• Title/Summary/Keyword: organizational identity

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Brand Identity and Architecture of the 4 Comprehensive Programming Channels (종합편성채널의 브랜드 정체성와 브랜드 체계)

  • Yoon, Hong Keun
    • The Journal of the Korea Contents Association
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    • v.14 no.2
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    • pp.161-171
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    • 2014
  • This research aims to analyze the characteristics of the channel brand components, identities in accordance with the organizational strategies of the programmes, and brand structures of the comprehensive programming channels. The channels promote themselves mobilizing a variety of channel brand components and, ecxept Channel A, JTBC, TV Chosun, and MBN coined its names which are reminiscent of their parents corporations. The organizational strategies of the programmes are related with the channel identities. TV Chosun, for instance, branded themselves as 'conservative advocate' while focusing on news programs, and Channel A also takes conservative bias strategy focusing on the news programmes, especially after the 2012 presidential election. JTBC, however, organizes drama and entertainment programmes intensively being equivalent to that of terrestrial broadcasting programmes, and MBN positioned neutral and center with the news and cultural programmes. Referring to the brand architecture, which reveals the structural system of the brand, it is argued that TV Chosun and MBN take the integrated corporate brand strategy, while JTBC tries to mix and balance the brands of the parent corporation and its own independent one. Channel A, exceptionally, doesn't take a name of its parent corporation 'Dong-A'. In conclusion, it is argued that the comprehensive programming channels utilize and take the parent corporate brand, mixed brand, and independent brand in accordance with the brand power and circumstances of their own parent corporates.

A Study on the Job Development and Reorganization Strategy of the National Library of Korea, Sejong (국립세종도서관 직무개발 및 조직개편 전략 연구)

  • Hee-Yoon Yoon;Seon-Kyung Oh
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.2
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    • pp.159-182
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    • 2023
  • The National Library of Korea (Sejong), which was launched in December 2013, has been in the spotlight as a specialized library for Korean policy information and as a Sejong city complex cultural facility. Nevertheless, the essential identity, organizational status, division of affairs and core competencies, policy information collection, and services of the NLK (Sejong) are weak and inadequate. Therefore, this study developed a job model for establishing an essential identity and providing high-quality policy information services nationwide and suggested a strategic organizational reorganization plan. The job model was proposed as a total of 110 by adding 38 to the existing 72. Based on this job model, the short-term reorganization model (2023-2024) changed the grade of the library director from the current grade 4 (administrative officer) to Senior Executive, and the grade of the director by division from grade 5 (secretary) to grade 4. The sub-organization has expanded the current 3 divisions (planning management, policy information, and service use) to 4 divisions (planning administration, library collection and development, policy information service, and public service and culture, with a total of 51 personnel. In the mid-to-long-term model (2025-2032), the sub-organization was expanded to 4 divisions and 1 office (planning administration, library collection and development, policy information service, public service and culture, and policy information research), and presented a total of 61 personnel. To this end, it is necessary to persuade stakeholders with the argument of advocating the Korean policy information center, which is a macro-strategic goal, and focus all capabilities on strategic reorganization and revision of 「Decree on the Organization of the Ministry of Culture, Sports and Tourism」.

SME Learning Organization Based on Action Learning (액션러닝을 이용한 중소기업 학습조직 구축에 대한 사례 연구)

  • Park, Sang Hyeok;Seol, Byung Moon;Park, Kiho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.99-106
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    • 2015
  • This is a case study on organizational learning with action learning. It targets B industry belonging to Shoe manufacturer. We apply action learning techniques as consulting skills to promote the organization of specific learning activities. Action Learning solves the challenges faced by the company with the ability to enhance the member while participating in the program. Therefore, it is a good methodology to overcome the uncertainty environment. Through a case study, in the maturing process of a learning organization can see the conditions that are necessary for the ongoing maintenance of that identity, organizational learning activities. Findings to the continued operation of the enterprise learning organization suggest the establishment of a learning organization, and direction and strategic importance. Systems and learning environments should be built and then repeat the process of practice to master the new learning organization. It suggests to learn a new organizations operating methods that require repetition of the course of action.

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Influence of gender role conflict, resilience, and nursing organizational culture on nursing work performance among clinical nurses (임상간호사의 성역할갈등, 회복탄력성, 간호조직문화가 간호업무성과에 미치는 영향)

  • Han, Ji Eon;Park, Nam Hee;Cho, Jeonghyun
    • The Journal of Korean Academic Society of Nursing Education
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    • v.26 no.3
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    • pp.248-258
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    • 2020
  • Purpose: The purpose of this study was to identify the factors influencing nursing work performance among clinical nurses in the hospital. Methods: This descriptive correlational study collected data from 122 clinical nurses who were working in three tertiary referral hospitals in Busan. The data were collected, using self-reported questionnaires, from September 2 to October 14, 2019. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression using SPSS/WIN 25.0 program. Results: Nursing work performance was significantly associated with resilience, innovation oriented culture, relationship oriented culture, and hierarchy oriented culture. The factors significantly influencing nursing work performance of the participants included relationship oriented culture (β=.27, p=.015), hierarchy oriented culture (β=.25, p=.003), resilience (β=.19, p=.035), and total clinical career (β=.18, p=.030), which explained 27.3% of nursing work performance (F=8.59, p<.001). Conclusion: The results indicate that there is a need to improve communication skills among multidisciplinary team members and to harmonize hierarchical and relational cultures in order to enhance nursing work performance. In addition, this study suggests developing interventions for enhancing the resilience of clinical nurses.

A Study on the Relationship between Job Characteristics and Job Satisfaction by Employment Types. (고용형태에 따라 직무특성요인이 직무만족에 미치는 영향에 관한 연구)

  • Jung, Jae-Kyu;Lee, Da-Jung;Kim, Doo-Yul;Nam, Yoo-Chin;Lee, Sun-Kyu
    • Journal of Digital Convergence
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    • v.8 no.4
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    • pp.83-95
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    • 2010
  • This study is to investigate the relationship between job characteristics and job satisfaction in manufacturing company and difference of perceived job satisfaction from employment type(employees and temporary employees). The result of this study are as follows: (1) job characteristics such as skill variety, job identity, autonomy are related to job satisfaction, (2) the perceived job satisfaction is made a no difference between employees and temporary employees. The results above indicate that the job satisfaction difference from employment type can be used for organization to improve the organizational effectiveness including organizational competitiveness and employee's job satisfaction.

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Analysis of Per-Position Characteristics Recognized by Tenure Women Managers (근속 여성관리자가 인식하는 직위별 특성 분석)

  • Jeong, Ji-ae
    • Journal of Practical Engineering Education
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    • v.11 no.1
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    • pp.105-115
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    • 2019
  • This study focused on the importance of job position as a role model for female career adaptation. To do this, we used the KWMP data to conduct a Multinomial logit analysis to examine the influence factors of the tenure women managers. As a result, first, section chief position showed a low level of life satisfaction and showed difficulty of beginner's manager. Second, it is predicted that the position of the Deputy Head of Department will establish the identity of work as an intermediate manager. Third, head of department Director showed a high age, target status, possibility of achieving the target, and duration of the next job. Fourth, executive level has the least average experience of discrimination on monthly average wage. It was suggested that it is important to develop individual career by recognizing that the organizational atmosphere and personnel management are lower than those of the other positions. It was found that age, organizational atmosphere and personnel management, goal status, possibility of achieving goals, next job tenure period, monthly average wage, welfare, and life satisfaction factors were the most influential factors in women career adjustment. Finally, implications and limitations were discussed based on the results of this study.

Design and Implementation of eduroam Authentication-Delegation System (eduroam 사용자 대리인증 시스템의 설계 및 구현)

  • Lee, KyoungMin;Jo, Jinyong;Kong, JongUk
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.20 no.9
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    • pp.1730-1740
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    • 2016
  • This paper introduces a guest identity provider system for eduroam which is a global Wi-Fi service targeting users enrolled in higher education and research institutions. Developed eduroam AND (AutheNtication Delegation) system enables users to create their eduroam user accounts and to access eduroam regardless of their locations. Users with no organizational eduroam account therefore can freely access eduroam using the system. A federated authentication model is implemented in the system, and thus the system has merits of having high accessibility, indirectly verifying users and organizations possible, saving management overhead. Status monitoring is essential because authentication request and response messages are routed by eduroam network. eduroam AND performs active monitoring to check service availability and visualizes the results, which increases operational and management efficiency. We leveraged open-source libraries to implement eduroam AND and run the system on KREONET (Korea REsearch Open NETwork). Lastly, we present implementation details and qualitively evaluate the system.

Professional Socialization of Medical Students (의대생의 전문직 사회화 과정에 대한 고찰)

  • Han, Dal-Sun;Cho, Byung-Hee;Bae, Sang-Soo;Kim, Chang-Yup;Lee, Sang-Il;Lee, Young-Jo
    • Journal of Preventive Medicine and Public Health
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    • v.29 no.2 s.53
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    • pp.265-278
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    • 1996
  • This paper concerns professional socialization of medical students. Professional socialization, in the context of this paper, means the process through which a layperson becomes a doctor equipped with professional identity and values. While medical education does not include such process in the curriculum, medical students obtain certain values and identity informally. The dependent variables were professional values and professionalism. The former means the desirable attributes required to conducting professional works such as humane attitudes, science-oriented mind, capability for organizational management. The latter means socio-political reasoning with which doctors can rationalize their privileges such as autonomy. A specially designed questionnaire was developed. The data were collected from five medical schools for 1,318 students in 1994. A total of 1,070 cases were finally included in the statistical analysis. The students emphasized the human factor in the professional values. Their attitude did not change with the grade. Other independent variables such as motives for entering a medical school, socioeconomic status, satisfaction with medical education, etc. also did not influence professinal values. It implies that professional values were not consolidated among the students. However, the factors of professionalism change significantly with the grade. It implies that the students paid more attention to socio-political issues related to doctor's interests as the grade went up. And the factor scores for professionalism were higher for those students who had more positive attitude towards doing medical practice for profit, expected higher income, and were more conservative about social reform. Other independent variables did not influence professionalism. It seems that the students also give emphasis on professionalism, like current medical doctors, mainly because of their concern with recent unfavorable changes in economic conditions of medical care providers.

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A Study on Awareness of Job Characteristics and Job Satisfaction of Landscape Architect Public Officials in Korea (조경직 공무원의 직무특성 및 직무만족 인식에 관한 연구)

  • Park, Tae-Seok;Kim, Shin-Won
    • Journal of the Korean Institute of Landscape Architecture
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    • v.44 no.6
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    • pp.148-161
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    • 2016
  • In the case of the government, which plays a pivotal role in the landscape architecture system, the management of positions in landscape architectural organizations is lacking. At the local government level, while public officials for managing landscape architecture are being hired, there are problems and vulnerabilities in both management and system operations as such public officials recruited for positions in landscape architectural services operate under the forestry service. Accordingly, this study analyzed the Korean administrative system of public officials in the landscape architectural service and their satisfaction with the organizational culture and behavior. The aim was to provide practical data for improving the job satisfaction of public officials in landscape architectural service and enhance the status of landscape architecture. First, a survey was conducted regarding current organizational culture/behavior and job adequacy, and differences when compared to different job series with regards to the public officials in the landscape architectural service. The results indicated that job satisfaction of those in landscape architectural service was generally high, but they showed strong centralization, i.e., orders from superiors and limitations on autonomy. Second, an analysis was conducted to improve the organizational culture/behavior and job satisfaction of public officials in the landscape architectural service, and a comparative analysis was conducted on the differences between the analysis result and preceding studies by the Ministry of Government Administration and Home Affairs(2006). The results indicated that organizational commitment/satisfaction of public officials in the landscape architectural service was relatively low among those who had a great amount of work experience related to forestry. Therefore, it was shown that it is necessary to ensure expertise in landscape architecture. Third, a comprehensive analysis was conducted regarding the influences on "working environment", "legal system" and "job allocation" in regard to public officials in land architectural service. The results indicated that satisfaction in the value system was high when given significance to the job as public officials in land architectural. However, their satisfaction in the land architectural system was low due to the lack of independence in their positions, the vulnerable legal system of land architectural service and low employment rates. Fourth, current public officials in landscape architectural service process tasks such as forestry, architecture, city planning and administration that are not related to their area of expertise. Therefore, an analysis was conducted on whether there is a difference in the job satisfaction of public officials in landscape architectural service according to statistical variables. It was identified that "legal system", "job satisfaction" and "organizational commitment" with regard to public officials in landscape architectural service can be improved through ensuring their expertise. This study suggests the following tasks to further inquire into landscape architecture in general. First, establish an identity of work allocation for public officials in the landscape architectural service, and second, establish an organizational constitution according to the positions in landscape architectural service. Accordingly, it is necessary for interested parties of landscape architecture to devise practical strategies so that such tasks can be converged administratively and reflected in policies.

The Determinants of Social Workers' Career Commitment and the Effects of Career Commitment on Job Attitude (사회복지사의 경력몰입 결정요인 및 직무태도에 미치는 효과)

  • Kang, Jong-Soo;Ryu, Ki-Hyung
    • Korean Journal of Social Welfare
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    • v.59 no.3
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    • pp.201-227
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    • 2007
  • This study is to investigate determinants of social workers' career commitment, compare the level of career commitment of social workeks by social work organization, and analyze the effects of career commitment on job attitudes. Social workers working for government agencies and community welfare centers and institutions in Busan city and Gyeongnam province were surveyed using structured questionnaires and 326 usable questionnaires were obtained. The questionnaires were analyzed for job, career, role, and organizational justice characteristics models and comprehensive model using SPSS/PC+.. The results are as follows; the level of social worker's career commitment was relatively high but the level of career commitment of social workers working for government agencies was slightly lower than that of social workers working for private agencies. According to the demographic characteristics, the level of career commitment of males was higher than that of famales. That of older workers was higher than that of younger worker, that of 2nd rank workers was higher than that of 1st rank workers. Task significance, task identity, feedback for the job done, career satisfaction, low role conflict, high distributive justice and interactive justice were related to higher level of career commitment while the skill variety was related to the lower level of career commitment. However, the main determinants differ according to the social work organization. Career commitment affected negatively on the career turnover intention while it affected positively on organizational commitment, organizational citizenship behavior, job involvement, and intrinsic job satisfaction. Therefore, different approaches and systematic measures are needed according to the organization.

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