• Proceedings of the Korean Society of Propulsion Engineers Conference
• /
• 2008.03a
• /
• pp.561-565
• /
• 2008

Generally, reaction wheels or thrusters are used for attitude control of a satellite. There is a potential method for the attitude control utilizing the plasma flow on the Low Earth Orbit. In the present study, experiments which simulate attitude control of a Low Earth Orbit Satellite using the ionosphere were conducted. In this experiment, a plasma flow was generated by a steady-state Hall type accelerator. However it is known that the Hall type accelerator, which is used as plasma source, produces a torque around its axis called "swirl torque". This torque would affect the attitude control in the above-mentioned experiments. First of all, we conducted the measurement of the swirl torque. Secondly, experiments using a satellite model with negative electrodes were conducted. The negative electrodes generated torque around the axis, and controlled the attitude of the satellite model by changing the applied voltage.

• Culinary science and hospitality research
• /
• v.22 no.6
• /
• pp.61-70
• /
• 2016

The purpose of this study is to identify the effects of a company's response strategies (response type, communication style, and response sincerity) on customer's brand attitude and purchase intentions. A fictional Facebook fan page containing 6 separate scenarios was developed based on actual customer reviews and company responses observed on Facebook restaurant fan pages. Participants were recruited from Amazon's Mechanical Turk (MTurk). A total of 202 responses were obtained; 185 responses were analyzed after deleting insufficient responses. The results of MANOVA found that an accommodative response leads customers to have a more favorable attitude towards a brand and have stronger purchasing intentions. In addition, customers who perceive the company's response to a negative review as sincere are more likely to have a positive brand attitude and purchasing intentions, as compared to those who perceive it as either insincere or neutral.

• Asia Marketing Journal
• /
• v.19 no.2
• /
• pp.25-43
• /
• 2017

This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a selfprevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm's own product may be more effective for the product category negatively associated with social concerns or welfare. If products are more limited in the social context, communications of product prevention are beneficial to improve the public image of the brand. However, the self-hurting approach may be inappropriate for potential customers who currently possess a strong negative attitude toward the product.

• International Commerce and Information Review
• /
• v.8 no.4
• /
• pp.23-41
• /
• 2006

The present paper aims to examine the Influences of on line word of mouth(WOM) information valence and information contents to the information searcher. Specially, to examine the interaction effect it's two variables. For that purpose, we categorize WOM information valence into two subcategories; positive and negative, and WOM content into two subcategories; objective evaluation and subjective evaluation. We conducted experimentation design 2*2 and subjects are asked to their attitude and purchase intention after they are exposed each of four different types of WOM information. The result can be summarized as follow; First, the negative WOM has stronger effect on consumer's attitude and purchase intention than positive. Second, factual WOM has stronger effect on consumer's attitude and purchase intention than subject. Finally, when consumer face negative WOM, subjective WOM has more effect on consumer's attitude and purchase intention than factual. On the contrary, when consumer face positive WOM, factual WOM has more effect on consumer's attitude and purchase intention than subject. In conclusion, the korean Foreign Trade Act and other relative acts should be revised, and both educational services and health services should be contained within the definition of "the international trade" for the governmental benefits of supporting the services exportation.

• Journal of Families and Better Life
• /
• v.5 no.2
• /
• pp.145-162
• /
• 1987

The purpose of this study is to investigate the relations between Wives' marital satisfaction and Divorce attitude as a basis building in marital stability . A measurement tools used for this study are marital satisfaction scale, which was adapted and reproducted from Dyadic Adjustment Scale(DAS) developed by Spanier and Divorce attitude Scale, which was developed by researcher refer to preceding study connected with a cause of divorce. The subjects were 354 married women dwelling in Seoul. Statistical methods such as frequency, percentile. mean , standard deviation, one way ANOVA, and Pearson Correlation were used for data analysis. The results of this study are as follows; 1) there is the tendency to high marital satisfaction group rather more than low marital satisfaction group and to permissional attitude group rather more than negative attitude group about divorce attitude. 2) There was difference in marital satisfaction by number of children, wives's educational level, parents marriage happiness. While, there was no difference in marital satisfaction by length of marriage, family income, wives employments status, marriage pattern. 3) There was partially difference in wives' attitude toward divorce by wives educational level, family income. Both there was no difference in wives attitude toward divorce by the other factors. 4) wives' attitude toward divorce correlates with marital satisfaction. The correlation coefficients is 283 significantly of .001 level. The more satisfaction wife feels about her own matrimony. the more negative a attitude she has toward divorce. This menas that attitude toward divorce depends upon their matrimony. 5) The four type of marital stability are as follows; high marital stability type, high subjective unstability type, high objective unstability type, high marital unstability type.

• The Journal of the Korea Contents Association
• /
• v.17 no.6
• /
• pp.106-115
• /
• 2017

The purpose of the study is to examine the effect of parenting attitudes on adolescents' interpersonal relationship, and to prove the meditating effect of aggression between the two variables. The results are as follows: First, while positive parenting attitude influenced negatively adolescents' interpersonal relationship, negative parenting attitude influenced positively adolescents' interpersonal relationship. Second, positive parenting attitude had a negative effect on adolescents' aggressions, but negative parenting attitude influenced positively them. Third, while adolescents' aggression factors influenced negatively adolescents' interpersonal relationship. Fourth, adolescents' aggressions had a partial mediating effect between positive parenting attitude and adolescents' interpersonal relationship, and they also analyzed a partial mediating role between negative parenting attitude and adolescents' interpersonal relationship.

• Journal of agricultural medicine and community health
• /
• v.11 no.1
• /
• pp.55-63
• /
• 1986

In general, patients' health seeking behaviours can be affected by three factors ; psychological factor, economic factor and health delivery system. This study was focused on how the psychological factor affect to health seeking behaviour influenced by the various attitude of residents toward medical resources in their community. A total of 306 households were sampled for the investigation among residents of Banwol-Eup which was an industrial city newly developed. The data has been collected by interview method using close ended questionnaire. The major findings are ; 1) the respondents' attitude toward medical institutions in their community has shown negative responses (rate of negative attitude (a) 81.3%- facilities (b) 40.7% medical expenses (c) 21.1%-kindness of employees of medical facilities (d)59.0%- the degree of thorough explanation to patient on medical examination (e) 58.2%-doctors' practical competency). Above all, they have shown negative response on doctors explanation on results of medical examination and doctors' practical competency. 2) The study indicated a significant difference in health seeking behaviour between the group of positive attitude and that of negative attitude. 3) A big difference between the above mentioned two groups was identified as the attitude toward sub dimension of practical competency.

• Journal of Digital Convergence
• /
• v.13 no.9
• /
• pp.453-461
• /
• 2015

The purpose of the study is to examine the effect of parenting attitudes on adolescents' fandom activities, and to prove the meditating effect of psychological factors and life satisfaction on the relationship between parenting attitudes and adolescents' fandom activities. The results are as follows: First, while negative parenting attitude influenced negatively adolescents' fandom activities, positive parenting attitude had no effect on them. Second, positive parenting attitude had negative effect on adolescents' psychological factors, but negative parenting attitude influenced positively them. Third, adolescents' psychological factors influenced positively their fandom activities. Fourth, adolescents' psychological factors had perfect mediating effect between positive parenting attitude and their fandom activities, and they also played partial mediating role between negative parenting attitude and their fandom activities.

• Asia Marketing Journal
• /
• v.18 no.2
• /
• pp.25-44
• /
• 2016

This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

• Korean Journal of Human Ecology
• /
• v.9 no.3
• /
• pp.23-36
• /
• 2006

The present study purposed to examine how the knowledge, consciousness and attitude affect life resources use of the subjects, first-year middle school students and their mothers, and ultimately, to provide basic materials for maximizing the effect of the education consciousness and attitude on environment-friendly life resource management in everyday living. The followings are the results of the analysis of the collected data. First, in the aspects of analysis of valiance in the general home environment factors of this research, there were some significance according to fathers and mothers' educational level, fathers' job, the type of a house about students and mothers' life resources use. Second, knowledge about middle school students' life resources use had negative correlations with attitude. But consciousness had positive correlations with attitude. Knowledge about their mothers' life resources use had negative correlations with attitude, but consciousness had positive correlations with attitude. The results of mothers were similar to those of middle school students. Mothers' consciousness and attitude had positive correlations with middle school students' consciousness and attitude.