• 복식
• /
• 제46권
• /
• pp.187-207
• /
• 1999

The fashion advertisement is communication method between clothing and consumer. The development of mass communication accelerated that In modern society Post-modernism advertisement is a specialized and separated from so it confuses the consumers who are used in traditional AD. The peculiarities (non-form, destruction of description, compound of genre, mixing of reality and fiction) are more reflected in fashion advertisement. The sample consisted of 425 mail and female and the results were analyzed using frequency and percentage calculation Close tabs T-Test Oneway Anova Factor analysis Chi-square Test, Regression, Correlation Analysis. The result of this study were as follows: The post-modernism fashion ad is the separated and reflected from for young age's favorite. By the factor analysis of consumer response in each 5 emotional factors proved to be valid ones(fine, negative, sexual, stimulative, constructive aspects.) The fine and negative aspects of the factors are very concerned with the consumer's favorite attitude of fashion ad. There is no significant difference in age job but sex has a significant difference. In according to the method of the ad expression consumer's acceptance is difference in sex. There were no significant concern with excess effects and purchase intend in fashion advertisement.

• Korea-Australia Rheology Journal
• /
• 제17권4호
• /
• pp.149-156
• /
• 2005

A simple constitutive model for viscoelastic suspensions is discussed in this paper. The model can be used to predict the rheological properties (relative viscosity and all stresses) for viscoelastic suspensions in shear and elongational flow, and the constitutive equations combine a 'viscoelastic' behaviour component and a 'Newtonian' behaviour component. As expected, the model gives a prediction of positive first normal stress difference and negative second normal stress difference; the dimensionless first normal stress difference strongly depends on the shear rate and decreases with the volume fraction of solid phase, but the dimensionless second normal stress difference (in magnitude) is nearly independent of the shear rate and increases with the volume fraction. The relative viscosities and all the stresses have been tested against available experimental measurements.

• Journal of Astronomy and Space Sciences
• /
• 제25권4호
• /
• pp.405-414
• /
• 2008

이 연구에서는 고위도 하부 열권 역학을 좌우하는 물리적 과정을 이해하기 위하여, 상이한 행성간 자기장(Interplanetary Magnetic Field, IMF)에 따른 남반구 고위도 하부 열권에서의 소용돌이도(vorticity)와 발산(divergence)을 분석하였다. 이 연구를 위하여 미국립대기연구소(National Center for Atmospheric Research, NCAR)의 열권-이온권 전기역학적 대순환 모델(Thermo sphere-Ionosphere Electrodynamic General Circulation Model, TIEGCM)을 이용하였다. 소용돌이도와 발산 분석은 전체 수평 바람장을 최종적으로 결정하는 운동량원(momentum source)을 밝히는데 도움을 주는 근원적인 흐름을 파악할 수 있게 해주며, 운동량원들의 상대적인 강도를 분석해내는데 좋은 도구가 된다. 고위도 하부 열권의 평균 바람장은 태양 복사와 쥴가열에 의해 유발되는 발산운동 보다는 이온대류에 의해 유발되는 회전운동에 의해 주로 지배된다는 것이 확인되었다. $IMF{\neq}0$와 IMF=0인 경우의 고위도 열권 하부에서의 소용돌이도 차이(difference vorticity)가 모든 IMF 조건에서 발산장 차이(difference divergence)에 비해 훨씬 더 크게 나타났다. 이는 IMF가 발산적인 흐름보다 회전적인 흐름에 더 강하게 영향을 끼치며, 나아가 IMF가 발산운동을 유발하는 에너지 유입보다는 회전운동을 유발하는 운동량 유입에 더 강하게 영향을 끼침을 의미한다. IMF의 방향에 따라 고위도 하부 열권에서의 소용돌이도 차이의 양상이 매우 달랐다 $B_y$가 음일 때는 지자기 위도 $-70^{\circ}$ 이상의 고위도에서 극을 중심으로 양의 소용돌이도 차이가 나타나고 $B_y$가 양일 때는 음의 소용돌이도 차이가 나타났다. $B_z$가 음인 경우 소용돌이도 차이가 저녁 영역에는 양이고 새벽 영역에는 음이며, $B_z$가 양인 경우에는 반대의 분포를 보였다. $B_z$가 음일 때가 양일 때보다 소용돌이도 차이가 더 큰 것으로 확인되었는데, 이는 IMF $B_z$가 남쪽으로 향할 때가 북쪽으로 향할 때보다 고위도 이온권의 이온대류를 더 강화시켜 열권 중성대기의 회전적인 흐름을 더 강하게 유발시킴을 의미한다.

• 한국콘텐츠학회논문지
• /
• 제11권4호
• /
• pp.458-467
• /
• 2011

본 연구는 무용/동작치료가 입원중인 정신분열증 환자의 정신건강 변화에 미치는 효과를 알아보고자 STAXI, BDI, STAI, PANSS 비교분석 하였다. 대상자는 대전 J병원에서 입원치료를 받고 있는 정신분열증 환자 중 선정기준에 적합한 38명을 무용/동작치료군 18명, 대조군 20명씩 할당하여 분노는 STAXI, 우울은 BDI, 불안은 STAI로, 양성 및 음성증상은 PANSS를 사용하여 비교분석하였다. 상태 분노가 유의하게 감소하였고, 분노 표현 중에서 분노 통제가 유의하게 증가하였다. 우울은 유의하게 감소하였으며, 음성 증후군 척도에서 유의한 호전을 보였다. 결과적으로 입원한 정신분열병 환자에게 무용/동작치료는 상태 분노를 감소시키고, 분노 통제를 증진시켰고, 우울을 감소와 음성 증상에 긍정적 효과가 나타났다.

• 한국과학교육학회지
• /
• 제13권3호
• /
• pp.341-358
• /
• 1993

In this study, the researcher analyzed relationship between stuents' science anxiety and achivement, and investigated the tendency of the science anxiety by students' variables. For the survey of this study. 5,304 stuents were sampled from the population of Korean secondary school. The researcher adopted R&D procedure for the development of SAMS(science anxiety measurement scale) and the SAT(science achivement test). The instrument SAMS consisted of 38-item scale. Cronbach a for SAMS was 0.92, concurrent validity was 0.66. SAT consist of 2O-item, the reliable coefficent of KR-20 was 0.70. The data were analyzed by using Pearson-Product coefficient and Regression analysis for the correlation between dependent and independent variable. The tendency of science anxiety were analyzed Multi-way analysis of variance, and all hypotheses were evaluated as the significant level of 0.001. Results of this study were summarized as follows : 1) The relationship between the science anxiety and the achivement showed negative correlation(r=-O.24) in all grades. 2) The relationship between the male and the female showed negative correlation (male;r=-Q.23. female=-O.22), but 11ths' humanities course and female of the science course didn't showed correlation. 3) The size of city where the school located showed negative correlation to the students anxiety(big city;-O27. medium;-O.24, small city;-O.22). 4) Tendency of students' science anxiety according to the variable of grades and sex variables was found to significant difference. The effects of interaction were found to significant difference between two variables of grade and sex. sex and local, local and grade. The effects among three variables were formed to significant difference grade, sex and local.

• 한국콘텐츠학회논문지
• /
• 제9권6호
• /
• pp.370-378
• /
• 2009

본 연구에서는 항공운항서비스 관련 전공 대학생들의 직업존중감을 조사하였다. 학교와 학년 간의 직업존중감에 대한 차이를 분석한 결과 첫째, 학교에 따른 직업존중감 차이는 긍정적 가치와 사회적 평판 요인에서 차이가 있었지만 부정적 대우와 상대적 효익 요인에서는 차이가 없는 것으로 나타났다. 둘째, 학년에 따른 직업존중감 차이는 상대적 효익 요인을 제외한 긍정적 가치와 사회적 평판 및 부정적 대우 요인에서는 차이가 있는 것으로 나타났다. 또한 인구통계적 변수와 전공선택에 대한 만족감 및 직무 수행에 대한 자신감 요인 등의 변수가 직업존중감 하위요인에 미치는 영향관계를 분석한 결과 전공 선택에 대한 만족감 변수만이 긍정적 가치, 사회적 평판, 부정적 대우, 그리고 상대적 효익 요인 등에 영향을 미치는 것으로 나타났다.

• 유통과학연구
• /
• 제12권12호
• /
• pp.93-100
• /
• 2014

Purpose - This study investigated the effect of the negative affect on compulsive buying and the interaction effect of the negative affect depending on the level of mindfulness. Compulsive buying is defined as chronic, repetitive purchasing that becomes an overlearned and automatic way to cope with negative feelings, and compulsive buyers may be particularly susceptible to cognitive narrowing when shopping. Mindfulness may be defined as a coordinative regulatory process to increase the level of attention by recognizing the present experiences non-judgmentally. Hence, mindfulness can be related with negative psychological results such as general mental distress, especially compulsive buying. The purpose of the current study is to examine the relationship between compulsive buying and mindfulness. In another words, this study investigated the effect of the internal regulatory mechanism (that is, mindfulness) on the mental disorder resulting from negative affect in the area of consumption (that is, compulsive buying). Research design, data, and methodology - One hundred and twenty-five college students were recruited for this study. The subjects were classified into two groups according to the degree of the negative affect (High Negative Affect Group vs. Low Negative Affect Group) by the mean value of negative affect (=2.47). The subjects were classified into two other groups according to the degree of mindfulness (High Mindfulness Group vs. Low Mindfulness Group) by the mean value of mindfulness (= 3.47). To analyze the effect of negative affect on compulsive buying, the degree of compulsive buying of the High and Low Negative Affect Groups were compared. To examine the moderating effect of mindfulness by using factorial design, the interaction effect of the negative affect (High vs. Low) and the mindfulness (High vs. Low) were analyzed. Results - The degree of the compulsive buying was higher when the degree of the negative affect was higher than lower (3.06High Negative Affect Group vs. 2.87Low Negative Affect Group, p=.014). The difference in the degree of the compulsive buying was larger when the degree of the mindfulness was lower than higher. In other words, the interaction effect of the negative affect and the mindfulness on the compulsive buying could be found (F(1,124)=10.098, p<.01). Conclusions - The results of the current study showed that the compulsive buying is influenced by the negative affect and that the effect of the negative affect on the compulsive buying varies depending on the level of the mindfulness. These results can be interpreted to imply that consumers who are in a state of high mindfulness pay attention to every minute of experience and activate the coordinatory function and that, eventually, habitual and reflective responses such as compulsive buying are restricted. It is concluded that consumers' mindfulness can facilitate the self-regulatory responses and alleviate the influence of negative affect on compulsive buying. Based on these results, the theoretical and practical implications of this research were discussed and the limitations and future research areas were suggested.

• 가정과삶의질연구
• /
• 제35권1호
• /
• pp.31-44
• /
• 2017

The purpose of this study was to examine the relationship between toddler's negative emotionality, parenting behavior, and the moderating roles of mother's personality. The participants in this study consisted of 221 mothers of toddlers (aged from 18 to 35months) in Seoul. The participants completed questionnaires on toddler's negative emotionality, their personality and parenting behavior. The collected data were mainly analyzed by descriptive statistics, t-test, one-way ANOVA, Duncan test, Pearson's correlation and the multiple regression analysis. The main findings of this study were as follows. First, there was a significant difference in the negative parenting behavior according to the mother's educational level. Second, relations between individual variables and parenting behavior were analyzed. As a result, number of children, mother's age, toddler's negative emotionality, and mother's personality were significantly correlated with parenting behavior. Third, through the analysis of the moderating effect of the mother's personality on the relationship between the toddler's negative emotionality and parenting behavior, it was found that interactions between the mother's neuroticism and the toddlers' negative emotionality affected the mother's warm parenting behavior. And interactions between the mother's extraversion and the toddlers's negative emotionality affected the mother's rejection parenting behavior. The results of this study provide basic data to support mothers' positive parenting behavior.

• 감성과학
• /
• 제17권3호
• /
• pp.107-116
• /
• 2014

본 연구에서는 정서를 두 양상(청각, 시각)으로 제시할 시, 두 양상의 정서가 일치 혹은 불일치 할 경우 각성과 재인 기억, 회상 기억에 영향을 미친다는 것을 알아보고자 하였다. 본 연구의 첫 번째 가설은 교차 양상에서의 정서 불일치는 일치 할 때 보다 각성 뿐만 아니라 재인, 회상 기억 모두 높을 것이라는 것이다. 두 번째 가설은 각성이 회상 기억과 재인 기억을 modulate한다는 것이다. 가설을 증명하기 위해 시각과 청각의 정서를 긍정 정서와 부정 정서로 조작하여 일치 조건과 불일치 조건으로 조작하였다. 각 조건에서는 재인 기억과제와 회상 기억 과제의 정확도를 종속 변인으로 측정하였으며, PAD(Pleasure-arousal-dominance) 척도를 이용하여 참가자의 각성 수준을 측정하였다. 또한 8일이 지난 후, 참가자 모두에게 실험 자극으로 쓰인 영상에 대해 재인 기억 과제를 통해 다시 검사하였다. 연구 결과, 각성의 경우 영상을 본 후의 각성 차이는 통계적으로 유의미하게 나타났지만(p<.001), 일치와 불일치 조건 간의 각성 차이는 나타나지 않았다. 또한 정서가 일치하는 조건과 불일치하는 조건에서 재인 기억이 통계적으로 유의미하지는 않았지만, 영상 정서의 주 효과가 통계적으로 유의미하게 나타났다. 이로 인해 두 가지 정서로 나누어 분석한 결과, 부정 정서 영상에 노출된 조건에서만 일치 조건과 불일치 조건에서의 재인 기억이 통계적으로 유의미한 차이를 보였다(p= .044). 사후 분석 결과, 불일치 조건에서 일치 조건 보다 높은 점수를 보였다. 회상 기억의 경우, 영상 정서조건과 일치, 불일치 조건 간의 상호작용이 나타났다(p=.039). 따라서 본 연구에서는 부정 정서에서의 불일치 효과는 증명하였지만, 각성으로 인한 효과는 증명하지 못하였다.

• Human Ecology Research
• /
• 제55권1호
• /
• pp.13-26
• /
• 2017

This study investigated the latent groups depending on married working women's work-family spillover. The effects of factors that determine mental health subgroups and differences were also analyzed. Mixture modeling was applied to the Korean Longitudinal Survey of Women & Families to achieve the research objectives. The major findings of this study were as follows. First, there were four subgroups that could be defined according to the work-family spillover: mid-level spillover group (mid-positive and mid-negative spillover group), high-level spillover group (high-positive and high-negative spillover group), low-level spillover group (low-positive and low-negative spillover group), and high-negative and low-positive spillover group. Second, the results of mixture regression analysis to test the effect of eco-system variables showed that age, academic background, non-traditional family value, number of children, work hours, wage income, and availability of the maternity leave were significant determinants of the latent groups. The probability of classifying in the high-negative and low-positive spillover group increased when women showed a lower academic background and wage income, higher number of children and older age, and longer work hours than others. Third, the high-level spillover group, and the high-level spillover group showed the lowest stress and the lowest depression; however, the low-level spillover group reported the highest stress and the highest depression. Implications, limitations, and future directions were discussed based on the results.