• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.127-142
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• 2017

The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.4
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• pp.59-73
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• 2017

This study examined the effects of media exposure and involvement on objectified body consciousness and appearance management behaviors. The subjects were 325 female university students in Daejeon and Chungnam Province. The research method was a survey, and the questionnaire was composed of media exposure and involvement, objectified body consciousness, appearance management behaviors, and subjects' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis using SPSS program. The results were as follows. First, female university students used mass media for about 3.76 hours a day and showed a high level of media involvement. Second, three factors (body surveillance, body shame, and appearance control belief) emerged regarding objectified body consciousness with female university students showing a high level of objectified body consciousness. Third, six factors (make-up, plastic surgery, weight control, fashion, hair, and skin care) emerged regarding appearance management behaviors with female university students showing high intention to perform various appearance management behaviors. Fourth, media exposure and involvement had important effects on objectified body consciousness and appearance management behaviors, and media involvement was a more important variable than media exposure. Fifth, objectified body consciousness had important effects on appearance management behaviors. Body shame had more important effects on skin care, weight control, and plastic surgery behaviors, while body surveillance had more important effects on fashion, make-up, and hair management behaviors than other objectified consciousness factors. The implication of this study was that media involvement is a more important variable affecting objectified body consciousness and appearance management behaviors than media exposure, and among objectified body consciousness dimensions, body shame has important effects on more active appearance management behaviors like weight control and plastic surgery behaviors.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.1
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• pp.147-162
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• 2017

The purposes of this study were to investigate objectified body consciousness and appearance management behaviors, and to analysis the differences on this two variables between Korean and Chinese consumers. The subjects were 700 Korean and Chinese female university students. The research method was a survey and the measuring instruments consisted of objectified body consciousness scale, appearance management behaviors items, and subjects' demographics attributions. The data were analyzed by frequency analysis, cross tabs analysis, $x^2$ test, Cronbach' ${\alpha}$, factor analysis, t-test, and regression analysis, using SPSS statistical program. The results were as follows. First, three factors(body surveillance, body shame, and control belief) were emerged on objectified body consciousness, and Korean students showed the higher level of objectified body consciousness than Chinese students. Second, Korean students had much more experience and a higher intention to perform various appearance management behaviors than Chinese students. Third, body shame and control belief factors had important effects on appearance management behaviors of both country students. However, body surveillance was an important factor on only Korean students' appearance management behaviors. This study showed that objectified body consciousness is an important variable to affect appearance management behaviors, and there are many differences on objectified body consciousness and appearance management behaviors by cultural environments.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.11
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• pp.1333-1345
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• 2011

This study establishes public self-consciousness, sociocultural attitudes toward appearance, and objectified body consciousness as causal variables to identify their direct or indirect effects. This study is an aggregate analysis of existing studies that reveals the relations of how these factors turn to be the image management behaviors. A survey was conducted on 962 women from the ages of 20 to 59 who live in the Daegu and Gyeongbuk areas. The data analysis was performed through programs such as AMOS 16.0 and SPSS 18.0 for Windows. The findings are as follows: first, public self-consciousness had a direct effect on the sociocultural attitudes toward appearance and on objectified body consciousness, whereas it affected image management behaviors directly or indirectly. This means that as women become aware of others' attention, they recognize the social importance of appearance, internalize ideal social standards, and observe and evaluate their own bodies from a third person's viewpoint regarding the standards for a body required by society; in addition, these procedures lead them to manage their image behaviors. Second, the sociocultural attitudes toward appearance had a direct influence on objectified body consciousness; however, they had an indirect effect on image management behaviors. This demonstrates that body consciousness plays a role as a mediator between the sociocultural attitudes toward appearance and the image management behaviors. Third, it appeared that objectified body consciousness directly affected image management behaviors. Objectified body consciousness was identified as a causal variable that exerts immediate influence on image management behaviors where the more objectified body consciousness women objectified themselves as the body standards that created further image management behaviors.

• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.809-822
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• 2014

The purpose of this study was to investigate male adult' appearance management behavior according to objectified body consciousness. The subjects were 648 male adults aged from 20 to 59 and measuring instruments consisted of objectified body consciousness, appearance management behavior, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, ${\chi}^2$ test, and t-test. The results were as follows. First, 3 dimensions (body shame, body surveillance, and control belief) were emerged on objectified body consciousness, and subjects were divided into 2 groups (objectified group, and non-objectified group) by this variable. Second, male adults were deeply aware of the need of appearance management, and showed the high level of intention to perform appearance management behavior. Third, objectified group showed much more active appearance management behavior than non-objectified group. This results concluded that objectified body consciousness is a very useful variable to understand male adult' appearance management behavior.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1272-1287
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• 2011

The purpose of this study were to investigate the influences of objectified body consciousness and body esteem on the weight and hair management behaviors of females. The questionnaires were administrated to 632 female residents of the Gwangju city, Korea. The SPSS for Windows 18.0 Statistics Package was used for data analysis. To verify the formulated hypotheses, descriptive statistical analysis, factor analysis, reliability analysis(Cronbach's ${\alpha}$), regression analysis, path analysis were used. The results were as follows. First, objectified body consciousness was divided into three factors: body shame, body surveillance, and appearance control beliefs. objectified body consciousness turned out to have positive influences on overall weight management behaviors and hair management behaviors. Second, objectified body consciousness appeared to have positive influence on overall body esteem. When the influences were further examined, body surveillance turned out to have significant positive influence on body esteem, whereas body shame and appearance control beliefs seemed to have few significant influences on body esteem. Third, body esteem appeared to have significant positive influence on all weight management behaviors and hair management behaviors. Fourth, it was found that objectified body consciousness had direct impact on the weight management behaviors and hair management behaviors without mediation body esteem.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.4
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• pp.63-77
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance and objectified body consciousness on male consumer' appearance management behavior. The subjects were 648 males aged from 20 to 59 years old, and the questionnaire consisted of sociocultural attitude toward appearance, objectified body consciousness, appearance management behavior, and subject' demographic characteristics. The data were analyzed by descriptive statistics, Cronbach's ${\alpha}$, factor analysis, and regression analysis. The results were as follows. Three dimensions(appearance importance awareness, slimness importance awareness, and internalization) were emerged on sociocultural attitude toward appearance. Three dimensions(body shame, body surveillance, and control belief) were emerged on objectified body consciousness. Five dimensions(skin, hair, body, fashion, and plastic surgery management) were emerged on appearance management behavior. In sociocultural attitude toward appearance dimensions, appearance importance awareness and internalization had important effects on appearance management behavior. In objectified body consciousness dimensions, body shame and control belief had important effects on appearance management behavior. This results concluded that sociocultural attitude toward appearance and objectified body consciousness are important variables to understand on male consumer' appearance management behavior.

• Journal of the Korean Society of Costume
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• v.58 no.10
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• pp.112-122
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• 2008

The purposes of this study were to verify how internalization of ideal beauty stereotype and objectified body consciousness by sociocultural pressure factors had an influence on body satisfaction and examine the relation between body satisfaction and appearance management behavior. To achieve the purposes, a survey was conducted to 419 female adults, whose ages were from 18 to 29. Data were analyzed by structure equation modeling of Amos 4.0 and SPSS 10.0 program. The results of this study were summarized as follows: First, there were significant differences in sociocultural pressure, objectified body consciousness, internalization of ideal beauty stereotype, body satisfaction and appearance management behavior variables. Second, sociocultural pressure factors such as, family, friends, media had a positive effect on objectification that female adults saw themselves from the viewpoint of a watcher; when females more highly recognized sociocultural pressure like family, friends and media, their satisfaction with body became lower. Third, when females had high tendency of objectification and high body satisfaction, they affirmatively managed their appearance.

• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.656-668
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• 2018

The main object of this study was to understand the body image and body management behavior associated with desiring a thinner and more muscular body. The present study examined whether the drives for thinness and muscularity occur concurrently for both male and female college students, and whether there are gender differences. Moreover, the effects of objectified body consciousness on drive for thinness and drive for muscularity were investigated. A self-administered survey was conducted and a total of 390 data were used for data analysis. Participants included 197 male college students and 193 female students. Results indicated that male students reported significantly lower drive for thinness and higher drive for muscularity than female students. However, the drives for thinness and muscularity were significantly correlated for both male and female college students, and they reported discrepancies between their BMI and self-perceived weight and muscle mass. Findings supported the significant effects of objected body consciousness on the drives for thinness and muscularity for both male and females. Sub-dimensions of objectified body consciousness had differential effects on drive for thinness and muscularity. Specifically, body surveillance and body shame significantly influenced male and female students' drive for thinness, while their control belief did not have significant effects on their drive for thinness. Additionally, body shame emerged as significant unique predictor of drive for muscularity. In terms of gender comparisons, while the effect of body shame was the strongest for the males, the effect of surveillance was as strong as that of body shame for the females.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.247-254
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• 2016

The purpose of this study is to identify the degree of participation sport for how this affects the objectified body consciousness of the Physically Disabled. The subjects were enrolled in the members participating in the sport for the disabled, while 221 people living in the city A. Data processing was carried out frequency analysis, factor analysis using SPSS 21.0 program, the analysis of the specific factors independent t-test and the way analysis of variance and multiple regression analysis was carried out. All statistical significance level was set at .05. First, population, gender (male), age of the sociological characteristics of the handicapped (40, 50), the objectification of the body consciousness level of the disability rating (Level 4) showed that a positive effect. Second, there are life sports participation rate (exercise duration, exercise time, exercise intensity) has positive effects on the body shame of objectification of the body consciousness of the handicapped, the body monitoring Exercise Period, the body shame, the intensity of exercise, control beliefs this exercise showed that each time a positive impact.