• Archives of design research
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• v.20 no.1 s.69
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• pp.21-32
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• 2007

To quantitatively measure or evaluate aesthetic factors is not easy in comparison with physical, functional, behavioral or economic factors. Yet aesthetic factors essentially play an important role in design modeling process. Despite its importance, research on aesthetic assessment or the interaction of aesthetic influential elements is insufficient. Therefore, this study is intended to find the relationships between visual preference and aesthetic variables of perceptual-cognitive dimension and affective dimension in commercial space design. According to the result of this substantiation research, aesthetic variables that give a positive effect on the preference of commercial space design are unity, order, and clarity in perceptual-cognitive dimension and 'pleasant', 'relaxing' in affective dimension. On the other side, aesthetic variables that give a negative effect on the preference are contrast, complexity, and ambiguity that is a contrary concept of clarity in perceptual-cognitive dimension and 'exciting', 'arousing' in affective dimension.

• Speech Sciences
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• v.8 no.2
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• pp.181-191
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• 2001

The acoustic quality of a vowel is known to be mostly determined by the frequencies of the first formant(Fl) and the second formant(F2). The perceptual(or psychological) dimensions of vowel perception were examined in this study. Also the relationships among perceptual dimensions, acoustical dimensions(Fl & F2), and articulatory gestures of vowel were discussed. Using multi-dimensional scaling(MDS) technique, the experiment was performed in order to identify the perceptual dimensions of the perception of Korean vowel. In the experiment 8 Seoul standard speakers performed the similarity rating task of 10 synthesized Korean vowels. Two-dimensional MDS solution based. on the similarity rating scores was obtained. The results showed that two perceptual dimensions, D1 and D2 were correlated strongly with F2 and F1(r = -.895 and .878 respectively), and were so interpreted as 'vowel advancement' and 'vowel height' respectively. The relationship between the perceptual dimensions of vowel and the articulatory positions of tongue suggested that perception may be directly linked to production. Further research problems were discussed in the .final section.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.6
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• pp.1040-1050
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• 1995

The Purposes of this study were to investigate the choice dimensions in purchasing the medium-low priced casual clothing, the influence of them on the preference of medium-low priced casual clothing, and the brand images of six medium-low priced casual clothing using the perceptual map. The Questionnaires were administered to 540 college students living in Seoul (340) and County of Chungnam(200). The data were analyzed by frequency, factor analysis and multiple regression analysis. The results were summarized as follows: 1) The choice dimensions in purchasing the medium-low price casual clothing were identified as exclusiveness/style, intrinsic characteristics, promotion and price/distance. 2) Exclusiveness/style dimension influenced most on the preference of medium-low priced casual, intrinsic characteristics, price/distance dimension were followed. Promotion dimension appeared to have an insignificant influence. These results were consistent in both Seoul and the County of Chungnam. 3) Perceptual mapping showed Hunt and J-vim had the best brand images, Maypole and Omphalos were followed. Tipi Cosi and I-land appeared to have the worst brand image. The college students living in the County of Chungnam perceived that all six brands of medium low priced casual clothing to be exclusive in their style. In addition, it was perceived less promoted, more expensive and farther than Seoul counterparts.

• Journal of the Korean Home Economics Association
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• v.39 no.10
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• pp.55-67
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• 2001

The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

• Phonetics and Speech Sciences
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• v.7 no.3
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• pp.99-105
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• 2015

The current study investigates whether Korean-speaking adults show differential sensitivities to the sources of auditory stimuli (L1 Korean and L2 English) in utilizing VOT and f0 in the perceptual mode of L2 stops, and how the L2 proficiency interacts with the learners' low-level phonetic sensitivities in L2 perceptual mode. 48 Korean learners of English participated in the perception experiments where they rated the goodness of English /t/ and /d/ using an analogue scale. Two sets of stimuli (English and Korean sources) were prepared by manipulating VOT (6-steps) and f0 (5-steps) values of productions by an English male (L2 source condition) and a Korean male (L1 source condition). Findings showed that, in judging /t/-likeness, the listeners responded differently to the two auditory stimulus conditions by relying on VOT significantly more in English source condition than in Korean source condition. The listeners' English proficiency did not interact with these differential sensitivities to the auditory stimulus source either along the VOT dimension or the f0 dimension. The results of the current study suggest that low-level contextual information of the auditory source can affect the learners in faithfully being in the L2 perceptual mode.

• Korean Institute of Interior Design Journal
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• v.15 no.3 s.56
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• pp.173-183
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• 2006

Design is inseparably related to aesthetics. In spite of that, it is difficult to explain the precise aesthetic variables that affect the aesthetic value of space or environment. Therefore, this study intended to find the relationships between aesthetic variables by perceptual and affective judgement for space design with focus on complexity and preference variables. The research found low level of 'arousing' as well as high levels of affective dimension variables 'pleasant' and 'relaxing' evoked high preference. High preference also appeared in space design cases with high unity, order, and clarity with low contrast and complexity, which are variables of perceptual dimension. Complexity, one variables of preference by Kaplan, is in an inverse proportion to space preference. Thus, space design with high complexity has high level of 'exciting' and 'arousing' affective responses and relatively low level of 'relaxing' response. Additionally, it was confirmed that the most importantly influential factor on complexity was diverse components rather than visual richness and ornamentation.

• Korean Journal of Cognitive Science
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• v.20 no.4
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• pp.439-479
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• 2009

This paper examines the aspects of the inferences between the dimensional terms in Korean, and attempts to give an account of the inference patterns based on the interaction of gestalt and position properties of spatial objects. Following Lang (1987) and Lang, Carstensen & Simmons (1991), we advance the idea that the inferences are possible for the same axis of a spatial object, if some contextually induced positional specifications are reversed to the inherent proportion schema. Two simple inference rules are proposed and justified. They are applied under the assumption that the inferences of the dimensional terms are drawn in a unidirectional way, i.e, from the Primary Perceptional Space to the Inherent Proportional Schema.

• Journal of Distribution Science
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• v.19 no.2
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• pp.15-24
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• 2021

Purpose: The research is to find out the perception of consumers for the convenience store (c - store) image in an emerging market, with a sample from Ho Chi Minh City. Research design, data, and methodology: Data were collected using a 24 - item structured questionnaire into six factors, namely: store atmospheric, merchandise, supplementary service, customer convenience, sales personnel, promotion. Five hundred consumers shopped at the different c - stores were collected for a multidimensional scaling technique that creates a perceptual map illustrating of c - store image. Results: The results point out that consumers' perception of a different c - store is different. The trend of c- stores are focusing on the dimensions of the function aspect. The customers also put their attention on the psychological dimension, which, in this case, is customer convenience with a sharp point. Almost all stores are bad on store atmospheric in customer- based. Conclusions: The modern retail store chains need to focus on elements to create a store image positioning and improve the perceptions of the consumers towards the store. Besides, customers not only visit the stores, not due to its convenient location, mass media or shopping experience, but also a strong identity for the store's brand image.

• Journal of Korean Academy of Nursing
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• v.18 no.2
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• pp.189-196
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• 1988

Health, a major concept in nursing, has not yet consistent or agreed upon definition. Although effective health care depends on clear communication between health care provider and client clear definition of health would enhance the promotion of quality in health care. There are no agreed definitions or criteria for overall health. An essentialstep would seem to be to determine commonly held meaning about the concept of health. Therefore, the study was aimed at identifying the Adult's perceptions of health concept. The subject's consisting of 312 adults, who were sampled through area sampling from May 10 to May 30,1988. The instruments used for this study were Health Conception Scale, which was developed by Smith, Laffrey's revised and tested its reliability. The data was Analyzed by S.P.S.S. program and the results were as follows ; 1. The results of the reliability test for content of health concept was $\alpha$＝.87. 2. The respondents perception of Health Meaning were inclined to emphasize the functional / role performance dimension rather than clinical dimension. 3. The perceptual level of health concept was proved to be significantly different by the variable : age, sex, religion, area marital status. In conclusion, adult's perception of Health Concept is revealed that functional and role performance dimension is more important than other dimensions. Futher study is necessary to clarify the structure of functional, adaptive, eudaimonistic dimension and systematic study with subculture will be and repetitive verification and modification of this tool is demanded.

• Journal of Distribution Science
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• v.15 no.2
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• pp.91-100
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• 2017

Purpose - Domestic franchise market has been grown steadily, reaching 50 trillion won in sales and 3,360 franchise headquarters in 2014. A franchise system is an effective business system for the franchisees to lower the failure rate due to the fact that the inexperienced entrepreneurs are supported by their headquarters through the franchisee contract. However, there are also conflicts between franchiser and franchisee behind the quantitative growth of domestic franchise industry. Therefore, it is very important to structure the causes of conflicts and to examine the effect of factors on the relationship commitment and performances. Research design, data, and methodology - In this study, the author divides the composite incompatibility between the franchise and the franchisee into goal incongruity, domain dissensus, and perceptual differences, and examines each dimension to the relationship with commitment and performances. To verify the proposed research model and test hypotheses, the author selected 200 franchise responses in food and beverage industry. The data were analyzed using SPSS 18.0 and AMOS structural equation modeling program. Results - The empirical findings provide goal incongruity and perceptual differences have a negative effect on the affective commitment, but not the calculative commitment. In addition, affective commitment and calculative commitment are found to have a positive effect on re-contractual intention and extended brand shop running intention, respectively. Affective commitment have a stronger effect on re-contractual intention than calculative commitment. Conclusions - First of all, the fact that goal incongruity and perceptual differences negatively affect the affective commitment, but it does not affect the calculative commitment. It means the relationship commitment in distribution channel are multi-dimensional concept that may be attributed to emotional or affective dimensions but may exist in terms of necessity or power-dependence. Second, the level of relationship commitment such as affective and calculative commitment to franchise headquarters positively affects the re-contractual intention and franchiser's extend brand shop running intention suggest that franchiser should encourage and support existing franchisee's commitment. Third, the fact that affective commitment has a greater effect on relationship performance than calculative commitment means to induce franchisee's affective commitment and to prevent the inconsistency between goals and perceptual differences.