• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.8
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• pp.475-484
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• 2020

This monograph was probed effectively by using practical methods in a subjectivity study that was accessible in depth, departing from bygone behavior of functional quantity analysis of awareness and the opinions of young people about the general (public) model of TV advertising. The perception patterns resolved in this study sorted out four types in a Q-methodology. The result is divided as follows: 1 [(N=7): Advertising Consensus Type], 2 [(N=7): Advertising Negative Type], 3 [(N=5): Advertising Purchasing Reduction Type], and 4 [(N=1): Advertising Persuasion Orientation Type]. As such, we found very different types all over. Finally, this study reviews subjective acceptance as to the type of model reception with regard to general TV advertising, offering a developmental suggestion on the issue, and an agenda about it.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.502-511
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• 2016

This article reviews the film acting studies of Kracauer presenting the basic approach of traditional film theory. It is to provide a foundation for film acting theory in order to activate the domestic acting studies. While Kracauer explaines the difference between traditional stage actor and film actor in 'Remarks on the Actor' of Theory of Film(1960), he suggests the characteristics of the cinema acting and its media technical meanings. He emphasizes the acting forms presenting the postwar new realism in his film acting studies. His approach takes the perspective of 'physical reality' or 'camera reality' which is the basic premise of film theory. Kracauer insists the naturalness of the actors, listing the features of professional actors, non-professional actors and Hollywood stars as they are a familiar classification for the types of actors. He does not prefer the Hollywood stars, whether it is fiction or documentary, professional or non-professional actors, but he emphasizes negative acting, the ability to express words by doing nothing, based on indeterminacy or indefiniteness of the film. Kracauer's film acting studies has affected later film theory and media-related acting, and has become the principles of cinema textbook and acting.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.6
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• pp.1-8
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• 2019

Recently, consumer distrust has deepened due to blog posts focusing only on public relations due to 'viral marketing'. In addition, marketing projects such as false writing or exaggerated use of the latter phase are one of the most popular programs in 2016 as they are cheaper and more effective than newspaper and TV ads, and the size of advertising costs is set to be a major means of advertising at '3 trillion 394.1 billion won. From this 'viral marketing,' it has become an Internet environment that needs tools to filter information. The fake review filtering application ADDAVICHI presented in this paper extracts, analyzes, and presents blog keywords, total number of searches, reliability and satisfaction when users search for content such as "event" and "taste restaurant." Reliability shows the number of ad posts on a blog, the total number of posts, and satisfaction shows a clean post with confidence divided into positive and negative posts. Finally, the keyword shows a list of the top three words in the review from a positive post. In this way, it helps users interpret information away from advertising.

• Fire Science and Engineering
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• v.22 no.2
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• pp.9-19
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• 2008

Recently the systematic change in the fire and disaster prevention administration, which was less studied than other administrative systems, has been in progress. In particular, the fire service demands are increasing and forms are diversified. The first thing you must do is to make up the fire service power according to the fire service demands. Such an allocation results in social welfare satisfaction. The purpose of this study is to investigate the determinants of fire service force. And this study investigates that fire service demand is affected by socioeconomic factor. To do this, this study reviews fire service force, the fire service demand, socioeconomic factor and financial factor. And this study sets up four hypotheses based on the theoretical backgrounds and the past research. The statistical method used for the verification of hypotheses are multiple regression analysis and structural equitation analysis. The analysis showed that fire service demand and financial factor were positive significant variable for fire service power. But socioeconomic factor was a negative significant variable. Also the analysis showed that social factor was a positive significant variable and economic factor was a negative significant variable for fire service demand.

• The Journal of the Acoustical Society of Korea
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• v.20 no.3
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• pp.76-82
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• 2001

Most fluid machines can be considered as periodic noise sources when operated under constant conditions, which allows for a frequency domain representation of the source and the associated acoustic field In the duct. In such a representation, the source is characterized by frequency-dependent values of both strength and impedance. Although knowledge of these values can be gained by either experimentation or by modeling, one-port acoustic characteristics of an in-duct source with high flow velocity, high temperature, and high sound level can be measured only by the multiload method using an overdetermined set of open pipes with different lengths as applied loads. However, the problem is that negative source resistances have been often measured. This paper reviews the possible causes of the problem, with reference to experimental and theoretical results, in an attempt to clarify the issue. A new interpretation is given for the violation of basic assumptions and the defect in the algorithm of multiload method. The major cause and mechanism of the problem is due to the violation of time invariance assumption of the source and the load impedance can seriously affect the final measured result of source impedance.

• Journal of the Korean Institute of Intelligent Systems
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• v.24 no.3
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• pp.292-297
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• 2014

As a Social Network Service (SNS) has become an integral part of our everyday lives, millions of users can express their opinion and share information regardless of time and place. Hence sentiment analysis using micro-blogs has been studied in various field to know people's opinion on particular topics. Most of previous researches on movie reviews consider only positive and negative sentiment and use it to predict movie rating. As people feel not only positive and negative but also various emotion, the sentiment that people feel while watching a movie need to be classified in more detail to extract more information than personal preference. We measure sentiment distributions of each movie from tweets according to the Thayer's model. Then, we find similar movies by calculating similarity between each sentiment distributions. Through the experiments, we verify that our method using micro-blogs performs better than using only genre information of movies.

• Environmental and Resource Economics Review
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• v.20 no.1
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• pp.119-153
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• 2011

This study reviews various aspects of model formulating processes of dichotomous choice responses of the contingent valuation method (CVM), which has been increasingly used in the preliminary feasibility test of Korea public investment projects. The theoretical review emphasizes the consistency between WTP estimation process and WTP measurement process. The empirical analysis suggests that two common parametric models for dichotmous choice responses (RUM and RWTP) and two commonly used probability distributions of random components (probit and logit) resulted in all most the same empirical WTP distributions, as long as the WTP functions are specified to be a linear function of the bid amounts. However, the efficiency gain of DB response compared to SB response were supported on the ground that the two CV responses are derived from the same WTP distribution. Moreover for the exponential WTP function which guarantees the non-negative WTP measures, sample mean WTP were quite different from median WTP if the scale parameter of WTP function turned out to be large.

• The Journal of the Korea Contents Association
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• v.11 no.5
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• pp.413-423
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• 2011

The objective of this study was to explain structural relations among perceived justice of service recovery, customer's emotion and satisfaction in the airline service sector. For this purpose, using a sample of 272 airline service customers who experienced complaints with airline service, we investigate the effects of the dimensions of perceived justice on the emotions triggered by service recovery. In this study, 4 hypotheses based on literature reviews were employed. The data and hypotheses were examined using Structural Equation Modeling(SEM) by AMOS. The main findings are as follows. Firstly, procedural justice has an effect on both positive and negative emotions. Secondly, both interaction justice and distributive justice have effects on positive emotion but not on negative emotion. Lastly, only positive emotion has influence on recovery satisfaction.

• Journal of the Institute of Electronics Engineers of Korea SD
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• v.38 no.4
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• pp.251-265
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• 2001

As the device scaling proceeds, the operating voltage(VDD) of giga-bit DRAMs is expected to be reduced to 1.5V or down, fir improving the device reliability and reducing the power dissipation. Therefore the low-voltage circuit design techniques are required to implement giga-bit DRAMs. In this work, state-of-art low-voltage DRAM circuit techniques are reviewed, and four kinds of low-voltage circuit design techniques are newly proposed for giga-bit DRAMs. Measurement results of test chips and SPICE simulation results are presented for the newly proposed circuit design techniques, which include a hierarchical negative-voltage word-line driver with reduced subthreshold leakage current, a two-phase VBB(Back-Bias Voltage) generator, a two-phase VPP(Boosted Voltage) generator and a bandgap reference voltage generator.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.471-483
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• 2021

The purpose of this study is to find out audience' response of virtual influencer at the starting line of virtual influencer marketing. Therefore, posts, comments, number of likes, and video reviews were collected from Instagram of virtual influencers active in Korea. Python 3.7 and Textom were used for data collection and analysis. Sentimental analysis showed that the rate of positivity was higher than the rate of negativity and neutrality. The appearance of virtual influencer was found to be a major factor in both positive and negative. Consumers' interest in virtual influencer could be inferred from the neutral sensibility. This study is meaningful in that it presented data to help establish strategies for virtual influencer marketing by examining consumer reactions to virtual influencer and identifying factors of positive and negative emotions toward virtual influencer.