• 제목/요약/키워드: perception & satisfaction

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남원 향토음식에 대한 관광객의 인지도 및 만족도 (Tourist Perception and Satisfaction with Native Local Foods of Namwon)

  • 김병숙;김연주;이영은
    • 한국식생활문화학회지
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    • 제24권4호
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    • pp.385-390
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    • 2009
  • This study was conducted to develop the unique native local foods of Namwon and to provide basic data needed to reinvigoratethe tourist industry and local economy. Perception and satisfaction with native local foods of Namwon were surveyed in 483 tourists (246 men and 237 women 53% visiting Namwon for the first time). Of the participants, 41.2% did not stay or eat in Namwon. Most tourists visited with other family members and spent approximately 20,000 won per capita on food. Of the foods sampled for the first time, preferred foods were (in order of preference and intention to order again) Chueo-tang, Hanjeongsik, wild edible greens-jeongsik, and black pork. The degree of food satisfaction was relatively favorable (3.54${\pm}$0.08 points on a 5-point satisfaction scale), with taste being the most important factor affecting the degree of satisfaction for 92.9% of the subjects. However, willingness to revisit Namwon on the basis of the local foods was not as high as the degree of satisfaction with the foods. Insufficient information and publicity concerning Namwon local foods were cited as impediments, and suggested improvements included taste, sanitation and food-based tourism. The degree of satisfaction was higher in men than in women. Age, residence, and occupation were not related to the degree of satisfaction. But, the willingness to revisit Namwon to sample local foods was related with gender (men more willing) and occupation (public service personnel, business owners, salaried employees, professionals, and housewives more willing, in order). Women in general and housewives in particular were most critical in food assessment.

인터넷 쇼핑몰에서 의복관여도에 따른 서비스 품질 지각이 소비자 만족과 충성도에 미치는 영향 (Effects of Service Quality Perception on Consumer Satisfaction and Loyalty according to Clothing Involvement at Internet Shopping Mall)

  • 박은주;강은미;최주영
    • 한국의류산업학회지
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    • 제11권4호
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    • pp.549-555
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    • 2009
  • The purpose of this study was to investigate the effects of service quality on consumer satisfaction and loyalty according to clothing involvement at internet shopping mall. Data were obtained from 400 college students living in Busan. Data were analyzed by factor analysis, reliability analysis, cluster analysis, t-test and regression analysis using SPSS WIN 14.0. The results indicate that companies of shopping mall striving for consumer loyalty should focus primarily on satisfaction and service quality perceived by consumer at Internet. The effects of clothing involvement on the association of consumer loyalty, satisfaction and perceived service quality are significant. This finding provides the information being efficient to develop marketing implications related to internet shopping mall.

미혼 직장인의 여가활동참여와 여가만족 - 부산시를 중심으로 - (The Leisure Participation and Leisure Satisfaction of Single Working People)

  • 이정숙
    • 한국농촌생활과학회지
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    • 제10권1호
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    • pp.33-42
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    • 1999
  • The purpose of this study was to empirically verify the influence of variables on leisure participation and leisure satisfaction of single working people and the relative contribution of individual leisure participation and family leisure participation. The subject of this study were 176 single working people in Pusan and interviewed with a questionnaire. The data were analyzed by SPSS/PC+ program for the frequency, mean, standard deviation, Cronbach'$\alpha$, factor analysis and regression. The major results of this study were as follows : 1. The score of family leisure participation were higher than individual leisure participation. The Level of leisure satisfaction was relatively high. 2. Variables that affect the leisure participation were job, degree of information using and perception level of the adequacy of household income. 3. Variables that affect leisure satisfaction were perception level of the adequacy of household income and individual leisure participation.

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여대생의 체형인식에 따른 만족도와 의복행동에 관한 연구 (A Study on the Satisfaction and the Clothing Behavior based on the Perceived Somatotype by Korean Female Students)

  • 조윤주;이정란
    • 한국의류학회지
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    • 제28권2호
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    • pp.262-269
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    • 2004
  • The purpose of this study is to identify the effect of perceptions of somatotype on the satisfaction of somatotype and the clothing behavior. The respondents included 201 female student volunteers, aged 19 to 27, who were enrolled at university in Busan. The questionnaire was composed of three sections; perceived somatotype-self, satisfaction of somatotype and clothing behavior. Data were analyzed by frequency, factor analysis, and regression analysis. This study established the factors(the lower half the body, the upper half of the body, height, body-shape)as the perception of somatotype. In the clothing behavior, this study drew the 3 factor(aesthetics, fit, utility). The result of regression analysis reveals that the perceptions of somatotype-self are major determinant to influence on the satisfaction of somatotype. But the perceptions of somatotype-self are major determinant to influence on the aesthetic factor among three factors.

간호대학생의 간호직 인식 영향요인 (The Factors Influencing Nursing Profession Perception of Nursing Student)

  • 유영선;공경란
    • 근관절건강학회지
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    • 제28권3호
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    • pp.234-241
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    • 2021
  • Purpose: This study aimed to investigate the factors influencing the nursing profession perception of nursing students. Methods: Data were collected with a questionnaire distributed to 305 nursing students in U city. Data were collected from March 30 to June 15, 2019. Data analysis was performed using the SPSS 22.0 program. Results: There were significant differences in the level of interpersonal trust (F=5.42, p<.001), empathy ability (F=3.13, p=.015), interpersonal relationship ability (F=3.64, p=.006) and nursing profession perception (F=11.95, p<.001) on the major satisfaction. The level of interpersonal trust (r=.21, p<.001), empathy ability (r=.27, p<.001) and interpersonal relationship ability (r=.28, p<.001) were positively correlated with nursing profession perception. Also empathy ability (r=.11, p=.047), interpersonal relationship ability (r=.49, p<.001) with interpersonal trust and correlation of empathy ability with interpersonal relationship ability (r=.32, p<.001) were positively correlated with each other. The significant variables that influence the nursing profession perception were grade, major satisfaction, empathy ability and interpersonal relationship ability. These factors were responsible for 21.3%. Conclusion: The results of this study indicate that educational programs are necessary to raise the nursing perception of nursing students and reduce the turnover of nurses.

농촌주민의 정주여건 인식과 생활만족도의 관계 분석 - 전라북도 농촌지역을 대상으로 - (Relation Analysis between the Settlement Condition and Life Satisfaction for Rural Residents - Focusing on Jeollabukdo -)

  • 지남석;이창우
    • 농촌계획
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    • 제19권4호
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    • pp.55-71
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    • 2013
  • This study of the living environment for rural residents to identify the relationship between perception and satisfaction are as. Jeollabukdo rural residents survey and SPSS 18.0 statistical program utilizes improvement of rural environment and living conditions were discussed. The main analysis results are summarized as follows. First, rural residents use the facility convenience and accessibility, economic burden, there was a tendency to recognize the important, good natural environment or their children / relatives for the distance was a low awareness. Second, the location and land a job for men, the women have a higher awareness of the use of public transportation inclination showed less than 50 age group showed higher awareness. Third, the rural living environment of residents' satisfaction with 3.544, and overall satisfaction with village life showed a high propensity men have higher satisfaction than women. Finally, the living environment for the perception and satisfaction with the relationship between residential stability and economic awareness of a higher living environment was found that high satisfaction. These findings further improve the rural environment, improve satisfaction in that you can plan the basis for an effective strategy can be. More sustainable in the future, including the analysis of various parameters in progress by being linked to policy measures that will be provided.

한방의료기관에서의 감기 진료에 대한 일반인의 인식 조사 (A Survey in the General Population on the Perception of the Common Cold Treatment at the Korean Medical Clinic)

  • 김도형;조민경;홍미나;최준용
    • 대한한방내과학회지
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    • 제38권3호
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    • pp.336-352
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    • 2017
  • Objective: This study investigated the perception, utilization, and satisfaction (in the general population), of the common cold treatment at the Korean Medical Clinic, to provide basic information for the development of Korean medicine clinical practice guidelines for the common cold. Method: A questionnaire was developed that consisted of questions about the general perception, utilization status, degree of satisfaction, willingness to use, and the improvement of the common cold treatment at the Korean Medical Clinic. An online survey was conducted using this questionnaire. Results: Three-hundred subjects responded to the survey. The results of the analysis were as follows. 1. 73.7% of the subjects recognized the common cold treatment at the Korean Medical Clinic. 2. 72% of the subjects had a positive perception of Korean medicine for common cold treatment. The major reason for the positive perception was the expectation about improving immunity and preventing recurrence. 3. Only 20% of the subjects had visited the Korean Medical Clinic for common cold treatment. The expensive cost was the major reason for not visiting the Korean Medical Clinic for common cold treatment. 4. The ratio of subjects who were willing to visit the Korean Medical Clinic for common cold treatment was 70%. 5. The expansion of health insurance coverage (67.7%), the activation of public relations (54.7%), and the development of a new herb medicine preparation that was easy to take (43.3%) were found to be necessary for improving the Korean medical service for common cold treatment. Conclusion: In spite of high recognition and positive perception, actual utilization of common cold treatment at the Korean Medical Clinic was relatively low. Multifaceted efforts are necessary to enhance the competitiveness of Korean medical service for treatment of the common cold.

사회복지관의 조직풍토가 사회복지사의 직무만족에 미치는 영향에 관한 연구 (Study on the Influence of Organizational Climates for Social Worker's Job Satisfaction in Social Welfare Centers)

  • 김용민
    • 한국콘텐츠학회논문지
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    • 제9권10호
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    • pp.328-338
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    • 2009
  • 본 연구 목적은 전국의 사회복지관에 종사하는 사회복지사를 대상으로 기관의 조직풍토에 대한 지각 정도를 측정하고, 사회복지사의 조직풍토 수준이 직무만족에 미치는 영향을 알아보는 것이다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 남성이 여성보다, 25세 이하가40세 이상보다 조직풍토를 긍정적으로 인지한 것으로 나타났다. 둘째, 29세 이하가 40세 이상보다, 대학원 재학 이상이 대학교 졸업생 보다 직무에 대해 만족하는 것으로 나타났다. 셋째, 선임사회복지사 이상이 일반 사회복지사 보다 직무만족도가 높은 것으로 나타났다. 넷째, 사회복지사가 기관의 조직풍토와 하위요인(슈퍼비전, 개인 자율성, 업무배정, 인센티브)에 대해 긍정적으로 인지할수록 직무만족이 향상되었다. 다섯째, 조직풍토에 대해 긍정적으로 인지할수록, 연령이 많을수록, 대학원 재학 이상일수록, 여성일수록 직무 만족도가 높았지만, 무엇보다 직무만족에 영향을 미치는 가장 큰 요인은 조직풍토인 것으로 나타났다.

유치원 급식 푸드 코디네이션 인식도 및 만족도 조사 (Evaluation of Perception and Satisfaction on Food Coordination in Kindergarten Foodservice)

  • 류무희
    • 한국조리학회지
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    • 제16권5호
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    • pp.221-232
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    • 2010
  • 본 연구는 유치원 학부모를 대상으로 급식 푸드 코디네이션의 인식도와 만족도를 파악하여, 유치원 급식 푸드 코디네이션의 질을 향상시키는데 목적이 있다. 본 연구의 측정은 5점 Likert 척도에 의해 실시되었으며, 푸드 코디네이션, 식습관과 음식 만족도 요인들을 관련 선행 연구 논문으로부터 추출하여, 그 요인들의 타당도 및 신뢰도 분석을 통해 검증된 변인들로 척도를 구성하여, 연구 모형의 전체적인 구조모형(overall model)을 Amos 7.0을 이용하여 그래픽 작업을 수행하여 검증한 결과, 다음과 갈은 결과를 얻었다. 첫째, 푸드 코디네이션 요인인 음식, 식기, 내부 장식은 모두 유아의 식습관에 긍정적으로 작용하였다. 즉, 유치원 급식에서 푸드 코디네이션은 유아들의 식습관에 좋은 영향을 미치는 것으로 나타났다. 둘째, 식습관 또한 음식 만족도에 긍정적인 요인이다. 이는 유아들의 올바른 식습관이 전반적인 음식에 대한 만족도 향상에 기여한다는 것을 의미한다. 셋째, 푸드 코디네이션 요인 중 식기와 내부 장식은 유아들의 식습관 향상을 통해 음식 만족도에 미치는 간접적 영향 관계이고, 음식은 음식 만족도에 직접 영향을 미치는 요인이다.

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대학급식소 운영형태 변화에 따른 이용실태 및 만족도 비교분석 (Measuring Attitude and Satisfaction of Yonsei University Students towards Contracted vs. Rented University Foodservices)

  • 양일선;이영은;김동훈
    • 한국식생활문화학회지
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    • 제13권5호
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    • pp.423-430
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    • 1998
  • The purposes of this study were to (a) measuring attitude and satisfaction of Yonsei university students towards contracted vs. rented university foodservices, (b) determine university students' overall satisfaction & perception regarding the factors improved towards university foodservice and (c) provide recommendation on marketing strategies for university foodservices. Questionnaires were hand delivered to 600 Yonsei University students by designated coordinators. A total of 549 questionnaires were usable; resulting in an 93% response rate. The survey was conducted between October 12 to October 18, 1995. Statistical data analysis was completed using the SAS Programs for descriptive analysis, T-test, ${\chi}^2-test$, ANOVA, Factor Analysis and Stepwise Multiple Regression. The results of this study can be summarized as follows: 1. Performance mean score for contracted foodservice management in terms of food, menu, price, hygiene, facilities was higher than for rented foodservice management. 2. The average satisfaction score for contracted foodservice management in terms of price was lower than for rented foodservice management. There was no gap between contracted foodservice management and rented foodservice management in overall satisfaction score and price satisfaction score. 3. Perception regarding the factors improved of thirteen factors to be improved except operating hours, waiting time, price, food quantity were perceived as better by students. 4. Perception regarding the factors improved have correlation with foodservice qualify attribute's performance. 5. According to multiple regression analysis, 92.05% of the variance in respondents' satisfaction score could be explained by procedure after meal, purchasing procedure, operating hours, availability of breakfast, waiting time, atmosphere, price, facilities, service endeavor to survey satisfaction in foodservice, availability of kitchen and wall space, portion size, taste of food, change of cafeteria name, the number of seats, and variety of menu.

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