• 보건의료산업학회지
• /
• 제7권2호
• /
• pp.53-67
• /
• 2013

This study aims to analyze the effect of quality of health care on perceived value, patient satisfaction and revisit intention. Especially, it was focused on outdoor environment, admission procedure, hospital image, service quality of physicians that patients perceived. For inpatients, hospital image and service quality of medical technicians have an effect on perceived value. Service quality of physicians has an effect on the patient satisfaction. For outpatients, hospital image and service quality of physicians and medical technicians have an effect on perceived value. Outdoor environment, hospital image, service quality of physicians and medical technicians, and perceived value have an effect on patient satisfaction. Perceived value and patient satisfaction have an effect on revisit intention. They should evaluate customer satisfaction on their services and analyze various factors that affect on it to improve specialty hospitals.

• 한국콘텐츠학회논문지
• /
• 제7권10호
• /
• pp.229-238
• /
• 2007

최근의 한국기업문화를 혁신의 시대라고 할 만큼 급변하고 있다. 이런 급변하는 환경하에서 기업들은 제각각 기업경쟁력 강화에 최선의 노력을 행하고 있다. 모든 기업들은 이미지를 가지고 있으며 이러한 이미지는 기업간에서 지각됨으로써 기업간의 관계형성의 중요한 요인으로 인식되어 진다. 특히, 1990년대 이후부터는 기업이미지의 중요성이 부각되고 있으며 국내외에서 다양하게 지속적으로 이루어지고 있다. 본 연구에서는 기존에 주로 이루어진 소비자 지각 중심의 이미지를 중심으로 한 연구보다는 기업간 지각한 이미지와 신뢰, 기업 관계결속의 영향관계를 살펴보았다. 연구결과 기업간 지각된 이미지는 신뢰에 영향을 미치는 것으로 나타났으며 신뢰는 관계 결속에 영향을 미치는 것으로 나타났다. 또한 경영자 이미지, 성장성 이미지, 혁신성 이미지가 기업간 신뢰구축에 영향을 미치는 중요요인으로 설명되었다.

• 한국보건간호학회지
• /
• 제24권1호
• /
• pp.29-38
• /
• 2010

Purpose: To examine the image of nurses as perceived by nursing students and clarify the image determinants. Methods: Subjects were 260 nursing students from a nursing college in Chungcheongbuk-Do. They received and completed a structured questionnaire from March 12 to April 20. 2007. The questionnaire data was analyzed using SPSS Win 12.0. Results: The mean score of the image of nurses was 115.89 of a total 165. According to the subjects' general characteristics, the image of nurses was lower in 2nd and 3rd year nursing students who did not profess a religious affiliation, those without a nurse among their relatives, those who were neutral concerning nursing science, those whose perceived personality was negative, and in those whose perceived adaptability was moderate. The mean score of the image of nurses per item was 3.51 of a total 5, the lowest item of image of nurses was 'Many opportunities for promotion'. The mean score of factors determining the image of nurses was 3.86 of a total 5, the highest one was 'Nurses' expert knowledge'. Conclusion: Intervention to improve the image of nurses by nursing students is prudent.

• 가정∙방문간호학회지
• /
• 제24권3호
• /
• pp.336-344
• /
• 2017

Purpose: The purpose of this study was to examine job recognition of female nurses and perceived image of male nurses, and to investigate predictive factors affecting this perceived image. Methods: A survey was conducted between September and October 2015 with 143 female clinical nurses who worked at hospitals. Data were analyzed using the SPSS 21.0 correlation and multiple regression analyses. Results: The findings of this study were as follows : Female nurses recognition had positive correlations with images of male nurses. Social image(r=.41, p<.001), professional image(r=.45, p<.001), and nursing job prospects(r=.49, p<.001) were significantly correlated with perceived image of male nurses. Nursing job prospect(${\beta}=.193$, p=.049), perception that male nurses were suitable for their jobs(${\beta}=.329$, p<.001), mass media experience related to male nurses(${\beta}=.244$, p<.001), social image(${\beta}=.225$, p=.009) and professional image(${\beta}=.191$, p=.021) explained 42.7% of the variance in image of male nurses. Conclusions: The findings of this study suggest that nursing education and research should find concrete ways to improve perceived image of male nurses. It will enhance the quality of nursing service by improving male nurses' communication and collaboration with female nurses.

• 경영과정보연구
• /
• 제30권1호
• /
• pp.187-209
• /
• 2011

본 연구는 중국 자국 브랜드를 포함하여 중국에 진출한 브랜드의 국가이미지 및 기업이미지를 브랜드의 지각된 품질 그리고 나아가 브랜드이미지 및 자산에 영향을 미치는 중요한 요소로 제시하여 그 역할을 검증하였는데 본 연구의 시사점은 다음과 같이 몇 가지로 정리될 수 있다. 첫째, 국가이미지는 지각된 품질에 영향을 미치는 중요한 요소로 광고 등의 다른 촉진요인과 더불어 영향요인으로 충분히 작용할 수 있다. 전체적으로 국가마케팅 차원에서 정부는 앞으로 중국국민들에게 상당부분의 좋은 국가이미지를 심어주기 위한 홍보나 광고 활동들을 체계적으로 추구해 나갈 필요가 있다. 둘째, 본 연구에서 기업이미지 중에서 특히 기업의 제조능력을 중심으로 해당 브랜드에 대한 지각된 품질과 브랜드이미지에의 영향요인을 검증하였다. 결국, 기업이미지는 소비자들의 브랜드에 대한 지각된품질을 높이는 중요한 요소로 작용하는 것으로 나타났기에 중국에서 한국기업들의 기업이미지 중심전략은 상당한 효과를 볼 수 있다고 생각된다. 결과적으로 본 연구는 브랜드자산 형성에 있어서 국가이미지, 기업이미지 등의 변수가 브랜드의 지각된 품질을 높이고 브랜드이미지를 향상시켜 브랜드의 충성도를 고양할 수 있게 되고 결국 브랜드자산이 높아지는 메커니즘을 설명하고 있다고 볼 수 있다.

• 복식문화연구
• /
• 제21권6호
• /
• pp.827-843
• /
• 2013

The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands and the frequency of purchasing fast fashion brands. As antecedents, a few brand-related variables and a consumer-related variable were considered. Perceived perishability, perceived scarcity, perceived quality, and perceived low price were included as brand-related variables and congruity between self image and fast fashion brand image was included as a consumer-related variable. It was hypothesized that both brand-related and consumer-related variables directly influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that perceived perishability, perceived quality, and congruity between self image and fast fashion brand image influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

• Journal of the Optical Society of Korea
• /
• 제18권6호
• /
• pp.809-817
• /
• 2014

The loss in contrast-discrimination ability of the human visual system under high ambient illumination level can cause image quality degradation in mobile phones. In this paper, we propose a perceived contrast compensation method by processing the original displayed image. With consideration that the perceived contrast significantly varies across the image, this method extracts the local band contrast from the original image; it then compensates these contrast components to counteract the perceived contrast degradation. Experimental results demonstrate that this method can maintain most contrast details even in high ambient illumination levels.

• International Journal of Computer Science & Network Security
• /
• 제23권3호
• /
• pp.1-9
• /
• 2023

The practical courses are considered as a model for the courses taught by the student of the Department of Physical Education at different levels of study, during which he employs his mental, physical and skill abilities to understand and master the motor skills and develop his physical abilities to be able to master them and later teach and train them, so this study was conducted with the aim of identifying the perceived mental image For the practical courses of the students of the Department of Physical Education at Umm Al-Qura University, by designing a scale for the perceived mental image of the practical courses, and identifying the percentages and the extent of their prevalence for each of the positive mental image, the nonperceived mental image, and the negative mental image of the practical courses among the students of the Department of Physical Education at Umm Al-Qura University, The researcher used the descriptive approach from the survey studies by designing a measure of the perceived mental image on a sample of (175) students, and they were chosen by the intentional method from the fourth level students who studied all the practical courses in the department, whether for the first or second semester of the academic year 2021 /2022. Data using frequencies, percentages and the test of significance of the ratio, and one of the most important results was the validity of the scale used in measuring the mental image perceived by students of the Department of Physical Education about practical courses. Realizing a positive mental image that is statistically significant about the practical courses of (53.20%) of the students of the Department of Physical Education, the sample of this study. And realizing a positive mental image that is statistically significant for students about the axes of the nature of studying practical courses, their abilities in practical performance, the method of implementing lectures, the lecturer, and their evaluation methods. The mental image of the student, and taking appropriate measures to develop the practical courses and academic programs, applying similar studies to measure the mental image of the department's graduates on the specialized tracks in the Department of Physical Education, reviewing the number of hours for some practical courses so that they are not less than two hours for all practical courses.

• 복식
• /
• 제51권7호
• /
• pp.75-92
• /
• 2001

The purpose of this study was to investigate the grandparents' clothing image perceived by adolescents. Self-administered questionnaires were distributed and collected from 547 middle school and high school students from March to April in 2000. Frequencies, percentages, mean. and standard deviation were calculated. χ²-test, t-test, F-test, and ANOVA were used for group differences, and Duncan's multiple range test was used. The results were as follows : 1. Grandparents' clothing images were classified into four images of elegant, comfortable, fashionable and active. 2. Adolescents in middle school, in high economic status, in higher academic achievement, and who pursuited fashion perceived favorable grandparents' clothing images as more favorable. Adolescents perceived clothing images of younger grandparents with higher economic status, or grandmother as more favorable. Adolescents who had a good affection and a good-cognition to their grandparents perceived their clothing images as more favorable. Adolescents perceived their mother-side-grandparents clothing images as more favorable. 3. Grandparents were segmented into 3 groups of the fashion pursuit, the utility pursuit, and the stagnated according to their adolescents' clothing image perception. The adolescents in higher economic status, who pursuited fashion, and had a favorable cognition to their grandparents tended to perceive their grandparents as the fashion pursuit. Adolescents who had a high affection to their grandparents tended to Perceive their grandparents as the utility pursuit. Adolescents perceived their mother side grandparents as the utility pursuit.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권1호
• /
• pp.373-385
• /
• 2022

Due to the lack of information, medical tourists are regarded to be at high risk. Prior medical tourism research has found that various types of perceived risks have a significant impact on medical tourists' purchase behavior. Even though medical tourism is predicted to increase, there is a lack of behavioral research to explain how perceived risks affect medical tourists' purchase behavior. In the context of Korean medical tourism, this study attempts to evaluate the effects of multi-level (macro, organizational, and personal) factors on medical tourists' perceived risks and purchase intentions. A conceptual model and hypotheses were built and empirically validated to investigate links between multi-level characteristics, perceived risks, and purchasing intentions. The data for this study was collected from Chinese tourists using a questionnaire. The impact of cognitive country image, affective country image, and medical service quality on fundamental risk is confirmed by statistical testing. Surprisingly, expectancy discrepancy risk is influenced only by cognitive country image and information search capabilities. Both fundamental and expectation discrepancy risks lower medical tourists' purchase intentions. The findings of this study show that a multi-level strategy is required to investigate the links between perceived risks and medical tourism purchasing intentions based on macro, organizational, and personal factors.