• Journal of the Korean Society of Clothing and Textiles
• /
• v.21 no.1
• /
• pp.82-92
• /
• 1997

The purpose of this study is to segment an infant's wear market on the base of housewife's fashion life-style for satisfaction of varied needs and high efficiency of marketing activity. This study was used 183 questionnaires (20∼30 generation housewife in Seoul) for statistical analysis. This study was used factor analysis and cluster analysis to group same respondents and frequency analysis, x2_analysis, ANOVA, duncan-test to analyze characteristics of demographics, clothing purchase pattern for each segmented group. The respondents were divided into 4 groups of differnt housewife's fashion life-style matte tons according to the results of analysis. The findings of the research on each groups are summarized as follows: 1) Subdividing market was classified such as a fashion-seeking/shoping-oriented group, personality-seeking group, practical/planning group, traditional conservative group. 2) According to characteristics of demographics in Subdividing market, there were significant difference in their school career, family monthly income, existence of job. 3) According to clothing purchase pattern in Subdividing market, there were significant difference in housewife's fashion life-style. But there were only partly significant difference in characteristics of demographics. In this study, housewife's fashion life-style segmentation in infant's wear market has purpose that marketing managers are given these infornations and various wants of consumers can be satisfied.

• Journal of the Korean Society of Costume
• /
• v.60 no.10
• /
• pp.118-132
• /
• 2010

The purpose of the research is to develop a systematic model to interpret makeup signs through a case analysis of makeup shown in Alexander McQueen's ready-to-wear collections from 2001 to 2010 and to prove an importance of makeup as a communication medium to deliver social and cultural values. This research employed Panofsky's Iconology theory to analyze data. This theory consists of three steps to interpret the meaning of a work: (1) pre-iconographical description, (2) iconographical analysis, and (3) iconological interpretation. Alexander McQueen's makeup was analyzed with the three steps in order. As a result of the pre-iconographical description step, makeup styles (icons) in his collections are identified which are Egyptian style, Gothic style, Androgynous style, Victorian style, Fantasia style, and Futuristic variant style. The iconographical analysis step identified that the elements used in his makeup are inspired by his identity and life. In the final step of iconological interpretation, the researcher concluded that Alexander McQueen's makeup expresses social, cultural, and aesthetical value of the time period when the collection was created. His makeup shows postmodernism that accepts a diversity of views (the pluralism) and humanism, romantic narcissism that is his personality trait, and avant-garde that pursues a new, creative aesthetics.

• Journal of the Korea Furniture Society
• /
• v.17 no.3
• /
• pp.69-78
• /
• 2006

Recently, the aspect of consumers' preference for design has been changed to a pattern of respect for personality, based on 'personal value of passion'. The differentiated personal passion of modern people does not allow them to select mass-produced industrial product, and leads them to choose life style different from others. Specially, consumers want to express. their differentiated personality by preferring and possessing the originally designed products. Therefore, the originally designed products that are clearly identifiable become the object of consumers' consideration, and stimulate the consumers' desire to purchase. According to new needs of consumers, it is required to reconsider the old design pattern of furniture based on simplicity and propose new design for furniture to meet the needs of consumers. Mass production has resulted in a strong focus on simplicity rather than difficulty and complexity of the production process. This tendency shows the design pattern that leans toward one side excluding the expression of correlative concept among design elements. This one sided design leads modern people to have no personality, and shows only simple and uniform expression of passion. Therefore, this paper is purposed to develop furniture with more personality by applying correlative concept that has been taken less seriously in the field of design to furniture design.

• Korean journal of communication and information
• /
• v.37
• /
• pp.418-451
• /
• 2007

The current study examined the relationships between the adolescent's conflict resolution style and Big-Five personality factors, self-monitoring and self-esteem. Firstly, results showed that adolescent's big-five personality model affects their conflict resolution styles with their friends and peer group. In detail, the higher the neuroticism was, the stronger became the attack and avoidance strategies. The higher the extraversion was, the higher became the collaborative strategy and the lower became the attack and avoidance strategies. The higher the agreeableness was, the higher became the collaborative strategy and the lower became the attack strategy. The higher the conscientiousness was, the higher became the collaborative strategy and the lower became the avoidance strategy. The higher the openness to experience was, the higher became the collaborative strategy and the lower became the avoidance strategy. The higher the self-esteem was, the higher became the collaborative strategy and the lower became the avoidance and attack strategies. The higher the self-monitoring was, the higher became the collaborative strategy and the lower became the avoidance strategy. Secondly, the big-five personality factors also affected the adolescent's conflict resolution styles. The extraversion, conscientiousness, and agreeableness positively affected the collaborative strategy. The neuroticism was positively related with the attack strategy, whereas agreeableness was negatively affected the attack strategy. The neuroticism and agreeableness were positively related with the avoidance strategy, whereas the extraversion was negatively affected the avoidance strategy. Limitations and suggestions for future study were discussed thereafter.

• The Mathematical Education
• /
• v.44 no.4 s.111
• /
• pp.565-586
• /
• 2005

The purpose of this paper is to analyze the selection difference of mathematical problem solving strategy by mathematical learning style, that is, the intellectual, emotional, and physiological factors of students, to allow teachers to instruct the mathematical problem solving strategy most pertinent to the student personality, and ultimately to contribute to enhance mathematical problem solving ability of the students. The conclusion of the study is the followings: (1) Students who studies with autonomous, steady, or understanding-centered effort was able to solve problems with more strategies respectively than the students who did not; (2) Student who studies autonomously or reconfirms one's learning was able to select more proper strategy and to explain the strategy respectively than the students who did not; and (3) The differences of the preference to the strategy are variable, and more than half of the students were likely to select frequently the strategy 'to use a formula or a principle' regardless of the learning style.

• Journal of Fashion Business
• /
• v.8 no.2
• /
• pp.141-153
• /
• 2004

The various colors are used in our whole life as much as the modern society is called "the age of colors". The colors in the hair style express the individual taste, personality and the psychological condition, and play an important role as a visual language. The western people, who has thought that the blonde hair is a symbol of beautiful woman from the ancient times, has tried to get the blonde hair continuously even though they had not the technique of hair dyeing. On the other hand, the korean people whose hair color is usually dark brown or black, enjoy a various hair color due to the development of dyeing and decoloration technique. In this study, I deal with the yellow hair style, the most prevalent color which is an important means of communication in the our times.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2023.11a
• /
• pp.293-294
• /
• 2023

이 연구는 사람의 외적인 요소와 마이어스-브릭스가 제안한 16 가지 성격유형을 결부한 연구이다. 기존의 성격유형에 대한 기준을 기반으로 하여, 일반적인 MBTI 판독기와는 다르게 StyleCLIP 을 활용해서 추상적인 단어로 이미지를 변환하고 전이학습 AI 를 이용하여 비교 테스트를 진행한다. 최종적으로 이 연구를 통해 외모와 성격은 연관이 있다는 가설을 증명한다.

• The Journal of the Korea Contents Association
• /
• v.6 no.10
• /
• pp.72-79
• /
• 2006

The purpose of this study is 1) to find out what brand personality should be selected in the Korea brand(Nolbu, Donday) and Foreign brand(TGI Fridays, Outback steakhouse), 2) to explore how the brand personality affects the store personality, that is, brand preference and revisiting which is related to the firm's overall sales. Therefore, useful tools for attracting and retaining core customers will be provided to decision-makers. The findings are summed up as follows: Successful, wholesome, and hard-working are the most significant variables in the brand personality. Also intimate factors(friendly, honest, darling) stand out high brand preference and revisiting in the Korea brand restaurants. In foreign brand restaurants, western, friendly, and young are highly recognized in brand personality. Both cheerful factors(cheerful, charming) and successful factors(successful, leader, confident) have the greatest impact on high brand preference and revisiting intent. The findings offer important insights: First, the concept of restaurant should be overlapped with style of core customers in the Korean brand restaurants. Second, entertainment factors like cheerful atmosphere should be reinforced in the foreign brand restaurants.

• Journal of Technology Innovation
• /
• v.20 no.3
• /
• pp.153-180
• /
• 2012

The objective of this study is to identify the characteristics of high performer among R&D professionals and to examine the effects of LMX(Leader-Member Exchange) and TFL(Transformational Leadership) on job satisfaction or organizational commitment. The empirical result shows that; 1) when compared with the low performers of R&D professionals, the high performers have more proactive personality such as risk-taking propensity, self-efficacy, need for achievement, 2) the high performers have more innovative problem-solving style, 3) the impact of LMX and TFL on job satisfaction or organizational commitment is significant and positive, 4) the augmentative effect of TFL over LMX on job satisfaction or organizational commitment exists for low performer but does not exist for high performer. Based on the result, the theoretical and practical implications are discussed.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.29 no.3_4 s.141
• /
• pp.425-437
• /
• 2005

The purpose of this study was to identify the categories and contents of the cognitive inferences of both men and women regarding the style and color of clothing. The study was conducted by survey method, using open-ended questions. The data were collected from 420 male/female university students and analyzed by the qualitative method. The main results are as follows: First, cognitive inferences are formed from stereotypes that fall into six categories--appearance, personality, background, behavior, situation, and reaction. Second, there are some differentiations in these stereotypes depending on clothing style and color. Specifically, the amount of exposure represented in the clothing style is a salient features, one that shows situational attribution. Third, the strength of stereotype differs depending on the sex of perceivers: women indicate a stronger tendency to stereotype-based on clothing-than do men. In conclusion, each of cognitive inferences occurs between wearer and the actual perceiver. Stereotypes are important determining factors fDr making cognitive inferences.