• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.5
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• pp.575-586
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• 2011

This study first examines the effect of perceived body characteristics, satisfaction with body characteristics on perceived size related risk, and internet shopping clothing behaviors; in addition, it also examines the effect of the perceived size related risk on clothing behaviors. A questionnaire was conducted with responses from 219 female students, aged 19 to 25. Data was analyzed by frequency analysis, correlation analysis, ANOVA and Duncan test. The findings suggest that a consumer satisfied with body characteristics has active clothing behaviors to improve her appearance or body image. The effects of perceived body characteristics and satisfaction with body characteristics on perceived size related risk are also identified. The perceived size related risk increases when the size information of an internet shopping mall is insufficient compared to the situation when the consumer is not satisfied with her body characteristics. The meaningful differences of clothing behaviors according to extent of perceived size related risk are identified.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.4
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• pp.764-772
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• 2001

The purpose of this study was to examine the differences of perceived body size and actual body size between Korean and USA female college students of 18 to 26 year-old. Body measurements and survey were taken from August to September, 1998. The results are as follows: 1) There were differences between the body measurements of the Korean women and US women. Among 20 body areas, except only head length and neck circumferences, American women had bigger sizes than Korean women. 2) Compared to US females, Koreans perceived their body sizes as bigger and were more dissatisfied with their bodies than Americans. 3) Those who had thinner body sizes tended to be more satisfied with their bodies.

• Fashion & Textile Research Journal
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• v.19 no.6
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• pp.768-776
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• 2017

This study analyzed the relationships among actual body types, perceived body types, body-image discrepancy(difference between perceived and ideal body), and body satisfaction, and their effects on jacket fit satisfaction at 17 body parts of women in their 20s. To apprehend the actual body type of subjects, total 18 items were measured according to the anthropometric method of the 6th anthropometric survey project. The relationship between body-image discrepancy and body satisfaction was correlated in all body parts. Body-image discrepancy and body satisfaction were more affected by perceived body size than actual body size. The fit satisfaction level of the jacket was found to be lower as the discrepancy between the body type and the ideal body type was recognized. As the waist girth, hip girth, armscye girth, and upper arm girth were smaller, the height was taller, bust girth and breast size were larger, these body sizes were considered as closer to the ideal body shape and the jacket fit of the area was more satisfied. When the perceived body sizes and the actual body sizes were compared, the women in their 20s tended to perceive their waist, abdomen, and hip as larger, their shoulder length and front/back interscye as longer, their breast size as smaller, and their waist height as lower than the actual size.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1346-1361
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• 2011

This study examined the body characteristics, perceived body size and body-cathexis according to the stature of women aged 18 to 59. Special focus was on women of short stature; in addition, the study searched for the proper clothing fit and satisfaction level for short women. The 2010 SizeKorea data of 2,586 women aged 18 to 59 was analyzed statistically to find the distribution of stature according to 4 age groups along with the body characteristics and proportion of 3 stature groups in each age group. A questionnaire was conducted with responses from 412 women aged 18 to 59, and the perceived body size and satisfaction with body size of 3 stature groups were studied with 5 Likert scales. Although the stature of Korean women has increased, short stature women (those under 155cm) still represent a high percentage of individuals in Korea. Short women (small in height and length) had unique body characteristics in width, depth, and girth that were distinguished from the characteristics of medium or tall women. Especially, the lower body part of short women had distinct characteristics. Accordingly, it is undesirable to reflect the same ease or same body proportion in clothing construction for the 3 stature groups. Short women perceived their stature and length of upper or lower body as too short and the satisfaction with their body size was lower than medium or tall women. To upgrade the clothing fit and satisfaction of short women, it is necessary to reflect the unique body characteristics of short women in clothing design and construction.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1558-1566
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• 2010

This study compares the body sizes of Korean and Mongolian female college students, their perceptions about body size, and body satisfaction based on similar cultural backgrounds. The subjects consisted of 164 Korean students and 171 Mongolian students from March to April, 2008. The age range was 17 to 22 years. We directly measured the body sizes of subjects and examined by questionnaire the degree of body cathexis, perceived body size, and ideal body size. Both Korean and Mongolian college students have similar body measurements but Korean college students have smaller heads, broader and slopped shoulders, and thinner arms and legs. There were insignificant differences in perceived body size for both groups; in particular they perceived that their lower body is fat or thick. However, there were differences in body satisfaction. Both groups had the lowest satisfaction rate for their lower bodies; but in all items, Korean college students had a lower body satisfaction rate than Mongolian college students even though they have thinner arms and legs. Finally, the ideal body style for both groups was a skinny body type, but Korean students preferred a much thinner body type. The body satisfaction rate is greatly affected by the ideal body than the actual body.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.6
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• pp.758-766
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• 2004

The purpose of this study was to compare Korean and Japanese female college students' body sizes, their perceptions about body size, and body satisfaction based on similar cultural background. Subjects consisted of 185 Korean students and 91 Japanese students from October to December, 2000. The age range was 18 to 28 years. We measured body sizes of subjects directly and examined by questionnaire the degree of body cathexis, perceived body size, ideal body size. The results were as followed. 1) Korean women had slimmer silhouette with longer arm and longer leg than Japanese, while Japanese women had more voluminous silhouette with smaller waist circumstance and bigger hip circumstance than Korean. 2) There were not differences between perception about each body size of the Korean women and Japanese women, except arm length. Especially, two groups felt themselves as greater on thigh. 3) There were not differences between satisfaction about body of Korean women and Japanese women, except height. Generally, two groups had lower body satisfaction on each body area, especially on thigh, lower body part, abdomen, hip, and weight. 4) Perception of body size had higher correlation with body satisfaction than actual body size. Lower satisfaction was related to more negative perception of body size. 5) Regarding ideal body size, Korean women pursued bigger height, weight, waist, and hip than Japanese. However, Japanese women pursued bigger bust than Korean. This means that Japanese women pursued more voluminous body silhouette.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.3
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• pp.442-458
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• 2023

This study aimed to elucidate the information privacy attitudes and behaviors of users of size recommendation services based on body information. Focusing on the privacy calculus theory, the effects of information privacy concerns as well as perceived risk and benefit of information disclosure on information disclosure intention were analyzed. Consumers who used size recommendation services based on body information were surveyed from August 18 to 24, 2022. Analysis of the 251 responses collected revealed that information privacy concerns did not significantly affect information disclosure intention. Information privacy concerns had a positive effect on perceived privacy risk; however, perceived privacy risk had a negative effect on information disclosure intention, while perceived privacy benefit had a positive effect on information disclosure intention. Therefore, the privacy calculus theory confirms the existence of the privacy paradox, revealing perceived privacy benefit has a greater impact on information disclosure intention than perceived privacy risk.

• Science of Emotion and Sensibility
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• v.6 no.1
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• pp.17-26
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• 2003

With rapid expansion in e-retailing of apparel business, the virtual fitting model is used for comparing fit of the selected garments. The researchers experimented women's perceived body size for developing virtual fitting model. 50 women who were 20's in age were participated in the experiment They were graduate students with clothing & textile major. The results of this study showed that the subjects perceived themselves with fuller figure at waist or hips and with shorter figure at waist height than their actual body site. Many subjects believed that their body sizes were close to the average site. Especially, subjects whose abdomen girth of hip girth was much larger than average thought that they have relatively flat abdomen. It was concluded that not only the user's body measurements but also user's perception on their figure type are needed to be considered in the process of developing virtual fitting model for e-retailing of apparel. It was expected that the virtual fitting model of extraordinary size body would not be accepted by the female consumers even though they are extra large or small size person in reality.

• Journal of Korean Home Economics Education Association
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• v.18 no.1 s.39
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• pp.113-125
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• 2006

The purpose of this study was to examine the effects of perception of body size on actual clothing style in middle school girls. To achieve this, this study analyzed self-perception of body size, aspired clothing style, and actual clothing style. By classifying groups into thin and thick, the difference in clothing style according to groups was also analyzed. Subjects of this study were middle school girls in Gwangju and 219 responses were collected from real body measurement and questionnaires. WIN SPSS+10.0 package was used to obtain results. Results are as follows: 1. For the self-perception of body size, middle school girls perceived much thicker in the lower body than the upper body. And they were unsatisfactory about the lower body which was perceived thick. 2. In the correlation of actual and aspired clothing style of middle school girls, they wore a aspired clothing style actually. Their actual or aspired upper clothing style was to cover the skin, exposing or covering a body silhouette. Their lower clothing style was a slacks type that covers a body silhouette and the skin. 3. In selecting actual clothing styles, middle school girls were somewhat affected by self-perceived body size. But they did not prefer the clothing styles perceived thick in girth or big in width in exposing the skin or a body silhouette. On the other hand, as it was perceived long, wearing was increased. frequently wore the upper and lower clothing styles of exposing the skin or a body silhouette than the thick group. But both groups wore the clothing styles of covering the skin or a body silhouette regardless of their thinness and thickness. And when wearing the clothing style of exposing neck and shoulder, middle school girls considered actual body size more than self-perceived size. On the other hand, when wearing the clothing style of exposing arms and silhouette by fitted legs, they considered self-perceived body size more.

• Journal of Nutrition and Health
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• v.47 no.4
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• pp.287-299
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• 2014

Purpose: The goal of this study was to examine body image satisfaction and perception according to weight status, and to investigate those associations with dietary habits and nutritional status among preadolescent children. Methods: Body image and dietary habits and intake were assessed in 134 elementary school students in grade 4. Children were categorized according to normal and overweight or obese groups. Figure rating scales were used to assess body image perception (identification of perceived current body size) and dissatisfaction (difference between perceived current body size and ideal body image). Results: There were sex differences in body image perceptions. Normal-weight girls, overweight or obese girls and boys were more likely to desire a leaner body size than their perceived body size compared with normal-weight boys. Body image satisfaction and perception showed an association with weight status. More overweight or obese children indicated dissatisfaction or underestimation of body image than normal-weight children. Children with body image dissatisfaction due to heavier perceived body size than ideal body image showed lower frequencies of consumption of meals and vegetables, compared to those who were satisfied with their body image. Children who underestimated their body image were more likely to have a lower frequency of breakfast and meal regularity and a higher frequency of eating out of home or food deliveries than those with accurate body image perception. In addition, body image underestimation showed an association with lower intakes of protein, dietary fiber and calcium, and the higher percentage of calories derived from fat. Conclusion: Body image dissatisfaction as well as underestimation in children before puberty showed an association with overweight or obesity, and was also related to unhealthy dietary habits. These findings highlight the importance of accurate perception and satisfaction with body image in preadolescent children in order to prevent development of obesity in adolescents and adults.