• 한국병원경영학회지
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• 제18권2호
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• pp.57-80
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• 2013

The purpose of this study is to examine the information search behavior of medical consumers visiting a hospital, and investigate the consumption values of medical consumers, classified according to the information search behavior, and characteristics of online health and disease information. This study also tried to identify the factors affecting medical consumers classified according to information search behavior, and gain an extensive understanding of medical consumers'consumption values and online information use. The analysis results of this study are as follows: First, the consumption values of medical consumers were classified into a total of 7 factors, i.e. future-positive value, family-oriented value, sustainablehealth value, rational-progressive value, social-cooperative value, socialachiever value and hedonistic-individual value. Next, the characteristics of medical consumers'online information search behavior were classified into three types of consumer groups, i.e. the limited information-oriented consumer group, the practical information-oriented consumer group and the passionate information-oriented consumer group. Second, the analysis of the differences among the three groups classified according to the characteristics of the information search behavior in terms of consumption values, use of online information sources, utility and the intention to reuse online information showed that all the differences were statistically significant. The passionate information-oriented consumer group showed the highest scores in the sustainable-health value, the social-achiever value and the hedonisticindividual value. Third, the factors affecting medical consumers, classified into three groups according to the characteristics of the information search behavior, were found to be socio-demographic variables like consumers' age and occupation, consumers'consumption values, use of online information sources, and utility of online information. This study tried to understand what values medical consumers have according to the differences in the information search behavior by examining the consumption values of medical consumers according to the information search behavior. The significance of this study lies in the fact that consumption values are instrumental in understanding medical consumers by identifying the fundamental motives and desires of consumers' behavior.

• Asian Pacific Journal of Cancer Prevention
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• 제17권3호
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• pp.933-936
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• 2016

Online social network technologies have become important to health and apply in most health care areas. Particularly in cancer care, because it is a disease which involves many social aspects, online social networks can be very useful. Use of online social networks provides a suitable platform for cancer patients and families to present and share information about their medical conditions, address their educational needs, support decision making, and help to coping with their disease and improve their own outcomes. Like any other new technologies, online social networks, along with many benefits, have some negative effects such as violation of privacy and publication of incorrect information. However, if these effects are managed properly, they can empower patients to manage cancer through changing behavioral patterns and enhancing the quality of cancer patients lives This paper explains some application of online social networks in the cancer patient care process. It also covers advantages and disadvantages of related technologies.

• 한국IT서비스학회지
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• 제9권4호
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• pp.57-70
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• 2010

Nowadays, medical services can be performed through online. This entails a lot of human resources and different healthcare information. The rapid changes in the healthcare environment through web should be accounted so that the information would be maximally useful. However, medical information acquired online is not regulated; it is not favorable to users because it creates doubts to its reliability and benefits. This study focuses on the online medical information. It gives help to the users through its accessibility" comprehensiveness, continuity and efficiency. An empirical analysis of research model using PLS(partial least squares) shows that the quality of medical information influences the reliability and benefit of the related medical information. If users recognize medical information to be reliable and beneficial, their intention to use the medical information becomes strong.

• International Journal of Computer Science & Network Security
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• 제21권5호
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• pp.84-89
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• 2021

Medical tests are very important part of the health monitoring process. It is performed for various reasons like diagnosing diseases, determining medications effectiveness, etc. Due to that, patients should be able to read and understand the available online tests and results in order to take proper decisions regarding their health condition. In fact, people are varying in their educational level and health backgrounds that make providing such information in an easily readable format by the majority of people considered as a challenge in the health domain since ever. This paper describes the MTReadable corpus which constructed for evaluating the readability of online medical tests. It covered 32 basic periodic check-up tests with over 36k words. These tests information are annotated and labelled based on three readability levels which are easy, neutral and difficult by three non-specialists native Arabic speakers. This paper contributes to enriching the Arabic health research community with an investigation of the level of readability of online medical tests and to be a baseline for further complex health online reports and information.

• 디지털융복합연구
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• 제10권2호
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• pp.255-267
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• 2012

국내에 정착된 높은 수준의 인터넷 문화는 건강에 대한 대중적 관심과 맞물려 건강정보와 의료상담이라는 새로운 형태로 보건의료체계를 변화시켰으며, 건강정보와 의료상담 시장이 지난 잠재적 가치는 매우 크다고 할 수 있다. 본 연구는 2011년 건강정보의 검색 실태와 온라인 의료상담에 대한 인식도를 알아보기 위해 서울시에 거주하는 20대를 대상으로 임의 추출방법을 통하여 sampling된 499명을 대상으로 설문 조사하였다. 응답자 중 75.2%가 건강정보검색 경험이 있다고 응답했으나, 온라인 의료상담 서비스 이용경험은 7.2%에 불과했다. 의료상담 서비스의 이용목적은 증상치료법(36.9%), 자기관리법(21.4%), 병명 검색(18.8%), 예방법(6%), 병원비(5.4%)순이었다. 건강정보 검색시 이용한 사이트는 포털사이트 지식검색(46.5%), 블로그(26.0%), 인터넷커뮤니티(14.6%), 병원홈페이지(9.9%), 국가운영홈페이지(2.9%) 순으로 집계되었으나, 향후 이용하고 싶은 사이트는 국가운영 홈페이지 (53.0%)와 병원홈페이지(32.8%)로 현재 이용하고 있는 검색 사이트와는 차이점을 보였다. 또한, 사이트 선택기준은 상담자의 신뢰성 (24.1%), 홈페이지 운영기관의 신뢰성(23.7%), 신속한 답변(21.2%), 상담의 비공개 여부(11.2%), 가입시 기재해야할 개인정보의 정도(8.3%), 회원가입절차 없이도 상담 가능 여부(6.8%), 홈페이지 상담란의 접근성(2.7%)등의 순으로 나타났다. 결론적으로, 20대들에게 건강정보 검색 및 의료상담의 이용이 아직은 미흡한 상태이므로, 인식도를 높이고 사이트의 선택기준, 개인정보공개 정도 및 선호도 등에 맞는 사이트 구축 및 활성에 대한 노력이 필요하다.

• 한국병원경영학회지
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• 제29권2호
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• pp.18-36
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• 2024

This study delved into the complex nature of medical services as experience goods and trust services, investigating the profound impact of online word-of-mouth on medical consumers' decisions to visit hospitals. Considering the restrictive legal framework for medical advertising, consumers are increasingly dependent on unrestricted sources of information like online reviews. This research aimed to provide empirical evidence for the significant role online word-of-mouth plays in hospital selection. Utilizing data from Naver reviews, hospital choice factors were classified based on the Kano model, revealing the subtle yet significant influence that word-of-mouth has on consumers' hospital visit intentions beyond merely positive or negative messages. In particular, the study provided insights into how the categorized positive and negative information, along with the presence or absence of emotional expression, affects the efficacy of word-of-mouth. The experiment targeted medical consumers aged over 20 and, through analysis using the SPSS statistical program, yielded important findings. The direction of online word-of-mouth, the presence of emotional expression, and the interaction of Kano attributes all created significant differences in hospital visit intentions. Notably, emotional expression included in negative word-of-mouth concerning one-dimensional attributes markedly decreased visit intentions, whereas the absence of emotional expression in attractive attributes actually enhanced reliability and increased visit intentions. These findings offer critical implications for redefining strategies in medical marketing and online review management. The discoveries of this study underscore the importance of active engagement and strategic management of online reviews by medical service providers, urging careful consideration of the various elements of online word-of-mouth that influence medical consumers' hospital visit intentions.

• 한방안이비인후피부과학회지
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• 제29권4호
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• pp.131-141
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• 2016

Objectives : The purpose of this study is to understanding the patients thought of Korean Medical treatment and to suggest an improvement in utilization of Korean Medicine treatment about atopic dermatitis. Methods : We had investigate atopic dermatitis online community by classifying the post by treatment type, feature type of the information and by content to know the patients latest tendency. And then compare the result to understand the patients thought of Korean Medical treatment. Results : Most of the post was experiential information and about 67% of the post was about symptom and treatment. Especially there had lot of interest about there treatment information and self-treatment. By contrast Korean Medical treatment type has lower rate then other type of treatment about symptom and treatment and the information was not specific. This result may influence on utilization of Korean Medical treatment. Conclusions : To solve this problem patients needs easy access to Korean Medical treatment and more information about there treatment.

• 의학교육논단
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• 제23권3호
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• pp.168-175
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• 2021

To analyze medical professors' evaluation of their online education experiences in an attempt to support faculty members and indicate the future direction of medical education. Faculty members who taught online in the first semester of 2020 at Yonsei University College of Medicine in South Korea were surveyed. The results of the survey were analyzed in June 2020. There were 88 respondents (35.1% of 251): 59 professors (67.0%), 16 associate professors (18.2%), and 13 assistant professors (14.8%). Their specialties lay in basic medicine (25.0%), clinical medicine (65.9%), and research and special purposes (9.1%). Sixteen participants (18.2%) had previous experience in online lectures; 23 (26.1%) reported that preparation time for online lectures was the same as before; 65 (73.9%) reported that the preparation time had increased; 38 (43.2%) faced difficulties in preparation and lecturing online, and among them 16 (42.1%) indicated inadequate interaction with students; 11 (28.9%) needed extra preparation time; and 11 (28.9%) attributed their difficulties to technical issues with the online platform. Participants' satisfaction with online lectures was low (p<0.001). In the free response question on overall experience with online education, 38.3% mentioned the need for an instructional design that allows students to actively participate and interact with professors, 29.5% mentioned the need for the establishment of an information & communications technology system, and 17.0% mentioned the necessity of faculty development. To prepare for the current pandemic and more in the long term, an appropriate educational support system must be constructed, and a learner-centered instructional design that enables wider interactions and active learning is needed.

• Clinics in Shoulder and Elbow
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• 제26권1호
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• pp.55-63
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• 2023

Background: Common questions about shoulder arthroplasty (SA) searched online by patients and the quality of this content are unknown. The purpose of this study is to uncover questions SA patients search online and determine types and quality of webpages encountered. Methods: The "People also ask" section of Google Search was queried to return 900 questions and associated webpages for general, anatomic, and reverse SA. Questions and webpages were categorized using the Rothwell classification of questions and assessed for quality using the Journal of the American Medical Association (JAMA) benchmark criteria. Results: According to Rothwell classification, the composition of questions was fact (54.0%), value (24.7%), and policy (21.3%). The most common webpage categories were medical practice (24.6%), academic (23.2%), and medical information sites (14.4%). Journal articles represented 8.9% of results. The average JAMA score for all webpages was 1.69. Journals had the highest average JAMA score (3.91), while medical practice sites had the lowest (0.89). The most common question was, "How long does it take to recover from shoulder replacement?" Conclusions: The most common questions SA patients ask online involve specific postoperative activities and the timeline of recovery. Most information is from low-quality, non-peer-reviewed websites, highlighting the need for improvement in online resources. By understanding the questions patients are asking online, surgeons can tailor preoperative education to common patient concerns and improve postoperative outcomes. Level of evidence: IV.

• 경영과정보연구
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• 제32권5호
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• pp.19-43
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• 2013

전통적으로 새로운 기술에 대한 사용과 확산은 수용적 관점에서 많은 연구자들에게 관심거리였으며 신기술 수용후의 사용행동에 대한 설명을 위해 사용-확산(use-diffusion) 패러다임이 제시되었다. 본 연구는 새로운 마케팅 도구로서의 의료 웹사이트와 어플리케이션에 대한 소비자들의 사용유형과 지속적 사용의도를 파악하기 위해 사용확산모형을 바탕으로 의료정보의 품질, 의료 웹사이트와 어플리케이션의 사용성, 개인의 혁신성, 주관적 규범 등 사용량과 사용다양성의 선행변수로 보았다. 연구결과 주관적 규범이 의료 웹사이트나 어플리케이션의 사용량에 미치는 영향을 제외하고 모든 선행변수들이 사용다양성과 사용량에 영향을 미치는 것으로 나타났다. 이 사용량과 사용다양성의 사용유형은 의료 웹사이트와 어플리케이션이라는 새로운 의료 온라인마케팅 도구에 대한 지속적 사용과 유의한 연관성이있음을 알 수 있었다.