• Title/Summary/Keyword: positive

Search Result 54,857, Processing Time 0.063 seconds

Effect of information direction and order of product review posts on consumer responses: The case of cosmetics power bloggers

  • Ji, Hye-Ri;Yoh, Eunah
    • Fashion, Industry and Education
    • /
    • v.16 no.1
    • /
    • pp.19-35
    • /
    • 2018
  • This study explores the effect of information direction and order of cosmetics power bloggers on consumer responses. A total of 488 undergraduate students participated in experiments with mock-up stimuli of sunscreen product reviews by power bloggers. The study was conducted with four stimuli of product review posts (i.e., positive reviews only, positive-negative reviews in order, negative-positive reviews in order, negative reviews only) of the power bloggers. The results showed a significant difference in consumer responses according to information direction and order of product reviews of the power bloggers. Specifically, negative reviews were considered more objective and more useful than positive reviews were. However, positivity of reviews is crucial in generating more positive attitudes toward products, greater purchase intention, and greater word-of-mouth intention. In regard to information order, the negative-positive reviews generated more positive attitudes toward the product and greater purchase intention than did the positive-negative reviews, emphasizing the importance of ending product reviews with positive information so as to create positive responses. Referring to the findings, power bloggers and marketers using bloggers as a promotional tool would benefit by carefully designing information content in consideration of an appropriate direction and order of information to better fit their purpose.

An Integrated Study for Customer Loyalty in Internet Shopping Mall (인터넷 쇼핑몰의 고객충성도에 대한 통합적 연구 - 옥션과 인터파크 고객을 중심으로)

  • Kwon, Young-Guk;Lee, Sun-Ro;Park, Hyun-Jee
    • The Journal of Information Systems
    • /
    • v.15 no.4
    • /
    • pp.23-53
    • /
    • 2006
  • The main purpose of this paper is to setup a integrated model and verify the integrated model for a customer loyalty in the internet shopping environments. The results of a structural equation model (SEM) using AMOS and LISREL include: First, hypothesis that Internet environment characteristics in outside factors has a positive effect on satisfaction, trust and commitment is partially supported. However, mutual communication to satisfaction, community to commitment and open-ubiquity to trust did not reveal a positive effect. Second, hypothesis that Internet showing mall environment has a positive effect on satisfaction is partially supported. However, transaction to commitment and transaction to trust did not reveal a positive effect. Third, hypothesis that relational benefits has a positive effect on both satisfaction and commitment is partially supported. However, confident honest to commitment and economic honest to trust did not reveal a positive effect. Forth, satisfaction trust and commitment have a strong effect upon loyalty. Fifth, satisfaction has a positive effect on trust and commitment. However, trust did not show a positive effect on commitment. Outside factors(Internet environment characteristics, showing mall characteristics, and relational benefit) partially revealed a positive effect on satisfaction trust, and commitment. Mediating variables such as satisfaction, trust, and commitment again have positive effect on loyalty. But, the relationship for trust to commitment did not reveal the significant effect in this study while other studies revealed significant effect.

  • PDF

Studies on the Isolation of Vibrio damsela (Vibrio damsela의 분리연구)

  • Ju, Jin-Woo;Kim, Il
    • The Journal of the Korean Society for Microbiology
    • /
    • v.22 no.3
    • /
    • pp.225-232
    • /
    • 1987
  • Authors studied on the isolation of V. damsela from sea water, fish and shellfish at the Keoje Hae keumkang on the southern sea and at Hongdo island and Heucksan island on the western sea of Korea from May to September in 1986. Authors investigated for the isolated strains to bacteriological identification, hemolysis about various erythrocytes and antibiotic susceptibilities. The results obtained were as follows: 1. V. damsela was isolated 14 strains from total 383 specimens; 233 cases of sea water, 40 cases of fish and 110 cases of shellfish, respectively. Eight strains were isolated from sea water and 6 strains were isolated from shellfish. 2. The biochemical characteristics which differentiate it from other Vibrio species were indole negative, ornithine negative, Voges-Proskauer positive, arginine positive, galactose positive, glucose positive, maltose positive, mannose positive, trehalose positive, and growth in nutrient broth with 1% to 6% NaCl. 3. On hemolysis reaction on blood agar media using human, rabbit and guinea pig erythrocytes, human erythrocytes were 11 strain positive, rabbit erythrocytes were 12 strain positive and guinea pig erythrocytes were 13 strain positive. 4. Senistivity test using with chemotherapeutic agents of "BioLab" Microbial Sensitivity Test Discs were generally sensitived to amikacin, ampicillin, cephalothin, chloramphenicol, clindamycin, erythromycin, gentamycin, kanamycin, methicillin, penicillin, streptomycin, tetracycline and tobramycin, respectively, but were resistant to lincomycin.

  • PDF

The effects of verbal violence on stress among dental hygienists and mediating effects of positive psychological capital (언어폭력이 치과위생사의 스트레스에 미치는 영향과 긍정심리자본의 매개)

  • Park, Jung-Hyun;Jang, Kyeung-Ae
    • Journal of Korean society of Dental Hygiene
    • /
    • v.19 no.2
    • /
    • pp.241-249
    • /
    • 2019
  • Objectives: This study aimed to investigate the effects of verbal violence experience on stress and positive psychological capital as well as the mediating effects of positive psychological capital. Methods: A survey was conducted with dental hygienists working at university hospitals, general hospitals, and dental hospitals and clinics in Busan, Gyeongnam, and Ulsan areas.Of the 230 questionnaires distributed, 206 were used in the analysis after excluding 24 completed questionnaires that had errors or missing answers. Results: As a result of identifying the relationships between verbal violence damage, positive psychological capital, and stress, verbal violence damage was negatively correlated with positive psychological capital (r=-0.28, p<0.001) and positively correlated with stress (r=0.40, p<0.001). Positive psychological capital had a negative correlation with stress (r=-0.25, p<0.001). As a result of verifying the mediating effects of positive psychological capital on the relationship between verbal violence damage and stress among dental hygienists, it was found that verbal violence had a significant effect on stress and positive psychological capital in the first and second stages. In the third stage, the effect of positive psychological capital on stress was significant, showing that there was a mediating effect. Conclusions: Therefore, sound work environments should aim to reduce verbal violence while increasing support systems to reduce negative emotional and psychological states.

Influence of solution-focused thinking on the role adjustment and life satisfaction of middle-aged married women: The mediating effects of positive emotions (해결중심적 사고가 중년기혼여성의 역할적응과 삶의 만족도에 미치는 영향: 긍정정서의 매개효과 검증)

  • Kim, Kyung-Ok
    • Journal of Family Relations
    • /
    • v.23 no.1
    • /
    • pp.139-156
    • /
    • 2018
  • Objectives: The purpose of this study is to examine the impact of solution- focused thinking on middle-aged married women's role adjustment and life satisfaction through positive emotions. Method: The subjects of this study is middle-aged married women who reside in an urban community in South Gyeongsang Province. As for data analysis, SPSS 22.0 and AMOS 21.0 are employed. Results: The findings of the study were as follows: First, concerning the relationships of the variables, there were significant positive correlations among all the solution-focused thinking, positive emotions, role adjustment and life satisfaction. Second, solution-focused thinking had significant direct effect on positive emotions, and role adjustment. Solution-focused thinking had significant indirect effect on role adjustment through the medium of positive emotions at the same time. Solution-focused thinking had a significant indirect effect on life satisfaction through the medium of positive emotions and role adjustment. Positive emotions had no direct effect on life satisfaction but had a significant indirect effect on it through the medium of role adjustment. Conclusions: The findings of the study conclude that solution-focused thinking exercised an indirect influence on life satisfaction through the medium of positive emotions and role adjustment made it possible to find a way to provide solution-focused counseling for clients to lead a more satisfactory life.

Relationship of dental hygienists' role conflict, positive psychological capital, and psychological well-being (치과위생사의 역할갈등, 긍정심리자본, 심리적 안녕감의 관계)

  • Soon-Young Lee;Soon-Ryun Lim
    • Journal of Korean society of Dental Hygiene
    • /
    • v.23 no.4
    • /
    • pp.323-331
    • /
    • 2023
  • Objectives: This study was conducted to confirm the relationship between role conflict, positive psychological capital, and the psychological well-being of dental hygienists and to provide data for improving professionalism by increasing the psychological well-being of dental hygienists. Methods: From May 21 to June 22, 2023, 190 data were collected through an online community of dental hygienists. The collected data were analyzed IBM SPSS program ver. 23.0 and AMOS ver. 26.0. Statistical analysis methods, convergent validity test, structural equation model analysis, and model fit were performed using independent sample t-test, one-way ANOVA, confirmatory factor analysis, structural model fit test, and path analysis. Results: The lower the role conflict of dental hygienists and the higher the positive psychological capital, the higher the psychological well-being. The lower the role conflict, the higher the positive psychological capital. However, there was no mediating effect between positive psychological capital and role conflict, as it was not statistically significant. Analysis of the total effect of role conflict and positive psychological capital on psychological well-being revealed that positive psychological capital had a greater influence on psychological well-being than role conflict. Conclusions: Psychological well-being was related to positive psychological capital and role conflict. Future efforts are needed to improve positive psychological capital and psychological well-being of dental hygienists and reduce role conflict.

ON THE STRONG LAW OF LARGE NUMBERS FOR LINEARLY POSITIVE QUADRANT DEPENDENT RANDOM VARIABLES

  • Kim, Tae-Sung;Seo, Hye-Young
    • Communications of the Korean Mathematical Society
    • /
    • v.13 no.1
    • /
    • pp.151-158
    • /
    • 1998
  • In this note we derive inequalities of linearly positive quadrant dependent random variables and obtain a strong law of large numbers for linealy positive quardant dependent random variables. Our results imply an extension of Birkel's strong law of large numbers for associated random variables to the linear positive quadrant dependence case.

  • PDF

A LOCAL APPROXIMATION METHOD FOR THE SOLUTION OF K-POSITIVE DEFINITE OPERATOR EQUATIONS

  • Chidume, C.E.;Aneke, S.J.
    • Bulletin of the Korean Mathematical Society
    • /
    • v.40 no.4
    • /
    • pp.603-611
    • /
    • 2003
  • In this paper we extend the definition of K-positive definite operators from linear to Frechet differentiable operators. Under this setting, we derive from the inverse function theorem a local existence and approximation results corresponding to those of Theorems land 2 of the authors [8], in an arbitrary real Banach space. Furthermore, an asymptotically K-positive definite operator is introduced and a simplified iteration sequence which converges to the unique solution of an asymptotically K-positive definite operator equation is constructed.

THE ORDERING OF CONDITIONALLY WEAK POSITIVE QUADRANT DEPENDENCE

  • BARK, JONG-IL;LEE, SEUNG-WOO;KIM, SO-YOUN;LEE, GIL-HWAN
    • Honam Mathematical Journal
    • /
    • v.28 no.2
    • /
    • pp.279-290
    • /
    • 2006
  • In this paper, we introduced a new notion of conditionally weakly positive quadrant dependence(CWPQD) between two random variables and the partial ordering of CWPQD is developed to compare pairs of CWPQD random vectors. Some properties and closure under certain statistical operations are derived.

  • PDF

A CHARACTERIZATION OF FINITE FACTORIZATION POSITIVE MONOIDS

  • Polo, Harold
    • Communications of the Korean Mathematical Society
    • /
    • v.37 no.3
    • /
    • pp.669-679
    • /
    • 2022
  • We provide a characterization of the positive monoids (i.e., additive submonoids of the nonnegative real numbers) that satisfy the finite factorization property. As a result, we establish that positive monoids with well-ordered generating sets satisfy the finite factorization property, while positive monoids with co-well-ordered generating sets satisfy this property if and only if they satisfy the bounded factorization property.