• Title/Summary/Keyword: perception & satisfaction

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Local Brand Love Based On Product, Price, Promotion, Online Distribution

  • YASA, Ni Nyoman Kerti;SANTIKA, I Wayan;GIANTARI, I Gusti Ayu Ketut;TELAGAWATHI, Ni Luh Wayan Sayang;MUNA, Nilna;RAHANATHA, Gede Bayu;WIDAGDA, I Gusti Ngurah Jaya Agung;RAHMAYANTI, Putu Laksmita Dewi
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.35-47
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    • 2022
  • Purpose: To explain the effect of product quality, price perception, online distribution, and social media promotion on attitudes, customer satisfaction, and local brand love. Research design, data and methodology: The population of this study are Indonesians who have purchased local Indonesian brand products. The size of the sample used was 240 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. Results: product quality, price perception, online distribution have a positive effect on attitudes, but social media promotion has a positive and insignificant effect on consumer attitudes; product quality, price perception, online distribution, and social media promotion have a positive and significant effect on customer satisfaction, and attitudes have a positive and significant effect on local brand love; and customer satisfaction has a positive effect on brand love for local brands. Conclusion: Therefore, it is important for local brand product businesses to pay attention to product quality, price perception, online distribution, and social media promotion in order to be able to build positive attitudes, customer satisfaction and ultimately have an impact on local brand love. In online distribution, with online distribution, it is easy for marketers to deliver multimedia content through online methods.

The Mediating Effect of Job Satisfaction between Professionalism Perception and Organizational Commitment of Social Workers in Welfare Centers for Disabled Persons (장애인지역사회재활시설 사회복지사의 전문성인식과 조직헌신의 관계에서 직무만족의 매개효과)

  • Lee, Byoung-Rock
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.343-347
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    • 2022
  • This research tested the relationship between professionalism perception and organizational commitment of social workers in welfare centers for disabled persons. And this analyzed the the mediating effect of job satisfaction. We surveyed 239 social workers in 14 centers of C Province and D City. The analysis result is that social workers' professionalism perception influenced the organizational commitment and the job satisfaction mediated between the variables. According to this study result, we can suggest some plans to improve social workers' organizational commitment. For improving social workers' professionalism perception, it is important to carry out strengthening of professional remuneration education, recruitment scores for calling as a professional, and reasonable operation reflecting their opinions. To promote social workers' job satisfaction, we need to actively provide counseling to social workers who experience emotional labor, to offer appropriate supervision and job training, and to develop and disseminate programs to improve the leadership of the facility's chiefs.

Impacts of Health Perception, Aging Anxiety and Perception of Successful Aging on Health Promotion Behavior of Late Middle-Aged Women (중년후기 여성의 건강지각, 노화불안, 성공적 노화인식이 건강증진행위에 미치는 영향)

  • Lee, Eun Jung;Sung, Mi-Hae
    • Women's Health Nursing
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    • v.23 no.3
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    • pp.181-190
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    • 2017
  • Purpose: The purpose of the study was to identify factors influencing health promotion behavior of late-middle aged women. Methods: The subjects were 128 women who were attending a cultural center located in B metropolitan city. Data were collected from July 1 to July 31, 2016. Data were analyzed using descriptive statistics, t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficient, Stepwise multiple regression with SPSS/WIN 23.0 program. Results: Health promotion behavior of later middle-aged women was different by general characteristics such as religion, exercise, economic satisfaction, life satisfaction, and leisure time activities. Health promotion behavior had a positive relationship with health perception and perception of successful aging, and a negative relationship with aging anxiety. Health perception, perception of successful aging, exercise, leisure time activities (exercise and social activity) were verified significant factors influencing health promotion behavior accounted for 38%. Conclusion: The results indicate that health perception and perception of successful aging influence health promotion behavior of late-middle age women. It would provide the basic data for the development of program aimed at improving health promotion behavior of late-middle age women.

The Study of Consumer's Clothing Discount Store Selection Behavior by Their Price Attitude and Risk Perception (소비자의 가격태도와 위험지각에 따른 의류할인점 선택행동에 관한 연구)

  • 박은주;홍금희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.4
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    • pp.529-540
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    • 1999
  • The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

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Satisfaction Gaps among Physicians, Nurses, and Patient Family in the Emergency Department (응급실 서비스 만족도에 대한 환자 가족의 평가와 의료진의 인식 차이)

  • Kang, Kyunghee
    • Health Policy and Management
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    • v.23 no.2
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    • pp.145-151
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    • 2013
  • Background: The objective of this study was to explore patient family's evaluation of emergency department (ED) service satisfaction and to compare these with ED staff perception of patient family's evaluation. Methods: Based on two surveys of the National Emergency Medical Center: the 2008 National Survey for Recognition and Satisfaction towards Emergency Medical Services and the 2008 Opinion Survey of Emergency Medical Service Providers, satisfaction gaps among physicians, nurses, and patient family were evaluated by Kruskal-Wallis tests and Wilcoxon-Mann-Whitney tests. Furthermore, the factors associated with satisfaction of emergency medical service were identified by ordinal logistic regression models. Results: There were statistically significant gaps among physicians, nurses, and patient family in overall satisfaction with ED visit, length of stay in ED, enough explanation, physicians/nurses kindness, and ED facilities. Age and income in the patient family model, the number of beds in hospital, job satisfaction and year of service in the physicians model, and the number of beds in hospital, job satisfaction and the number of patients per duty hour in the nurses model were statistically significant factors associated with evaluation/ perception of ED service satisfaction. Conclusion: Patient satisfaction is an important indicator of the quality of care and service delivery in the ED. To improve and understand satisfaction in ED service, a dyadic view of the evaluation of service quality and satisfaction-that is, from the perspectives of both the patient and the emergency medical service providers-should be concerned.

Effects on a Nutrition Teacher's Satisfaction for the School Food Service Center in the Chungnam Province (충남지역 영양교사의 학교급식지원센터 만족도에 미치는 영향)

  • Lee, Seog-Won;Yang, Sung-Bum
    • The Korean Journal of Food And Nutrition
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    • v.30 no.6
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    • pp.1245-1251
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    • 2017
  • The objective of this study is to investigate the satisfaction of elementary, middle and high school nutrition teachers in the Chungnam province concerning the free school food service. We surveyed satisfaction related to policies on school food service and the school food service center. Satisfaction on the school food service center was separated according to four dimensions; perception, food materials, operational system and service. Furthermore, we analyzed factors that affect satisfaction with the school food service center with a multiple regression model. First, satisfaction about the free school food service and dietary life education are higher than the total average of satisfaction with the policy about the school food service. Second, satisfaction about a variety of food materials and reasonable prices are lower than total average of satisfaction with the school food service center. Third, when more teachers have a high level of a positive perception and have higher satisfaction with the operational system of the school food service center, then they also subsequently display higher satisfaction with the school food service center. Therefore it is necessary to improve or make up for pricing and diversity on food materials by the school food service center.

An Analysis of the Effect of Opened-fence of Public Buildings on Users'Satisfaction (공공기관의 담장개방효과가 이용만족도에 미치는 영향분석 -서울특별시 구청을 중심으로-)

  • 서주환;이준근
    • Journal of the Korean Institute of Landscape Architecture
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    • v.29 no.6
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    • pp.21-26
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    • 2002
  • The propose of this study is to suggest objective data to be utilized for a plan and the improvement of open space through the analysis of people's behaviour and satisfaction after the introduction of an opened-fence around offices followed by a plan for wall-afforestation of public institution's. The sites examined are four offices; two of them have opened-walls and the others have traditional enclosure. Analysis of frequency is conducted to understand the actual use according to people's individual peculiarities. Pearson's correlation analysis, t-test, multiple regression analysis are carried out to find out relations of fluents. In the end, the satisfaction is high in public institution satisfaction, entrance, space perception. stability, Landscaped office with opened-fence rather than fence, and the increase in usage of fluent of public institution satisfaction, entrance, space perception. stability, confusion brings about rising of use-satisfaction. Satisfaction with the exterior of building is the most important variable that influences the whole urban open space. Furthermore the influences of the approach and stability having connection with open or not-open fence is major variable affecting satisfaction of use of open space. Whether open or not is important factor on satisfaction of open space of office building. Through this study, we can find that opened fence determines use satisfaction of resting space of outdoor-office. So factors affecting satisfaction must be regarded as important requisite on planning, design, development and management in plan for afforestation of fence at public institution.

The Consumers' Evaluative Criteria of Quality on the Clothing Products (의류제품에 대한 소비자의 품질평가기준)

  • 김민수;김문숙
    • The Research Journal of the Costume Culture
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    • v.11 no.1
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    • pp.47-65
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    • 2003
  • The purpose of this study was to examine the characteristics of consumer evaluative criteria based on clothing quality perception of adult males and females. A demonstrative study was conducted using a questionnaire on adults over 20 years old who were considered to afford to purchase clothes. A total of 650 questionnaires were distributed, and among them, 380 were used for the demonstrative analysis. The study used SPSSWIN V.8.0 for the analysis. Factor analysis and reliability analysis were introduced as analysis methods using the varimax rotation to classify consumer evaluative criteria for clothing purchasing. In addition, frequency analysis, correlation analysis, 1-test, multiple regression analysis, and duncan test are executed. The study result is as follows. First. expectation, importance and performance are examined by customer quality perception. Four factors- practicability, care, aesthetics, and symbolism- are classified through the factor analysis of 19 evaluative attributes based on importance. Second, differences of quality perception f3r expectation, importance and performance were found partly in customers' demographic characteristics. Third, the influential relation of satisfaction and quality perception is examined. Aesthetics and practicability have significant influence on the general satisfaction of evaluative attributes by performance.

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Variables Affecting on Learners' Satisfaction and Effects of EMI (전공 영어강의 만족도 및 학습효과 인식에 영향을 미치는 변인에 관한 연구)

  • Jin, Sung-Hee;Kim, Hakil
    • Journal of Engineering Education Research
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    • v.16 no.3
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    • pp.10-19
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    • 2013
  • Recently, Korean universities have increased the number of English Medium Instruction (EMI) lectures in order to allow students to gain both specialized knowledge and enhanced English ability. Previous researches on effective EMI lectures have focused on exploring the effects of learners' cognitive and affective characteristics on learning outcomes. Whereas the input variables of learning have been investigated as predicting variables of effects in EMI lectures, there has been a few research for investigating process variables to yield learning outcomes. The purpose of this study is to analyze the structural relationships among variables affecting on learner satisfaction and effects. The participants are 209 engineering students from various majors. Independent variables are defined as English motivation, English competency, and English confidence, a mediated variable is Cognitive engagement, and dependent variables are Learning satisfaction and Educational effect perception. The results show that the relationships are statistically significant: learners' English competency & English confidence ${\rightarrow}$ Cognitive engagement ${\rightarrow}$ Learning satisfaction ${\rightarrow}$ Educational effect perception. Especially, the structural model confirms that the effect of learners' English confidence on Learning satisfaction and Educational effect perception is mediated by the level of learners' Cognitive engagement. Further, the implication for effective EMI lectures is discussed based on the observed research results.

A Study on the Effect of Beauty Service of the Elderly on Successful Ageing: Focused on Mediated Effect of Self-esteem

  • Jung, Myung-Hee;Moon, Ji-Sun
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.213-223
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    • 2018
  • The interest in decrepitude expanded by graying is gradually growing in modern society. Moreover, he concern over decrepitude along with healthy mind and body is increasing. Therefore, there are many concerns and efforts toward physical and mental health. In addition, the interest in and effort for appearance health and value is rising as well as physical and mind health. The middle age is the most stable age based on the economic and social status that had been achieved through the life, but it is the most stressful age due to physical health problem and appearance ageing. There are many advanced studies for self-esteem and life satisfaction in old age by using hair, skin-care, cosmetic, nail-art among beauty related fields but studies on self-esteem and perception of successful ageing through user satisfaction of beauty service is lacking. This study is aiming to verify empirically the positive effect of self-esteem improvement through user satisfaction of beauty service on perception of successful ageing for middle-aged over 50 years old. The study has assumed that the higher middle-aged's satisfaction of beauty service is, the more self-esteem improves and there has a mediated effect to contribute successful ageing.