• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.190-202
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• 2013

Government has been doing policy PR to acquire policy support and government trust of people. Because it is believed that policy support and government trust of people can be a driving force of government activity. In this perspective, this study analyzed the effects of government's policy PR on the policy support and government trust of people focusing on the corporation partnership policy. According to the results, first people who have more positive attitude to the policy PR activity and its result, they have more positive attitude to the policy and its support. Second, people who have positive attitude to the corporation partnership policy, they have more positive attitude to the policy support. Third, people who have more positive attitude to policy support, they have more government trust(professionalism, ethicality, reliability). These results show that policy PR is effective method for inducing policy support and government trust of people. And for improving government trust. it is needed not only policy PR but also fair and transparent execution of policy.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.103-116
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• 2013

Meanwhile, the governmental organization has been familiar with construction and method of one-way communication focused on public relation. As a result, it is true that there are few customers who have interest in, understand, and actively participate in public policy of the government.However, by propagation of smart phone terminal, public relation of government policy is diversified such as SNS, application manufacture, etc. It paved the way for actively increasing customers' comprehension of relevant information and participation as well. With that background in mind, this research tried to search pattern and feature of SNS strategy through domestic and American examples for improving trustof government policy and find common ground in order to seek for solution to help government office conduct a PR campaign more efficiently through SNS.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.1-7
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• 2015

Policy Customer Relationship Management(PCRM) is a customer relationship management of public institution. Most of public servants at the 37 government ministries, however, has used PCRM as a simple tool for email service and online survey. This study shows government officials should understand the fact that PCRM is not a tool but a management system for general public; and utilize PCRM in each and every government PR practices. When using the PCRM indispensable to be shared with the PR of public sector, PCRM PR will be activated. The study also furnish various strategies and tactics for government PCRM PR.

• Nuclear Engineering and Technology
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• v.54 no.2
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• pp.741-748
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• 2022

Policy literacy plays a critical role in enhancing deliberative communication among the public, policymakers, and experts. It also helps develop a positive view of policy by the public, which facilitates public acceptance. Despite its importance, however, policy literacy has received little attention in energy policy practice. Therefore, this study explores factors affecting the public's understanding and knowledge (i.e., policy literacy) of nuclear and new-renewable energy policies. Accordingly, we analyzed data from an online survey of 790 laypeople in Korea. Specifically, we examined the effects of trust, transparency, and policy public relations (PR) on the policy literacy of the public regarding the two alternative energy sources. The analysis revealed that people showed higher policy literacy about the alternative sources when provided with more transparent information and exposed to more policy PR activities. However, we found that trust in energy plant operators played a negligible role in improving policy literacy for both energy sources. Based on these findings, we developed some policy suggestions to secure the energy policy literacy of the public.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.9 no.5
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• pp.1-6
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• 2009

MANET(Mobile Ad-hoc NETwork), a network characterized that its moving nodes freely constructs Network topology, has other different characteristics. Because Policy based Network Management in MANET guarantees QoS between nodes, it is essential in applied areas like VANET which targets safety and convenience. In this paper, we use COPS-PR which is appropriate Policy Exchange Protocol for MANET, and implement DiffServ-based QoS in the real networks and experiment its capability.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.137-143
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• 2022

The purpose of this study is to propose an effective PR plan for government policies in order to make the people aware of the importance of the fertility rate by seeking strategies to counter the low fertility rate. Focus group interviews were conducted with 6 experts with high expertise in government policy advertising and public relations among advertising and public relations academics and practitioners. It was found that low fertility PR strategy raised the problems of integrated public relations and budgeting. PR message strategy was lacked a creative approach suitable for the target, and the media strategy did not reflect the characteristics of the younger generation. Based on these research results, an improvement plan for government PR to counter the low fertility was proposed, and it is expected that it will be used for policy making in the future.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.28 no.5B
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• pp.414-426
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• 2003

XML is being used to describe components and applications in a vendor and language neutral. Therefore it already has a role in distributed system. XML is also being used as a data interchange format between components and applications in loosely coupled large-scale application. Until now, policy is described for specific applications and devices. Its use has been very limited. In current network management system, we can only invoke predefined operations and actions using policy-based network management. The main motivation for the recent interests in policy-based networks is to support dynamic adaptability of behavior by changing policy without recoding or stopping system. For these reasons we present the use of the XML for describing the policy and PIB(Policy Information Base) in COPS-PR. It improves flexibility and interoperability among heterogeneous network systems. It also can add new functionality into network components. In this paper, we propose a dynamically extensible network management architecture using XML-based PIB.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.155-164
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• 2012

Nowadays, Smart media services such as smartphone applications are proliferated through the convergence of social media and the information and communication technologies(ICT). In many countries, the ICT policy is strategically used to solve the economic recession and high unemployment rate caused by the global financial crisis. However, the Korean ICT policies have declined with the abolition of the Ministry of information and communication. This paper suggests the dynamic quality of life as a philosophical foundation of Korean ICT policy and the dynamic policy PR methods for the social consultation and people's approval(national consensus), because the component of dynamic quality of life are embodied in the elements of ICT policy that should be realized through the governance, in which both Korean government and people produce and consume the ICT policies together in the era of smart media.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.705-717
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• 2016

The objective of this study is to find out whether policy acceptance(attitude formation and intention of action) is affected by the message appeals(rational vs. emotional) when policy PR messages emphasize prosociality, and by various factors such as trust in government, involvement, and demographic factors as moderating variables. Although message appeals does not show any difference by itself, interaction effect is observed between trust in government and message appeals; the rational appeal is more effective to those with low trust in government while the emotional appeal is more effective to those with high trust. No other interaction effect is founded but involvement, gender, and age group show important main effect in policy acceptance; high-involvement group and female group are more favorable in attitude toward prosocial policy and behavior intention compare to the each of counterparts, whereas older group is more favorable in behavior intention.

• Korean journal of communication and information
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• v.37
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• pp.171-203
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• 2007

Since 2003, Korean government went thru biggest and the most significant 'innovation' communicating the government itself as well as its policies. Following Jo's research design conducted in 2003 (published in 2004), this study adopted a longitudinal design to see how Korean government agencies have been changed by the president 'Noh' administration. The concept, 'encroachment' has been utilized to measure professional level of public relations departments of Korean government agencies. 'Encroachment' occurs when a communication department is managed by a person without proper experience or education/training in the field of public relations. After interviewing public relations managers (19 from central agencies, 16 from local government), encroachment has been found to be 'almost not changed' while, opportunities for professional 'on the job' training increased to a certain level.