• 제목/요약/키워드: outsourcing trend

검색결과 35건 처리시간 0.025초

동대문시장 도.소매소비자의 구매행동 - 해외 아웃소싱 상품을 중심으로 - (A Study on the Pattern of Wholesale and Retail Consumer Behavior in Dongdaemoon Market about the Outsourced Products in Foreign Countries)

  • 이은형;김미영;이현정
    • 한국의상디자인학회지
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    • 제10권3호
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    • pp.27-36
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    • 2008
  • This article aims to identify the current status of outsourced production of Dongdaemun brands and to discover the consumers' perception of those outsourced products, their degree of satisfaction, and preference in purchasing those products. Moreover, the strengths and weaknesses of the outsourced products, as perceived by the consmers, have been identified, and specific methods and directions for efficient overseas outsourcing of Dongdaemun brands are suggested. This study also contains experimental works, in which I have prepared questionnaires, and my advisor have collected data. This survey was conducted on corporation managers, who directly operated clothing stores in Dongdaemun Market in December 2007. The collected data have been analyzed using SPSS 12.0 with various techniques such as t-test, paired t-test, frequency analysis and $X^2$-test. The results are summarized as the following: a) Comparison of the current outsourcing status of Dongdaemun brands showed that only eight out of the total 42 investigated companies have actually been outsourcing the production of their clothes. The biggest advantage of outsourcing was the reduced unit production cost, while low quality of products, delayed production, difficulty of control and management were shown as its disadvantages; b) the reason for purchasing clothes in Dongdaemun Market was to buy various clothing products. Comparing these reasons among different groups showed that there was a significant discrepancy in terms of trend design and copy design, in which wholesale consumers had shown a higher degree than retail consumers; c) and the preference for outsourced products of Dongdaemun brands was negative in both wholesale consumers (71.05%) and retail consumers (83.54%), as they both prefer clothes manufactured in Korea. Both groups selected the expensive price as the biggest disadvantage of Korean products, and picked design as the biggest strength of the outsourced clothes. Furthennore, both wholesale consumers (63.16%) and retail consumers (74.68%) selected Italy as the most preferred country for outsourcing clothing production. in which their reason had been their expectation for good product quality. The least preferred country for both wholesale (47.37%) and retail (50.63%) consumers was China, a country which they expected poor product quality.

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물류중소기업의 TPP 활용방안에 관한 연구 (The study on the Ways to Invigoration of Small Business Logistics by using Multilateral FTA)

  • 김동호
    • 무역상무연구
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    • 제68권
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    • pp.149-169
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    • 2015
  • Recently, it's a trend that the third party outsourcing logistics will be increased a logistics flow from law material to final products. The government also works on promoting logistics company as securing the expertise for strengthen logistics industry and secure competitiveness. Nevertheless, logistics market have been divided by polarization between small logistics company and major company. Also a labor who work for logistics is being caused by worsened working conditions. That is one of results of the survey. Almost 50% of response are they have not been aware of FTA and have not known to need the FTA. Many respondents said that entering the overseas logistics or a new way like FTA will be difficult to take part in. Therefore I suggest several examples in this paper to encourage a vitalization of small logistics company through the multilateral FTA. Now our country needs to make an effort to maximize connections between multilateral FTA and policy effect by signing FTA with many countries and extending Economic territory. This effect can completely cope with the improvement of economic interests, establishing regional integration strategy and change of global supply chain. Therefore, a small business logistics have to make their competitiveness & a new dealing market in the future.

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공공도서관 위탁경영의 현상과 과제에 관한 고찰 (A Research on the 'Contracting Out' of Public Library Services in Korea)

  • 곽동철
    • 한국도서관정보학회지
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    • 제38권3호
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    • pp.383-404
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    • 2007
  • 본 연구는 공공도서관의 위탁경영과 관련된 현상과 과제를 조사 분석하여 핵심적 문화기반시설인 공공도서관의 경영을 활성화하는데 목적을 두고 있다. 이를 위해 본 연구에서는 다음과 같은 공공도서관의 주요한 사항들을 고찰하고 있다. 첫째, 공공도서관 위탁경영의 논리적 근거가 되는 배경과 추이를 살펴보고, 둘째, 공공도서관 위탁경영의 현상과 문제점을 분석하고, 셋째, 이를 통해 향후 바람직한 공공도서관 위탁경영의 개선방안 등을 제시하고 있다.

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전문가시스템을 이용한 CAD 모델 수정 시스템 (A CAD Model Healing System with Rule-based Expert System)

  • 한순흥;천상욱;양정삼
    • 대한기계학회논문집A
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    • 제30권3호
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    • pp.219-230
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    • 2006
  • Digital CAD models are one of the most important assets the manufacturer holds. The trend toward concurrent engineering and outsourcing in the distributed development and manufacturing environment has elevated the importance of high quality CAD model and its efficient exchange. But designers have spent a great deal of their time repairing CAD model errors. Most of those poor quality models may be due to designer errors caused by poor or incorrect CAD data generation practices. In this paper, we propose a rule-based approach for healing CAD model errors. The proposed approach focuses on the design history data representation from a commercial CAD model, and the procedural method for building knowledge base to heal CAD model. Through the use of rule-based approach, a CAD model healing system can be implemented, and experiments are carried out on automobile part models.

사전제작 드라마의 성과와 장르 다양성 (Performance and Genre Diversity of Pre-produced Drama)

  • 노동렬
    • 한국콘텐츠학회논문지
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    • 제18권7호
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    • pp.64-73
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    • 2018
  • 드라마제작산업에서 사전제작 방식은 활성화되는 추세에 있다. 외주제작사의 사전제작이 급격히 증가하고 있고, 지상파방송사들은 자체 사전제작은 물론 외주제작사와의 공동 사전제작 방식을 확대하고 있다. 성공의 불확실성을 최소화하기 위한 전략으로 A급 생산요소를 결합한 드라마의 성과가 긍정적으로 나타나고 있지만, A급 생산요소를 참여시키지 않은 사전제작가 증가 추세에 있다. 특히 A급 연기자에 비해서 A급 작가의 사전제작 참여율이 현저히 저조한데, 그 이유는 시청자의 반응을 즉각적으로 스토리에 반영하지 못하는 사전제작의 특징으로 인한 A급 작가들의 거부감이 반영된 것으로 판단된다. 사전제작 드라마의 장르 다양성이 증가하고 있고, 다양한 장르적 요소를 결합하여 제작한 사전제작 드라마일수록 성공의 가능성이 높게 나타나고 있다.

국내외 SPAqmfosem의 마케팅전략 특징 연구 (A Study on the Characteristics of Marketing Strategy on the SPA Brand)

  • 김희선
    • 한국의상디자인학회지
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    • 제14권1호
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    • pp.131-150
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    • 2012
  • The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

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패스트 패션(Fast Fashion)에 대한 고찰(제1보) - 마케팅 전략을 중심으로 - (A Study on the Fast Fashion(Part I) - Focusing on Marketing Strategy -)

  • 김선희
    • 복식문화연구
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    • 제15권5호
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    • pp.875-887
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    • 2007
  • The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

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Service Desk의 서비스 품질이 조직의 업무 효율성 증대에 미치는 영향에 관한 연구 (A Study on Effectiveness Enhancement of Organization thru Service Quality of Service Desk)

  • 김동철;김광용;임성택
    • 한국IT서비스학회지
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    • 제8권4호
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    • pp.17-40
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    • 2009
  • This study is to guide to estimate service quality on ITSM operation based on ITIL(IT Infrastructure Library). ITIL v2 and v3 provide how to integrate framework of IT service and business process. It is widely used as ITSM operation base. As a latest IT trend, ITSM covers Hardware, Software, SaaS, Network, Call center, Helpdesk, ASP portal and IT operation. Servicedesk is selected as target area where valid sampling is addressable and service change is rapid. Traditional Helpdesk was focusing on technical support to solve internal IT issues passively. But it was evolved into Service Desk which focus in process and provide integrated service from customer's business view point preventively and proactively. Accordingly outsourcing types business are normally performed by group of professional capability. Service quality is measured under the SLA(Service Level Agreement). This study utilized SERVQUAL model as service quality measuring tool developed by Parasuraman, Zeitaml and Berry to find critical factors to satisfy customer. And test was processed regarding effectiveness of IT organization and customer view point thru sampling. Though valid parameters can be changed by ITSM areas under the SERVQUAL models, they naturally can be accepted as a index of service quality measurement after sampling test with acceptable significance. And I recommend to follow this study as a preparation before official SLA.

어플리케이션 서비스 제공(ASP) 모델에 의한 학교도서관 정보서비스에 관한 연구 (A Study on the Information Service of School Library Based on ASP Model)

  • 이병기
    • 한국비블리아학회지
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    • 제12권1호
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    • pp.25-42
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    • 2001
  • 최근 들어, 정보통신의 인프라구축 및 정보시스템의 도입에 대한 필요성은 널리 인식하고 있으면서도 막대한 초기 비용과 정보시스템의 관리비용의 부담으로 기업정보시스템(ERP)을 도입하지 못하고 있던 중소기업체에서 하드웨어와 ERP를 구입하거나 전문 요원을 배치하지 않고도 시스템을 도입할 수 있는 어플리케이션 서비스 제공(ASP) 모델이 새로운 대안으로 자리잡고 있다. 본고에서는 IT 비즈니스의 새로운 형태로 자리잡고 있는 ASP 모델을 바탕으로 학교도서관 정보시스템의 적용 가능성을 검토하고, ASP 기반 학교도서관 정보시스템을 구현하는데 필요한 하드웨어와 소프트웨어적인 요소 그리고 정보시스템에 포함되어야 할 정보서비스 및 교육적 기능을 제시하고자 한다.

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IT서비스 학회지 게재 논문을 통해본 학문으로서의 IT서비스 연구영역과 연구동향 분석 (Research Area and Trend Analysis on the IT Service Science through the Analyses about the Research Papers in Journal of the Korea Society of IT Services)

  • 안연식
    • 한국IT서비스학회지
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    • 제9권4호
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    • pp.95-108
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    • 2010
  • In this paper. the research issues and trends are analysed by reviewing the journal of the Korea Society of IT Services which published from Dec. 2002 to Jun. 2010. The 306 papers which published were included in this project. The quantitative analyses were implemented about the volume of papers and researchers. The papers are categorized as project management. service science, service computing and IT technology, software engineering, solution, outsourcing management. element technology and methodology, strategy and management. policy, laws, and systems related IT services. Specially the qualitative analyses were implemented about research issues and trends through the content analysis about the paper details, abstract and key words described. We can find the more case of the theoretical study on the areas of the strategy and management, policy, laws, and systems, also the practical study on the service computing and IT technology, and solution area than the other areas. In this research, finally, the author can suggest that the integrated control be required to editing board for the effective classification of subjected paper candidate. Also the evaluation methodology such us experiment, performance comparative, should be adopted for the theoretical or practical study because the academic research requires the more scientific research methodology.