
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• pp.21-31
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• 2024

본 연구의 목적은 중학생이 인지한 부모양육태도(긍정적 양육태도, 부정적 양육태도)가 진로적응성에 미치는 영향을 분석하며, 이들 영향 관계에서 그릿의 매개효과를 검증하는 것이다. 이를 위해 한국･아동청소년패널조사 2021 자료의 중학교 1학년 2,235명을 연구대상자로 선정하였다. 자료 분석방법은 SPSS 26.0 프로그램을 활용하여 빈도분석, 기술 통계분석, 상관분석, 회귀분석을 실시하였다. 주요 연구결과로는 첫째, 부모양육태도가 진로적응성에 미치는 영향에서 긍정적 양육태도는 정적(+), 부정적 양육태도는 부적(-)으로 유의하였다. 둘째, 부모 양육태도가 그릿에 미치는 영향에서 긍정적 양육태도는 정적(+), 부정적 양육태도는 부적(-)으로 유의하였다. 셋째, 그릿은 진로적응성에 정적(+)으로 유의하였다. 넷째, 부모양육태도가 진로적응성에 미치는 영향 관계에서 그릿의 매개효과는 긍정적 양육태도와는 완전매개효과, 부정적 양육태도와는 부분매개효과로 밝혀졌다. 이를 통해 중학생의 진로적응성을 향상시키기 위한 실천적 제언을 제공하였다.

• 한국의류학회지
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• 제23권7호
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• pp.953-964
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• 1999

The purpose of this study was to analyze the effectiveness of negative appeal ads taking social problems as their themes. Two social problem ad themes concerning abortion and drug addiction were selected as stimulus. Questionnaires consisted of questions about affective response cognitive evaluation consumer's characteristics(sex, clothing involvement social problem involvement) and the ad and brand attitudes They were distributed to 200 high school students in Seoul. Results were : 1 The affective response consisted of 4 dimensions(negative inactivating activating positive) and the cognitive evaluation had 3 dimensions(utility·persuasive power creativity awareness) 2. Creativity and awareness dimensions and the ad attitude had positive influence on the brand attitude for the abortion theme ad,. Creativity dimension and consumer's clothing involvement had positive influence on the brand attitude for the drug addiction theme ad . Especially the affective response had no significant influence on the brand attitude. This result suggests that in case of negative appeal ads the affective response does not necessarily degrade the brand attitude while positive cognitive evaluation on creativity and awareness of the could influence the brand attitude favorably through raising attention to the brand resulting in high effectiveness of the ad.

• 한국병원경영학회지
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• 제21권3호
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• pp.1-10
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• 2016

This study is to check up weather a brand of accreditation program for healthcare organizations recognized by the consumers as users of the healthcare organizations has effects for healthcare organizations' brand trust, attitude, and loyalty. This study suggests the hypothesis that a brand value of accreditation program for healthcare organizations gives the positive effect for the brand trust, attitude and loyalty, and that the brand trust and attitude of healthcare organizations which gain a brand of accreditation program for healthcare organizations cause the brand loyalty. To verify the hypothesis, this study made a questionnaire by using a measuring instrument for the brand value, trust, attitude and loyalty which come from the former study. This study carried out an analyzing method such as frequency analysis, reliability analysis, confirmed factor analysis and structural equation model to verify the hypothesis. From hypothesis verification, emotional and social brand values of accreditation program for healthcare organizations gave a positive effect to the brand trust and attitude on healthcare organizations. Its functional value did not give an effect to a brand attitude but gave a positive effect to healthcare organizations' brand loyalty. Emotional and social brand values of accreditation program for healthcare organizations did not give an effect to the brand loyalty. The brand trust and attitude of the healthcare organizations which gained accreditation program for healthcare organizations gave a positive effect to the brand loyalty on healthcare organizations.

• 한국학교수학회논문집
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• 제5권2호
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• pp.111-128
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• 2002

This study concentrates on investigating teaching methods with which students of a commercial high school, located in a rural district, can improve their attitude toward mathematics. To begin with, this study examines the causes which make the students take negative views against it through a survey of their current attitude toward mathematics; offers a special class for them to develop a positive attitude toward it: and then, figure out how much they change their academic attitude within the class and how much they improve their academic achievement as well. The results can be summarized as follows: First, the experimental groups showed terribly negative attitudes toward mathematics, and their academic achievements were very low compared with students of academic high schools nearby, Second, thanks to the special class given to improve their attitude toward mathematics, the experimental groups ended up taking a meaningful positive attitude toward it and developing their academic achievements in the subject. On the other hand, the controlled groups without any chance to receive special lessons remained unchanged. Therefore, it is indicated that a special lesson, properly provided, would play an important role to improve students' positive attitude toward mathematics and develop their basic academic achievements.

• 유통과학연구
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• 제17권8호
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• pp.45-56
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• 2019

Purpose - This study aimed at investigating the mediation roles of attitude dimensions in the effects of involvement type on hedonic product purchase intention and moderation role of lay rationalism in the effects of involvement type on attitude dimensions. Research design, data, and Methodology - "Wenjuanxing" was used online to make questionnaire, which was loaded on Wechat and QQ. 125 data were collected online in China. The Process macro model 58 including moderation of the two paths in the causal sequence was used to verify hypotheses. Results and Conclusions - First, cognitive (affective) involvement had positive effect on the utilitarian (hedonic) dimension of consumer attitude and the purchase intention. Second, hedonic dimension of attitude had positive effects on purchase intention, but utilitarian dimension of attitude had not significant positive effects on purchase intention. Third, Lay rationalism did decrease (did not increase) the positive effects of affective (cognitive) involvement on hedonic (utilitarian) dimension of attitude. Therefore Marketing managers should understand the differences between the cognitive involvement and affective involvement, and develop the ways by which they attract consumers to choose their hedonic product. And they should give affective (cognitive) information to the customers with low (high) rationalism consumers when they do marketing for their hedonic product.

• International Journal of Internet, Broadcasting and Communication
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• 제14권4호
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• pp.20-35
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• 2022

COVID-19 vaccines have been developed worldwide in order to prevent the spread of coronavirus infection-19, but some people tend to refuse to be vaccinated against COVID-19. Therefore, we will investigate how people's understanding of COVID-19 vaccines affects their attitude to accept COVID-19 vaccination information. Therefore, the purpose of this study is to examine the determinants that affect the acceptability of COVID-19 vaccine through the informational characteristics of COVID-19 vaccine and the individual health belief theory. This study conducted an offline survey of 215 adult men and women living in Seoul and Gyeonggi-do Province during the period from September 1 to September 10, 2022, and we have conducted a final analysis using a total of 212 questionnaires. The results of our study were as follows. First, among the information characteristics of COVID-19 vaccine, it was confirmed that the amount of information had a significant positive effect on susceptibility, severity, and barriers in health belief theory, respectively. Second, among the information characteristics of COVID-19 vaccine, it was found that the quality of information had a significant positive effect on the susceptibility in health belief theory. Third, susceptibility and barriers in the health belief theory significantly had a positive effect on voluntary attitude and involuntary attitude in acceptance attitude, respectively. And finally, it was found that the severity of the health belief theory had a positive effect on the involuntary attitude in acceptance attitude. The results of this study suggest that policy efforts are needed to make accurate information about COVID-19 vaccine known to the people.