• 디자인학연구
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• 제20권1호
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• pp.21-32
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• 2007

디자인의 심미적 요인은 물리적, 기능적, 행태적, 경제적 요인에 비해 정량적으로 측정되거나 평가되기가 쉽지 않다. 그렇지만 심미적 요인들은 디자인 조형과정에서 필수적으로 중요한 역할을 한다. 이러한 중요성에도 불구하고 공간의 심미적 가치평가나 심미적 영향 요소들의 상호작용에 관한 연구는 미비한 편이다. 그래서 본 연구는 상업 공간디자인의 시각적 선호도와 지각적-인지적, 감정적 차원의 미적 변수들 사이의 상호관계를 찾아보고자 하였다. 실증 조사의 연구 결과에 따르면, 상업 공간디자인의 선호도에 긍정적 영향을 주는 미적 변수로는 지각적-인지적 차원의 '통일', '질서', '명료성'과 감정적 차원의 '기분 좋은', '편안한'을 들 수 있다. 반면, 선호도에 부정적 영향을 주는 미적 변수로는 지각적-인지적 차원의 '대비', 복잡성', 그리고 명료성의 반대 개념인 '불명료성'과 감정적 차원의 '호기심 있는', '긴장되는'을 들 수 있다.

• 음성과학
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• 제8권2호
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• pp.181-191
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• 2001

The acoustic quality of a vowel is known to be mostly determined by the frequencies of the first formant(Fl) and the second formant(F2). The perceptual(or psychological) dimensions of vowel perception were examined in this study. Also the relationships among perceptual dimensions, acoustical dimensions(Fl & F2), and articulatory gestures of vowel were discussed. Using multi-dimensional scaling(MDS) technique, the experiment was performed in order to identify the perceptual dimensions of the perception of Korean vowel. In the experiment 8 Seoul standard speakers performed the similarity rating task of 10 synthesized Korean vowels. Two-dimensional MDS solution based. on the similarity rating scores was obtained. The results showed that two perceptual dimensions, D1 and D2 were correlated strongly with F2 and F1(r = -.895 and .878 respectively), and were so interpreted as 'vowel advancement' and 'vowel height' respectively. The relationship between the perceptual dimensions of vowel and the articulatory positions of tongue suggested that perception may be directly linked to production. Further research problems were discussed in the .final section.

• 한국의류학회지
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• 제19권6호
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• pp.1040-1050
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• 1995

The Purposes of this study were to investigate the choice dimensions in purchasing the medium-low priced casual clothing, the influence of them on the preference of medium-low priced casual clothing, and the brand images of six medium-low priced casual clothing using the perceptual map. The Questionnaires were administered to 540 college students living in Seoul (340) and County of Chungnam(200). The data were analyzed by frequency, factor analysis and multiple regression analysis. The results were summarized as follows: 1) The choice dimensions in purchasing the medium-low price casual clothing were identified as exclusiveness/style, intrinsic characteristics, promotion and price/distance. 2) Exclusiveness/style dimension influenced most on the preference of medium-low priced casual, intrinsic characteristics, price/distance dimension were followed. Promotion dimension appeared to have an insignificant influence. These results were consistent in both Seoul and the County of Chungnam. 3) Perceptual mapping showed Hunt and J-vim had the best brand images, Maypole and Omphalos were followed. Tipi Cosi and I-land appeared to have the worst brand image. The college students living in the County of Chungnam perceived that all six brands of medium low priced casual clothing to be exclusive in their style. In addition, it was perceived less promoted, more expensive and farther than Seoul counterparts.

• 대한가정학회지
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• 제39권10호
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• pp.55-67
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• 2001

The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

• 말소리와 음성과학
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• 제7권3호
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• pp.99-105
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• 2015

The current study investigates whether Korean-speaking adults show differential sensitivities to the sources of auditory stimuli (L1 Korean and L2 English) in utilizing VOT and f0 in the perceptual mode of L2 stops, and how the L2 proficiency interacts with the learners' low-level phonetic sensitivities in L2 perceptual mode. 48 Korean learners of English participated in the perception experiments where they rated the goodness of English /t/ and /d/ using an analogue scale. Two sets of stimuli (English and Korean sources) were prepared by manipulating VOT (6-steps) and f0 (5-steps) values of productions by an English male (L2 source condition) and a Korean male (L1 source condition). Findings showed that, in judging /t/-likeness, the listeners responded differently to the two auditory stimulus conditions by relying on VOT significantly more in English source condition than in Korean source condition. The listeners' English proficiency did not interact with these differential sensitivities to the auditory stimulus source either along the VOT dimension or the f0 dimension. The results of the current study suggest that low-level contextual information of the auditory source can affect the learners in faithfully being in the L2 perceptual mode.

• 한국실내디자인학회논문집
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• 제15권3호
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• pp.173-183
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• 2006

Design is inseparably related to aesthetics. In spite of that, it is difficult to explain the precise aesthetic variables that affect the aesthetic value of space or environment. Therefore, this study intended to find the relationships between aesthetic variables by perceptual and affective judgement for space design with focus on complexity and preference variables. The research found low level of 'arousing' as well as high levels of affective dimension variables 'pleasant' and 'relaxing' evoked high preference. High preference also appeared in space design cases with high unity, order, and clarity with low contrast and complexity, which are variables of perceptual dimension. Complexity, one variables of preference by Kaplan, is in an inverse proportion to space preference. Thus, space design with high complexity has high level of 'exciting' and 'arousing' affective responses and relatively low level of 'relaxing' response. Additionally, it was confirmed that the most importantly influential factor on complexity was diverse components rather than visual richness and ornamentation.

• 인지과학
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• 제20권4호
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• pp.439-479
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• 2009

한국어에서 '길다(길이)', '짧다'; '넓다(너비/폭)', '좁다'; '높다(높이)', '낮다'; '깊다(깊이)', '얕다'; '두껍다(두께)', '얇다' 혹은 '가로', '세로' 등의 어휘가 일반적으로 공간적 차원을 지칭하는 데에 사용된다. 본 논문에서 우리는 이들 어휘가 어떠한 인지적 토대에 근거하여 공간 개체의 차원 축을 지칭하게 되는가를 밝히고, 그 차원 낱말들 사이에 성립하는 추론 원리와 제약을 밝히고자 한다. 우선 Lang(1987)과 Lang et al.(1991)의 연구를 바탕으로 차원 개체를 8가지 유형으로 하위범주화하고, 각 범주 유형의 특징을 살펴본다. 차원 개체의 형태적 속성을 정의하는 본유적 구성 도식(inherent proportion schema)과 관찰자의 감각기관과 축의 관계를 일차적 인식 공간(primary perceptual space)으로 정의하고, 이 두 부분의 연계 관계를 개체 도식(object schema)을 이용하여 표상한다. 차원 추론이 가능한 경우는 항상 일차적 인식공간을 구성하는 차원 할당 값에서 본유적 구성도식을 구성하는 차원 할당 값으로 일정한 방향으로 일어난다는 점을 밝히고, 이를 바탕으로 모든 차원 추론에 적용되는 규칙을 두 개로 축약하여 제시하고자 한다. 또한 한국어에 특수하게 존재하는 '가로'와 '세로'가 차원 축을 지칭할 때 적용되는 제약을 형식화한다.

• 유통과학연구
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• 제19권2호
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• pp.15-24
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• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• 대한간호학회지
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• 제18권2호
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• pp.189-196
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• 1988

Health, a major concept in nursing, has not yet consistent or agreed upon definition. Although effective health care depends on clear communication between health care provider and client clear definition of health would enhance the promotion of quality in health care. There are no agreed definitions or criteria for overall health. An essentialstep would seem to be to determine commonly held meaning about the concept of health. Therefore, the study was aimed at identifying the Adult's perceptions of health concept. The subject's consisting of 312 adults, who were sampled through area sampling from May 10 to May 30,1988. The instruments used for this study were Health Conception Scale, which was developed by Smith, Laffrey's revised and tested its reliability. The data was Analyzed by S.P.S.S. program and the results were as follows ; 1. The results of the reliability test for content of health concept was $\alpha$＝.87. 2. The respondents perception of Health Meaning were inclined to emphasize the functional / role performance dimension rather than clinical dimension. 3. The perceptual level of health concept was proved to be significantly different by the variable : age, sex, religion, area marital status. In conclusion, adult's perception of Health Concept is revealed that functional and role performance dimension is more important than other dimensions. Futher study is necessary to clarify the structure of functional, adaptive, eudaimonistic dimension and systematic study with subculture will be and repetitive verification and modification of this tool is demanded.

• 유통과학연구
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• 제15권2호
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• pp.91-100
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• 2017

Purpose - Domestic franchise market has been grown steadily, reaching 50 trillion won in sales and 3,360 franchise headquarters in 2014. A franchise system is an effective business system for the franchisees to lower the failure rate due to the fact that the inexperienced entrepreneurs are supported by their headquarters through the franchisee contract. However, there are also conflicts between franchiser and franchisee behind the quantitative growth of domestic franchise industry. Therefore, it is very important to structure the causes of conflicts and to examine the effect of factors on the relationship commitment and performances. Research design, data, and methodology - In this study, the author divides the composite incompatibility between the franchise and the franchisee into goal incongruity, domain dissensus, and perceptual differences, and examines each dimension to the relationship with commitment and performances. To verify the proposed research model and test hypotheses, the author selected 200 franchise responses in food and beverage industry. The data were analyzed using SPSS 18.0 and AMOS structural equation modeling program. Results - The empirical findings provide goal incongruity and perceptual differences have a negative effect on the affective commitment, but not the calculative commitment. In addition, affective commitment and calculative commitment are found to have a positive effect on re-contractual intention and extended brand shop running intention, respectively. Affective commitment have a stronger effect on re-contractual intention than calculative commitment. Conclusions - First of all, the fact that goal incongruity and perceptual differences negatively affect the affective commitment, but it does not affect the calculative commitment. It means the relationship commitment in distribution channel are multi-dimensional concept that may be attributed to emotional or affective dimensions but may exist in terms of necessity or power-dependence. Second, the level of relationship commitment such as affective and calculative commitment to franchise headquarters positively affects the re-contractual intention and franchiser's extend brand shop running intention suggest that franchiser should encourage and support existing franchisee's commitment. Third, the fact that affective commitment has a greater effect on relationship performance than calculative commitment means to induce franchisee's affective commitment and to prevent the inconsistency between goals and perceptual differences.