• 제목/요약/키워드: organization of the consumer information

검색결과 83건 처리시간 0.026초

호주의 장기요양 시스템 고찰을 통한 우리나라 장기요양서비스 개선 방향 (The improvement of long-term care service in Korea through the review of Australian aged care system)

  • 이효영;박은옥;진영란
    • 보건의료산업학회지
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    • 제12권4호
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    • pp.85-102
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    • 2018
  • Objectives: In order to cope with the quality and the substantiality issues in long-term care for the elderly, we should have a wider view of long-term system components based on the understanding of health care organizations, management services, support for care providers and beneficiaries, education of the workforce, and management of finance and resources. Methods: For resolving the issues raised and offering guidance in the area of long-term care, we reviewed 20 reports and documents of the government and government-related institutions using the Internet home pages of the Australian government and the related organizations in the health care sector. These organizations are undergoing a huge system reform to implement consumer-directed care since 2015, in the areas of service, resources, finances, organization, and management. Results and conclusions: The study outcomes can have some implications for the long-term care system in Korea based on the differences in the service components. The results can provide basic information for improving the long-term care service, and can have several other implications for long-term care in Korea.

남녀직장인의 인적자원개발이 직무만족과 임금수준에 미치는 영향 (The Effect of Human Resource Development on Employed Workers' Job Satisfaction and Wage)

  • 곽인숙;홍성희
    • 가정과삶의질연구
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    • 제26권1호
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    • pp.107-120
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    • 2008
  • The purpose of this study was to analyze the effects of human resource development on the job satisfaction and wage among employed workers. A sample of 3,578 employed workers was selected from Korea Labor Panel Data. For data analysis, t-test and multiple regression were used. The major findings were as follows: First, the employed workers who had experiences of human resource development had more certificates of job-related qualification, more employed in government-invested organization or foreign company regularly than the counterpart. Second, the employed workers' wage was affected by gender, age, educational attainment, as well as whether they had experiences of human resource development. Third, the factors that influence employed workers' job satisfaction were gender, age, educational attainment, job regularity, having certificate of job-related qualification or not, and having experiences of human resource development or not. From the findings, it can be concluded that the employed workers' wage and job satisfaction were improved by the human resource development.

국내 수입 패션 멀티샵의 마케팅 전략(I) -상품전략 / 가격전략을 중심으로- (A Study on the Marketing Strategy for Domestic Fashion Multi-shop Dealt with Imported Products Only (I) -Focusing on Product Strategy / Pricing Strategy-)

  • 김승은;김선화
    • 복식
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    • 제54권3호
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    • pp.53-64
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    • 2004
  • The study was done to provide domestic fashion multi-shops with basic information about the product and price strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. Through the study, it was clarified that these multi-shops showed a tendency to compose of promising brands. brands set a high value on unique character or technique, and brands of promising designer noticed at the main collection. And they also extended their lines as a total life style shop dealt with accessory. shoes and home collection as well as clothing. Therefore, they had to analyze their target consumer's life style and applied this to organization of product, brands or sizing. To maintain the balance of multi-shop they bought products keeping the balance between all the brands and didn't lose variety of concept, it was demanded to develop new brands as well. Their distribution channels had to be planned by regional characteristic that could be accepted their target consumers.

유비쿼터스 기반 스포츠비즈니스모델 설계과정 (Designing Processes for Ubiquitous-based Sport Business Model)

  • 인상우
    • 한국IT서비스학회지
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    • 제10권4호
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    • pp.47-65
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    • 2011
  • Business organizations are asked to create new business models utilizing current technological innovations such as ubiquitous computing technology for developing new domains of business to obtain a competitive advantage and achieve a sustainable development. This study was focused on the processes for developing new and practical business models. The purpose of this study was to propose ubiquitous sport business modeling processes from the modeling framework. In particular, this study focused on developing new, pragmatic, and effective sport business models, and this new type of business is defined as 'u-sport.' For design the business model, extensive literature reviews and case studies were conducted for benchmarking the cases and expert group review was conducted for developing u-sport business model framework. The suggested business modeling processes in this study were consisted of four phases; 1) organization strategy level setting phase, 2) business strategy level setting phase, 3) business structure level setting phase, and 4) service level setting phase. The modeling processes were verified to adapt ubiquitous sport business. This designing and modeling process is expected to play a significant role on enhancing the technology-based business environments as the process mainly focuses on the service and consumer oriented approach rather than technology and suppliers oriented approach. In conclusion, establishing sport business models by adapting the service modeling process will deliver an exponential growth and development of future ubiquitous based industry.

비트코인 가격 변화에 관한 실증분석: 소비자, 산업, 그리고 거시변수를 중심으로 (Empirical Analysis on Bitcoin Price Change by Consumer, Industry and Macro-Economy Variables)

  • 이준식;김건우;박도형
    • 지능정보연구
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    • 제24권2호
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    • pp.195-220
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    • 2018
  • 본 연구는 비트코인 가격 변화량에 영향을 미치는 요인에 대한 실증 분석을 수행하였다. 기존 연구들은 암호화폐와 관련해 블록체인 시스템의 보안성, 암호화폐가 불러일으키는 경제적 파급효과 및 법적 시사점, 소비자 수용 및 사용 의도와 사회현상을 중심으로 이루어졌다. 그러나 암호화폐 가격 변화가 급등과 급락을 반복하면서 많은 사회적 문제를 야기했음에도 불구하고 암호화폐의 가격 변화에 영향을 미치는 요인에 대한 실증적 연구는 부족하다. 때문에 본 연구에서 암호화폐 가격 변화에 미치는 영향 요인을 도출하기 위해 암호화폐 중 가장 대표적인 비트코인을 중심으로 분석을 진행하였다. 분석을 위해 소비자, 산업, 거시경제 세 가지 차원에서 가설을 수립, 각 차원의 변수에 대한 시계열 데이터를 수집하였다. 단위근 검정을 통해 시계열 데이터에 대한 가성 회귀를 제거하고 안정성을 검증한 후, 비트코인 가격 변화량에 영향을 미칠 수 있는 요인들에 대한 회귀 분석을 실시하였다. 분석 결과 비트코인 가격 변화량은 비트코인 거래 금지에 대한 검색 트래픽, 미국 달러지수 변화량과는 음의 상관관계를, GPU 벤더의 주가 변화량, 원유 가격 변화량과는 양의 상관관계를 갖는 것을 확인했다. 그 이유로는 비트코인 거래 금지는 비트코인 존폐와 관련해 투자심리에 부정적 영향을 미친 것으로 판단되며, GPU 벤더 주가는 비트코인 생산 단가 증가와 관련해 비트코인 가격에 영향을 미친 것으로 해석된다. 미국 달러지수와는 반대로 움직임으로서 비트코인이 금의 성격을 갖고 있음을 확인하였으며, 원유 가격과의 관계를 통해 원자재와 같은 투자 자산의 역할도 갖고 있음을 확인하였다. 본 연구의 결과를 통해 비트코인이 가진 성격을 규명하였으며, 비트코인 가격 변화 요인에 대한 실증 검증을 통해, 그 동안 부족했던 비트코인 가격 변화 요인을 규명하였고, 해당 요인들을 통해 실무적으로 소비자나 금융기관, 정부 기관에 대해 비트코인에 대한 전략적인 접근방법에 대한 가이드를 제공할 수 있다는 점에서 의의가 있다.

수협 마아케팅에 관한 연구 (A Study on the Cooperative Marketing of Fishery Products in Korea)

  • 안세원
    • 수산경영론집
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    • 제17권1호
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    • pp.77-106
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    • 1986
  • In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law(1962), It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed In the field of fisheries, there is at the apex Central Federation of Fishery Cooperatives, established under the Fishery Cooperatives Law (1962). It is a multipurpose organization with a membership of 105 cooperatives, 87 regional cooperatives, 15 business-type cooperatives and 3 manufactures' cooperatives. Accordingly, this thesis examines the marketing of fishery cooperatives in Korea, and in particular considers the marketing channel strategy of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firms to get the job done. Thus marketing channel firms of the fisheries products include primarily the fishery cooperatives, the licensed dealers and the merchant middlemen. The goal of marketing is in matching of segments of supply and demand. Every producer seeks to the link the marketing channel firms that will help it accomplish its objective best. This thesis tries to attempt to improve the present Korean Fishery Cooperatives marketing activities. The purpose of the operation of fishery cooperatives is to guarantee the profits of fisherman as well as the interests of general consumers by eliminating the inordinate profits of middlemen and by narrowing other market margins. Fishery cooperatives marketing activity functions forming a self-helf organization for economic protection of producers themselves, and acting as a market reformational institution through its transaction by group. The following are the characteristics of fishery cooperatives marketing. \circled1 Fishery cooperatives is organized with an economic factor and a personnel factor. \circled2 Fishery cooperatives is non-profit organization. \circled3 The members of fishery cooperatives is independent constitution of economy, but they are closely connected with the cooperative. \circled4 Fishery cooperatives is a mutual aid organization. The objective of an efficient marketing strategy may be well described by the common saying provides the right product at the right time, the right place, and the right price. But it is quite true that the Korean Fishermen's Cooperative can be said to owe its development to the successful implementation of the marketing system. The use of the marketing system has resulted in the following marketing strategy. 1. The direct marketing system. \circled1 The cooperation between the fishery cooperatives and the other cooperative through the collection and delivery center. \circled2 The selling between the fishery cooperatives and the large scale retailers through the process industry. 2. The vertical marketing system. \circled1The fishermen's cooperative to be nominated by wholesaler in the terminal market. \circled2 Contracted vertical marketing system. \circled3 Abolition of selling by double auction in the landing and the terminal market. 3. The physical distribution system. \circled1 The need for adoption of cold chain system to connect production directly to consumption. \circled2 The need for more expansion of landing markets and terminal market facilities. Solutions to the problems of the Korean fishery are made possible through effective functioning of cooperative marketing activities of fishery products. The marketing concept of fishermen's cooperative lies in the satisfaction of consumer needs. According to the marketing concept fishermen's cooperative should try to satisfy customer's needs through a coodinated set of activities that allows the organization to achieve its goal. Providing satisfaction to customers is the major trust of the marketing concept. To do this, a business must find out what will satisfy customers. With this information the cooperative sells to the greatest possible number of customers through the most efficient sales and marketing channels. Economic rationality of fishermen's cooperative marketing lies in reduction of marketing cost and elimination of intermediate institutions. Cooperative marketing and direct marketing are both indispensable marketing factors for a new cooperative organization among the manu ways. The cooperation between the fishermen's cooperative and the others cooperative, and vertical marketing system are the most necessary ones. Propulsion of cooperative marketing system could not be successful without the support of the marketing instituion's help. Consequently, successful cooperative marketing ought to lead to the necessity not only for the improvement of marketing organization, but for the application of a new marketing concept in the fishermen's cooperative.

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한국의 FTA전자상거래규정 비교·분석 (A Comparison & Analysis of Electronic Commerce of Korea's FTA)

  • 김윤근;박복재
    • 통상정보연구
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    • 제19권2호
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    • pp.25-44
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    • 2017
  • 국제무역에서 전자상거래가 차지하는 비중은 급속도로 증가하고 있지만, 가장 기본적인 개념정의와 적용규범에 대한 합의도 이루어지지 않은 상태이다. WTO에서는 '디지털 콘텐츠'에 잠재적 무관세를 시행하는 한편 작업계획(Work program)을 통해 전자상거래에 대한 폭넓은 연구를 진행하고 있으며, 각국은 FTA 등의 협정을 통해 자국의 이익을 추구하고 있다. 본 연구는 한국이 체결 시행하고 있는 FTA 중에서 전자상거래에 관한 규정을 비교 분석하였다. 한국의 FTA전자상거래 규정은 무관세, 다른 장(chapter)의 규정과 충돌 시 다른 장의 규정 우선, 전자인증, 개인정보보호, 소비자보호 등에 대해서는 공통적이지만, 전자상거래의 대상을 각기 다르게 정의하고 있고, 전자상거래의 분류 및 적용규범에 대해서는 유보하고 있으며, 비차별대우에 대해 다르게 규정하는 등 일관성이 부족하고 체계적이지 못한 상황이다. 한국은 WTO 등의 연구에 참여하고, 미국, EU, 중국 등이 체결 시행하고 있는 FTA전자상거래 규정을 분석하여 적극적 탄력적으로 대처할 필요가 있다.

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대전지역 주부의 친환경농산물 구매행동 (The Housewives' Purchase Behaviors on Environment-friendly Agricultural Products in Daejeon Area)

  • 김인정;이준호
    • 대한지역사회영양학회지
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    • 제16권3호
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    • pp.386-397
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    • 2011
  • This study was to investigate the housewives' purchase behaviors on the environment-friendly agricultural products (EFAP) by survey in Daejeon area housewives. 390 questionnaires were used and analysed. Most of the subjects were female (92.6%) distributed evenly in their 40's (55.4%), and graduated from high school (43.6%) or college (36.4%). Subjects' occupation was most housewives (64.1%) and 77.4% of the subjects had monthly family income of 2 million won or more. 76.9% of the subjects had purchased EFAP already. The reason of purchasing EFAP was mainly "good for health" (80.3%), and reason for non-purchasing was "high prices" (28%) or "not so trustworthy" (25.6%). The most purchasing frequency was "once a week" (29%). 46.7% of the subjects spent 20% of their agricultural product cost for EFAP and 38.7% of them spent less than 30,000 won per month for EFAP. On checking of EFAP labeling, the housewives scored 3.59 for the validate date, 3.25 for the place of origin, 2.8 for the quality certification mark by 4-point Likert scale. 65.1% of the subject had intention to increase purchasing of EFAP in future. To promote the consumption of EFAP, the improvement factors were price-cutting (47.9%), trust on producers (18.2%) and quality betterment (17.7%). Accordingly, the consumers prefer EFAP for wellbeing health of families; however, they hesitate to buy due to their high price and the low reliability on producers of EFAP. Thus the producers and the related organization of EFAP should contrive proper countermeasures to increase consumer's satisfaction level on their credibility and price of EFAP.

ICT기업 융합성과의 결정요인에 관한 연구 (Determinants of Convergence Performance in ICT Firms)

  • 이무순;손달호
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권3호
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    • pp.1-23
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    • 2017
  • Purpose With the advent of the 4th Industrial Revolution era, ICT convergence industry is leading the wave of new change. These changes in the industrial field are recognizing convergence as a strategic cooperation tool of management for creating new value. In order to achieve the research purpose, conceptual understanding of ICT convergence is summarized by focusing on concepts, features, types and cases. In addition, this study established the theoretical rationale for the determinants of ICT convergence performance, and examined previous researches related to ICT convergence. Design/methodology/approach The empirical research method is based on a survey of 510 companies including managers and mid-level practitioners who understand the contents of the relevant field, 305 data were used for analysis. We conducted exploratory factor analysis to verify the grouping of these questionnaire items and conducted confirmatory factor analysis to analyze the validity and reliability of the measurement model. Through the statistical analysis, we analyzed the structural relationship of ICT firms' competencies for convergence performance. Findings Linkage of ICT strategies established by corporations is an important factor for enhancing resource capacity and convergence ability. It is important to ensure that product innovation, consumer-oriented strategies, and ICT strategies for the implementation of business strategies are closely linked. In addition, in the convergence environment, companies should make efforts to develop convergence ability and improve organizational performance through utilization of ICT resources. From the CEO's perspective, it is necessary to understand the knowledge, technology and resources arising from the convergence environment, and to integrate with the resources possessed by the enterprise to induce the organization's performance.

병원 코디네이터의 도입 필요성에 대한 연구 (A Study on the Needs about Hospital Coordinator)

  • 류덕현;김진구
    • 정보학연구
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    • 제10권4호
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    • pp.69-83
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    • 2007
  • As a hospital environment is reconstructed from supplier-centered values to consumer-centered ones for the existence in the rapidly changing medical market, it can be said that not only must old slogans such as unconditional restructuring, remodelling, etc. be reconsidered, but a new strategy for the development and renovation of a hospital must be urgently required. Accordingly, development of customer-oriented practical strategies is needed and it appears possible to develop marketing and manage contacts, as a practical management strategy, for raising satisfaction of internal and external customers. The ultimate goal of such strategy development may be to ensure consistent potential development by maintenance of existing customers and securing new customers through a strategy of satisfying both existing and new customers. It appears that the competition in the medial will be keener in the future by human resources, members of an organization, Under these circumstances, and in relation to appearance of a new type of occupation of a coordinator, if a hospital could offer appropriate service which can meet the demand of the customers by efficiently utilizing the limited resources through efficient management of contacts between the customers and personnel, the competitive power of a hospital would be much stronger. Therefore, it is necessary to seek customer-impressing management by utilizing a coordinator as a more specialized intermediary as well as many-sided contact management through positive introduction of an expert coordinator system for internal and external customer contact management. It is expected that a hospital can secure a competitive advantage in the market through strategy development supported by an expert coordinator and increasing competitive power by means of practice of a developed creative strategy.

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