• Korean Journal of Child Studies
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• v.31 no.4
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• pp.111-124
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• 2010

The major purpose of this study was to explore mediating effects of narcissism between perceived popularity and aggression in adolescence. The subjects who participated in this study were 783 middle school students based in Busan. The results indicated that perceived popularity and narcissism were positively correlated to overt and relational aggression. The effects of perceived popularity on overt and relational aggression was perfectly mediated by narcissism. Athletic and fighting abilities were more important for boys' perceived popularity, but active involvement in social activity and appearance were more important for girls' perceived popularity. It was further observed that having a good sense of humour was the most important determinant of perceived popularity, irrespective of gender.

• Journal of the Korean Home Economics Association
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• v.43 no.2
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• pp.57-67
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• 2005

The purpose of this study was to investigate the relationship between sociometric popularity (like-most nomination and like-least nomination) and perceived popularity (most-popular nomination and least-popular nomination ) and to examine the relationships between adolescent aggression (overt, relational, and not prosocial behavior) and each of the popularities. The 377 subjects were selected from first and second graders of middle and high schools. The results of this study were as follows: 1) Sociometric popularity is significantly correlated with least-popular nomination, but not with most-popular nomination. 2) Adolescent aggression is negatively correlated with socimetric popularity, but positively associated with perceived popularity. 3) Sociometric popularity is negatively associated with aggression for only girls, but perceived popularity is positively associated with aggression for both boys and girls. 4) Sociometric popularity is negatively associated with aggression for only middle school students, but perceived popularity is positively associated with aggression for both middle and high students.

• The Korean Journal of Franchise Management
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• v.11 no.2
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• pp.17-22
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• 2020

Purpose: As consumers have difficulty in brand choice due to excessive information, using brand popularity as an advertising cue (e.g., Sales No. 1, Hit Product) has been getting more attention as an effective curation strategy for decreasing consumers' cognitive efforts. Accordingly, recent studies empirically demonstrate that consumers tend to prefer and choose a brand with a popularity cue and offer a useful information regarding how to use a popularity cue in marketing communication. However, extant research has mainly focused on investigating the impact of "brand popularity in a domestic market" on consumer behaviors. Thus, little is known about the effect of "brand popularity in a foreign market" on local consumers' decision-making process. Given that domestic consumers tend to purchase imported products from overseas countries, it can be meaningful information for global companies. Therefore, this research derives and tests the five hypotheses to examine how local consumers respond to brand popularity in a foreign market as an advertising cue. Specifically, it tests the three hypotheses regarding the direct and indirect effects of brand popularity in a foreign market on risk perception and purchase intention. Then, it tests two additional hypotheses about moderating effects of psychic distance on the relationship between brand popularity and risk perception as well as on the relationship between brand popularity and purchase intention. Seventy participants are exposed to an advertisement for an Indian cosmetic brand using a popularity cue in Indian market and answer the questions about brand evaluation. For data analysis, regression analysis is employed. The findings of this research show that perceived brand popularity lowers local consumers' perceived risk with a foreign brand. However, perceived brand popularity does not have a direct impact on purchase intention while it has an indirect effect through perceived risk. Meanwhile, psychic distance moderates the effect of perceived brand popularity on perceived risk level, but it has no impact on the relationship between brand popularity and purchase intention. This research is one of the first studies that demonstrate the positive impact of brand popularity in a foreign market on a local consumer's purchase decision, and it shows the effect can be moderated by psychic distance.

• Korean Journal of Child Studies
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• v.30 no.5
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• pp.209-224
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• 2009

This study examined the development of children's perceptions of popular and unpopular peers. Subjects were 784 children in kindergarten, $2^{nd}$, $4^{th}$, and $6^{th}$ grades. Research findings were that : (1)socio-metric popularity and perceived popularity correlated positively with athletic ability, academic ability, and prosocial behavior. Whereas two subtypes of aggression(physical aggression and relational aggression) correlated negatively with sociometric popularity, perceived popularity correlated positively with relational aggression in 6th grade. (2)Social behaviors consistently emerged across developmental periods as predictors of popularity. (3)Academic ability was an important characteristic of popular children. (4)Teachers' praise and punishment affected popularity in kindergarten and $2^{nd}$grade children, but peer effect was more important for $4^{th}$ and $6^{th}$graders.

• Korean Journal of Child Studies
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• v.29 no.3
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• pp.191-205
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• 2008

This study explored gender differences in social status, acceptance/rejection, perceived popularity, social emotions, avoidance and anxiety by participant roles in bullying situations. Subjects were 215 6th grade children. Instruments were the Participant Roles (Sutton & Smith, 1999), Peer Nomination (Coie & Dodge, 1983 Cillessen & Mayeux, 2004), Social Avoidance and Social Anxiety (Franke & Hymel, 1984) scales. Results showed that more boys than girls were in pro-bullying participant role groups; more girls than boys were in outsider groups. Boy pro-bullies were high in social rejection. Boy defenders were high in popularity and low in social avoidance. Boy outsiders had high social anxiety. Girl victims had low social status, low social acceptance and lowest perceived popularity; they were high in social avoidance and social rejection.

• Asia pacific journal of information systems
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• v.34 no.2
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• pp.518-540
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• 2024

Mobile technologies have enabled marketers to target consumers anywhere and anytime. However, as consumers react and respond differently depending on what situation they are in, there is an apparent need to determine when, where, and what kind of advertisement is most relevant to the consumer. This paper proposes a holistic approach to examine the response of consumers when faced with two types of contextual factors (environmental/spatial and social contexts) through the lens of the Mobile Advertising Effectiveness Framework. We focus on the contextual effects of perceived distance from the offline store and the effect of popularity cue indication. A scenario-based survey is conducted to investigate the effects of perceived distance and popularity cue on the users' attitudes, and ultimately on their response intentions, upon receipt of mobile ads. Results of the study confirm the hypotheses: first, mobile ads sent when users perceive the physical store to be in close proximity tend to evoke more positive attitudes and elicit better responses compared to when users perceive the store to be farther away. Additionally, ad messages indicating high popularity were found to be more appealing than those with low popularity. These empirical results underscore the pivotal role of context, encompassing both spatial context (proximity to offline stores) and social context (popularity cues), in shaping consumer attitudes and response intentions in mobile advertising. The findings of the study offer theoretical insights that underline the significance of holistic context-based approaches that in turn, marketers may use to design more effective mobile ad campaigns that may elicit better responses from consumers.

• Korean Journal of School Psychology
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• v.8 no.2
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• pp.153-173
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• 2011

In a group of 353 elementary students, the present study examined the moderation effects of prosocial behaviors and social competence in the relations between overt/relational aggression and peer status (social preference and perceived popularity). The results indicate that both overt aggression and relational aggression lowered social preference regardless of gender. Prosocial behaviors and social competence did not buffer the negative influence of aggression on social preference. Among boys, overt aggression was a significant predictor of increased perceived popularity. Although inconsistent, relational aggression also predicted boys' perceived popularity. However, among girls, relational aggression, not overt aggression, was associated with perceived popularity. The moderation effects of prosocial behaviors and social competence were significant only among boys. In other words, boys' aggression, although it lowers social preference, contributes to their social influence and dominance when it is effectively combined with positive characteristics. It is necessary to develop new intervention strategies which reflect the adaptive function of aggression within peer groups.

• Journal of the Korean Home Economics Association
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• v.44 no.2 s.216
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• pp.1-11
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• 2006

This study investigated the differences of aggression and self-esteem according to adolescents' perceived popularity. Questionnaires were completed by 377 first and second graders of middle and high schools. The major findings were as follows- (1) Adolescents in the popular group showed significantly higher scores on external and relational aggression than those of the general and unpopular groups. (2) The three groups of adolescents were significantly different in various aspects of self-esteem. (3) Aggression was negatively associated with self-esteem.

• Journal of the Korea Society of Computer and Information
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• v.24 no.7
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• pp.45-52
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• 2019

With the popularity of mobile Internet and smart phones, the domestic digital music access platform has entered a period of rapid development. Existing studies in the academic circle have shown that experience has a positive impact on user perception and loyalty. However, the research on the relationship between brand loyalty, user perception and user experience of Internet products has not received much attention. Starting from the brand loyalty theory and user experience theory, this paper explores the mechanism of user experience, user perception and brand loyalty of digital music access platform. Based on the development status of digital music access platform in China, the purpose is to explore how the user experience of the mainstream digital music access platform can affect Usefulness Perception, Epidemic Perception. And to explore how the Usefulness Perception, Epidemic Perception can affect users' brand loyalty. also further explore the role of users' perception in this process to understand the relationship between brand and user experience. In practical operations, 398 formal questionnaires were issued online to collect first-hand data, and reliability analysis, factor analysis, correlation analysis and hypothesis analysis were carried out successively on the data in the later stage. Through research, it is found that the user experience of digital music access platform has a partial significant impact on the perception and loyalty of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived usefulness of applications. The visual presentation and emotional feelings of digital music access platform are positively correlated with the perceived popularity of applications. The e perceived usefulness and perceived popularity of the digital music access platform are positively correlated with the loyalty of the application. Through this research, it has certain guiding significance to the promotion of digital music access platform's brand loyalty degree.

• Korean Journal of Child Studies
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• v.28 no.3
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• pp.115-131
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• 2007

The 305 fathers and mothers of 4- to 5-year-old children and their teachers participating in this study responded to three kinds of questionnaires. Findings were that (1) fathers reported greater control of their sons' negative expressiveness; mothers reported greater control of their sons' positive expressiveness. Mothers perceived daughters more likely to regulate their emotions than their sons and teachers perceived girls more likely to be well-adjusted interpersonally than boys. (2) Fathers who reported higher control of their sons' negative expressiveness had sons with higher popularity/leadership; mothers who reported higher control of sons' negative expressiveness had sons with lower interpersonal adjustment. (3) Boys with higher emotion regulation showed higher interpersonal adjustment and popularity/leadership. (4) Mothers' control of boys' negative expressiveness influenced boys' interpersonal adjustment, and boys' emotion regulation and fathers' control of boys' negative expressiveness influenced boys' popularity/leadership.