• The Journal of Korean Institute of Communications and Information Sciences
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• v.40 no.8
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• pp.1577-1587
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• 2015

Privacy of financial customers is becoming important due to frequent leakage of personal information. Financial customers, who experience the leakage of personal information, feel threatened by their privacy and this changes customer's awareness about financial institutions or behavioral intentions. By examining the influence relation of personal information security vulnerability of the bank information system with usefulness, trust and attractiveness perceived by bank customers, this study aims to analyze the effect of each variable on bank customers' willingness to stay.

• Journal of the Korean Society for information Management
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• v.32 no.4
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• pp.223-247
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• 2015

This study aims to investigate the influence of undergraduate students' personal characteristics on the use behaviors of library mobiles and its contents. We used gender, major, grade, university, perceived usefulness, personal innovativeness, and smartphone dependency variables to measure their personal characteristics. We conducted a survey with 309 undergraduate students who belong to two universities. The results showed that the major, grade, perceived usefulness, and innovativeness variables significantly influenced the use frequency of library mobiles, while the gender, major, university, and smartphone dependency ones did the use pattern of library mobile contents. Based on the results, we proposed three methods for constructing an efficient university library mobile.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.3
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• pp.507-513
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• 2012

This Paper focused on use intention at affect variable of broadcasting digital switchover. The author assumed that the perceived usability and perceived availability, social influence of technology acceptance model(TAM) are likely to affect the technological acceptance of broadcasting digital switchover. The results of this paper significant affect on the use intention of Social Influence, Personal Characteristics, Digital switchover perceive.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.4
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• pp.73-85
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• 2014

The service quality customers perceived has positive relationships with trust, image, and satisfaction toward airline companies. Providing personal and non-personal services could be factors that build up not only overall impressions but positive and negative emotions and could be connected to customer behavioral intention. Thus, this research divided service encounter quality into personal and non-personal encounter quality and investigated effects of two types of service encounter quality on airline image, perceived value and customer loyalty. The result shows that personal service encounter quality has a positive effect on airline image and a negative effect on perceived value. Non-personal service encounter quality has an influence on airline image and a negative influence on perceived value. Personal service encounter quality does not have a significant effect on customer loyalty but non-personal service encounter quality has an effect on customer loyalty. Airline image does not affect perceived vlaue significantly however, do affect customer loyalty. Finally, perceived value does not have a significant effect on customer loyalty.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.319-335
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• 2013

Cloud computing allows users to access software or specific programs that support the cloud platform through an information communicating device that can connect to the internet anywhere or anytime. Also, the cloud architecture not only reduces the expenses of IT infrastructure construction and maintenance, but also speeds up processing and mobility, which leads to a significant ease of use. In spite of the advantages of cloud computing, previous studies have been centered on case studies of the execution, advantages, and problems of cloud computing. In contrast, empirical research on individual cloud computing up till now is very insufficient. Thus, the research aims to create a model of an individual user's perspective and verify validation. This study reveals types of influence that characteristics can have on an individual user's intention to use, by searching the characteristics that the individual user recognizes on cloud computing services. The results are as follows:first, the characteristics of cloud computing indicates a significant influence on usage intention. Second, all characteristics in cloud computing, accessibility, reliability, perceived ease of use, and fusibility, are confirmed in providing significant influences in shaping social influence forms. Third, social influence has a significant influence on usage intention.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.298-305
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• 2014

This study is to analyze the relationship of speciality of personal trainer, PT satisfaction and exercise adherence. To accomplish this goal, this study sampled 240 members of sports facilities of Seoul utilizing purposive sampling method in 2013. But this study finally used 219 samples in data analysis. Validity and reliability of instruments tested by expert meetings and reliability analysis. Chronbach's ${\alpha}$ is over .697. Data analysis is SEM using AMOS 18.0. Conclusions are the followings. Firstly, speciality of personal trainer influence on PT satisfaction of members. Secondly, speciality of personal trainer influence on exercise adherence. Thirdly, PT satisfaction influence on exercise adherence. Fourthly, PT satisfaction have not a mediating role between speciality and exercise adherence.

• Knowledge Management Research
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• v.19 no.2
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• pp.21-45
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• 2018

With the widespread use of smartphones and the development of information technology, an online service called SNS(social network service) has emerged, and as an increasing number of people began to use SNS, extensive research has been conducted on SNS. SNS is an important factor for adolescents who are developing social skills that help them to adapt to the society, and for adults who are stepping into the society. The present study investigates the effects of information search, self-disclosure, interaction, and playfulness, all of which are motivational factors for SNS use, on flow in SNS, and empirically analyzes the degree of these variables influence according to flow in SNS and individual's personal nature(extrovert, introvert). The analysis results showed that information search, self-disclosure, interaction, and playfulness were positively correlated with flow in SNS, and flow in SNS was positively correlated with social skills. The degree of influence varied depending on the individual's personal nature(extrovert, introvert). These findings may provide important insights for researchers studying SNS, SNS managers, and company officials using SNS.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.1-9
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• 2022

The influence of information sensitivity during the COVID-19 pandemic on perceived risk and personal preventive behaviors of consumers in China had been investigated. The participants were Chinese individuals experiencing the pandemic as it happened. Participants voluntarily completed an online questionnaire to provide their COVID-19 information sensitivity, their perceived COVID-19 risk, preventive behavior and their respective age. Our study discovered that COVID-19 information sensitivity positively influence perceived risk and preventive behavior. Moreover, young individuals show higher levels of online information sensitivity, which influenced their personal protective behavior when compared to that of middle-aged and elderly participants. Furthermore, Perceived risk significantly affected preventive behaviors. The results of this study may assist the government and marketeers in comprehending information sensitivity which can affect consumers' protective behavior toward reducing COVID-19 infections.

• International Journal of Highway Engineering
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• v.20 no.2
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• pp.97-107
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• 2018

PURPOSES : The effects on traffic accidents change with the changing environment. Accordingly, this study analyzes the characteristics of traffic accidents based on the personal characteristics (gender and age) of drivers, and those of 25 autonomous districts in Seoul, and suggests improvements. METHODS : Based on data pertaining to traffic accidents in Seoul, the analysis of accident characteristics was conducted by categorizing the types of traffic accidents according to the drivers' gender and age, and characteristics of 25 autonomous districts in Seoul. Further, for statistical verification, the SPSS software was used to derive influence variables through a multinomial logistic regression analysis, and a method for reducing traffic accidents was proposed. RESULTS : Analysis results show that males tend to be more involved in speed-related accidents and females in low-experience driving-related accidents such as those during parking and alleyway driving. In addition, variables such as age, automobile type, district, and day of the week are found to influence accident types. CONCLUSIONS : This study analyzed the accident characteristics based on personal and city characteristics to reflect the sociological characteristics that influence traffic accidents. The number of traffic accidents in Korea could be decreased drastically by implementing the results of this study in customized safety education and traffic maps.

• Journal of the East Asian Society of Dietary Life
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• v.22 no.2
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• pp.199-207
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• 2012

Many factors influence food choices and many studies show personal traits that influence food choices, which can be called food neophobia and food involvement. For example, an individual's food-related tastes are thought to certainly influence personal food choices. This study aimed to determine food choice motives, the food neophobia scale (FNS) and food involvement scale (FIS) of Asians staying in or leaving Korea, and the relationship of those personal traits and food choice motives. Subjects (N=370) completed a questionnaire consisting of food choice motives (15 questions), FNS (10 questions), FIS (12 questions) and socio-demographic conditions (10 questions). Items were analyzed to determine the differences according to nationality using ANOVA. Factor analysis and reliability analysis were conducted to identify the indicators of food choice motives. And correlation analysis was conducted to confirm the relationship between food choice motives and food neophobia / food involvement. The result of analysis suggests that food neophobia and food involvement affect food choice motives and that food choice motives are unique to ethnicity and culture.