• Title/Summary/Keyword: physical design visual effect

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A Study for Impact of Color Marketing in Traditional Markets

  • Park, Jong-Ho;Lee, Kyoung-Dong;Chung, Lak-Chae
    • Journal of Distribution Science
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    • v.15 no.3
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    • pp.39-47
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    • 2017
  • Purpose - The purpose of this study is to measure the effect of brand awareness by color marketing to purchase and revisit intentions in Traditional Markets. Research design, data, and methodology - For this study, 5 point Likert-scale was used based on previous research. Used SPSS ver.22, factor analysis and Cronbach's alpha, regression and correlation were tested. 254 samples were used for the analysis. Results - The three attributes of color marketing(symbolism, identifiability, association) exerted significant effects on brand awareness of traditional marketing explained 38.7% of the variance. Thus, , , and were supported. However, was not supported. Conclusions - Colors play important roles in establishing new images in consumers' minds. The visual sense affects emotions and attitudes and most of the visual sense is affected by colors. Colors that we see move people's heart and induce atmospheres thereby greatly affecting humans' physical and mental activities. To increase traditional market brand awareness, it is necessary for traditional markets to display a level of attractiveness through the use of colors and visuals. So to use color marketing in traditional market is very important for brand awareness which can cause purchase and traditional market revisit intension.

The effects of low-level laser therapy in patients with wrist pain: is this Mickey Mouse science?

  • Petrofsky, Jerrold S.;Chung, Wendy;De Fazio, Lesley;Harris, Holly;Laymon, Michael;Lee, Haneul
    • Physical Therapy Rehabilitation Science
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    • v.3 no.1
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    • pp.1-6
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    • 2014
  • Objective: Low level laser treatment (LLLT) is widely used in physical therapy practice. It is combined with physical therapy or LLLT alone. The purpose of this study is to evaluate the effectiveness of LLLT on patients' perception of general wrist pain. Design: Longitudinal study. Methods: Forty-eight subjects with wrist pain who were in the age range of 18-70 years old were examined. The subjects were asked, via an interview and a visual analog scale, to grade their wrist pain. They were asked to rotate their wrists through full range of motion and the angle at which any pain occurred was assessed. Each subject was then exposed to one of the following: 1) treatment with an infrared laser with the power turned off (placebo), 2) treatment with an infrared therapeutic laser, 3) treatment with a red therapeutic laser, 4) treatment with an ultraviolet laser, 5) treatment with a blue laser, 6) treatment with a Mickey Mouse flashlight. The duration of the treatment was 3 sessions in 3 days. Results: The results of the experiments showed that while pain was reduced both immediately after and the next day after laser therapy (p<0.05), there was no significant difference between the laser groups and the placebo group. However, the Mickey Mouse flashlight treatment groups had a greater range of motion than the laser groups (p<0.05). Conclusions: While pain was reduced in all laser groups, it was probably a placebo effect. The Mickey Mouse flashlight group probably received benefit from the heat of the flashlight.

Applying Focused and Radial Shock Wave for Calcific Tendinitis of the Shoulder : Randomized Controlled Study

  • Kim, Jonggun;Oh, Changmin;Yoo, John;Yim, Jongeun
    • Physical Therapy Rehabilitation Science
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    • v.11 no.3
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    • pp.356-362
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    • 2022
  • Objective: Extracorporeal shock wave therapy (ESWT) is a nonsurgical treatment alternative to surgery for various musculoskeletal diseases that have traditionally been difficult to treat conservatively, including calcific tendinitis, tennis elbow, and plantar fasciitis. This study evaluated the effect of focused and radial shock wave therapy for calcific tendinitis of the shoulder. Design: Randomized controlled study Methods: Forty participants with calcific tendinitis were randomized into focused shock wave therapy (FSWT, n=20) and radial shock wave therapy (RSWT, n=20) groups. Patients were examined before and one week after treatment. Pain intensity was subjectively assessed using the visual analogue scale and function was assessed using the Constant-Murley score (CMS) and range of motion (ROM). Results: The results showed a significant decrease in pain and significant increase in shoulder mobility and function in both groups. However, FSWT was significantly more effective than RSWT, based on CMS and ROM assessment. Conclusions: Although it is possible to raise the energy intensity of RSWT to increase the depth at which the energy becomes dispersed, higher energy intensity is associated with a greater risk of severe neurovascular damage, and that high-intensity stimulation can cause adverse effects such as pain and petechiae. Therefore, FSWT is considered to be a safe and effective method for treating tendinous lesions while minimizing adverse effects. In conclusion, both FSWT and RSWT can reduce pain and increase mobility and function. FSWT can be considered as an alternative for calcific tendinitis of the shoulder.

A Comparative Analysis on the Effectiveness of Reformatting in Children's Brick Stack through Play Theory (놀이론을 통한 어린이 브릭 쌓기의 매체전환 효과성 비교분석)

  • Lee, Tae-Eun;Lee, Chang-Wook
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.419-424
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    • 2020
  • The purpose of this study is to find out whether changed interactions due to reformatting has a significant effect on the play attribute of children's play from an instrumental point of view. Based on the study of Roser Caillois theory of play (Agon, Mimicry, Area, Ilinx) and previous studies, a questionnaire was written and experimental design was carried out through brick stack which are most preferred in the whole development of children. Brick stack were selected from physical and electronic spaces and the survey was conducted with children's experiences by dividing into experimental group and comparative group. Correlation and T-test results, the brick stack by reformating showed significant difference in the play attributes (Agon, Mimicry, Area, Ilinx) of Rose Caillois and we found that the effectiveness of play is doubled in the electronic space. Play properties evenly distributed in electronic space brick stacking suggest that pleasure and fun can double.

A Study on the Metaphorical Color System in Contemporary Architecture (현대건축의 은유적 색채체계에 관한 연구)

  • Lee, Young-Soo;Kim, Sun-Young
    • Korean Institute of Interior Design Journal
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    • v.18 no.4
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    • pp.61-70
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    • 2009
  • Rapid social changes and scientific advances of the $21^{th}c$ have brought on a major paradigm shift towards consilience, making boundaries more or less irrelevant. In the field of architecture, this is manifested in the emergence of colors that can be described as 'being aleatory', 'non-formal', 'non-deterministic' and 'perpetually evolving'. Contemporary architectural colors are not definitively fixed. They are rather liquid and metaphorical. Whereas the more traditional architectural colors have delivered clearly and precisely the intended symbolic meaning and visual information, those of today are less definitive and embody a more liquid and conceptual value system. This paper discusses the denoted signification and the meaning effect of the metaphorical color system found in contemporary architecture. This paper analyzes works of architecture from the late 20th century, when dramatic change sin architectural color system surfaced, to the more contemporary creations. Here, three categories of color are suggested, namely material color, spatial color and liquid color. Each categories considered in connection with deconstruction, holistic interactivity and the multiplicity of meanings that may result as information from the external world is perceived as stimulus to the inner mind. Contemporary architectural color scheme is characterized by its unpredictable vagueness of meaning, synesthetic engagement of imagination and chance, and expansion of the inner and outer world, all of which contribute to a metaphorical effect. The metaphorical color system of contemporary architecture can be classified into three dimensions, and it connects with human consciousness and amplifies itself through flexible and fluid communication. In this process non-physical colors materially serve as formal logic and room for varied interpretation of architectural space and our conceptual framework.

A convergence study of the effect of movement control exercise of hip joint using visual EMG biofeedback on hip rotators (근전도 바이오피드백을 적용한 엉덩관절 움직임 조절 운동이 엉덩관절 돌림근에 미치는 영향에 대한 융합적 연구)

  • Jung, Ju-Hyeon;Kang, Tae-Wook
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.183-189
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    • 2019
  • The aim of this study was to determine the effects of movement control exercise of hip joint using visual EMG biofeedback on hip joint muscles in healthy adults. This study was nonequivalent one group Pre-post test design. Twenty-one healthy adults were participated in the study. all subjects conducted movemnet control exercise(MCE) using electromyography(EMG) biofeedback of hip joint durng 20 min. The outcome measures included surface eletromyography. Surface electromyography data were collected from the Gluteus medius (Gmed), Gluteus maximus (Gmax),and Tensor fasciae latae(TFL), rectus femoris(RF) during small knee bending (SKB) test. There was a significant difference in Gluteus maximus muscle activity between the pre-test and the post-test (p < 0.05). The findings suggest that Movement control exercise using EMG biofeedback for limiting hip internal rotation is effective in activating the hip external rotator muscles. in addition, this study showed that rehabilitation exercise combined with ICT convergence technology could be an effective intervention in clinical practice.

The Aesthetic Evaluative Response of Eating and Drinking Space Design -Focused on the Relationships between Aesthetic Variables and Preference by Perceptual-Cognitive and Affective Judgment- (식음 공간 디자인의 심미적 평가 반응 -지각적.감정적 판단에 따른 미적 변수와 선호도의 관계를 중심으로-)

  • Choi, Eun-Hee;Kwon, Young-Gull
    • Archives of design research
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    • v.20 no.1 s.69
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    • pp.21-32
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    • 2007
  • To quantitatively measure or evaluate aesthetic factors is not easy in comparison with physical, functional, behavioral or economic factors. Yet aesthetic factors essentially play an important role in design modeling process. Despite its importance, research on aesthetic assessment or the interaction of aesthetic influential elements is insufficient. Therefore, this study is intended to find the relationships between visual preference and aesthetic variables of perceptual-cognitive dimension and affective dimension in commercial space design. According to the result of this substantiation research, aesthetic variables that give a positive effect on the preference of commercial space design are unity, order, and clarity in perceptual-cognitive dimension and 'pleasant', 'relaxing' in affective dimension. On the other side, aesthetic variables that give a negative effect on the preference are contrast, complexity, and ambiguity that is a contrary concept of clarity in perceptual-cognitive dimension and 'exciting', 'arousing' in affective dimension.

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A Palette of Color Combination Based on Color Therapy for the Elderly (고령자를 고려한 컬러테라피 기반 색채 배색 팔레트)

  • Lee, Eun-Ji;Park, Sung-Jun
    • Journal of the Korean housing association
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    • v.28 no.1
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    • pp.55-62
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    • 2017
  • As fast-speed of aging in modern society has led to increased concern for aging and health improvement of senior citizens, desire about having healthy living-environment has also increased. Living space for senior citizens has to play role of healing for their body feature as well as decrease in mental and psychological function. Color, as important factor that supplements degenerated sense and coping ability caused by aging, it has been revealed through modern medical science that color is effective for making nervous or calming down when it is delivered to one's nerve through sight. The purpose of this study is to suggest basic resource for color arrangement palette of living space and application method by color therapy to improve seniors' mental health by considering psychological and physical features caused by aging. First, consider psychological and physical feature of seniors and color therapy effect through previous research. Second, extract RGB value after selecting color that is helpful for their mental health by using palette from 'Korea Agency for Technology and Standards'. Third, extract other 3 colors that are similar with extracted color from 'NCS 1950 Color System'. Fourth, deduct palette of 3 color arrangement by using 'NCS Navigator' program. Lastly, extract arrangement palette for them by considering difference in visual features, and then suggest arrangement application for each palette through Computer Simulation.

Effect of Coordinative Locomotor Training on Postural Imbalance and Gait in Children : A Single Subject Design (협응이동훈련이 아동의 자세 불균형과 보행에 미치는 영향 : 단일사례설계)

  • Lee, Jeong-A;Kim, Jin-Cheol
    • Journal of the Korean Society of Physical Medicine
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    • v.14 no.3
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    • pp.63-71
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    • 2019
  • PURPOSE: This study was examined the effects of coordinative locomotor training (CLT) on the postural imbalance and gait in children. METHODS: Four children were sampled as subjects. A single subject study (A-B-A') was conducted by measuring the following: baseline five sessions;, intervention phase, 15 sessions;, and postline (A') five sessions. The research period was eight weeks. The CLT program consisted of warming-up exercise, main exercise, and finishing exercise, and it was performed for one hour per day. A oneleg standing test (OLST) was performed determine the static balance. A functional reach test (FRT) was performed determine the reactionary balance. To determine the dynamic balance, the time up and go test (TUG) was performed. A 10m walking test (10 MWT) was performed to determine the walking ability. A statistical test was performed through descriptive statistics to present the average and standard deviation, and the variation rate was compared using a visual analysis method with graphs. RESULTS: As a result of CLT application, all four subjects improved the OLST, FRT, TUG, and 10 MWT compared to the intervention period baseline, and postline period. CONCLUSION: CLT appeared to improve the posture imbalance and gait in children.

The Impact of Joint Mobilization and Transcutaneous Electrical Nerve Stimulation on Pain in Patients With Lumbar Spinal Stenosis

  • Go, Jun Hyeok;An, Ho Jung
    • Journal of International Academy of Physical Therapy Research
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    • v.10 no.1
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    • pp.1746-1749
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    • 2019
  • Background: Surgery has been known as an inefficient approach to reduce back pain in patients with lumbar spinal stenosis; therefore, non-surgical treatments are necessary. However, there has been little research to analyze the effect of non-surgical treatments on lumbar spinal stenosis pain. Objective: To identify the effectiveness of 2 physiotherapeutic treatment approaches to relieve pain due to lumbar spinal stenosis. Design: Randomized controlled trial Methods: The participants were 36 lumbar spinal stenosis patients who were randomized in the joint mobilization group (JMG) and transcutaneous electrical nerve stimulation group (TENSG). Joint mobilization (JM) was conducted at the posteroanterior joint in the spinous process of the lumbar spine with stenosis. Transcutaneous electrical nerve stimulation (TENS) was applied on the lumbar spine with stenosis at a high frequency and intensity. Results: Visual analog scale (VAS) pain score significantly decreased in both groups, and the VAS value decreased more after JMG than that after TENSG. The pain thresholds of both groups also significantly increased, and that of JMG increased more compared to TENSG. In both the groups, significant improvements in VAS and pain thresholds were found, and JMG showed better results than TENSG. Conclusions: JM and TENS showed significant relief in both pain threshold and painpain, and JM showed more advanced relief compared to TENS.