• International Journal of Internet, Broadcasting and Communication
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• 제16권3호
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• pp.281-289
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• 2024

Online consumer reviews have become the most important basis for online shopping and product sales. Fake reviews are generated to boost sales because online consumer reviews play a vital role in consumers' decision making. The prevalence of fake reviews violates the regulations of the online business environment and misleads consumers in decision making. Thus, the present research investigates the effects of reviews' linguistic characteristics (i.e., analytical thinking, authenticity) on review fakeness. Specifically, this research examines whether (1) the level of analytical thinking is lower for fake (vs. genuine) reviews (hypothesis 1) and (2) the level of authenticity is lower for fake (vs. genuine) reviews (hypothesis 2). This research analyzed user-generated hotel reviews (genuine reviews, fake reviews) collected from MTurk. Linguistic Inquiry and Word Count (LIWC) 2022 was adopted to code review contents, and the hypotheses were tested using logistic regression. Consistent with the hypotheses 1 and 2, the results indicate that (1) analyticial thinking is negatively associated with review fakeness; and (2) authenticity is negatively associated with review fakeness. The findings provide important implications to identify fake reviews based on linguistic characteristics.

• 한국정보시스템학회지:정보시스템연구
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• 제18권3호
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• pp.251-276
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• 2009

Maintaining online services of high quality has become a crucial factor for brokerages to gain competitive advantages. Because of the attributes of the product uniformity of online trading, online brokerages have grown significantly with IT development, since the early 2000s. Now, as the online trading business gets mature, the profitability of the IT investment and the quality of IT-based services became questioned. This study examines the issues of IT investment and its contribution by analyzing the relationship between the quality of online service and IT investment. In addition, it also investigates the relationship of the quality of online services and profitability of brokerage. Our results show that IT investment draws cubic-style, curvilinear relationship with the service quality of online trading and only high quality services can lead to the increase of profitability.

• 한국컴퓨터정보학회논문지
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• 제23권9호
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• pp.123-132
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• 2018

This study presents perceived reputation, perceived quality, perceived assurance of online shopping malls as the attributes factors of online shopping malls and identifies the impact of perceived online shopping mall attributes on trust, involvement and purchasing intention. Also we analyzed whether trust on online shopping mall affect involvement and purchasing intention, and whether involvement on online shopping mall affect purchasing intention. The results show that perceived quality, perceived assurance of online shopping malls influence positively on trust, but perceived reputation does not. Second, perceived reputation, perceived quality, perceived assurance of online shopping malls doesn't influence positively on involvement. Third, perceived quality, perceived assurance of online shopping malls influence positively on purchasing intention, but perceived reputation does not. Forth, trust on online shopping mall influence positively on involvement and purchasing intention. Fifth, involvement on online shopping mall influence positively on purchasing intention.

• Asia Marketing Journal
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• 제24권1호
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• pp.13-28
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• 2022

Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there? As a factor influencing decision-making, this study assumes that distrust of online shopping increases webrooming intentions that online consumers move to offline channels. Consumers check online reviews as well as seller information to increase their purchasing confidence. There are few studies on the effect of negative online reviews on consumers' purchasing decisions. Contrary to the pessimistic results of previous studies, the results of this study explain the mechanism by which consumers who saw negative online reviews feel distrust of online shopping and go to offline stores. It provides implications for understanding the migration phenomenon of online shoppers to offline channels and what strategies should be prepared to retain and attract customers to each channel.

• Asia pacific journal of information systems
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• 제25권3호
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• pp.500-518
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• 2015

The present research aims to identify the relationship between trust and distrust in an online business environment. To clarify the concepts, cognitive-affective personality system theory was introduced, through which five types of psychological units were proposed. In developing the research model based on the theory, technical effectiveness of the system and content truthfulness of the website were selected as two key stimuli for the coding process of online users. Trust and distrust were selected as mediating factors that generate consequent behaviors. Finally, purchase intention served as a final dependent variable. Assuming that trust and distrust emerge in psychologically different stages, this study hypothesized the mutual causal relationship between trust and distrust, indicating that the relationship will be determined by their contextual emphasis on each dimension. To validate, a survey was conducted with 307 online shopping mall users. Results show that stimuli were more significantly associated with trust. Trust is therefore a more cognitive construct than distrust, and the path from trust to distrust is stronger than that from distrust to trust. This finding implies that the cognitive aspect of trust is stronger than that of distrust. Distrust is rather more affectively emerging than trust.

• 산경연구논집
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• 제8권5호
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• pp.15-21
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• 2017

Purpose - This research aims to examine the effects of 3D online products presentation by comparing it with general presentation. Research design, data, and methodology - To rigorously investigate the differences of effects between 3D presentation and general presentation, this study examines the differences of the two presentations in vividness, informedness, entertainment, product trust, and purchase intention. This research designed two different forms of online product presentations, 3D and general presentation for an experiment. Results - The research findings indicate that 1) the vividness of online product presentation has a positive impact on the informedness and entertainment. While both vividness and informedness product presentation have a positive impact on product trust, the entertainment of online product presentation has no significant impact. 2) Vividness, informedness, entertainment, product trust, and purchasing intention showed significant differences between 3D and general product presentations. 3) Overall, 3D product presentation showed a stronger impact on purchasing intention than the general product presentation. Conclusions - This research expands the area of business presentation by comparing the differences of 3D and general presentation methods. This study made a great contribution to theory development, and also to guidelines for practice. These insights could be used by organizations in developing realistic environments for business presentations.

• Journal of Information Technology Applications and Management
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• 제25권4호
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• pp.123-143
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• 2018

The domestic multiplex industry provides consumers with a choice of movies and a variety of contents and entertainment facilities and services. In addition, the number of movie theaters with the significant market potential is also steadily increasing in the competitive multiplex market environment. For the analysis, we conducted research on 300 adolescents who have experienced using domestic multiplex mobile service within the recent year. This study examined the structural relationship among the multi-dimensional mobile service quality of multiple, enjoyment of use, and online word of mouth intention. Also, it explored the mediating effect of enjoyment of use and the moderating effect of gender in the structural model. As a result, the mobile service quality of multiplex has a significant effect on the online word of mouth intention through the enjoyment of use. However, there was no moderating effect of gender of participating adolescents in the relationships. Based on the analysis of empirical results, this study discussed a series of theocratical and practical implications for the marketing strategies of multiplex in the highly competitive market.

• 산경연구논집
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• 제12권2호
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• pp.19-27
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• 2021

Purpose: This study investigated the impact of key factors such as service quality, perceived benefit and brand familiarity on a consumer's intention to order online food delivery (OFD). In addition, mediating effect of electronic word of mouth (e-WOM) between relationships among selected key variables and OFD purchase intention is also assessed. Research design, data and methodology: This explanatory, quantitative study employed convenience sampling and collected data through online structured questionnaire from 304 respondents who are users of OFD apps based in greater Klang valley region of Malaysia. The data was then subjected to normality and reliability assessment followed by confirmatory factor analysis, validity assessment and structural equation modelling using IBM SPSS AMOS 24.0. Results: Findings revealed that service quality, perceived benefits and brand familiarity affects purchase intention positively and significantly. Perceived benefits demonstrated highest impact on purchase intention followed by brand familiarity and service quality. Findings also suggest that e-WOM fully mediates relationship between brand familiarity and purchase intention, however, the same was not observed for remaining two variables. Conclusions: The study has enriched OFD literature by investigating impact of selected key factors on purchase intention in the context of OFD. Implications, limitations and future research avenues are then discussed.

• 유통과학연구
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• 제22권9호
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• pp.85-95
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• 2024

Purpose: Online food delivery platforms face challenges to operational efficiency due to increasing demand, a shortage of drivers, and the constraint of a one-order-at-a-time delivery policy. It is imperative to find solutions to address the inefficiencies in the food delivery industry. Bundling multiple orders can help resolve these issues, but it requires complex computations due to the exponential increase in possible order combinations. Research design, data and methodology: This study proposes three bundle delivery systems-static, dynamic, and hybrid-utilizing a machine learning-based classification model to reduce the number of order combinations for efficient bundle computation. The proposed systems are analyzed through simulations using market data from South Korea's online food delivery platforms. Results: Our findings indicate that implementing bundle systems extends service coverage to more customers, increases average driver earnings, and maintains lead times comparable to standalone deliveries. Additionally, the platform experiences higher service completion rates and increased profitability. Conclusions: This suggests that bundle systems are cost-effective and beneficial for all stakeholders in online food delivery platforms, effectively addressing the inefficiencies in the industry.

• 유통과학연구
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• 제22권10호
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• pp.91-102
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• 2024

Purpose: This study exploresthe impact of e-service quality (e-SQ) on satisfaction, trust, and loyalty within Chinese online travel retail distribution agencies (OTRDAs) using the SOR (stimulus-organism-response) model. In addition, this research examines the mediating roles of satisfaction and trust in the relationship between e-SQ and loyalty. In the model, e-SQ encompasses four sub-dimensions, such as information, efficiency, reliability, and security. Research design, data, and methodology: Data were collected from 401 respondents through an online survey. The data were analyzed using SPSS 25.0 and SmartPLS 4.1 to test the relationships among the variables. Results: The findings reveal that information, efficiency, reliability, and security positively influence satisfaction and trust. Both satisfaction and trust, in turn, significantly enhance loyalty. Mediation analysisindicatesthat satisfaction and trust partially mediate the relationship between e-SQ and loyalty. Conclusions: The study highlights the direct effects of e-SQ components on satisfaction and trust, as well as their indirect effects on loyalty within the OTRDA framework. Notably, trust exerts a stronger influence on loyalty than satisfaction, underscoring the importance of trust as a mediator in the satisfaction-loyalty relationship. Consequently, customer loyalty programs for OTRDAs should prioritize trust evaluations alongside satisfaction measures.