• Title/Summary/Keyword: new media platforms

Search Result 124, Processing Time 0.028 seconds

A Comparative Study on Acceptance of Social Network Games between Korean and Chinese Users (소셜 네트워크 게임의 사용자 수용에 대한 한·중 비교연구)

  • Lee, Sang Hoon;Cheng, Zhichao;Kwon, Young-Jik;Hwang, Hyun-Seok;Kim, Su-Yeon
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.19 no.5
    • /
    • pp.39-50
    • /
    • 2014
  • Today people use a smartphone as a tool for enjoying personal hobbies or entertaining contents as well as communication media. Most of the traditional game-specific platforms have transferred to smartphones equipped with social network games that integrate games with human relationships. As average life span of most games has been shortened gradually, game companies should be ready to develop new games to meet user needs. In this study we investigate the acceptance of social games, enjoyable by users and their friends linked in social networks. Since user behavior of social games may show cultural differences by country, we perform a comparative study on acceptance of social games between Korean and Chinese users. The structural relationships among factors affecting social game adoption have been analyzed focusing on differences between Korean and Chinese. We analyze similarities and differences of adoption mechanism in two countries and present some practical implications for related industry.

An Exploratory Analysis of Online Discussion of Library and Information Science Professionals in India using Text Mining

  • Garg, Mohit;Kanjilal, Uma
    • Journal of Information Science Theory and Practice
    • /
    • v.10 no.3
    • /
    • pp.40-56
    • /
    • 2022
  • This paper aims to implement a topic modeling technique for extracting the topics of online discussions among library professionals in India. Topic modeling is the established text mining technique popularly used for modeling text data from Twitter, Facebook, Yelp, and other social media platforms. The present study modeled the online discussions of Library and Information Science (LIS) professionals posted on Lis Links. The text data of these posts was extracted using a program written in R using the package "rvest." The data was pre-processed to remove blank posts, posts having text in non-English fonts, punctuation, URLs, emails, etc. Topic modeling with the Latent Dirichlet Allocation algorithm was applied to the pre-processed corpus to identify each topic associated with the posts. The frequency analysis of the occurrence of words in the text corpus was calculated. The results found that the most frequent words included: library, information, university, librarian, book, professional, science, research, paper, question, answer, and management. This shows that the LIS professionals actively discussed exams, research, and library operations on the forum of Lis Links. The study categorized the online discussions on Lis Links into ten topics, i.e. "LIS Recruitment," "LIS Issues," "Other Discussion," "LIS Education," "LIS Research," "LIS Exams," "General Information related to Library," "LIS Admission," "Library and Professional Activities," and "Information Communication Technology (ICT)." It was found that the majority of the posts belonged to "LIS Exam," followed by "Other Discussions" and "General Information related to the Library."

Prospects For The Development Of Distance Educational Learning Technologies During The Training Of Students Of Higher Education

  • Rohach, Oksana;Pryhalinska, Tetiana;Kvasnytsya, Iryna;Pohorielov, Mykhailo;Rudnichenko, Mykola;Lastochkina, Olena
    • International Journal of Computer Science & Network Security
    • /
    • v.22 no.9
    • /
    • pp.353-357
    • /
    • 2022
  • This article identifies the problems and substantiates the directions for the development of distance learning technologies in the training of personnel. An example of using digital media to create a remote access laboratory is given. The article is devoted to the definition of the main aspects of the organization of distance education. Rapid digitization, economic, political and social changes taking place in Ukraine necessitate the reform of the education system. First of all, it concerns meeting the educational needs of citizens throughout their lives, providing access to educational and professional training for all who have the necessary abilities and adequate training. The most effective solution to the above-mentioned problems is facilitated by distance learning. The article analyzes the essence and methods of distance learning organization, reveals the features of the use of electronic platforms for the organization of this form of education in different countries of the world. The positive characteristics of distance learning are identified, namely: extraterritoriality; savings on transport costs; the interest of modern youth in the use of information tools in everyday life; increase in the number of students; simplicity and accessibility of training; convenient consultation system; democratic relations between the student and the teacher; convenience for organizations in training their employees without interrupting their regular work; low level of payment for distance education compared to traditional education; individual learning pace; new teacher status. Among the negative features of online education, the author refers to the following problems: authentication of users during knowledge verification, calculation of the teacher's methodological load and copyright of educational materials; the high labor intensity of developing high-quality educational content and the high cost of distance learning equipment; the need to provide users with a personal computer and access to the Internet; the need to find and use effective motivation mechanisms for education seekers.

Exploring Changes in Digital Keywords on Online Bookstores and Instagram: A Comparative Analysis of Before and After COVID-19 (인터넷 서점과 인스타그램에 나타난 디지털 키워드 변화 탐색 - 코로나19 발생 전후 비교 분석 -)

  • Suyeon Je;Siwon Kim;Rani Eom
    • Fashion & Textile Research Journal
    • /
    • v.25 no.6
    • /
    • pp.715-724
    • /
    • 2023
  • This study analyzed the shifts that occurred before and after the outbreak of COVID-19 by scrutinizing digital keywords derived from prominent culture media, such as books and instagram. The analysis identified trends rooted in digital terminology. For this study, the period 2017 to 2022 was divided into three-year segments, before and after the outbreak of COVID-19. Subsequently, an analysis was conducted using digital keywords to assess the number of digital-related books and book hashtags, the number of instagram mentions, and relevant keywords. We found that COVID-19 exerted a discernible influence on information related to digital keywords, substantially impacting both the book publishing market and instagram. Notably, digital-related books have been published in a variety of fields since the outbreak, and new fields are emerging. The year 2020 saw the most significant growth in the mentions of digital terms on instagram. Such terms were used in conjunction with terminology related to people working in a digital environment, endeavors aimed at revenue generation in online spaces, leisure activities associated with art and culture, and online service platforms. Through the analysis of digital keywords, this study is expected to contribute to the understanding of digital trends and their future trajectories.

A Study on the Design of Metaverse Platform to Support Performance of Independent Musician in Virtual Environment (가상환경에서 인디 음악인의 공연 지원을 위한 플랫폼 설계 연구)

  • Ji-Sung Oh;Ik-jun Yun;Jung-Yi Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.24 no.4
    • /
    • pp.83-88
    • /
    • 2024
  • This study is a metaverse platform design study to support indie musicians' performances in a virtual environment. Interest in indie music has increased, but the number of accessible platforms has decreased after COVID-19. As a result of a survey of low-budget indie musicians, many people found it difficult to perform on stage due to lack of money and time. As the metaverse, which enables new social and economic activities, emerges, this study sought to contribute to resolving these difficulties by developing a prototype of a platform that allows performances in a metaverse environment beyond the existing stage environment. We conducted a prototype test of the platform developed for indie musicians and discovered the potential of a metaverse virtual space for indie musicians.

Prospects For the Development Of Distance Educational Learning Technologies During The Training Of Students Of Higher Education

  • Oksana Rohach;Tetiana Pryhalinska;Iryna Kvasnytsya;Mykhailo Pohorielov;Mykola Rudnichenko; Olena Lastochkina
    • International Journal of Computer Science & Network Security
    • /
    • v.24 no.8
    • /
    • pp.179-183
    • /
    • 2024
  • This article identifies the problems and substantiates the directions for the development of distance learning technologies in the training of personnel. An example of using digital media to create a remote access laboratory is given. The article is devoted to the definition of the main aspects of the organization of distance education. Rapid digitization, economic, political and social changes taking place in Ukraine necessitate the reform of the education system. First of all, it concerns meeting the educational needs of citizens throughout their lives, providing access to educational and professional training for all who have the necessary abilities and adequate training. The most effective solution to the above-mentioned problems is facilitated by distance learning. The article analyzes the essence and methods of distance learning organization, reveals the features of the use of electronic platforms for the organization of this form of education in different countries of the world. The positive characteristics of distance learning are identified, namely: extraterritoriality; savings on transport costs; the interest of modern youth in the use of information tools in everyday life; increase in the number of students; simplicity and accessibility of training; convenient consultation system; democratic relations between the student and the teacher; convenience for organizations in training their employees without interrupting their regular work; low level of payment for distance education compared to traditional education; individual learning pace; new teacher status. Among the negative features of online education, the author refers to the following problems: authentication of users during knowledge verification, calculation of the teacher's methodological load and copyright of educational materials; the high labor intensity of developing high-quality educational content and the high cost of distance learning equipment; the need to provide users with a personal computer and access to the Internet; the need to find and use effective motivation mechanisms for education seekers.

Studying the Perception and Effectiveness of Elevator TV Advertising: An Experimental Approach and EEG Analysis (엘리베이터 TV 광고의 인지 및 효과에 관한 연구: 실험적 접근과 EEG 분석)

  • So-Hyun Lee;Sang-Hyeak Yoon
    • Knowledge Management Research
    • /
    • v.25 no.3
    • /
    • pp.253-278
    • /
    • 2024
  • The emergence of digital platforms and advancements in technology are driving changes in the advertising market. In particular, as the Digital Out of Home (DOOH) field establishes itself as a new media, the market for advertising through TV screens installed inside elevators is growing. However, there is a lack of relevant research and empirical studies on this topic. Therefore, this study aims to empirically verify consumer perceptions and advertising effectiveness of elevator TV advertising and identify the key factors influencing its effectiveness. To achieve this, the characteristics and effects of elevator TV advertising were analyzed from various angles through exploratory research, scenario-based surveys, and EEG analysis. The results show that elevator TV advertising enhances consumer awareness and enables effective delivery of advertising messages. Furthermore, this study derives the main factors influencing advertising effectiveness and provides a foundation for advertisers to establish more effective advertising strategies. This research contributes to expanding the literature in related fields by increasing the understanding of elevator TV advertising and empirically verifying its effectiveness. It is also expected to help creators and advertisers of elevator TV advertising develop more effective advertising strategies.

A Study on the Effect of Service Quality and Product Characteristics on the Adoption Intention of New Brands in Taiwan's Influencer Live Streaming Platforms

  • Chiang, Hsin-Chieh;Lee, Hyoung-Ju;Yoon, Sung-Joon
    • Journal of the Korea Society of Computer and Information
    • /
    • v.27 no.4
    • /
    • pp.169-181
    • /
    • 2022
  • Currently, due to the activation of SNS live broadcasting, online services based on influencer live broadcasting are becoming a major consumption trend around the world. This study aims to verify the relationship between service quality, customer satisfaction, product characteristics, and acceptance intention for influencer broadcasting based on nfluencer broadcasting experiences in an Internet environment. This study conducted a survey of users who experienced live broadcasting on social media in Taiwan from June 29 to August 30, 2020, and a total of 253 copies were used for empirical analysis. The collected data were analyzed through SPSS 25.0. The results of the empirical analysis are summarized as follows. First, it was found that the service quality factors (reliability, tangibility, responsiveness, certainty, and empathy) of Taiwan's influencer live broadcast had a significant effect on live broadcast satisfaction. Second, it was found that the product characteristics of Taiwan's influencer live broadcasting had a significant effect on product satisfaction. Third, it was found that live broadcasting satisfaction and product satisfaction had a significant effect on the acceptance intention of new brands in Taiwan's influencer live broadcasting. This study will provide useful data for establishing efficient marketing strategies to improve live and product satisfaction and increase acceptance of new brands by identifying service quality factors and product characteristics of Taiwan's influencer Live Broadcasting.

A Study on Solving ESG Issues focusing on Pet Problems (메타버스에서의 반려동물을 중심으로 한 ESG 문제 해결 설계)

  • Eunjin Kim;Woori Kim;Seunghoon Choi;Nayoon Song;Hyunseo Jang;Jinsil Ahn;Mingu Lee;Juhvun Eune
    • Smart Media Journal
    • /
    • v.13 no.5
    • /
    • pp.52-61
    • /
    • 2024
  • The onset of the COVID-19 pandemic has accelerated social transformations across various nations. These changes, particularly prominent in the corporate and industrial sectors, have necessitated a shift towards increased remote activities, fundamentally altering societal structures. Within this context, the concept of the Metaverse, a virtual world existing since the early 2000s but previously underrecognized, began to gain widespread recognition. In South Korea, major tech companies such as Naver, Kakao, and Coupang have long normalized remote working, with new employee orientations also taking place on Metaverse platforms. Beyond the IT sector, institutions requiring large gatherings, such as schools, have adopted the Metaverse for hosting major events like welcome ceremonies and informational sessions. This phenomenon suggests that the Metaverse is not merely a transient social trend but is gradually integrating into the daily lives of the general populace, serving as a significant social connector. This study explores the potential of Metaverse-enabled design thinking and methodologies to address the Environmental, Social, and Governance (ESG) challenges faced by Korean society. Specifically, the research focuses on developing solutions for social issues related to pets in Korea.

Analysis of Users' Sentiments and Needs for ChatGPT through Social Media on Reddit (Reddit 소셜미디어를 활용한 ChatGPT에 대한 사용자의 감정 및 요구 분석)

  • Hye-In Na;Byeong-Hee Lee
    • Journal of Internet Computing and Services
    • /
    • v.25 no.2
    • /
    • pp.79-92
    • /
    • 2024
  • ChatGPT, as a representative chatbot leveraging generative artificial intelligence technology, is used valuable not only in scientific and technological domains but also across diverse sectors such as society, economy, industry, and culture. This study conducts an explorative analysis of user sentiments and needs for ChatGPT by examining global social media discourse on Reddit. We collected 10,796 comments on Reddit from December 2022 to August 2023 and then employed keyword analysis, sentiment analysis, and need-mining-based topic modeling to derive insights. The analysis reveals several key findings. The most frequently mentioned term in ChatGPT-related comments is "time," indicative of users' emphasis on prompt responses, time efficiency, and enhanced productivity. Users express sentiments of trust and anticipation in ChatGPT, yet simultaneously articulate concerns and frustrations regarding its societal impact, including fears and anger. In addition, the topic modeling analysis identifies 14 topics, shedding light on potential user needs. Notably, users exhibit a keen interest in the educational applications of ChatGPT and its societal implications. Moreover, our investigation uncovers various user-driven topics related to ChatGPT, encompassing language models, jobs, information retrieval, healthcare applications, services, gaming, regulations, energy, and ethical concerns. In conclusion, this analysis provides insights into user perspectives, emphasizing the significance of understanding and addressing user needs. The identified application directions offer valuable guidance for enhancing existing products and services or planning the development of new service platforms.